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Kuliah hari pertama “Corporate Strategy”. Prof Arsono.

Resource ada yang tangible dan intangible (misal: image)

Catatan: Menurut Prof Idrus, ada satu lagi resource, yaitu: competency

Image

----> memberikan nilai

Pelajari soal RESOURCE <----- penting!

Corporate: usaha lebih dari satu, ada diversifikasi.

Resources Business Vision Goals & Objectives
Resources
Business
Vision
Goals & Objectives
Organizations Structure System Processes Strategy How to direct managerial behavior - Capacity Bagaimana Kepentingan pemilik bisa
Organizations
Structure
System
Processes
Strategy
How to direct managerial behavior
-
Capacity
Bagaimana Kepentingan pemilik bisa
-
Opportunity
dijalankan oleh pengelola
-
Cost
-
Mis. SOP
-
Target
BIG MARKET
tidak sama dengan
GOOD MARKET

Misal: Jakarta adalah big market, tapi belum tentu good market karena banyaknya persaingan.

Creating Corporate Value <---- Corporate Vision

Creating Customer Value <---- Strategi manajemen

Konsep ---> Value chain (rantai nilai)

Resourced-Based View ---> Menciptakan kebutuhan, menciptakan sesuatu, inovasi ---> karena meningkatnya kompetisi

Value Based Strategy ---> Penilaian corporate dari market ---> Teori keagenan (Jensen)

Kuliah hari pertama “Strategic Management” Prof Idrus.

Paradigma Manajemen Stratejik

External Opportunity Threats Enivironment Strategic Performance E S P Internal Strength Resourced Best Practice Fit Weakness
External
Opportunity
Threats
Enivironment
Strategic
Performance
E
S
P
Internal
Strength
Resourced
Best Practice
Fit
Weakness
Based View
-
Tangible
-
Intangible
-
Competency

Tujuan manajemen stratejik adalah mencapai SCA --> Sustainable Competitive Advantage Apa itu SCA? http://www.businessdictionary.com/definition/sustainable-competitive-advantage.html Definisi: Long-term competitive-advantage that is not easily duplicable or surpassable by the competitors.

Tujuan manajemen stratejik adalah mencapai SCA --> Sustainable Competitive Advantage Apa itu SCA? http://www.businessdictionary.com/definition/sustainable-competitive-advantage.html Definisi: Long-term

http://www.1000ventures.com/business_guide/crosscuttings/sca_main.html

http://www.1000advices.com/guru/strategy_competition_sca_vk.html

Three Levels of Culture (Schein)

ARTIFACT Value Norm Basic Assumption Belief
ARTIFACT
Value
Norm
Basic Assumption
Belief
Three Levels of Culture (Schein) ARTIFACT Value Norm Basic Assumption Belief http://www.emeraldinsight.com/fig/2300050107001.png 4

http://www.emeraldinsight.com/fig/2300050107001.png

Ada 3 level strategi, yaitu level corporate, level business dan level functional.

Ada 3 level strategi, yaitu level corporate, level business dan level functional. http://www.1000ventures.com/business_guide/strategy_hierachical_levels.html Culture = behaviour

http://www.1000ventures.com/business_guide/strategy_hierachical_levels.html

Culture = behaviour control.

Organizational Culture = the set of shared values and norms that controls organizational members’ interactions with each other and with people outside the organization.

Values = general criteria, standards, or guiding principles that people use to determine which types of behaviour, events, situations, and outcomes are desirable or undesirable.

Norms = standards or styles of behaviour that are considered acceptable or typical for a group of people.

Menurut Schein: Menurut Hatch:
Menurut Schein:
Menurut Hatch: