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What do y ou think? The Narrativ e Science technology could potentially impact many corners
of the writing trade. The company has a long list of stories they can computerize: sports
stories, financial reports, real estate analy ses, local community content, polling & elections,
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adv ertising campaign summaries sales & operations reports and market research.
Heres an ex cerpt from a Forbes earnings prev iew story about Barnes & Noble, written by the
computer program:
While company shares hav e dropped 1 7 .2% ov er the last three months to close
at $1 3.7 2 on February 1 5, 201 2, Barnes & Noble (BKS) is hoping it can break
the slide with solid third quarter results when it releases its earnings on Tuesday ,
February 21 , 201 2.
What to Ex pect: The Wall Street consensus is $1 .01 per share, up 1 % from a y ear
ago when Barnes & Noble reported earnings of $1 per share.
The consensus estimate is down from three months ago when it was $1 .42, but is
unchanged ov er the past month. Analy sts are projecting a loss of $1 .09 per
share for the fiscal y ear.
The company originated with two electrical engineering and computer science professors at
Northwestern Univ ersity . Heres more about the company : [It began with] a software
program that automatically generates sports stories using commonly av ailable information
GalleyCat Staff
Jason Boog
Editor
Maryann Yin
Contributor
Jeff Rivera
Contributor
Dianna Dilworth
Contributor
such as box scores and play -by -play s. The program was the result of a collaboration between
McCormick and Medill School of Journalism.
To create the software, Hammond and Birnbaum
and students working in McCormicks Intelligent Information Lab created algorithms that use
statistics from a game to write tex t that captures the ov erall dy namic of the game and
highlights the key play s and play ers. Along with the tex t is an appropriate headline and a
photo of what the program deems as the most important play er in the game.
mediabistro.com//forbes-among-30-clients-using-computer-generated-stories-instead-of-writers
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