Académique Documents
Professionnel Documents
Culture Documents
n# 1
2012
SUSTAINABILITY:
BRAZILS POULTRY
INDUSTRYS
COMPETITIVE
ADVANTAGE
page 4
Supported by
ECONOMIC SUSTAINABILITY
environmental sustainability
Brazilian
POULTRY
magazine 2012
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energy
consumption.
page
> contents
> THE SUSTAINABILITY
OF BRAZILIAN POULTRY industry
Page 4
Executive President
Francisco Srgio Turra
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director of markets
Ricardo Santin
Director of Production
Ariel Antonio Mendes
director Financial
and Administrative
Jos Perboyre Ferreira Gomes
Environmental preservation:
a reality in brazils poultry industry
Market Relations
Adriano Zerbini
Marlia Rangel
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Technical Coordinator
Sulivan Pereira Alves
trade promotion
Isis Nogueira Sardella
Eliene Turci
Brazilian poultry
Association (UBABEF)
Av. Brigadeiro Faria Lima 1912, Suite 20L
So Paulo, SP, Brazil
CEP 01451-907
Tel 55 11 3031-4115
www.ubabef.com.br
e-mail:ubabef@ubabef.com.br
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> interview
PRODUCTION
produced and edited by
Insight Engenharia de Comunicao
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editorial coordination
Srgio Costa
research and text
Marlia Ferreira
> Highlights
Photos
UBABEF
Graphic production
Ruy Saraiva
> eggs
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francisco turra
EXECUTIVE PRESIDENT OF THE BRAZILIAN POULTRY ASSOCIATION (UBABEF)
Unshakable commitment
to sustainability
Few sectors of the world economy have enjoyed
growth such as that experienced by the Brazilian
poultry industry in recent decades.
In less than half a century Brazil has
become the worlds leading exporter
of poultry meat and its third-largest
producerand here the industry is
poised to rise one more position in
the table, to rank second only to the
United States.
SUSTAINABILITY IN
THREE AREAS:
THE ECONOMIC,
ENVIRONMENTAL
Annual consumption of chicken by Brazilians has now reached 47 kg. And our
product can now be found on the tables
of consumers in more than 150 markets.
AND SOCIAL
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Fully sustainable
production
The worlds largest chicken meat exporter,
Brazil stands out for its sustainable poultry industry
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Brazil is one of the worlds leading agricultural and livestock product suppliers and one highlight is the poultry
industry. Brazil ranks first in chicken meat exports as
well as in beef, coffee, sugar, orange juice and other
products. The country has achieved this level thanks to
investments in research, development and innovation.
The success of Brazilian agribusiness is the result of the
excellence of its agricultural companies, the skills of its
producers, and the commitment of public authorities.
Throughout the chicken production chain there is concern for the quality and health of the product.
requirements is a ban on the use of hormones in animals. Farms and slaughterhouses are constantly being
inspected by overseas experts, and a whole range of
tests of chicken meat are commonly applied even on
arrival at the port of destination.
Birds are slaughtered in state-of-the-art slaughterhouses, where operations and processing are increasingly
automated. Hygiene practices are extremely strict. The
slaughterhouses adopt risk reduction and critical control point programs as well as other procedures recommended by Codex Alimentarius, the FAO body responsible for drafting the rules for foodstuff production.
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Environmental Preservation:
a reality in Brazils poultry industry
Sustainable production is the fruit of a partnership between growers and
agribusiness companies within technical, legal and economic parameters
Poultry-raising in Brazil stands out for its deep respect
for the environment: This is a concern shared by the
entire production chain, working to expand the industry, but always within rules that guide sustainable production.
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prospect is that Brazil will be able to achieve this leading position since it has a great potential for the production of biomass, as well as abundant water, grains
and arable land.
Specialists from these two major international agencies
state that there is a universal preference for chicken
over other meats, and that the trend will continue in
the next decade. In this context there are very striking
World Bank figures that indicate that 6.5 kilos of feed,
15,500 liters of water and 365 days go into producing
every kilo of beef; for pork, this is 4 kilos of feed, 4,800
liters of water and 180 days; whereas for chicken the
figures are only 1.6 kilos of feed, 3,900 liters of water
and a mere 42 days.
The Water Footprint (Mekonnen & Hoekstra, 2011) has
said that international trade can save water globally if a
water-intense commodity is traded from a region with
high productivity of water resources to one with low
resources. The international institution says that approximately 4% of world agricultural water use is saved
through international trade.
Regarding direct impact on the environment, the figures also prove that production is sustainable. Expenses
on energy consumption and impacts on global warming, eutrophication and acidification are striking when
comparing the production of beef, pork and chicken,
which is clearly lower by ton of meat for all items, according to AJC International.
KG
Liters Days
4,800
180
1.6 3,900 42
* In confined conditions
One good example is a comparison between the environmental impact of poultry farming in Brazil and in the
United Kingdom. According to DEFRA (the Department
for the Environment, Food and Rural Affairs), energy
consumption and greenhouse gas (GHG) emissions in
Brazil are 25% and 17% lower, respectively, when compared to Britain. The main reasons are: feed produced
in Brazil is easily available, which reduces transportation costs; low energy consumption for ventilation and
heating the poultry houses, owing to Brazils climate;
and a simplified production structure.
Brazils sustainable poultry industry, which is concentrated in the southern, mid-western and south-eastern
regions of Brazil, is strategically based on the preservation of the Amazon Biome. Furthermore, the industry
has invested in such environmental areas as participation in projects under the United Nations Framework
Convention on Climate Change to help reduce greenhouse gas emissions; the planting of eucalyptus and
pine for reforestation and future use as a source of energy; measures for water treatment, the protection of
springs, and reduction of consumption; the use of litter
to produce biogas; the use of culled chicken as organic
fertilizer; and chicken fat to produce biodiesel.
The partnership between agribusiness companies and
growers in the integrated system is a key factor in making Brazils poultry industry sustainable. Environmental
conditions are thus observed within technical, legal
and economic parameters.
Agribusiness companies have increasingly invested in activities focusing on the quality of the environment and on
sustainable production. BRF, for example, runs a program
entitled Environmental Attitude (Programa Atitude Ambiental), in which it separates, selects, transports, treats and
suitably disposes of residues from animal health services
it uses in integrated production of pork and poultry. This
work is a partnership between stakeholders, including input suppliers and medication suppliers, and the company
that specializes in treating and disposing of the waste.
The results of the project have been that over 10,000
rural producers have been trained and deployed, and
over 300,000 tonnes of residues have been collected.
Conservationist activities have been promoted among
all stakeholders in the chain.
Brazilian POULTRY magazine 2012
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Another practice adopted by growers and slaughterhouses to mitigate the impact of their activities on the
environment is the reuse of water. Seara Alimentos and
the Cooperativa Agroindustrial Lar are two companies
that have used a methodology to reduce the purchase
of potable water and the emission of effluents. Cooperativa Lar is also banking on electricity generation using residual biomass from the slaughter of birds, and,
among other results, has reduced greenhouse gas
emissions into the atmosphere, generating by itself
1.42% of the electricity consumed by the industry, and
producing carbon credits.
The poultry industry today is fully aware of the need
to preserve the environment as a fundamental factor
underpinning sustainable development. The issue has
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performance levels that make the Brazilian poultry industry one of the worlds leaders.
Data show that for every million Reals invested in
Brazilian agribusiness, 212 new jobs are created. Investment in the industry leads to income generation,
since the setting up and development of agribusiness companies raises the GDP wherever they are
installed.
In the town of Marau, in Rio Grande do Sul state, industrial poultry farming is the main economic activ-
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THE SUSTAINABILITY OF
AGRIBUSINESS COMPANIES IS
ALSO PERVADED BY SOCIAL
RESPONSIBILITY ACTIVITIES
SUCH AS SOCIAL WELFARE
CAMPAIGNS AND PROGRAMS
FOR THE UPKEEP OF NURSERIES
ity. Fifteen thousand of its 36,700 inhabitants are emone of the most important industries in Brazils agriployed in the industry, and per capita GDP comes to
business, he points out.
R$ 31,000. There are 1,026 establishments producing 7.6 million birds. This productivity has caused the
The importance of poultry farming in Brazils social
town to rank first in the state on the FIRJAN (Federaand economic context is borne out by excellent figtion of Industries of the State of Rio de Janeiro) Muures. There are thousands of holdings in Brazil, 3.5
nicipal Development IndexIFDM, which measures
million Brazilians involved in the chain, and 32 exportemployment, income, education, and health. Another
ing companies that are UBABEF associates, accountexample is the town of Xaxim in Santa Catarina state,
ing for 98% of chicken meat shipments, and 286,000
where 8,000 people out of 25,500 inhabitants are emfactory jobs. There are over 10,000 integrated growployed in the poultry industry. The town, ranking 27th
ers in Rio Grande do Sul and 32,000 poultry houses;
in the state on the IFDM, produces
in the state of Paran there are nearly
one million birds and has 435 estab15,000 integrated growers and in
lishments. There is also Palotina, in
Santa Catarina approximately 20,000
THE IMPORTANCE OF
the state of Paran, where 10,500 out
integrated growers.
POULTRY FARMING IN
of 27,000 inhabitants are working in
BRAZILS SOCIAL AND
the poultry industry, generating a per
To meet the needs of this specific
ECONOMIC CONTEXT
capita GDP of R$ 28,600. There are
population, agribusiness compaIS BORNE OUT BY
566 establishments in the municipalnies adopt best practices in corpoEXCELLENT FIGURES
ity, producing 5,593,000 birds. These
rate governance, and therefore are
figures put the town 17th in the IFDM
very active in the social aspect. One
for the state.
example is the work carried out by
BRF, through its Instituto BRF, which boosts commuUBABEF President Francisco Turra says that family agnity development in those states where the company
riculture is the key to social integration in the counis established. This includes collective activities that
tryside, for which reason integrated poultry farming is
genuinely improve the quality of life of those commuthe best and fairest type of agrarian reform that Brazil
nities and promote environmental balance in a sushas ever undertaken, distributing income and guarantainable and transforming fashion.
teeing quality of life for partners. The integration system between producers and slaughterhouses in the
In the view of UBABEFs president, the poultry induspoultry industry is the basic reason why this sector is
try is aware that investing in sustainability is a major
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conditions for the national flock, as well as to the inhabitants of these states.
Unlike many other leading industries, chicken breeding uses mainly Brazilian inputs and labor because corn
and soy are the basic products for feeding the flock,
which underscores the wide-ranging social aspect in
the poultry industry. The issue of sustainability in agribusiness companies is pervaded by social responsibility
activities among which the following stand out: charity
campaigns; the upkeep of nurseries; environmental education for children; dental projects with the distribution
of oral hygiene kits; singing and dancing lessons for the
children of employees and the community at large; and
training and self-enhancement programs for growers. n
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> Interview
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> Highlights
Taste
Chicken meat has a high nutritional value. It is rich in essential proteins and amino acids; the cut presenting the highest rates of these
substances is the skinless breast. Furthermore, it is also an important
source of B complex vitamins, and minerals such as iron, potassium,
zinc and magnesium.
Sustainability
Integration
Over 70% of chicken meat exports are concentrated in southern Brazil, far from the Amazon
Biome. Production centers upon farms in the
states of Paran, Santa Catarina and Rio Grande
do Sul, on small holdings integrated with
slaughterhouses.
Economy
Chicken meat is the animal proteins that consumes least water in its
production process. Approximately 3,900 liters of water are necessary
throughout the chain to produce 1 kg of chicken meat, from growing the
grains to the final product, whereas for beef this is 15,500 liters and for
pork 4,800 liters.
Biosecurity
Brazil has never recorded a case of Avian Influenza. Despite never having had a single case of the disease, Brazil introduced its National Plan for
the Prevention of Avian Influenza and for the Control and Prevention of
Newcastle Disease in 2006, modernizing laboratories, setting up sanitary
barriers and providing training.
Reduced
Costs
Electricity consumption
in the chicken production chain is roughly half
that for the production of
other meats.
Genetics
Thanks to the selection of
specific lineages for meat
production, it only takes 45
days to produce a whole
chicken today.
On a high
The average per capita chicken consumption in Brazil in 2011 was 47.4 kg, according to UBABEF figures. This is greater than
consumption in the United States, which
was 44.4 Kg, according to the United States
Department of Agriculture (USDA).
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Halal
Quality
Slaughterhouses inspected by the Federal Inspection Service have international quality certificates and processes.
Brazilian slaughterhouses have international certification
such as that of Global G.A.P. (Good Agricultural Practices),
ISO (International Organization for Standardization), BRC
(British Retail Council), and comply with quality processes
that are recognized and used throughout the world, such
as HACCP (Hazard Analysis and Critical Control Points),
GMP (Good Manufacturing Practices), SSOP (Sanitation
Standard Operating Procedures), and others.
Yield
In addition to providing several types of
cuts, the litter from chicken bedding is
also used as organic fertilizer in agriculture, and chicken skin and fat are used
to produce biodiesel and pet food.
Productivity
The enhanced performance of
Brazils poultry industry is the
result of years of research in
genetics, handling, nutrition and
health.
Safety
For its animal products, including chicken meat, Brazil has strict
controls for residues and contaminants. To ensure healthy, safe
product, the Ministry of Agriculture, Livestock and Food Supply
introduced the National Plan for the Control of Residues and Contaminants which comprises the recommendations of the Codex
Alimentarius and is recognized by the health authorities of several
importing countries.
Precautions
Brazils poultry industry applies animal welfare
principles. Brazil is committed to abiding by the
rules of animal welfare laid down by the World
Organization for Animal Health (OIE), and in 2008
signed a cooperation agreement with WSPA (World
Society for the Protection of Animals) to provide
scientific information and enhance the knowledge
of poultry farm and slaughterhouse teams with
regard to bird welfare.
Environment
The production of chicken meat
has the least impact on the soil.
A recent study shows that levels
of eutrophication and acidification are up to four times lower
than in the case of pork and beef
production.
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Another example of water reuse comes from Marfrig Groups Seara Alimentos. The company has a
treatment system that improves wastewater from
industrial processes and returns it to the environment. The introduction of the project reduced the
purchase of potable water and the environmental
impact from the release of
effluents.
Environmental awareness is also among the priorities of Tyson do Brasil. Among several initiatives it
has exclusive treatment of industrial residues from
chicken processing. In its process fat is separated
from water and reduced by means of chemical processes. Decantation pools are used to treat these
residues, thus helping assure that the water can be
reused. This procedure has been acknowledged
by the environmental protection agencies, which
awarded the So Jos unit the Fritz Mller Environmental Preservation Prize. The company also recycles much of its garbage, and its packaging is totally
recyclable.
One of Brazils major industrial conglomerates, Cooperativa Central Aurora Alimentos, is a world benchmark in meat processing technology. Among the
companys actions to promote sustainable poultry
production is the flat fermentation of litter which consists of the use of black tarpaulin completely covering
the litter without disturbing it. This technique has several advantages, according to the company, including
reducing the use of wood shavings, mitigating health
risks, and above all enhancing the environment by reducing gas emissions. n
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A truly
ecological country
Brazil ranks first among countries with protected areas
% of protected area
(countries over 2,000 Km2)
30
20
10
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Strictly protected areas come to 28% of Brazils territory, making the country a leader in the world conservation ranking, according to the International Union
for Conservation of Nature (IUCN), taking into consideration countries over 2,000 km2 in area.
Environmental Conservation Areas; the creation of reserves for its indigenous peoples; and the constitution
of Legal Reserves and Permanent Preservation Areas
on rural properties.
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An industry in constant
sustainable growth
The worlds largest chicken meat exporter,
Brazil can become its second-largest producer
The share of Brazils chicken meat exports has followed
a rising trajectory since 2004, when the country became the worlds largest exporter of the product. The
poultry industry ended 2011 with 13,058,000 tonnes,
up 6.8% over 2010 and an all-time record.
This performance enabled Brazil, the worlds thirdlargest chicken meat producer, to further close the gap
on China, ranking second to the United States. According to projections by the United States Department of
Agriculture (USDA), Chinas production of chicken
came to 13.2 million tonnes in 2011, as opposed to the
16,757,000 tonnes of the United States.
The gap separating Brazil and China thus shrank from
320,000 tonnes in 2010 to 142,000 tonnes in 2011. The
industry expects Brazil shortly to take second position
in the world chicken producers ranking.
The performance of the poultry industry in 2011 is the
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2000
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2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
25
< 25
> Eggs
Eggs,
an expanding market
Brazils production aims to provide guaranteed safety to consumers
Brazil, having consolidated its position as the worlds
leading chicken meat exporter, is well on the way to
being one of the largest producers and exporters of
eggs, both fresh , and in the form of liquids or powder. In 2011, Brazils egg production came to 31.5 billion
units (1.9 million tonnes). Brazilian exports of eggs to-
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Angola
United Arab
Emirates
64%
18%
Japan
7%
Bolivia
4%
Congo,
Other Cuba Uruguay the Dominican
Republic
2%
countries 1%
1%
3%
Nutrition Facts
Per 50 g
(1 egg)
Amount
per portion
%
DV*
Energy
74 kcal=311 kJ
Carbohydrate
0,6 g
Protein
6,3 g
Total Fat
5,0 g
Saturated Fat
1,6 g
Trans Fat
0g
**
Dietary Fiber
0g
Sodium
63 mg
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High performance
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The Association
The Brazilian Poultry Association (UBABEF) gathers the main companies in the poultry production chain. Currently, on the
export side, these companies are responsible for 97% of the total Brazilian exports of poultry meat and eggs. UBABEF works
for the continuous development of the industry, to access new markets and assure the quality of one of the leading exporter
of poultry products in the world.
www.adoro.com.br
www.copagril.com.br
www.tramontoalimentos.com.br
www.levida.com.br
www.zanchetta.com.br
www.cvale.com.br
www.tyson.com.br
www.mdfbr.com
www.unifrango.com
www.auroraalimentos.com.br
www.diplomata.com
www.minuano.com.br
www.agroveneto.com.br
www.bigfrango.com.br
www.frangobello.com.br
www.natfoods.com.br
www.villagermania.com.br
www.bondioalimentos.com.br
www.pifpaf.com.br
www.vosskodobrasil.com.br
www.frinal.com.br
www.brasilfoods.com
Egg Exporting
Companies
www.rivelli.ind.br
www.globoaves.com.br
www.asaeggs.com.br
www.ceuazul.ind.br
JBS Frangosul
www.jbs.com.br
www.seara.com.br
www.coopavel.com.br
www.granjamantiqueira.com.br
www.copacol.com.br
www.lar.ind.br
www.superfrango.com.br
www.naturovos.com.br
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IN THE ENVIRONMENTAL SPHERE IT STANDS OUT FOR ITS RESPECT FOR THE AMAZON
BIOME AND FOR A PRODUCTION TECHNOLOGY THAT USES RENEWABLE NATURAL
RESOURCES, WHILE KEEPING CO2 EMISSIONS BELOW THOSE OF COLDER COUNTRIES.
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The Brazilian Chicken project, a partnership between UBABEF and Apex-Brasil, aims to publicize
the qualities of Brazilian poultry industry overseas, emphasizing its commitment to quality,
biosecurity, sustainability and respect for consumers.
Find out more at www.brazilianchicken.com.br/english
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