International Journal Of Scientific Research And Education

||Volume||2||Issue||11||Pages-2405-2418||November-2014|| ISSN (e): 2321-7545

Website: http://ijsae.in

Online Shopping: An Empirical Study in West Bengal From The Customer

Point of View
Authors
Debansu Chatterjee1, Indrajit Ghosal2
1
Designation: Faculty (EDI-Entrepreneurship Development Institute, Govt. of India) Research Scholar
(IMS, Kolkata)
2
Designation: Asst. Professor cum Author
MCA, BscIT
ACSE[IBM], E-DAST[CMC]
Affiliation: Institute of Management Study (IMS), Kolkata
MCA, B.Sc(IT), EDAST, ACSE(IBM)
Contact: +91-9007478255
Mail Id: debansu.chat@gmail.com, ghosal.m1981@gmail.com
Contact: +91-7686093490
ABSTRACT:
Online shopping market or E-shopping is the hot topic throughout the world. From the strategy it is clear
and true that USA is the leader of e-marketing or e-business in the whole world. But we know India is going
up. The statistics shows that the internet user is huge in west Bengal. This paper is mainly indicated to West
Bengal, based on the Online shopping Market. With advancements in Online shopping, there have been
changes in the methodology for business transactions. India, being a rapid adaptor of technology is apace
with the current scenario of electronic data exchanges and has taken to e-commerce. Though Online
Shopping provides many advantages, there are still a significant number of customers who refuse or
reluctant to adopt the facilities of online services. In India the adoption rate of the technology is
significantly different from other nations because of the countrys unique social and economical
characteristics. The aim of this research study is to investigate the factors influencing the adoption of Online
Shopping in West Bengal, India. Survey from 50 local respondents was used to accomplish this objective.
This research study would also help in understanding various reasons for this resistance (reluctance) and
would be useful for organizations in formulating strategies aimed at increasing the overall usage of the
technology.
Keywords: Online Shopping, Factor Analysis, Privacy & Security, Trust, Shopping Needs
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INTRODUCTION
Online Shopping or e-shopping is a part of e-commerce where the customers or consumers buy goods /
products / and other services directly from the merchants over the internet. Today E-commerce is a byword
in Indian society and it has become an integral part of our daily life. There are websites providing any
number of goods and services. Theoretically it is more convenient to buy products online due to its flexible
nature, but in India the adoption rate of the technology is significantly different from other nations because
of the countrys unique social and economical characteristics. India has diverse culture and extreme
disparities of income.
1.1 Internet in India
With the prove of statistics it is clear that forty-eight million users in India and the Internet community in
India is the fifth largest in the world, although Internet users formed only about 4.3 percent of the countrys
population in 2005. Access is gradually expanding from the most heavily populated urban centers, currently
41 percent of users, to small cities and towns. The E-commerce Industry in India has come a long way since
its early days. The market has matured and new players have entered the market space. In the present
dynamic scenario, e-commerce market in the B2C space is growing in demand as well as in the array of
services. According to TOI article ("With 243 million," 2013), internet penetration in India may not have
crossed 16% of the population, but thats enough to reach a number which is approximately 10 times the
population of Australia. The report published by Internet and Mobile Association of India (IMAI) and Indian
Market Research Bureau (IMRB) estimates 243 million internet users in the country by June 2014,
overtaking the US as the world's second largest internet base after China. The following years that indicating
to the internet market of india from the beginning stage.
1986: ERNET project starts up; email exchange using UUCP protocol established between National Centre
for Software Technology, Bombay, and IIT Bombay (Bombay was renamed Mumbai in 1995)
1987: Email exchange between ERNET institutions in metros; TCP over X.25 established between the
ERNET gateway at NCST and internet via CWI in Amsterdam.1988: Leased lines used to connect ERNET
partner institutions to ERNET gateway in Bombay.1989: LWBBS (Live Wire BBS) and BBS CiX launch
online services; VSNL commissions a Gateway Packet Switching System (GPSS) running X.25 protocol;
1990: TCP/IP implemented for communication between ERNET centers connected by leased lines.1991:
LWBBS turns into a paid subscription service and expands to other cities such as Ahmadabad, Madras
(Chennai), Pune, Calcutta (Kolkata), Baroda, Vapi.
1992: Business India launches aXcess, a value-added service offering email as well as e-news, stock
quotes.1997: Tamil newspaper Dinamani sets up website; Hotmail creator Sabeer Bhatia sells Hotmail to
Microsoft for $400 million;
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1998: Private ISPs allowed to set up internet infrastructure; LWBBSs Pune node, JabberWocky operated by
WMI becomes the first ISP licensee;2000: Parliament passes Information Technology Act 2000; foreign
portals like Yahoo and MSN set up Indian sites; Bazee.com launched based on the eBay model
2001: Subscription sites set up by thenewspapertoday.com and NaiDunia.com; Times of India group
launches 8888 mobile service; India Today group launches 2424 mobile service; 2002: Malayalam
Varikha.com, the website of weekly Malayalam magazine, launches paid site; NPTEL (National Programme
on Technology Enhanced Learning) initiative launched;
2003: Air Deccan launches Indias first online air ticketing site; 2004: DoT declares its Broadband Policy;
BSNL introduces broadband; eBay buys Bazee.com; Monster.com buys Jobsahead.com; 2005: Social
networking sites like Orkut make their presence felt; online registration of .IN domains begins; Indic
language user interface appears on basic cellphones
2006: Facebook makes India debut; 2007: Major media websites switch to tab-based design; Arzoo.com relaunched as a travel portal by Sabeer Bhatia; Twitter makes its India debut; Google News launches Hindi
service
2008: India sets a world record by sending 10 satellites into orbit in a single launch; Apple iPhone debut in
India; Internet Governance Forum (IGF) held in India; 2009: GoI puts forth the draft policy on Indian
language IDNs.
2010: 3G spectrum auctioned by telecom players 2011: Mobile number portability launched; ICANN
approves 7 Indian language Internationalised Domain Names (IDNs) for India; iPad enters India market
after its Dell and Samsung rivals; Pearson Group takes controlling stake in e-education startup TutorVista;
Indian government launches National Knowledge Network (NKN); The major drivers of internet penetration
in India are mobile devices, with some of the cheapest and most basic hand-sets today offering access to the
internet. India has 110 million mobile internet users of which 25 million are in rural India. The growth of
internet penetration in rural India is driven largely by the mobile phone; 70% of rural India's active internet
population accesses the web via mobile phones. This may have to do with the difficulty in accessing PCs.
Lastly am showing a graph which represents the using of internet users in the India from 1980-2030

The graph indicate the rate of internet

users in India based on the population

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1.2.E-Commerce in India
Over the last two decades, rising internet and mobile phone penetration has changed the way we
communicate and do business. E-commerce is relatively a novel concept. It is, at present, heavily leaning on
the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers.
While in countries such as the US and China, e-commerce has taken significant strides to achieve sales of
over 150 billion USD in revenue, the industry in India is, still at its infancy. However over the past few
years, the sector has grown by almost 35% CAGR from 3.8 billion USD in 2009 to an estimated 12.6 billion
USD in 2013.Industry studies by IAMAI indicate that online travel dominates the e-commerce industry with
an estimated 70% of the market share. However, e-retail in both its forms; online retail and market place,
has become the fastest-growing segment, increasing its share from 10% in 2009 to an estimated 18% in
2013. Calculations based on industry benchmarks estimate that the number of parcel check-outs in ecommerce portals exceeded million in 2013. However, this share represents a miniscule proportion (less
than 1%) of Indias total retail market, but is poised for continued growth in the coming years. If this robust
growth continues over the next few years, the size of the e-retail industry is poised to be 10 to 20 billion
USD by 2017-2020. This growth is expected to be led by increased consumer-led purchases in durables and
electronics, apparels and accessories, besides traditional products such as books and audio-visuals.

LITERATURE REVIEW
The different studies have highlighted the benefits that Internet shopping offers to consumers which include
ability to shop round the clock at anywhere, to search and browse products, to compare prices, and to make
flexible electronic payments (Hoffman et al., 1995; Alba et al., 1997; Peterson et al., 1997; Strauss and
Frost, 1999; Shim et al., 2001).
Delone and Reif (2004) have found that at present customers are more likely to continue shopping online
when they have a greater experience of online shopping. It is also found that young adults have a more
Debansu Chatterjee, Indrajit Ghosal IJSRE Volume 2 Issue 11 November 2014

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positive attitude towards online buying. Lavie and Tractinsky (2004) have expressed the expressive
aesthetics of web-sites that convey a sense of creativity and uniqueness. This type of aesthetics is likely to
serve an important role when shopping for specialty goods. The expressive design is relevant to specialty
goods because of their unique characteristics that emphasised the shopping experience. Bauer et al., (2006)
have compared the services of online retail service vs. traditional retail services. They have identified that
the online retail services are broken into two rather distinct phases: the client interaction phase taking place
online and the fulfilment phase taking place offline. They also have suggested that web-site quality is a
matter of delivering both hedonic and utilitarian elements.
India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to
$14 billion in 2012. About 75% of this is travel related (airline tickets, railway tickets, hotel bookings,
online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million as of 2009). India has
close to 10 million online shoppers and is growing at an estimated 30% CAGR vis--vis a global growth rate
of

810%.

Electronics

and

Apparel

are

the

biggest

categories

in

terms

of

sales.

(http://en.wikipedia.org/wiki/E-commerce_in_India) A recent statistical data has shown that Indians are

purchasing all sorts of products through online shopping portals. In recent times even used computers are
being purchased online. (Bhattacharjee Sarathi Partha,.et al., 2012;) investigates the relationship between
globalization, ecommerce adoption or acceptance that lead to business performance and effectiveness. From
this paper, we will discuss how globalization impact on e-commerce in business with policy implementation,
pro and cons of e-commerce enhancement in the increase to business. As of June 2012, India has the base of
137 million internet users and the inclination towards online shopping in youth will help the online retail
industry to reach a mark of 7,000 crore by 2015. The penetration of online shopping and money spent in
India is much lesser when compared to USA and UK, but it is growing at a much faster rate than expected
and with new entrants in larger number. Online shopping has truly revolutionized and influenced our society
as a whole.
( Kumari Renu,.2013;) Use of technology has opened new doors and opportunities that enable for a more
convenient lifestyle today. Variety of products, quicker services and reduced price are the three significant
ways in which online shopping influenced people in India and world as a whole. However, this concept of
online shopping led to the possibilities of fraud and privacy conflicts. Unfortunately, it has shown that it is
possible for hackers to access personal information. Today with the latest features of technology, measures
are being taken in order to stop hackers and criminals from accessing private databases. Through privacy
and security policies, developers are doing their best to put an end to this unethical practice. That will pave
the way for its success. (Patna, 2013)

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OBJECTIVES OF THE STUDY

The on-line shopping market in India is in the introductory stage of its life cycle. There will be a huge
growth in the market and seen that some risks are there to buying online. So this study is undertaken to
investigate the present market scenario from the customer point of view and find out the growth of online
shopping in west Bengal .The major research objectives are as follows:

To indentify the customer preferences of online shopping in West Bengal.

To study the growth of online shopping in west Bengal.

To investigate any association between the demographic variables (age, gender, education, income
etc.) and the customer preferences of e-marketing.

DATA COLLECTION METHODOLOGY

This study is an empirical research based on survey method. Data required for this study are both
Primary and secondary. Primary data relating to respondents were collected through personal
interview and questionnaire and secondary data relating to the online media and e-commerce were collected
from the journals and internet. Structured, non-disguised, close-ended questionnaire was used as research
tool. It consists of 2 parts. Part 1 is the demographic study and it consist questions pertaining to the
respondents demographic profiles, such as age, gender, educational qualification, location and annual
income were asked. Part 2 consisted of 27 questions (Consumer Opinion) had questions related to major
drivers of Online Shopping. All the 10 questions of the questionnaire from part 2 used a likert scale ranging
from 1 = Strongly Disagree to 5 = Strongly Agree. The researcher administered the instruments personally
to the respondents. The survey was conducted among 200 respondents from West Bengal. The sampling
technique used in this study is non-probability sampling. Hence the respondents were selected on the basis
of convenience sampling method.

DATA ANALYSES METHODOLOGY

The data collected from the survey will be subjected to data cleaning in order to identify missing value,
sample characteristics and meet the assumptions of normality. After this, the descriptive analysis will be
used to summarize the respondents demography. Factor analysis will also be employed in this regard to
help in reducing the number of variables that do not measure the constructs in this study as perceived
by the respondents. In this case, the component factor analysis with varimax rotation will therefore be
conducted on all the variables to extract factors from the scales of each construct. The researchers will
ensure that all items meet the acceptable limit level. Therefore, in this study, all items below 0.50 will not be
retained and those having a loading factor limit of above 0.50 will all be retained. The validity of the
Debansu Chatterjee, Indrajit Ghosal IJSRE Volume 2 Issue 11 November 2014

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instrument will be determined by content and construct validity. The construct validity will be determined
through the factor analysis in which the Kaiser- Meyer (KMO) index of sampling adequacy and
Bartletts test of sphericity will equally be determined. All variables with KMO above .56 - .6 will be
regarded as valid for this proposed study.
Customers Preferences on Online shopping in West Bengal:
Women, particularly women workforce are vital part of buying behavior. It has been found hat
Working women are more involved with the purchasing activities. They are more price conscious as
compared to the non working married women. It has also been found that working
women are more Store loyal than non working married women. In case working women are more quality
conscious than non working married women. But non-working unmarried women are quality conscious.
This study also prevails that there is a significant difference in buying behaviour of working women
depending on what type of organization they work. Women are
apt to be more involved with purchasing than men, since women have traditionally been the family
purchasing agents (Davis 1971, Wilkes 1975) and perceive purchasing as being associated with their role in
the family. Woman's role as the family purchasing agent, however, seems to be changing, due primarily to
the large increase in the number of working women in recent decades. Therefore, working women has
developed as an important segment for the marketers.
Therefore, marketers should consider them with utmost importance.

Growth and Economic development of Online Shopping in West Bengal:

With rapid growth of the Internet and globalization of market, the retail sector has become an
increasingly competitive and dynamic business environment. Business and marketing activities
are affected by the invent of Internet technologies and the Internet is revolutionizing commerce, marketing,
retailing, shopping and advertising activities of products and services. There are several attractive attributes
of Internet to not only e-customers but also companies on time and money saving, communicate,
convenience, easy accessibility, selection from a wide
range of alternatives, and the availability of information for making decisions and all marketing
activities can be performed via the Internet efficiently. In the era of globalization, companies are using the
Internet technologies to reach out to valued customers and to provide a point of
contact 24 hours a day, 7 days a week. E-commerce and e-marketing are the two important terms in the new
Internet-based business domain. E-commerce can be defined as a way of conducting business by companies
and customers performing electronic transactions through the Internet. E-marketing, (also known as Internet
Debansu Chatterjee, Indrajit Ghosal IJSRE Volume 2 Issue 11 November 2014

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Marketing, Web Marketing, and Online Marketing etc.) can be defined. As the promotion of products or
services through the Internet whereas; e-tailing can be defined as selling products and services by using the
Internet. Wang (2002) has provided a broad definition of e-tailing by defining it as the selling of goods and
services to the consumer market via the internet. According to Turban et al. (2006), e-tailing is defined as
retailing conducted online, over the internet. In general, the activities of e-tailing encompass three main
activities.
They are:
(i) A product search facility (often referred as a product evaluation or information gathering facility),
(ii) An on-line purchase function and (iii) a product delivery capability (Kolesar and Galbraith, 2000). Like
general marketing activities of an organization, e-tailers have also stick to the same 4Ps of marketing
activities. They are: Product, Price, Promotion and Place. With regard to the right products, e-stores can
offer a larger spectrum of product offering like traditional retailers in categories ranging from electronics to
shoes. E-store is the Internet version of stores that set up electronic storefronts on the Internet. It provides all
kinds of products and renders service to the e-customer at the click of a mouse button and makes money by
selling products directly to e-customers. When it comes to the right price, e-stores can be operated with low
profit margin because of the lower cost and higher sales volume. As for the right promotion, e-stores have
unlimited direct marketing, advertising and selling opportunities. Finally, with regard to the right place; the
location of e-stores is not important in the Internet and e-customer can connect and purchase products and
services from the Internet at any time and place. According to Lim and Dubinsky (2004), e-store is defined
as a commercial web site on which e-customers can shop and make purchases. According to Rao (1999), ecommerce offers increased market activity for retailers in the form of growing market access and
information and decreased operating and procurement costs. The consumers can gain better prices due to the
competition and also can enrich their knowledge on goods and services. According to a survey conducted by
Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB), the ecommerce market in India has garnered Rs. 9210 crore in 2007-08, whereas e-tailing market was only about
Rs. 1150 crore). In general, e-tailing industry, from a business perspective offers an opportunity to cater to
consumers across geographies, no operational timings, unlimited shelf space and all this with miniscule
quantity of infrastructure. For a country like India, the growth in the e-tailing market is driven by the need to
save time by urban India. Besides with over 2.5 billion internet users, access to internet has also played an
important role in growing the markets. Consumers decision-making process has considerably changed with
the introduction of the Internet asan alternative channel for shopping. The new wave of consumerism
coupled with increasing urbanization and burgeoning middle class with paradigm shifts in their demographic
and psychographic dynamics have driven consumers frequently to use retail websites to search for product
Debansu Chatterjee, Indrajit Ghosal IJSRE Volume 2 Issue 11 November 2014

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information and/or make a purchase of products. In India, the shift from physical stores to e-store takes
place due to the in-adequacy of time of consumers and the relatively high disposable incomes as well as due
to a high need for labor-saving goods and services (Gehrt, Yale and Lawson 1996).

ANALYSIS:
Factor analysis based on demographic factor:
EMPIRICS
The demographics factor is presented under the 5 attributes i.e. age, gender, qualification, profession,
income level. The following table(s) depicts the respondents profile and the type of company they have
selected for patronizing. As far as age is concerned, almost 50% of the respondents were between 2130 years old (50%) followed by the age group of 31-40 years (26%) . On the other hand, 5 respondents
(10%) were 41-50 years of age and 7 respondents (14%) were in the 51-60 years age group. Gender-wise,
56% of the respondents were male and only 44% were female. 50% of the respondents were Graduates
followed by 32% higher secondary, Post graduates (12%) and PhD(s) only 6%.
Table 1: Parameter: Age

Valid

21-30
31-40
41-50
51-60
Total

Frequency
25
13
5
7
50

Percent
50.0
26.0
10.0
14.0
100.0

Valid Percent
50.0
26.0
10.0
14.0
100.0

Cumulative
Percent
50.0
76.0
86.0
100.0

Table 2: Parameter: Gender

Valid

Male
Female
Total

Frequency
28
22
50

Percent
56.0
44.0
100.0

Cumulative
Valid Percent Percent
56.0
56.0
44.0
100.0
100.0

Table 3: Parameter: Education Qualification

Valid

Frequency
Higher Secondary 16
Graduate
25

Percent
32.0
50.0

Cumulative
Valid Percent Percent
32.0
32.0
50.0
82.0

Debansu Chatterjee, Indrajit Ghosal IJSRE Volume 2 Issue 11 November 2014

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Post Graduate
PhD
Total

6
3
50

12.0
6.0
100.0

12.0
6.0
100.0

94.0
100.0

Percent
20.0
34.0
28.0
18.0
100.0

Cumulative
Valid Percent Percent
20.0
20.0
34.0
54.0
28.0
82.0
18.0
100.0
100.0

Table 4: Parameter: Annual Income

Valid

< 1,00,000
1,00,000-3,00,000
3,00,000-6,00,000
>6,00,000
Total

Frequency
10
17
14
9
50

FACTOR ANALYSIS RESULTS

A total of 200 respondents were surveyed using the questionnaire. The raw data was analyzed through SPSS
17.0 (Green et al., 2000) and factor analysis in order to summarize the 27 variables (as each question in Part
- 2 (Consumer opinion) of survey questionnaire represent one variable) into smaller sets. Then data was
subjected to principal component analysis. Hence, these 27 variables were reduced to nine principal
components through varimax rotation (Table 6). Items with factor loadings of 0.50 or higher were
clustered together to form separate constructs, as recommended by Hair et al. (2006). Here, the
researcher had considered only those factors whose eigen-values is more than one, as significant. Table 5
indicates that, in the present test the Kaiser-Meyer-Olkin (KMO) measure was 0.562 Bartletts sphericity
test also found highly significant; Chi-Square =1843.318, df = 351 with a significance of 0.000 it provide
support for validity of the factor analysis of the data set and indicates that, factor analysis is appropriate.
Table 5: KMO and Bartlett's Test
Kaiser-Meyer-Olkin

Measure

of

Sampling Adequacy.
Bartlett's Test of Approx.
Sphericity

Square
df
Sig.

Chi-

.562

1843.318
351
.000

Debansu Chatterjee, Indrajit Ghosal IJSRE Volume 2 Issue 11 November 2014

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Table 6: Rotated Component Matrix

Component
1

BUSINESS

-.055

.030

.005

-.059

-.082

-.044

-.028

.772

.082

CONVIENI

-.355

.038

.252

-.063

.615

.118

-.218

.193

-.011

CROWD

.074

-.101

.002

.053

.046

.051

.003

.856

-.017

E_DATA

-.213

.151

-.041

.203

.708

-.020

-.183

.074

-.253

ECO_DEV

.606

-.114

-.154

.352

.011

-.013

.052

.363

-.118

E_PAYMNT

.116

.048

-.053

.007

.837

-.025

.057

-.129

.042

TIME

.795

.016

.090

-.002

.021

-.020

-.077

.004

-.016

LIFE_STL

.228

.424

-.172

-.224

.553

.051

.160

-.151

.080

B_ENV

.760

.131

.215

-.182

-.041

.034

-.153

-.132

-.003

ECONOMY

.238

.671

-.142

-.122

.235

.019

.059

-.140

.141

EBS_USE

.612

.109

.412

.001

-.111

.019

-.131

.030

-.032

MODRNTY

.128

.783

.021

.055

.119

-.011

.046

.056

.042

CC_MUSE

.309

.159

.685

.059

.008

.033

-.092

.156

-.014

PRIVACY

-.213

.722

.298

.089

-.025

.015

-.015

-.040

-.105

ORDER

.088

.057

.739

.088

-.021

-.083

.137

-.048

.039

TECHNLGY

-.290

.354

.340

-.082

-.085

.046

.523

-.047

-.122

ISSUES

.069

-.276

.633

.158

.008

-.033

.320

-.168

.300

UNEMP

-.188

.082

.171

.008

-.103

.062

.782

.026

.052

E_BIZ_RQ

.134

-.255

.257

.458

.124

-.016

.344

.047

.217

CYBERLAW

-.023

-.039

-.160

.147

.023

.398

.670

-.051

-.173

USE_FRND

-.042

-.012

.070

.831

.060

.014

.118

.060

.159

SERVICE

-.073

.056

-.005

.253

-.001

.743

.203

-.144

-.170

ENJOY

-.020

.091

.093

.789

-.073

.086

-.090

-.091

.241

ENVRNMNT

-.006

.032

-.078

.031

.095

.837

.030

-.006

.019

APPRECBL

-.010

.053

.014

.365

-.018

.044

-.089

-.012

.758

GDP

.082

-.055

.047

-.173

-.081

.693

.059

.152

.238

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Page 2415

E_FUND

-.085

.022

.084

.138

-.057

.019

-.002

.073

.794

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a Rotation converged in 12 iterations.
In the Rotated Component Matrix table, each number represents the partial correlation coefficient between
variable and rotated component. All the variables having factor loadings of greater than .50 for a given
component define the component.

CONCLUSION & SUGGESTION

The derived factors represent different elements of Online Shopping in West Bengal which form
the above mentioned analysis. After a detailed discussion based on gender, age and education wise
Consideration online shopping the following factors generally associated with e-tailing in West Bengal, viz.
(i) E-business
ii) Factors Analysis
(iii) Security & Risk
(iv) Convenience & safety
The companies are looking forward to transact online and the existing companies already
Providing e-shopping and e-business facilities have to focus on all the above factors. The most prominent
and Vital characteristic for adoption of any new technology, is generating awareness among the customers
and educating them about that specific technology. Hence, if the consumers of West Bengal are not eagerly
adopting Online Shopping, it may be because they are not aware about.
E Business: When organizations go online, they have to decide which e-business models best suit their
goals. A business model is defined as the organization of product, service and information flows, and the
source of revenues and benefits for suppliers and customers. The concept of e-business model is the same
but used in the online presence. So, the future of india and West Bengal depends on e business and new
concepts like webpreneurships are generating day by day.
Thus the companies looking forward to transact online and the existing companies already providing eshopping facilities have to focus on all the above factors. The most prominent and vital characteristic for
adoption of any new technology, is generating awareness among the customers and educating them about
that specific technology. Hence, if the consumers of West Bengal are not adopting Online Shopping, it may
be because they are not aware about such a service being available and the added value that it offers. They
should simplify the initial setup process and also provide troubleshooting.

Debansu Chatterjee, Indrajit Ghosal IJSRE Volume 2 Issue 11 November 2014

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Convenience, EFunds and Trust is the second factor considered for this research study. In order to
successfully implement the Online Shopping, companies must ensure that the services are easy, simple,
rapid and of sufficiently high quality to ensure consumer satisfaction in order to maintain e-customers. A
user friendly website with a good graphical user interface and easy to use navigation tools will certainly help
in this regard.
Security and Risk is another important factor. Security and risk are key factor of the ecommerce and online
shopping. Mainly credit card uses and sophisticated technical use leads to varies loopholes leads to varies
cybercrimes and technological hackings. As a result it is become a barrier in the development In the field of
e business and online shopping in west Bengal. Develop easy & user friendly customer support applications
for flexibility reasons.
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