atlanta MAY 2–5

Plenary:
Monday, May 3
Rules of Engagement/
Attracting the Younger Generation

Young voices, big ideas.

Focus on the future, with rising stars Rabbi Sharon Brous and Ariel Beery,
as they address the rules of engaging with a new generation.
Rabbi Sharon Brous
Plenary The founder of IKAR, a vibrant Jewish spiritual community in Los Angeles dedicated
Sessions to the integration of spiritual and religious practice with the pursuit of social justice,
Sharon was included in the Forward’s annual list of the 50 most influential members
Bring you
of the American Jewish community for three years in a row, and was recently noted in
big picture Newsweek as one of the leading rabbis in the country.
thinking on
Business In 2008, she was the inaugural recipient of the Los Angeles Jewish Community
Foundation’s Inspired Leadership Award.
Fundraising,
Connections, For the past seven years, Sharon has served on the faculty of REBOOT and on the
Philanthropy, religious council of Progressive Jewish Alliance. She serves as adjunct faculty at the
Hebrew Union College and sits on the rabbinic advisory boards of American Jewish
Judaism,
World Service and Hebrew College.
Community,
and more.
Ariel Beery
Co-founder and director of the PresenTense Group, Ariel is also the editor and
publisher of PresenTense Magazine, and co-founder of the PresenTense Institute for
socially-minded entrepreneurs. His column appears in over a dozen papers around the
world, including the Forward, the London Jewish Chronicle, the Jerusalem Post and
Ha’aretz. He was named one of the 10 Jews to Watch by the World Jewish Digest, along
with Facebook’s founder Mark Zuckerberg and New York Mayor Michael Bloomberg.
He is currently the director of strategy and assessment for MavenHaven, a Web-based
start-up that connects speakers to the organizations that need them in the Jewish
community.

Biennial 2010: This year is different.

 Greater trust leads to better results — period.
Plenary
Sessions Learn how to build high trust, and put it to work
Bring you for your JCC.
big picture Kory Kogon
thinking on Kory Kogon A consultant for Franklin Covey, developer of 7 Habits Of Highly Effective
Business People Kogon now brings us Covey’s The Speed of Trust. Find out why TRUST
Fundraising, can dramatically change your JCC, Y, or camp in 2010.
Connections, Trust is a game-changing performance multiplier. High-trust people are more
Philanthropy, likely to be promoted, get the better projects, receive more budget allocation,
Judaism, and enjoy work more. At the organizational level, high trust is an extraordinary
Community, accelerant to your stated 2010 strategic imperatives. High trust will not
and more. necessarily rescue a bad strategy, but low trust will almost always derail a
good one.
Kogon has been honored as one of the Top 30 Women to Watch by Utah
Magazine. She is the president of the Tucson chapter of The American
Society of Training and Development (ASTD). She is an active member of
the Worldwide Association of Business Coaches as well as the National
Association of Women Business Owners.

The Art of the Ask: learn secrets of effective

fundraising from a master.
Reynold Levy
“The wealth is all around you,” and as the title of Reynold Levy’s book
reads, it is Yours for the Asking. According to Levy, president of New York’s
Reynold Levy
Lincoln Center for the Performing Arts — and former executive director of
the 92nd Street Y — giving is not a spontaneous act. People, corporations
and foundations donate funds largely because they are asked to do so. Levy
will help you to overcome the fear or simply the hesitation to ask friends and
strangers for money for your JCC, Y, or camp.
Levy will teach you to improve your effectiveness in fundraising. He will
provide you with the language and tools you need to reach wealthy people
face to face, in writing, in large groups, at special events and even over the
Internet. As Levy points out in his book, the first three letters in “fundraising”
are F U N – and he will show you how to enjoy doing it.

Ever wonder how a business legend thinks?

You’ll find out, as you sit in on a conversation
between Bernie Marcus and Arthur Blank.
Bernie Marcus
Bernie Marcus & Arthur Blank
Don’t miss hearing Bernie Marcus and Arthur Blank — founders of The
Home Depot, entrepreneurs, and philanthropists — talk about the keys to
building successful organizations. These two partners launched the hugely
successful home-improvement retailer in 1979, revolutionizing the industry
with its warehouse-sized store concept. Their philosophy of customer service
encouraged cultivating a relationship with customers rather than merely
completing a transaction. As Bernie says, “At the end of the day, we’re in the
Arthur Blank people business.” With Harry Mazier, former president of the Marcus JCC.

With the right tools, anything is possible. Biennial 2010

For more information, visit biennial.jcca.org, or contact Robin Ballin (212) 786-5112 or robin@jcca.org.
Hot
Topic Hot Topic Forums
Forums
Experts
focus on the JCCs and Federations Working Together Jerry Silverman
challenges Jerry Silverman, president and CEO of the Jewish Federations of North America
you face
today, in Health and Wellness Top 10 Fitness Trends
these sessions Graham Melstrand, VP, operations, American Council on Exercise
addressing the
hot topics you Financial Resource Development: Tools for 2010
determined! Michael Ostroff, founder and president of The Ostroff Group

Excellence in Governance: Strategies for Success

Mindy Wertheimer, associate dean of academics & clinical associate professor, Georgia State University

Benchmarking Findings: The 10 Critical Things JCCs Must Do

Brian Hayden, partner, Collaborative Strategies, Inc.

Economic Trends: Anticipating the Future

Speaker TBA

Seminar Build up your JCC by participating chose

from
Tracks in these Seminar Tracks: 1
1 !
tracks
These Building Your JCC’s Governance
90-minute Building Your JCC’s Fund Raising Expertise
learning Building Your JCC’s Competitive Advantage in Health and Wellness Jeri Sedlar
sessions
Building Your JCC’s Strategic Advantage (Applications of Benchmarking)
will provide
Building Your JCC’s Unique Jewish Community
strategies for
building up Building Your JCC’s Exceptional Youth Programming
key aspects Building Your JCC’s Program for Adults
of your JCC. Building Your JCC’s Communal Leadership Presence
Most tracks will Building Your JCC’s Compelling Marketing Power
have sessions Building Your JCC’s Human Leadership Capacity Gina Galgano
that build upon Building Your JCC’s Social Responsiveness
Hoagland
each other; a
few will feature Seminar Track presenters include:
stand-alone Ann Cohen is a senior governance consultant at BoardSource, and brings over thirty years
“elective” of leadership experience in the nonprofit and private sectors to her consulting and training
sessions. engagements. Ann provides guidance and training to nonprofit boards seeking to rise to greater
levels of commitment and to engage in strategic planning and action.
Jeri Sedlar, co-author of Don’t Retire, Rewire! and senior advisor to The Conference Board on the
mature workforce, Jeri travels the country inspiring individuals and organizations to “get creative”
and rewire their thinking and action when it comes to planning for the future. With today’s global
economy and aging workforce, her mission is to ensure that both individuals and organizations
discover how to leverage the opportunities created by the new retirement model.
Gina Galgano Hoagland has led strategic planning engagements for more than one hundred and
fifty companies and not-for-profit agencies since joining Collaborative Strategies in 1993. She
brings a results-oriented approach to planning, coaching, and execution. Through her partnership
model, clients have grown firm value and capability.
Don’t forget the FUN
World of Coke
If you can arrive in Atlanta early,
come to our early registration
reception on Saturday night at From the desk of Sarah Andrus, President
the World of Coca-Cola, only a
few blocks from the Marriott MEMO
Marquis.
To: My colleagues on the Board
of the Bernard & Ruth Siegel JCC
Southern
Hospitality Dear Friends,

The Marcus JCC invites us to As you are making your plans for the coming year,
a Southern Soiree on Sunday please include attendance at this year’s JCCs of North
night. Join us for some down- America Biennial in Atlanta, May 2-5. Attached is a
communication from JCC Association; I’d like to add my
home southern cooking. This
own reasons why I found it valuable to attend in 2008:
is a great opportunity to see a
fantastic JCC and enjoy some 1. Superb general session speakers on subjects
real southern hospitality. ranging from politics, Israel, Jewish practices &
social action.
2. Break-out sessions tailored for a wide variety
3-1/2 days of learning and sharing of JCCs in terms of size, population, budget, on
subjects relevant to what’s happening here in
• Learn from experts Wilmington.
• Share your knowledge 3. Really strong presenters with a wealth of
experience.
• Discover new ideas to bring home to your JCC
4. Opportunities to meet, consult with, and learn
• Connect to JCC leaders from other lay leaders and professionals who
• Take home tools to improve your JCC share similar opportunities & challenges.
• Network with like-minded people 5. Great ideas that we can put into action.
• Meet up with old friends and make new I learned things that have helped me in my profession,
connections as well as my volunteer work. I had not expected that,
and it certainly made the trip worth my time. Finally,
• Prepare and equip your JCC for the future FUN!! It was so great to travel with fellow board
• Develop your leadership and management skills members and enjoy the experience together.
• Focus on big issues You really want to be there!!

• Gain valuable information about operations, All the best,

programming and technology
• Meet colleagues from similar JCCs and
Sarah Andrus
share ideas
Reprinted with permission of the Bernard and Ruth Siegel JCC, Wilmington, DE.

Don’t miss out on these discounts!

For each eight (8) full paying delegates
registered, a JCC can send one staff person
at the discounted registration fee of $345.
Increase the size of your 2008 delegation by
at least two full paid registrations for 2010 and
OR your executive director’s registration fee will be
discounted to $345.

520 Eighth Avenue | New York, NY 10018

(212) 532-4949 | www.jcca.org register online
Alan P. Solow
Chair
Allan Finkelstein
President
Marvin Gelfand
Chair, Biennial
Robin Ballin
Sr. Vice President, Marketing
biennial.jcca.org
Committee and Communications