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Quarterly.
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A RESPONSETORORTY
Daryl Koehn
In his SBE address,RichardRortyarguesagainstany attemptto validateobjective truthsor norms.He makesno claimthathis accountof the natureandscope
of the disciplineof philosophicalbusinessethicsis true.Fromhis perspective,no
accountis objectivelytruebecausethe worldwe experienceis alwaysmediatedby
narrativescontingentlyshapedby cultureandhistory.The standardfor assessing
an accountshouldnot be whetherit is truebutwhetherit efficaciouslyenablesus
to achievesocialjustice andto amelioratesuffering.Like MichelFoucault,Rorty
sees himselfas undermininginstitutionsandcontrollingnarrativesin orderto free
us to imaginenew ways to reducethe injusticeandhumanpainresultingfromthe
spreadof globalcapitalism.
Rortymakesthreemajorclaims:
1. Philosophyhas played an importanthistoricalrole in curtailingthe power
of religionandallowingscienceto advance.Now thatsciencehas triumphedover
religion,thatrole(alongwithits attendant
truthclaims)oughtto be abandoned.
Language be it ordinary,literary,poetic,historical,or philosophicalnly provides
us with a descriptionof an ever-changingworld.Everydescriptionis irreducibly
historicalandcontingentin nature.Therefore,we shouldgive up the illusionthat
thereis someArchimedeanpointwe can use to groundourtheories.
2. Since philosophyhas no special or uniqueaccess to the truth,we should
not thinkof it as the universalarbiterof values or normsand shouldnot look to
philosophersto discoveror to build a foundationfor ethics. But if ethicaltheory
cannotprovideus withan objective,solid foundationfor norms,whatshouldbusiness ethicistsbe doing?Musttheysettleforcritiquingtheworkof foundationalists?
Rortydeniesus even this optionbecausehe insiststhereis no non-historical,noncontingentlanguageforadjudicating
amongcompetingclaimsortheories.Wehave
no objectiveplaceon whichto standwhenmakingthecase thatourcritiqueis more
groundedor correctthansomeoneelse's.
To understandwhatRortyis arguing,it is helpfulto situatethese claimsin the
contextof his largerbody of work.ElsewhereRortyarguesthatphilosophy,like
poetry,is a languagegame,andthe properfunctionof humanlinguisticactivityis
to articulateimaginedworlds,not to reflectan unmediatedreality,whichdoes not
exist in anycase.Theloverof wisdommustsettleforre-describinghumanactivity
andthe world.The appealof anysuchre-description
is, ultimately,notrational,for
Rortydeniesreasonan adjudicatingrole. Instead,we embracevaluesbecausethey
appealto us. If we philosopherssucceedin re-describing
a hostof things,events,and
C)2006. Business Ethics Quarterly,Volume 16, Issue 3. ISSN 1052-1SOX.
pp. 391-399
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392
BUSINESSETHICSQUARTERLY
As othercommentators
havenoted,Rortyis nota relativistif one takesa relativist to be someonewho believes all values are equallygood. Rortyunequivocally
commitshimselfto liberalvaluesof solidarityandautonomy.Moreover,he favors
descriptionsemphasizing(or even celebrating)ironyandthe contingencyof every
narrative,all the while concedingthathis own ironicportrayalsof the worldlack
objectivityandcannotbe proven.The most we can hope for is thatourfellow humanbeings try on Rorty'sway of viewingthe worldandfind thatdoing so opens
up new vistas.Havingonce imagineda betterworld,we will be in a positionto set
aboutrealizingthatworld.
Muchof Rorty'sanalysistakesthe negativeformof arguingagainstotherpeoples' foundationalmoralitiesorinterpretations.
Suchnegativityhaspromptedcritics
to chargethat"Rortyis only one step awayfromBaudrillard,the self-proclaimed
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A RESPONSE
TORORTY
393
394
ETHICSQUARTERLY
BUSINESS
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A RESPONSE
TORORTY
395
Workingwithotherpopulations,
JaredDiamond,RalphBulmer,BrentBerlin,Dennis
Breedlove,PeterRaven,andotherbiologistshaveconfirmedMayrs finding.l
Here,then,is some evidencethatRortyis wrong.Humanbeingsdo not imaginativelygeneratedistinctionswilly-nilly.Ourdivisionsarenon-arbitrary:
"Welive
in a worldof structureand legitimate
distinctions"(italics mine).l' Gouldargues
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396
BUSINESS
ETHICSQUARTERLY
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TORORTY
A RESPONSE
397
398
BUSINESS
ETHICS QUARTERLY
Notes
1.
RichardRorty,quotedin StephenBest andDouglasKellner,"RichardRortyandPostmodernTheory,"at www.gSeis.ucla.edu/faculty/kellner/essays/richardrortypostmoderntheory.pdf.
2.
Ibid.
3.
JoshuaKnobe,"ATalentfor Bricolage:An Interviewwith RichardRorty,"TheDualist
2 (1995): 56-71.
4.
Best and Kellner,"Rortyand PostmodernTheory."
5.
It might be objectedthat,while reasonis essentialto us in some sense, reasonplays no
role in effecting the paradigmshift. However,Rortyhimself insists thatthe shift occurs because
a new way of looking at things makes global or holistic sense. It would seem to be reason, not
the emotions or feelings, that requiresus to come up with a new picture "hangstogether"as a
whole.
6.
I am indebtedto an anonymousreviewerfor the example of the Sullivanprinciples.
7.
Leon Sullivan, quoted in Chris Herlinger,"Leon Sullivan Dies," Christianity
Today
(April 30, 2001).
8.
StephenJay Gould, "A Quahog Is a Quahog,"in ThePanda'sThumb(New York:W.
W. Norton & Company,1980), 20>13.
9.
Ibid., 207-08.
10. Ibid.,208-13.
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TORORTY
A RESPONSE
399
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