Distance Learning

powered by TRANSKNOWLOGY

Doctorate of
Business Administration

Index

About SMC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
History & Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Transknowlogy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Affiliates & Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Facts & Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Our Service Proposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Index

The Online Learning System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

How does it work? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
SMC Student Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Admission Criteria & Tuition Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
How to enroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Program Design & Curriculum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Core Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Specialization Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Dissertation Stage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Distance Learning | Doctorate of Business Administration

About SMC
SMC was founded in 1985 as an executive training provider. In 2002 the institution evolved into an internationally
acclaimed university, specialized in offering flexible distance learning Master and Doctorate programs targeted at the
working professional.
The core of SMC's student body, which consists of high achievers from currently more than 90 different countries
worldwide, has an advanced professional standing and typically resides at the very top of internationally renowned
organizations and businesses. This circumstance creates an unsurpassed added value to SMC's students insofar, as
they benefit from sharing extensive experience, knowledge and best practices a true competitive advantage. SMC's
flexible online Master and Doctorate programs can be followed parttime from any place in alignment with the
students' personal and professional commitments.
SMC recognizes the need of working professionals and individuals in demand of highest flexibility. Our distance
learning system allows students to create personal calendars in alignment with professional and personal
commitments. Enrollment is ongoing; the programs can be followed from any place, at any time and any pace.
About SMC

Personal attention is a hallmark of SMC's service culture. Our administration and faculty is amongst the most
responsive, attentive and service oriented in the education arena. This is an aspect, which significantly enhances the
learning experience, quality and success.
SMC University is accredited by the Association of Collegiate Business Schools and Programs (ACBSP), the leading
specialized accreditation association for business education supporting, celebrating and rewarding teaching excellence.
ACBSP is an official national accreditation body in the U.S., recognized by the Council of Higher Education
Accreditation, CHEA.

Distance Learning | Doctorate of Business Administration

History & Milestones

1985

09

SMC was founded in Zug, Switzerland

2002

11

SMC transforms into an institution of higher education

2004

06
10

Online Master and Doctorate programs launched

08
09
12

SMC obtains full ECBE accreditation

09
12
12

Newsweek reconfirms SMC's leadership position

04
09
10
11

SMC opens its Learning Center in Vienna, Austria

02
03
03
03
04

SMC educates students from over 90 countries worldwide

History & Milestones

2006

2007

2008

2009

First intake for distance learning programs

Newsweek: "SMC is a leading Swiss global University"

SMC educates students from over 70 countries worldwide

SMC obtains ACBSP accreditation

SMC educates students from over 80 countries worldwide

SMC holds its first Symposium in Vienna, Austria

SMC moves into its new Learning Center in Zurich
SMC hosts its first Doctoral Residency in Vienna

SMC hosts its second Doctoral Residency in Vienna

The FT ranks SMC's online MBA 5th in Europe
SMC introduces the TransknowlogyTM concept
SMC launches the PhD. in Economics program

Find the latest developments on our university at

www.swissmc.ch

Distance Learning | Doctorate of Business Administration

Transknowlogy
Transknowlogy represents the 2.0 phase of the education revolution in learning where the bestofbreed technologies
are implemented across all levels of the organization to support all stakeholders: administrators, professors and most
importantly students.

This concept and approach is the capstone of the underlying method and philosophy of SMC University. In today's
world knowledge and education are experiencing a tremendous change. Technology is opening up new possibilities
for students from around the world and all walks of life to explore options that were unavailable even a few short
years ago.

At SMC University we managed to create an unique environment of knowledgetransfer that connects people, culture
and organizations in a way that permits the creation of new possibilities. Traditional education limits the reach of
technology to campus borders. Transknowlogy offers the stage to develop your visions and enable you to become a
part of the new global learning context as a dedicated, target driven knowledge seeking individual.

Transknowlogy

Through transknowlogy students are empowered to learn, grow and excel. Transknowlogy enables students to push
their limits to new levels under an environment supported by an extended use of technology, both inside the classroom
and within the overall setting of the University. This provides a new level of highly diversified cultural exchange between
the multiple nationalities that enables you feel the pulse of the global business context.

Global Citizenship and Transknowlogy

In today's global environment, understanding your organization's position with regards to the issues of Corporate
Citizenship and Corporate Social Responsibility is paramount to working in concert with the common good and global
commons. SMC University prides itself in its achievements in assisting students from around the globe and within a
multitude of cultures to advance scholastically. They, their families and their communities may fulfill their collective
dreams and partake fully in global society on an equal footing with others.
This achievement is nothing short of empowering individuals and communities from all cultures to become active
participants in the development of the planet and to find ecological and sustainable practices that take into
consideration the rich cultural heritage of all societies. At SMC we consider fulfilling this responsibility as the underlying
motivator to designing and developing the very best in distance education. It is through Transknowlogy that this
becomes reality.

Distance Learning | Doctorate of Business Administration

Partners & Affiliations

Universidad Mayor

ITI Information Technology Institute

Universidad Mayor is one of Latina America's leading Universities

with main campuses in Santiago and Temuco. The University with its
wide range of faculties is recognized and accredited by the Ministry
of Education in Chile and the first Latin American insitution to obtain
candidacy status for accrediation by the Middle States Commission
on Higher Education in the U.S.

ITI Information Technology Institute is a prominent name for quality

education and training since 1990. With over 17 years of experience
and an alumnus base of over 2 thousand students from individual
and from public and private sector companies and institutions.
ITI has been a pioneer in introducing the freshest courses in both
technology and business in Kuwait at its stateoftheart campus. ITI
has formed special stratgic alliances with well reputed international
institutions and technology leaders to bring world class education at
your doorsteps.

Partners & Affiliations

Escuela Superior de Economia y

Administracin de Empresas
The Escuela Superior de Economa y Administracin de Empresas
(ESEADE) is the leading Argentinian private University, specializing in
the field of business administration, economics, management,
finance and political science. Founded in 1978, the university has
rapidly expanded to become a known and reputed institution
throughout South America. It is recognized by the Ministry of
Education of the state of Argentina.

CES Group, Singapore

CES is an educational provider based in Singapore and specialized in
educating both international and local students. As an international
company, CES's business spans across Malaysia, Thailand and China.
CES offers a wide specter of different courses ranging from business,
accounting and language courses to information and
communications technology, tourism and hospitality courses. The
courses and programs offered by CES are registered with the Ministry
of Education of Singapore.

inex

By joining the International Network for Educational Exchange (inex),

universities around the globe commit to worldwide exchange,
intercultural knowledge and global education. Inex improves
intercultural understanding and helps to develop international
relations through supply of transnational education possibilities. This
is achieved by generation of a dense network of sending Institutions
and expansion to an increasing number of universities that receive
students.
High emphasis is put on an outstanding academic level of all partner
institutions, excellent service and support from all parties and a strong
international orientation. This way, high standards can be granted to
students and universities, accreditation of courses is made possible
through same standards and international transfer of knowledge and
education is achieved.

Distance Learning | Doctorate of Business Administration

The Centre for Executive Education

The Centre for Executive Education (CEE) is the first dedicated
institution in the Gulf region focusing on executive education, design
and management development. CEE is specializing in professional
development education, offering Higher National Diploma in Business
or Executive Diplomas. SMC University and CEE have formed an
articulation arrangement whereby students who have completed the
Executive Human Resources Management and Executive Business
Management program of CEE have the opportunity to progress
towards completion of the Graduate programs of SMC with credit
transfers for campus and online studies.

International Economy & Commerce College,

Tianjin, China
International Economy and Commerce College, (IECC) and SMC
University offer the Doctorate in Business Administration program of
SMC University in the city of Tianjin, China. IECC has further joint
programs with Utrecht School of Economics, The American Hotel
Lodging Association, Southern Queensland University and Asia
International Open University, amongst others. Advisory board
includes Tianjin Veteran Professors' Association and TEDA College of
Nankai University.

British Sino Century Institute, China

British Sino Century Institute (BSCI) and SMC University offer the
Doctorate in Business Administration program of SMC University in
the cities of Beijing, Shanghai, Guangzhou and Shenzhen. Other
partners of BSCI include: China Jiang Nan University, China Nan Jing
University of Technology, Beijing Normal University, Tsinghua
University, East Asia Bank, Beijing economic planning bureau.

Facts & Figures

SMC University has become the leading distance learning university in the field of business education in Switzerland.
In its Swiss Educational Guide 2007 (September 2007 edition), Newsweek featured SMC as one of the leading Swiss
business programs and one of the international leaders in distance education. With students from more than 90
countries, we have become a truly global institution, providing executive education aimed at the working professional.
Supported by our centers in Europe and Latin America, as well as our partner network in the Middle East and Asia,
we have a global reach and assist you in creating locally adapted professional solutions.

ACCREDITATIONS
SMC is acrredited by

European Council of Business Education

ECBE is an affiliate of the International Federation for Business Education (IFBE). Other affiliates of IFBE
are PRCBE: Pacific Rim Council for Business education, SACBE: South America Council for Business
Education, ACBE: African Council for Business Education. MEACBE: Middle East and Asian Council
for Business Education and ACBSP: Association of Collegiate Business Schools and Programs (CHEA
and US Department of Education accreditation agency).

Facts & Figures

Association of Collegiate Business Schools and Programs (ACBSP)

ACBSP is the one of the leading specialized accreditation associations for business education in the
United States, recognized both the US Department of Education and CHEA. ACBSP acknowledges
the importance of scholarly research and inquiry and believes that such activities facilitate improved
teaching.

MEMBERSHIPS
Swiss Federation for Adult Learning (SVEB)
SVEB is the Swiss national umbrella organization for adult education, it groups about 175 institutions.
Its main activities include representing adult education / learning in Swiss educational policies and
educational legislation, quality certification and publications.
Central and East European Management Development Association
CEEMAN is an international management development association established in 1993 with the aim
of accelerating the growth in quality of management development in central and eastern Europe.
Gradually CEEMAN has become a global network of management development institutions interested
in quality of education and innovations in this field, as well as in the broad area of subjects related to
change. CEEMAN has expanded to include 170 institutional and individual members from 42 countries.
ACUNS
Acuns a professional association of nearly 800 educational and research institutions and individual
scholars, teachers and practitioners active in the work and study of multilateral relations, global
governance and international cooperation. With field offices in Cairo, Delhi, Geneva, New York and
Vienna in addition to members located in over 50 countries, make us a global network. Acuns focuses
special attention on the programs and agencies of the United Nations system and other
intergovernmental and nongovernmental organizations that play a role in managing common
problems on the global agenda. Its activities promote research and teaching on the UN system and
dialogue between and among academics and practitioners from across the globe.
Distance Learning | Doctorate of Business Administration

Our Services Proposition

Life advances in stages. So does the experience at SMC. We consider ourselves as content creators, service providers
and partners for our students and stakeholders. Thus every stage within the SMC Partnership is focused on service
and value creation.

Our Service Proposition

Inquiry Stage

Detailed provision of information and support

Indepth counselling on our services and solutions
Most applicable and complete choice of academic content and professional solutions
Most intuitive and high end student elearning support system
Focal points of contact in order to serve specific inquiries at a highest level

Application Stage

Detailed collection of information regarding applicants in order to tailor specific solutions

Fast processing and detailed feedback
Personal interview with the Academic Dean in order to find a best solution
Commitment of admitting an elite for best academic performance and content creation
Strictly limited number of admitted students in order to maintain highest academic levels

Admission to SMC Stage

8

Student survival guides

Challenge days
Open space days
Individualized seminar scheduling
Student counselling

Management Development

Flexible scheduling that fits the busy executive

Stateofthe art online platform with SMC ebooks, videos, live lectures and other features
Small interactive classes with highly renowned academicians and practitioners
Faculty that represents the cutting edge of todays business environment
Facilities that not only stimulate the mind but provide for the executive to stay connected

Distance Learning | Doctorate of Business Administration

Terminal Project & Defense

Understanding and application of the latest concepts
Mentorship by highly recognized business leaders and faculty
Participation of top business leaders in the Defence Committee and audience
Allows the student to investigate and present a unique thought to a group of luminaries
International publication of top works

Graduation & Placement

Close partnership between students, industry and alumni for full leverage of their degree
Job Center services providing assistance throughout the job seeking process
Establishment of a job market and business relationships
Participation of top business leaders at the graduation ceremony
SMCs input precedes the student where ever they may go

Our Service Proposition

Lifelong Partnership

Business support and management services for our alumni

Enhanced online alumni network system with a business forum
Continuous access to SMCs knowledge base
Provision of ongoing opportunities for unique professional development seminars
Ongoing placement service

Distance Learning | Doctorate of Business Administration

The Online Learning System

Studies are enhanced by one of the technologically most advanced and contentrich distance learning solutions
to date. SMCs Online Learning System is a highly interactive platform, utilizing videos, recorded and live lectures,
narrated presentations, ebooks, various communication platforms for interaction with the faculty & students,
professional networking and many more features.

A onestop solution
Courses are supported through interactive online books, presentations, video lectures, case studies and research
papers. All relevant content is being provided by via SMCs online learning system.

The Online Learning System

Electronic Bestsellers
Together with Pearson Education, we have developed customized ebooks and supported content from the
worlds leading authors. The result is an interactive learning experience in a textrich and graphically enhanced
format supported by online exercises, assignments and tests for enhanced comprehension.

Online Research Center

Our efforts have led to the creation of a comprehensive online research center, which together with its partners
provides access to well over 2 million articles, texts and research papers and to the latest content and news of
the New York Times, Time Magazine and other leading media and their archives.

State of the art Curriculum

A clear, concise and contemporary curriculum which pragmatically delivers practical concepts in a challenging
intellectual environment.

Renowned Faculty & Extensive Support

10

SMC provides personal attention to each student. The learning system guarantees timely support on both
administrative and academic levels.. Our international board of renowned scholars and practitioners serves as
an active partner in the design and development of solutions applied in the real world. Students work closely
together with their faculty and colleagues. The lecturers role is that of a facilitator, supporting, followingup
and providing feedback to the students progress.

Films, Interviews and cases

Many classes are accompanied by video lectures and interviews with world business leaders from across a wide
spectrum of industries. Narrated presentations for an easier understanding have been developed and students
take advantage from a large database of cases for the practical application of theory.

Distance Learning | Doctorate of Business Administration

Live and recorded video lectures

Certain courses are supported with live lectures via the Virtual Classroom. In case students miss a class, the
lectures are recorded for a later preview.

Community Building and Networking

The SMC Online Learning System embeds a universe of active communication and networking means,
including student and alumni databases, discussion forums, message boards and profilebased search engines
to facilitate the creation of partnerships.

Lifelong Partnership
The Online Learning System

We offer career services with ample information on issues and processes of job search. Open position postings
from industry partners are being published, as well as student postings of job seekers. Lifelong learning is at
your fingertips through updated professional development seminars.

11

Distance Learning | Doctorate of Business Administration

How does it work?

Duration & Flexibility
The program is entirely flexible and thus its duration depends on the time and effort you are prepared to dedicate
and your progress. The minimum duration of the program is 24 months; the average duration is 36 months. You
are at no time bound to any fixed schedules, this is to honor and support the particular agendas of our students
who are mainly working professionals in managerial positions.

Residence Requirements
The Program is entirely online, there are no residence requirements during the regular course work. The only
residential requirement is the Final Grand Exam and Thesis / Dissertation Defense visvis the Academic Defense
Committee of SMC. This 1day event regularly takes place at our learning centers in Zurich and Vienna.

How Does Iit Work?

Technical Requirements
You will need a personal computer with regular internet access. The SMC Online Learning System can be easily
accessed through your web browser. Your PC should have the following programs installed:
Internet Browser (e.g. Microsoft Internet Explorer, Mozilla, Firefox, Opera)
Microsoft Word
Microsoft Excel
Adobe Acrobat Reader

Course Evaluation
Performance review and completion requirements vary among course and Professors. In general, a course may
require the pursuit of comprehensive research / business projects, cases studies, assignments and final
examination, or a combination of these. Examinations are being accessed online. Your Professor will make the
password protected exam available through a special examination platform on the SMC Online Learning System.
Results are automatically submitted to the Professor for evaluation and grading.

12

Grand Exam & Dissertation

The Final Grand Exam and the Dissertation require your physical presence. They can be completed in one visit,
or in two, in accordance to your desire. The Grand Exam is an oral outcome assessment of your knowledge. It
is a discussion on issues related to real business cases, which is aimed to show the skills which you have acquired
in the process of studies at SMC. The Dissertation is your written product of the systematic study of a significant
problem which follows a coherent methodology, independent research and comprehensive thinking. An
appropriate organization and documentation is required, according to SMCs academic standards. Topics for the
Dissertation are generally picked by the student and submitted to one professor who agrees to serve as the
supervisor. Ongoing progress review and mentorship by the supervisor will ensure the highest quality and
relevance of the final work. The Final Grand Exam and the Dissertation will be conducted in front of the Defense
Committee. Representatives of the business community may be invited, thereby fostering the spontaneous
development of networking opportunities. Defense generally takes place twice a year at the instruction site.

Distance Learning | Doctorate of Business Administration

Graduation Requirements
In order to be awarded a degree for the program attended, students must obtain a passing grade in all courses,
achieve a minimum overall GPA 3.0, pass the Final Grand Exam and successfully defend their Dissertation.

Student and Faculty Interaction

The Online Learning System of SMC provides you with several contact points to ensure your direct collaboration
with your faculty and fellow students. Your Professors proactively facilitate the courses and assist you in all related
matters. We strongly encourage student collaboration, which is an active part and asset of our programs. Our
Networking Boards allow students to connect based on common courses, interests and backgrounds.

Student Council

Student Financing Solutions

The SMC Scholarship Fund provides financing support and facilitates the creation of tailormade payment plans.
There are no hidden costs and charges.

SMC Universitys
Academic
Learning Model

How Does Iit Work?

The SMC University Student Council diligently supports you with study related counselling and represents and
defends any issues or concerns you might face during your studies. The Student Council provides a valuable role
in creating a sense of cohesion, cooperation and community to enrich the learning experience of all SMC
distancelearning students.

13

The Learning Model of SMC University

challenges learners to explore the bases of
power as a component of leading in the
varying fields and disciplines under study at
the university.

Find out more on

www.swissmc.ch

Distance Learning | Doctorate of Business Administration

SMC Student Council

The SMC Student Council was formed in November 2006 and is made up of a "Chair" and "Directors" whose main
purpose is to focus on the distance learning needs of both Masters and Doctoral students within the program.
The Student Council provides valuable services in creating a sense of cohesion, cooperation and community to enrich
the learning experience of all SMC distancelearning students. Membership to the SMC Student Council is
automatically open to all distancelearning students registered with SMC.

SMC Student Council Mission

The SMC Student Council

"The SMC Student Council connects the student body to the faculty, to act as the student voice, with the goal of
enhancing the distancelearning experience of students at SMC."

14

SMC Student Council Distance Learning Focus

In distance education, the process of student learning is more complex than conventional educational settings for
several reasons:
Many distance education students are older, have jobs and families. They must coordinate the different areas of
their lives which influence each other their families, jobs, spare time and studies.
Distant students have a variety of reasons for taking courses. Some students are interested in obtaining a degree
to qualify for a better job. Many take courses to broaden their education and are not really interested in completing
a degree.
In distance education, the learner is usually isolated. The motivational factors arising from the contact or
competition with other students is absent. The student also lacks the immediate support of a teacher who is
present and able to motivate and, if necessary, give attention to actual needs and difficulties that crop up during
study.
In distance education settings, technology is typically the channel through which information and communication
flow. Until the teacher and students become comfortable with the technical delivery system, communication will
be inhibited.

The Student Council provides several benefits

Guidance to new students entering SMC, providing them with an enhanced sense of orientation and
organizational structure.
A point of reference for individual students who wish to put forward ideas, suggestions or concerns.
Mutual understanding and support to overcome potential challenges resulting from the complexity that distance
learning brings to students in the learning process.

Distance Learning | Doctorate of Business Administration

Lori Buchart President

Donald York Director

Donald Oxford York is an upcoming leader in the face of emergency
cardiac care education and quality community health/wellness
services. He is an active, licensed and registered health care
professional in the domain of respiratory and Anesthesia Technology.
Donald has practiced healthcare in hospitals, community centers,
schools and corporations in the Montreal region. The Jewish General
and St. Marys hospitals are his main facilities for practicing respiratory
and anesthesia technology. Donald was recently promoted to
become a faculty member for the Heart and Stroke Foundation of
Canada in Basic Life Support, First Aid and Automated External
Defibrillation (AED) thus making him an Instructor Trainer and Master
instructor of life saving protocal and procedures. Donald is also an
educator in Prehospital trauma Life Support and Advanced Cardiac
Life Support.
Academics: Donald holds a Bachelor of Psychology from McGill
University where he also obtained graduate level certification in
leadership and management. He has also obtained a Diploma in
Respiratory and Anesthesia Technology. At present, he continues his
studies at the Masters level in Business Administration at SMC.

Joseph Chris Moos Director

Chris is the Director of an International Trade Center with over 25
years of business experience including such positions as: CFO, COO
and CEO for Domestic and International Corporations. He is also an
Assistant Professor of International Business and he has taught
Adjunct Faculty (International Business), U.S. Navy (Officer
Leadership & Management) and English as a Second Language
(ESL).
Academics: Chris holds a B.S. and MBA from Wichita State
University, Naval Logistics from Naval Supply Corps School. He is
also a Certified Global Business Professional (CGBP).

Wes Zaboschuk is an instructor in the Marketing program for the JR

Shaw School of Business at the Northern Alberta Institute of
Technology. Before coming to NAIT, Wes worked in sales for the
Canadian operations of many multinational companies including
McGrawHill, John Wiley & Sons, Marks and Spencer, BTI
International and CocaCola. He is currently enrolled as a Doctorate
of Business Administration student at SMC. Wes anticipates
completing his Doctorate by 2012. Wes is married with two children,
has two large dogs and a cat. He enjoys playing organized ice hockey
in his spare time and spending time with his family.
Academics: Wes holds a Bachelor of Commerce in Marketing from
the University of Alberta and also holds a Master of Education.

Svetlana Nekrasova Director

Svetlana has eleven years professional experience in international
trading. She has been the Chief of the Currency Department in a
military plant producing MiG fighters in Russia for 4 years. For the
last 7 years she has been trading ferro alloy. She is currently
responsible for logistics and customer service for India, Asia and Latin
America for one of the biggest Russian producer of ferroalloys
CHEMK. Svetlana is Russian and presently located in Limassol,
Cyprus. Born in 1976 she is single with no children. Her hobbies
include tango dancing, walking/biking and jogging.
Academics: Svetlana holds a Bachelor of International Economics
from the AllRussia Academy for Foreign Trade in Moscow.

The SMC Student Council

Lori Buchart brings to the Student Council years of experience in

Academe in a number of roles. When a student, she served on
student councils as President of the Business Society and Graduation
Organizing Committee. She has also held positions in postsecondary
institutions including administrative roles where she was responsible
for business program development, technology infrastructure
implementation and academic scheduling. In her current role she is
a fulltime faculty member at the Bissett School of Business in
Alberta, where she teaches Human Resources and course in
Management.
Lori also served 15 years in the Canadian Armed Forces and attained
the rank of LieutenantCommander. She brings a wealth of knowledge
in the area of leadership, human resources, curriculum design and
board governance. In addition to teaching fulltime, Lori consults in
the areas of business process mapping, change management, labour
relations, motivation, teamwork, governance and leadership. Some of
her clients have included the City of Calgary, WestJet Airlines, Alberta
Utilities and Energy Board, EPCOR Centre for the Performing Arts,
Alberta Theatre Projects, Critical Mass and Gibsons Energy. Lori is
currently pursuing her DBA at SMC and is in the midst of completing
her dissertation.

Wes Zaboschuck Director

& Project Manager

Somjai Muenkid Director

Somjai has worked as a Senior Accounting Assistant for the county
of Santa Barbara, California public works where she received the
award for employee of the month for march 2003 as well as being a
recipient of the employee recognition program for 2002. Previously to
this she held the position of Accounting Instructor at Lampang
College of Commerce and Technology in Thailand where she was
recognized as an outstanding teacher in 1998.
Academics: Somjai holds a Bachelor of Business Administration from
Maejo University in Thailand.

Julie Beardsell Director

Julie began the DBA distancelearning program at SMC in
September 2006. She has twenty years professional experience, ten
of which at leading international IT services providers including Atos
Origin and more recently, Logica. Julie is currently engagement lead
in large, strategic outsourcing opportunities with clients in the
financial services market. Her previous experience includes ECM
consultancy, international communications, PR, education and
training. She was born in 1965 is English and presently located in
Amsterdam, The Netherlands with her Dutch husband and two sons.
Academics: Julie holds a Master of Philosophy in Business Research
Degree, MPhil from the Newcastle Business School, Northumbria
University.

Distance Learning | Doctorate of Business Administration

15

Admission Criteria
& Tuition fees
Admission Criteria
SMC University welcomes qualified applicants with no discrimination towards their gender, age, cultural, ethnic,
religious and racial backgrounds. Distance learning candidates are admitted on a continuous basis, admission
procedures are free of charge.

Adminssion Criteria & Tuition Fees

Admission at Swiss Management Center sets minimum criteria which have been designed to identify applicants who
have sound academic potential and who show creativity, critical thinking, social and moral values, evidence of English
language proficiency and strong motivation.
Successful applicants must fulfill the following criteria:

Master degree from an internationally recognized academic institution.

Min. 4 years of work experience in executive or senior management positions

Proficiency in English

Tuition Plan
Tuition is calculated for the entire program and includes ebooks and all learning materials and exam fees. Courses
will be activated after receipt of the tuition. Students are responsible for obtaining additional reading materials (not
compulsory), their travel and related expenses for the Dissertation Defense and the Final Grand Exam. For full payment
details please refer to the SMC University website or contact the administration.

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Distance Learning | Doctorate of Business Administration

How to enroll
Enroll at your convenience
Enrollment is ongoing. You can join your program of choice at any time.

The Application Process

Within a timeframe of
6 10 days the SMC
Admission Committe will
review your application,
aligning your profile with the
criteria for successful
admission.

In case of successful
admission, you will receive a
confirmation and official
Acceptance Letter with
instructions on the next steps
towards enrollment. Rejected
applicants will be informed
accordingly, including a
detailed explanation of the
decision.

Upon settlement of your

tuition deposit you will receive
your Certificate of Enrollment
and Student Handbook. You
will also receive access details
to your personalized online
learning platform.

How to Enroll

The first step towards

admission is the online
Application for Admission.
Upon submission, the
Administration of SMC will
followup and request from
you relevant supporting
documentation.

Admission Review Sessions

The SMC Admissions Committee conducts weekly review meetings for distance learning programs, usually held on
Thursdays. Upon receipt of an online application, the Registrar assigns the candidate a review date. Applicants are
granted a minimum of 8 days to collect their supporting documents made available to the Admissions Committee for
review. The outcome of the assessment will be communicated to applicants on the following day.

Settlement of Tuitions
Invoices are set forth upon admission together with the official letter of acceptance. SMC offers various payment and
financing options and deposits are usually due 21 days from the issue date of the invoice.
Invoices remain unbinding for 8 business days from the invoice date. During this period you are entitled to revoke and
cancel your admission by written notice (email, fax, registered mail). After 9 business days from the invoice date, your
admission turns into a binding contract and you are obliged to settle your invoice as per the terms and conditions
stated.

Commencement Dates
Please visit the SMC homepage for further details.

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17

Program Design & Curriculum

Program Design & Curriculum

The Doctorate of Business Administration is the most advanced business degree. The DBA is a practical combination
of strong academic content, coupled with advanced business strategies and solutions. The DBA is ideal for individuals
on a high corporate level who wish to acquire an extensive academic and industry related exposure. You will be actively
involved in academic research, socioeconomic ideas and business interests. Some may find it very suitable for giving
their career an academic direction.

18

Distance Learning | Doctorate of Business Administration

Core Courses
Presentation and Communication Skills
Employers look for strong communication and presentation skills of candidates in their selection process. This
course is designed to develop the ability to communicate effectively within business. The related content consists
of methods of communication, business correspondence and persuasive communication.

Research Methodology
This module introduces you to the field of research. It examines in depth the research process and introduces
doctoral candidates to the various aspects of doing scientific research, providing practical advice and insight in
the field. Topics covered include hypothesis formulation and theory construction, data collection techniques,
ethical issues in research and research design.
Core Courses

Management
The primary aim of this course is to help the student develop an understanding of the essentials of management
and the nature of complex organizations. In order to accomplish these goals we will focus on the basic theories,
principles and concepts of management and organizations; attempt to develop rational and systematic techniques
of analysis and inquiry and endeavor to interface theory with practice.

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Distance Learning | Doctorate of Business Administration

Specialization Courses
Corporate Finance and Governance
This module is an analysis of financial structures and the evaluation of the underlying real assets; global strategic
planning and controlling; corporate governance structures; legal matters and global tax structures; international
corporate policy formulation; international money and banking. Topics further include capital structure, executive
compensation, diversification and restructuring, bankruptcy, venture and private equity.

Specialization Couses

Strategic Leadership
The module is an indepth analysis of corporate strategies; netstructuring; strategic decision making and
alliances building; market niches and organizational capabilities; corporate leadership, knowledge management
and diversification strategies; implementation and enforcement of organizational changes within small firms and
across corporations. We explore further the processes of creativity and innovation work and their applications.

International Marketing Management

The course examines the marketing environment from an international perspective, analyzing the cultural,
economic, political and legal issues that the contemporary professional faces. Topics include globalization; foreign
market assessment, selection and analysis; global product policy; global advertising and promotion; channel
management and logistics for global marketing; coordination, selection of representatives and establishing of
wholly owned operations.

Managerial Economics

20

Managerial economics is the application of economic theory to managerial issues. Practitioners Nestl
executives, McKinsey consultants, Credit Suisse First Boston investment bankers often rely on economic
analysis when they tackle business issues or make important strategic decisions. Elements of managerial
economics can be found in all aspects of business activity, such as production, pricing, financing, management
and strategy.

Performance Management
This course comprehensively addresses the complex and multidimensional subject of measuring, managing and
improving performance through the application of management control systems (MCSs). The discussions assume
an advanced level of knowledge of management accounting and practical professional experience. The course
presents an allencompassing framework within which to consider management control issues. It also presents
the needed technical subject content and summaries of the relevant research literature. Most importantly, the
course supports participants in applying their gained skills to specific decisionmaking situations. This is done
with real world examples and an extensive set of case studies, which reflect the complexity that managers face
when using performance measurement frameworks. While standard theories primarily focus on the use and
effects of "financial results controls", this course also well describes situations where financial controls are either
not effective or are actually counterproductive and discusses alternatives that managers can use in those situations.

Distance Learning | Doctorate of Business Administration

Dissertation & Defense

Dissertation
An original, academic written product of the systematic study of a significant problem that follows a coherent
methodology, independent research and comprehensive thinking. An appropriate organization and
documentation is part of it. A supervisor (typically a SMC faculty member) accompanies and discusses the
student's work, closely checks the progress and takes on academic responsibility.

Dissertation Defense
Dissertation & Defense

Upon completion of the regular course work and dissertation, students are required to pursue the obligatory
Dissertation Defense. This oral performance review is structured as a hearing visvis the Academic Defense
Committee of SMC at one of our Learning Centers. The Defense has the purpose to challenge aspects of the
candidate's research work, allowing the students to proof their integrity by defending the underlying
argumentation.

21

Distance Learning | Doctorate of Business Administration

Contact Information

Contact Information

22

Administration:

General Information:

SMC Swiss Management Center AG

Baarerstrasse 112
CH6302 Zug

info@swissmc.ch
www.swissmc.ch

Zurich Learning Center:

Vienna Learning Center:

SMC University
Balz Zimmermannstrasse 7
8302 Zurich- Kloten, Switzerland

SMC University
Landstrasser Grtel 3
A 1030 Vienna, Austria

Tel: +41 (0)41 500 16 22

Fax: +41(0) 41 560 80 57
administration@swissmc.ch

Tel: +43 (0)1 876 27 02

Fax: +43 (0)1 876 27 32
officevienna@swissmc.ch

Imprint
Text: SMC Swiss Management Center AG
Graphic / Layout: nu:media Fridolin Richter
Cover Design: nu:media Fridolin Richter
All rights reserved SMC Swiss Management Center AG, Switzerland

Distance Learning | Doctorate of Business Administration

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Distance Learning | Doctorate of Business Administration

www.swissmc.ch