Académique Documents
Professionnel Documents
Culture Documents
Digital Marketing
Search Engine Optimization
Social Media Marketing
Search Engine Marketing/PPC
Make Money
Email Marketing
Selection of 2-days workshops are optional
To,
The Dean/Director/Principal/HOD
Digital Marketing.
Search Engine Optimization
Social Media Marketing.
Search Engine Marketing / Pay per Click.
Make Money.
Email Marketing.
Jointly being organized by Revert Technology Pvt. Ltd.
Digital India" to Create 18 Lakh jobs in India,Invest over 4.5 lakh crore
under "Digital India"@Narendra Modi on Digital India Launch.
3.2 billion People will be online by the end of 2015, 2 billion from
developing countries.
Digital marketing is more cost effective than Traditional marketing.
Digital Marketing Helps Generate Better Revenues.
Digital Marketing Provides better ROI for Your Marketing Investments.
Digital Marketing Builds Brand Reputation.
Definition
History of Digital Marketing
What is marketing?
What is digital marketing and Why digital marketing?
Digital marketing process.
Advantages of digital marketing over traditional
marketing.
What is PPC?
Important role of PPC in digital marketing.
Google Ad Words overview.
Understanding Ad Words algorithm.
What is Keywords?
Keywords Properties used in projects.
Features
Working
Types of Keyword Planner Tools.
2nd Day
CREATING DISPLAY CAMPAIGN
Definition
Types of display campaign.
Display Planner Tools.
Understanding CPM bid strategy
Creating display Ads.
What is SEO?
What is Keywords?
Keyword Research.
Keywords Competition.
Introduction to Search Engine.
How to Search Engine Work?
Page Rank.
Search Engine Algorithm.
Static and Dynamic Websites.
What is On Page Optimization?
What is Off Page Optimization?
Difference Between on page and Off page
Optimization.
ON PAGE OPTIMIZATION
Keyword Optimization.
Meta Tags Optimization.
Meta Title Optimization.
H1, H2, H3 Tags.
Anchor Text.
Bold Text.
Creating Sitemaps.
Image Optimization.
Creating Google Analytics.
How to promote multiple Pages.
Google Webmaster Tool.
Url Optimization.
Anchor Text | Interlinking.
Article Creation.
Article Submissions.
Directory Submissions.
Social Bookmarking.
Blog Submissions.
Forum Posting.
Video Submissions.
Infographics Submissions.
Guest Blogging.
1ST Day
SOCIAL MEDIA MARKETING:
2nd Day
PRACTICAL SESSION 2
Creating Facebook Advertisement Campaign.
Campaigning targeting in Advertisement
Campaigning.
CPC vs. CPM payment module.
All kinds of Facebook advertisement like Post
Engagement, Website Conversion, etc.
Advance Facebook Advertisement
.Facebook Remarketing
Using power editor tool for advertisement.
Setting up conversion tracking.
LinkedIn Marketing
What is LinkedIn?
Company Profile vs. Individual Profile.
Marketing on LinkedIn Groups.
Increase ROI (Rest of Investment) from LinkedIn
Advertisements.
LinkedIn Advertisement best practices.
1ST Day
2ND Day
1. CREATE DISPLAY CAMPAIGN
Types of display campaign-Standard, All
features, Mobile apps.
Create a display campaign.
Understanding display planner.
Create ad groups.
Ad scheduling.
Ad deliver.
Finding relevant website for ads placement
Create banner ads using tools.
Uploading banner ads.
What is remarketing?
Creating remarketing lists.
Advance level list creation.
Setting up remarketing campaign.
1ST Day
1. MAKING MONEY via AD SENSE
What is AdSense?
2ND Day
1. MAKING MONEY via BLOGGING
What is Blog?
Advantages of Blogging.
How to create a Blog.
Creation of Ads.
Content of Ads.
1ST Day
1. INITIAL UNDERSTANDING
2ND Day
1. E-MAIL MARKETING BY USING SOFTWARES
Installation of Software.
Registration Charges
Workshop-Name
Projects to be Covered
Registration charges
(Training + Free kit)
Digital Marketing
What is marketing?
What is digital marketing and Why digital
marketing?
Digital marketing process.
Advantage of digital marketing over
traditional marketing.
Google Ad Words overview.
PPC advertising with Google Ad Words.
Understanding Ad Words algorithm.
Create search Campaigns.
Types of search engine campaigns.
Keyword Planner Tools.
Creating Search Campaign Ads.
Search Engine
Optimization
Social Media
Marketing
What is SMM?
Facebook Marketing.
Advance Facebook Advertisement.
LinkedIn Marketing.
Twitter Marketing.
Marketing through Facebook, LinkedIn
,Twitter.
Increase ROI from Facebook,
LinkedIn,Twitter.
Social Engine
Marketing/Page Per
Click
Make Money
Email Marketing
What is SEM?
Introduction to Google AdWords & PPC.
Setting up Google AdWords Account,
Creating search Campaign.
Bidding strategy-CPC.
Creating Ad group.
Ads scheduling & deliver.
Optimize search & Display Campaign.
What is Remarking & Remarking List?
AdSense Knowledge.
Get Approved for AdSense by Google.
How to make money through AdSense?
How to use AdSense Account Interface?
Make money via Blogging.
Create & manage Blog.
Placing Ads on blog.
Content & design of Ads.
Projector/ Screen along with black/white board for teaching and presentation purposes.
One small stereo jack cord connect to laptop for its sound system.
Authorized Team will visit your College to organize the entire event.
Posters and Flexes will be sent to you for effective regional publicity.
Responsibility of an Organizer
Hospitality (2 days) for a team of 2 members.
Pick and Drop facility from the nearest railway station/bus stop/ airport.
Event Details
The Duration of the each Workshop will be of 2 Days (7-8 hrs. each day)
A Certificate of Participation will also be awarded to the each Participant by Digital Vidhyalaya.
The Workshop Delivered by Digital Vidhyalaya.
Thank you
We ensure that our Technical initiative & training programs extremely beneficial
for your students. If you have any queries kindly get back to us. We are looking
forward to a quick and positive response from you and a long term association with
your esteemed organization.