ENGLISH PROJECT

I love cupcakes

Docente:
Carmen Fiorella Vega Bernal

INTEGRANTES:

Balarezo Vsquez, Mara Teresa.

Escobar arias, Cinthia Andrea.
Gonzales Paucar, Beatriz Alexandra.
Caldern Gonzales, Jos Manuel.

MISSION

Our company specializes in making cupcakes, we offer a different

alternative because our products are manufactured to the highest quality
standards, excellent attention to each customer and each product
exclusivity.

VIEW

I LOVE Cupcakes aims to become the leading company in the manufacture

and marketing of cupcakes through constant innovation of products,
processes and services that are the model for market trends, growing
profitably and in this way position in the national and international with a
clear commitment to continuous improvement, achieving greater progress
and prosperity for its investors and partners.

BACKGROUND

Who do not have the time to develop a personalized and different

from the usual product and want a more sophisticated and innovative
event held each product.

Everyone in AB and C socioeconomic level who want to make a social

event with a buffet of appetizers and custom with fine style

Chocolates con different designs.

Restaurant
Cupcakes
Panetones

PRINCIPAL IDEA

We opted for the cupcakes service which consists in making them a

custom designed for each special occasion such as birthdays, weddings,
christenings, Mother's Day etc.

Meet market needs, they have served as offer sales strategies at parties
and take samples. This project will enable people to acquire a quality
product having a product presenting the following applications and
advantages is a cool, flashy, product of a very pleasant taste and low
cost.

DESCRIPTION

It is an innovative product that its affordable and the price could be

adaped according to the environment and has the product using
customized according to the event having an aggregate product so
different from the rest.
The service seeks to develop custom designed cupcakes for various
social events (weddings, birthdays, holidays, etc.)

Mareet and price:

The cupcake is different in that it is adapted to suit the client
according to their preference various custom cupcakes are
developing.

Advantages:
It is an exclusive and personalized product; new in style and design,
taking care of the finer details so that important moment in your life
memorable day; transforming every product space and concrete sign
of beauty and glamor.

Budget

Include the
BUDGET

financial

projections,

incomings

At the same time the company in its marketing plan has been established
and incorporated sales programs with the help of different channels as
intermediaries for the cupcakes recognized product accessible to as many
potential customers.

PURPOSE (JOS)

The product is developed for people with shortage of time

which indicates that the client has a need to cover the various
events that take place in the year and also gives you a
differentiation from other people.

The product apart is innovative and customized according to

consumer tastes also it shows elegance and taste will be
according to what the client indicates which can be customised
by this.