Académique Documents
Professionnel Documents
Culture Documents
Agenda
Market Challenges & Opportunities
Stevia- Sweetener of Choice with
Sustainable Growth
Stevia Chemistry & Stevia 3.0
Regulatory Status of Stevia
Trend in Food & Beverage with Stevia
Consumers redefine
Health & Wellness and
Sustainability Needs
Sugar
Artificial Sweeteners
Good for me
Good for others
Good for the planet
prop
3
PureCircle Limited 2012
4
PureCircle Limited 2013
60%
50%
40%
Acesulfame Potassium
Sucralose
Aspartame
30%
Stevia
20%
10%
0%
2007
2008
2009
2010
2011
2012
2013
2014
5
PureCircle Limited 2013
Sweetener of Choice
For Calorie-intake
Management
Sugar
Fructose
Glucose
High Fructose Syrup
Glucose Syrup
Caloric
Sweeteners
Sugar
Fructose
Glucose
Sweetness Potency
(Sucrose Equivalent)
1.0
1.3
0.6
Non-Caloric
Sweeteners
Steviol Glycosides
Mogrosides
Monatin
Sweetness Potency
(Sucrose Equivalent)
250
200
1000
HFCS
1.0
Thaumatin
14,000
Great Taste
Economic Pricing
Sugar
Natural
origin
Stevia
NonCaloric
Artificial
NNS
Plant Breeding
Harvesting
Extraction
Purification
Application
Finished Product
Carbon footprint is
85% lower * than sugar
Consumptive Water footprint is
93% lower *than sugar
* Based on publically available benchmarks
Through
FY 2009
2.6
Trillion
Through
FY 2014
+2
Trillion/yr
Current
Assets
12
PureCircle Limited 2015
13
PureCircle Limited 2014
14
PureCircle Limited 2012
Global Approval of
Stevia in Food and
Beverage Applications
glucose
O
glucose
glucose
OH
O
CH3
CH2
CH3
H
O
glucose
CH2
HO
CH3
O
H
CH3
O
Non-allergenic
APAC
Europe/ME
Africa
USA
Argentina
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Ecuador
El Salvador
Guatemala
Hondurus
Mexico
Paraguay
Peru
Uruguay
Venezuela
Australia
Bangladesh
China
Hong Kong
India (P)
Indonesia
Japan
Korean
Malaysia
Myanmar
New Zealand
Pakistan
Philippines
Singapore
Sri Lanka
Taiwan
Thailand
Vietnam
Belarus
Bahrain*
European Union
Iran
Israel
Jordan
Kazakhstan
Kuwait
Lebanon
Oman*
Qatar*
Russia
Saudi Arabia
Switzerland
Turkey
UAE*
Uzbekistan
Yemen*
Algeria
Cape Verde
Egypt
Equatorial Guinea
Gambia
Ghana
Guinea Bissau
Guinea Conakry
Kenya
Liberia
Libya
Morocco
Mauritania
Nigeria
Sierra Leone
South Africa
Tunisia
Growth in stevia products has remained strong over the past 5 years
5 Yr CAGR
2274
# of launches
2000
1843
1500
Food
1163
Food
+45%
1000
636
Beverages
477
500
Beverages
+67%
280
2009
2010
2011
2012
2013
2014
Thank You