A RESEARCH REPORT

ON
MOBILE NUMBER PORTABILITY
By
KONGARA CHAITANYA
Roll No.417
Under The Guidance of
Dr. Sarath Garimella
In partial fulfillment of
POST GRADUATE DIPLOMA IN
MANAGEMENT

ENGINEERING STAFF COLLEGE OF INDIA

HYDERABAD
(2014 2016)
DECLARATION

I hereby declare that project entitled MOBILE NUMBER

PORTABILITY is bonafide work duly completed by me. It does not contain
any part of the project or thesis submitted by any other candidate to this or any
other institute of the university.
All such materials that have been obtained from other sources have been duly
acknowledged.
KONGARA CHAITANYA
Roll No.417

CERTIFICATE

This is to certify that the Project Report titled MOBILE NUMBER

PORTABILITY submitted by KONGARA CHAITANYA in partial fulfilment
of Post Graduate Diploma in Management at Engineering Staff College of
India, Hyderabad is a record of bonafide work carried out by him under my
guidance and supervision.
Guide Name
Dr. Sarath Garimella

To whom so ever it may concern:

This is to certify that KONGARA CHAITANYA a student of Engineering Staff

College of India, has successfully completed project on the topic MOBILE
NUMBER PORTABILITY from 15/06/2015 to 30/07/2015 .
During this period, his/ her work has been found Excellent/Good/ Satisfactory.
We wish him/her the very best in his/her future endeavor

Authorized Signatory

ACKNOWLEDGEMENT

I acknowledge the sincere assistance provided to me from several rather

unexpected quarters during the course of execution of this study. It would
be a mammoth task to place on record my gratitude to each and every one of
them but a whole hearted attempt would be made nevertheless, least I be
branded ungrateful.
I am extremely thankful to Sarath Garimella, (Unit Advisor) for giving me an
opportunity to do research on MOBILE NUMBER PORTABILITY and making
a memorable learning experience.

Chapter Scheme

1. Introduction
a. History
b. Importance of the study or topic
2. Research Methodology
a. Objectives of the study
b. Scope or limitation of the study
c. Methodology followed for data collection
i. Sample size(if any)
ii. Review of any previous literature(if any)
iii. Primary data collection method
iv. Secondary data collection method
3. Company and Industry profile
a. About the company
i. Products and market information
ii. Market share
iii. Firm size
iv. Key employees/ management
v. Brand/ company image
b. Industry profile
i. Market Growth
ii. Market size
iii. Competitive Structure
iv. Technology factors(if any)
4. Data collection and analysis
a. Tables and description
5. Findings and conclusions

INTRODUCTION OF MNP
Mobile number portability is now crucial issue for the mobile service providers.
The most challenging job for the present day is that retain existing mobile

customer. The mobile operators ability to retain its customer has a direct impact
on its profitability and effectiveness. Losing a customer will affect the mobile
operators in terms of cost.
The MNP service also encourages churn, as mentioned above, which service
Providers generally strive to keep at a minimum. High churn rates are especially
useful for new entrants into the mobile market, because they are able to acquire
subscribers to their networks. MNP helps these firms to acquire new subscribers,
but operators are faced with the task of having to retain their existing subscribers,
which may sometimes be harder to do. Service providers have to take extra
efforts to ensure that they do not lose their own subscribers while trying to entice
subscribers from other networks to take up their services, and striking this
balance can be tricky. There are, therefore, both positive and negative
consequences to high churn rates.
On the other hand, there are several downsides to using MNP services. With the
use of MNP customers will generally be oblivious to the network they are calling.
In the past, operators have had a specific number code before the remaining
numbers that comprise a phone number, in order to make it easy for callers to
identify which network they are calling. With the use of MNP, however, this code
serves very little purpose as it does not mean that a customer with such a code
still belongs to the corresponding network. This, therefore, defeats the purpose of
having such a code and has implications on national numbering plans.
Additionally, since mobile
27
Subscribers Are Most Likely To Be Unaware Of Which Network They Are
Making Calls To And Operators Can Take The Opportunity To Increase
Termination Charges. In Fact, Mobile Subscribers Will Be Unable To Know The
Price Of Any Call And Cannot Take Advantage Of On-Net And Off-Net Rate
Differences Too; However, The Easiest Way To Overcome This Problem Would
Be To Enforce A Single Rate Tariff Plan For All Operators.
MNP solution
Terminology
Number range holder (NRH) network: the network which the number is
assigned.
Subscription network: the network through which the customers mobile
operator has a contract to implement services for a specific mobile phone
number.
Donor network: subscription network from which a number is ported in porting
process.
Recipient network: network that receives the number in the porting process.
Database management for MNP
Syniverse was selected to receive the license for zone 1 (northern or western)
which includes the services areas of Delhi, Mumbai, Maharashtra, Gujarat
and seven others.
28

MNP interconnection telecom solutions were granted for MNP service Zone 2:
Eastern or southern india.
Technical Aspects of MNP Implementation
Each Country Can Implement Number Portability With The Methodology And
Technology That Best Matched Existing Carrier Architectures And Customer
Needs.
There Are Four Different Schemes For The Implementation Of The Routing:
1. All Call Query (ACQ)
2. Query OnRelease (Qor)
3. Call Drop Back (CD)
4. Onward Routing (OR)
ACQ Is The Most Efficient Scheme With The Most Optimal Use Of The
Switching And Associated Network Facilities
General information
OVERVIEW OF TELECOM SECTOR IN GLOBLE MARKET
2012 was an eventful year for telecommunication industry. In 2013 key
challenges for telecom companies will be how to monetize new business models,
leverage customer data by investing in analytics and define their response to over-thetop
players.
Mobile connection growth which will slow to 7% in 2013.
Mobile broadband connection will grow by a more respectable 27% and LTE
connection increase by 150% and fiber will grow by 28%.
Wholesale carriers will continue to face declining revenue and margins as a
result of domestic regulation and intense competition.
Operator will tack a new approach to M2M with more partnering to deliver
services
All vendors will have to deal with the encroachment of software providers in
core telecoms software stacks.
Companies that are integrating devices and services ( such as Microsoft,
apple and Samsung) will be in the strongest position to capitalize on growth in
the devices market.
Android OS and Samsung will pull further ahead in the platform and device
market respectively in 2013.
The global telecom services market will continue to be the largest IT
spending market in 2013
OVERVIEW OF TELECOM SECTOR IN INDIA
The Indian Telecommunication Industry Is One Of The Largest And The Fastest
Growing In The World. Government Policies And Regulatory Implemented By (TRAI)
Telecom Regulatory Authority Of India.
Through The Awareness Around The World On The Information And Communication
Technology, In The Later Part Of 20th Century To Realize The Importance Of An

Efficient Telecommunication For The Development Of The Economy.

At The 21st Century The Developing Countries Started The Full Use Of Technology
Revolution Tacking Place Around The World.
The Indian Telecom Sector Is One Of The Fastest Growing In The World And Projected
That India Will Have Billion Plus Mobile Users By 2015
In Todays Information Of Telecom Industry Has A Vital Role To Play.
Indian Telecom Sector Is More Than 165 Years Old. Telecommunication Was First
Introduced In India In 1851 Near Kolkata.
After That Telephone Services Were Formally Introduced In India Later In 1881
The Indian Telecom Sector Was Entirely Under Government Until 1984, When The
Private Sector Was Allowed In Telecommunication Equipment Manufacturing Only.
The Actually Evolution Of Telecom Industry Started After The Government Separated
The Department Of Post And Telegraph In 1985.By Setting Up Department Of Post And
Department Of Telecom (DOP &DOT).
10
Indian Telecom Sector Is More Than 165 Years Old. Telecommunications Was First
Introduced In India In 1851 When The First Operational Land Lines Were Laid By The
Government Near Kolkata (Then Calcutta), Although Telephone Services Were
Formally Introduced In India Much Later In 1881.
The Entire Evolution Of The Telecom Industry Can Be Classified Into Three Distinct
Phases.
Phase I- Pre-Liberalization Era (1980-89)
Phase II- Post Liberalization Era (1990-99)
Phase III- Post 2000
Phase I- Pre-Liberalization Era (1980-89): Entry of private sector in telecommunication equipment manufacturing1984
Formation of Mahanagar Telephone Nigam Limited (MTNL) and Videsh
Telephone Nigam Limited (VSNL)-1986
Telecom commission was set up-1989
Phase II- Post Liberalization Era (1990-99): Liberalization of Indian economy-1990s
Private sector participation in provision of VAS such as cellular and paging
services-1992

 National telecom policy announced-1994

Telecom regulatory authority of India (TRAI) was established in 1997
New telecom policy (NTP) announced-1999
11
Phase III- Post 2000: Bharat Sanchar Nigam Limited (BSNL) established-2000
National Long distance (NLD) and International Long distance (ILD)
service opened to competition-2000
CDMA technology launched-2000
Internet telephony initiated-2000
Reduction of license fees-2000
VSNL privatised-2002
Launch of mobile service by BSNL-2002
Unified access licensing (UASL) ragime was introduced-2003
Calling party pays (CPP) was implemented-2003
Broadband policy was formulated-2004
Intra circle merger guidelines established-2004
FDI limits increased from 49% to 74%-2005
Number portability was proposed-2006

RESEARCH METHODOLOGY
4.1 RESEARCH DESIGN
Types of research methods
In This Section, We Summerrise The Various Research Methods Used In
The Previous
Studies We Reviewed. A Total Of Eight Types Of Research Methods Were
Found:
Descriptive Research, True Experiment, Experiment (Weak), QuasiExperiment, ExPost Facto, Single-Subject, Design-Based Research, And Mixed Method.
Descriptive Research Typically Naturalistic And Depicts Conditions As They
Exist In A

Particular Setting . According To, Descriptive Research Is Mainly Concerned

With What
Is Type Of Questions That Describe Events Focusing On A Particular Issue
Or
Phenomenon.
Research Design Is The First And Foremost Step In Methodology Adopted
And
Undertaking Research Study. It Is Overall Plan For The Collection And
Analysis Of Data
In The Research Project. Thus It Is An Organized, Systematic Approach To
Be The
Formulation, Implementation And Control Of Research Project.
In this project we used descriptive research with the instrument of
questionnaire.
Descriptive research is used to find out the perception of customer. There
are various
elements used in descriptive research.
39

Types of Descriptive Research Methods

In the present unit, the following descriptive research methods are
described in detail:
1. Correlational Research
2. Causal-Comparative Research
3. Case Study
4. Ethnography
5. Document Analysis
6. Analytical Method.
Type of Research:
In this report we have used to descriptive research method for mobile
number
portability.
40

4.2 SOURCE OF DATA

For The Study Purpose Both Primary And Secondary Data Are Used. The
Primary
Data Collected From Sales Men Of The Companies, Customers And Dealers
Dealing
In The Products Of The Company. The Secondary Data Collected From
Records Of
The Company, Retailers And Dealers. The Data Of Past Sales Also Have
Been
Collected. The Primary And Secondary Data Have Been Collected To Cover
Every
Aspect Of The Study. The Primary Data Are Related To Behaviour And
Response Of
Employees, Dealers And Customers. The Secondary Data Shows The Sales
Of The
Company Product Wise. These Data Used In Combination As Per Need Of
The
Study. These Data Having Different Merits And Demerits And Have Serves
Our
Purpose Of The Research Study. These Are Explained Below:
(A) Primary Data
Primary Data Are Information Collected By A Researcher Specifically For A
Research
Assignment. In Other Words, Primary Data Are Information That A
Company Must
Gather Because No One Has Compiled And Published The Information In A
Forum
Accessible To The Public. Companies Generally Take The Time And Allocate
The
Resources Required To Gather
Primary Data Only When A Question, Issue Or Problem Presents Itself That
Sufficiently Important Or Unique That It Warrants The Expenditure
Necessary To

Gather The Primary Data. Primary Data Are Original In Nature And Directly
Related
41

To The Issue Or Problem And Current Data. Primary Data Are The Data
Which The
Researcher Collects Through Various Methods Like Interviews, Surveys,
Questionnaires Etc.
(b) Secondary Data
Secondary data are the data collected by a party not related to the
research study but
collected these data for some other purpose and at different time in the
past.

INFORMATION ABOUT COMPANIES IN TELECOM SECTOR

1. Airtel
Bharti Airtel Limited Is Indias Largest Telecom Company Headquartered In
New Delhi.
Founded By Sunil Mittal In 1986 The Company Is Fourth Largest Mobile
Operator In
The World. Products Offered Y Company Includes Mobile Commerce , 2G,
3G And 4G
Wireless Services, Fixed Line Services, IPTV, High Speed DSL Broadband,
DTH And
Enterprise Service.
Airtel ltd is one of the world's leading providers of telecommunication
services with
presence in 19 countrys. The company offers an intigarated suite of of
telecome
solution to its enterprice customers and additional provide long distance
connectivity
both nationaly and internationaly
Airtel company effect from Bharti-televencher to Bharti Airtel ltd with
effect from april 24,

2006 in order to reflect there brand essence objectives and the nature of
there
bussiness activities
Airtel ltd was gives the GPRS / EDGE this types of services will be also
given.
2. Reliance
Reliance Communications A Flagship Company Of Reliance Group Was
Established In
2004. The company will be founded by Mr. Dhirubhai H. Ambani. And Is
The Second
Largest Telecom Operator In India. Its Headquartered In Navi Mumbai.
At that time the chairman and MD is Mr. Mukesh D. Ambani
The Company Has More Than 150 Million Subscribers. The Companys
Product
Offerings Include Wireless, Broadband, National And International Long
Distance
Services.
15

3. Tata Docomo
A Tata Group Company Providing Cellular Service On The GSM, CDMA And
Platform .
It launched mobile operations in January 2005 under the brand name Tata
Indicom and
today enjoys a pan-India presence through existing operations in all of
Indias 22
telecom Circles. The company is also the market leader in the fixed
wireless telephony
market. The companys network has been rated as the Least Congested
in India for six
consecutive quarters by the Telecom Regulatory Authority of India through
independent
surveys.
Tata Teleservices Limited has also become the first Indian private telecom
operator to
launch 3G services in India under the brand name Tata DOCOMO, with its
recent
launch in all the nine telecom Circles where it bagged the 3G license.
Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd,
serves over 84
million customers in more than 450,000 towns and villages across the
country, with a
bouquet of telephony services encompassing Mobile Services, Wireless
Desktop
Phones, Public Booth Telephony and Wireline Services
AVAILABLE OPERATORS IN INDIA:16

4. Vodafone
Vodafone Is A Leading Global Telecommunications Company With
Operations In Over

30 Countries . Headquartered In London, The Company Ranks Amongst

The Top 4
Telecom Companies Globally In Terms Of Subscribers And Revenues.
Company Owns
45% Of Verizon Wireless, The Largest Mobile Telecom Company In The Us
Measured
By Subscribers.
Chairman: Sir John Bond (Sir Ian McLaurin)
CEO: Arun Sarin Short description of the company
International mobile carrier for consumer and enterprise customers with a
significant
presence in Europe, the Middle East, Africa, Asia, Pacific and the United
States History:
1982: As Racal Telecomm, awarded the first mobile license in the UK
1985: First mobile analogue call in the UK
1993: Introduction of digital mobile services in the UK and first
international
partnerships (Germany and South Africa)
2000: Acquired Mannesmann AG and established Verizon Wireless
(grouping the
mobile activities of Bell Atlantic and Vodafone AirTouch in the USA)
2004: Commercially launched its 3G services in Europe 2005: Launched
fixed
mobile convergence product in Germany called Zuhaus.
2007: Acquired controlling interest Hutchison Essar Limited in India;
acquired Tele2
fixed line operations in Italy and Spain Market position:
Largest international mobile carrier in terms of subscriber base Licenses:
Through its subsidiaries, owns GSM (900/1800), analogue and digital
mobile
licenses, UMTS and fixed telephony licenses (only for certain subsidiaries)
5.IDEA
An Aditya Birla Group Company With Over 121 Million Customers . Idea Is
India Among Of The Top 5 Telecom Companies Which Is Offering 2g And 3g
Services With A Traffic Of About 1.5 Billion Minutes A Day.
Idea is a pan-india integarateed global system for mobile communication
operator and has its own nation long distance and international long
distance
operations.
The company operates in two business segments mobility service and
long
distance. As of March 31, 2012, it has network of over 70000 cell sites and
3000 service centers servicing Idea subscribers across the country. The
company operates in 33 countrys.
17

6. MTNL
Mahanagar Telephone Nigam Limited Is An Indian State-Owned
Telecommunications Company Headquartered In New Delhi. Mtnl Provides
Services

In New Delhi And Mumbai In India And Mauritius In Africa. It Was

Incorporated In
The Year 1986.
In the 1986 it brought in digital exchange world technology for the first
time in
india. MTNL a state owned telecome service financials total income
37159.71
million year (mar 2013) and its net profit is 53211.23 million.
7. Aircel
Aircel Group Provides Messaging, Wireless Voice And Data Services In
India. It
Is A Joint Venture Between Sindya Securities & Investments Private
Limited And
Maxis Communications Berhad Of Malaysia. The company was establised
in
1999.
It offers GSM mobile services in 19 circles in india with a subscriber base
of
43.3 million subscribers. In 2008 the company won 13 unified access
service
licences to operate in dilhi, gujarat, haryana, karnataka, kerala, madya
pradesh,
maharastra, goa, rajasthan.
The company is also engaged in providing Internation long distancce call
service and national long distance telephonic services. Recently it has also
won 3G and BWA spectrum.
8. MTS
Mobile Telesystems (Mts) Is A Subsidiary Of Sistema A Russian
Conglomerate.
MTS was establised in octomber 1993 by moscow city telephone network.
In late
1996, sistema JSFC acquired a majority stake in MTS and has remain the
primary owner ever since.
Mts Provides Wireless Voice, Messaging, Broadband Internet And Data
Services In
India. The Company Has More Than 16 Million Customers.
18

MTS was the first company to launch GSM service in the moscow region in
1994.
MTS has expanded rapidly in russia largely through the acquisition of
smaller
indipendent players and become the leading nation mobile operator.
In april 2008, MTS brand was recognized as one of the BRANDZ top100
most
powerfull brand, a ranking publised by the financial times and millward
brown.
9. Uninor
Uninor Is An Indian Mobile Service Provider Based In Gurgaon. It is
estabised in

the year of 2009 telecommunication services provider in india. It Is A

Telenor
Group Company Offering Mobile Data And Voice Services Based On The
Gsm
Platform.
The Company Has Over Three Crore Subscribers In Goa, Gujarat, Andhra
Pradesh,
Uttarkhand, Bihar, Uttar Pradesh, Jharkhand And Maharashtra.
The company has a distributor network of over 1700 and had over 31.8
million
subscribers.
In octomber 2012 the major sharholders in the company included telenor
group and lakshdeep investment and finance pvt. ltd.
10. BSNL
Bharat Sanchar Nigam Limited Is A State-Owned Telecommunications
Service
Provider Established On 15 September 2000. It Is The Seventh Largest
Mobile
Telephony Provider And Largest Provider Of Fixed Telephony In India.
balance can be tricky. There are, therefore, both positive and negative
consequences to high churn rates.
BSNL company give the facility of wire line, CDMA mobile,GSM
mobile,internet,
broadband, carriar services,VSAT, in services etc. Within a sapan of five
years it has
become one of the largest public sector unit in india
BSNL has more than 2.5 million WLL subscribers and 2.5 million internet
customers
who access internet through various models
19

BSNL has set up a world class multi-gigabit, multi protocol conversion IP

infrastructure
that provides convergent services like voice data video through the same
backbone and
broadband access network.
The comapny has vest experience in planning, installing, network
intigration and
mentenence of switching & transmission network and also has a world
class ISO 9000
certified telecome training institute.