2015 MEDIA KIT

WWW.AWS.ORG
WWW
.AAWS.ORG

TABLE OF CONTENTS
Welding Journal Editorial
Welding Journal Readers

Welding Journal Advertising Rates

Welding Journal Digital Edition

Welding Journal Spanish Edition

Inspection Trends

Magazine Mechanical Requirements

Advertising Policies

Welding Marketplace

2-3

6-7

8-9
10
11

12

AWS Publications Catalog

12

FABTECH Show Advertising

13

AWS Website

August 2014

13

Advertising
Contacts:

PUBLISHED BY THE AMERICAN WELDING SOCIETY TO ADV

ADVANCE
ANCE THE SCIENCE, TECHNOLOGY
TECHNOLOGY,, AND APPLICAT
APPLICATION
TION OF WELDING
AYING
AND ALLIED JOINING AND CUTTING PROCESSES WORLDWIDE, INCLUDING BRAZING, SOLDERING, AND THERMAL SPRA
SPRAYING

Sandra Jorgensen
Senior Advertising Sales Executive
800-443-9353, ext. 254
sjorgensen@aws.org

Annette Delagrange
Senior Advertising Sales Executive
800-443-9353, ext. 332
adelagrange@aws.org

Lea Paneca
Manager of Advertising Sales Operations
800-443-9353, ext. 220
lea@aws.org
Frank Wilson
Advertising Production
800-443-9353, ext. 465
fwilson@aws.org

Tania Lyter
Advertising Coordinator
800-443-9353, ext. 256
tlyter@aws.org

Address:

American Welding Society

8669 NW 36 St. #130
Miami, FL 33166
Fax: 305-443-7559

WELDING JOURNAL
2015 EDITORIAL CALENDAR
Editorial Profile
For those engaged in
welding-related activities,
Welding Journal provides
current news, features,
research reports, practical
data, and advertisements
from industry leaders around
the world. Also featured are
welding-related metalworking
activities such as design,
testing and inspection,
maintenance and repair,
and training.

Other Editorial
Features of
Welding Journal

News of the Industry

New Products
New Literature
Aluminum Q&A
Welding Workbook
Washington Watchword
Brazing Q&A
Peer-Reviewed
Welding Research
Book Reviews
Press Time News
Society News
Personnel
Editorial
Coming Events
International Update
Resistance Welding Q&A
Business Briefs

January
February
March
April
May
June
July
August
September
October
November
December

FABTECH Recap
Shielded Metal Arc Welding Update
Resistance Welding
Understanding Heat Treatment
Bonus: The American Welder
Brazing & Soldering Today
Fabricating Machinery for Cold
Environments

Editorial
Deadline

Advertising
Deadline

Nov. 21, 2014 Dec. 1, 2014

Advertising
Bonus

Dec. 19, 2014 Jan. 5, 2015

Brazing Company
Profiles

Jan. 23

Feb. 2

Feb. 20

Mar. 2

Mar. 20

Apr. 6

Apr. 20

May 4

May 22

June 1

June 19

July 6

July 20

Aug. 3

2015 FABTECH Preview

Aug. 21

Sept. 7

Bonus
Distribution at
FABTECH

Safety & Health

Brazing & Soldering Today
Weld Inspection

Sept. 21

Oct. 5

Red Hots
for Safety

Oct. 23

Nov. 2

Todays Welding Education and Training

Choosing the Right Filler Metals and
Electrodes

Shipbuilding Developments
Bonus: The American Welder

Pipe & Tube

How Metal Composition Affects Weldability
Challenges Welding Engineers Face
Job Challenges Welders Face
Whats New in Robot Technology

Thermal Spray Update

Welding Guns and Torches
Bonus: The American Welder

Employment Issues in the Welding Industry

Allied Processes: Bending and Forming
Cutting Update

Welding in the Power Industry

Tips for Small Businesses
Bonus: The American Welder

Bonus Distribution
at IBSC
Welding School
Profiles
Bonus Distribution
at GAWDA Spring
Conference

Readership
Survey
Thermal Spray
Company
Profiles

Welding Journal is the official monthly publication of the American Welding Society.
About 69,000 AWS members depend on it every month for news of products,
technology, and people in the welding/metalworking industry. This planner provides
advertising rates for Welding Journal, Inspection Trends, Welding Marketplace, the
Welding Journal en Espaol, the AWS website, and FABTECH advertising.
1

WELDING JOURNAL READERS

July 2014

What action(s) have you taken as a result of advertisements and/or

articles in Welding Journal?
Visited advertisers website ..........................................................................................................................70%
OF WELDING
T
ATION
ATION
ING
, AND APPLIC
AYING
SPRA
E, TECHNOLOGY RING, AND THERMAL SPRAY
CE THE SCIENC
ANCE
G, SOLDE
ADVAN
ADV
ING BRAZIN
SOCIETY TO
WIDE, INCLUD
AN WELDING
SSES WORLD
BY THE AMERIC
PUBLISHED
CUTTING PROCE
JOINING AND
AND ALLIED

A Quick Look
at Welding
Journal Readers

Some of the most

active and influential
buyers in the industry

Our readers are committed to

the Welding Journal, with
90% spending a half-hour or
more with it. Fifty-six percent
of that audience spends oneand-a-half hours or more
accessing the Welding
Journal. That means they are
seeing your ads for a long
time.
And once they have read
the Welding Journal, 68% of
our audience passes his or
her issue along to another
person. In fact, 29% of our
readers pass it along to three
or more colleagues. Overall, it
has a pass-along value of 1.8.
So there is a good chance
that your ad is seen by more
than just one person
interested in the Welding
Journal.
Our readers rely on the
Welding Journal for what they
need. When asked how useful
the Welding Journal was as a
source of technology,
products that help you in
your job, or services that you
might need, 87% replied it
was useful to very useful.
That is a huge audience
looking for the answers that
your advertising can provide.
(Source: Readex Research)

Discussed an ad/article with someone else in the company ........................................................................59%

Referred an ad/article to someone else in the company by passing along a tearsheet, photocopy

or actual issue ........................................................................................................................................46%

Recommended the purchase of these products ..........................................................................................33%

Requested additional information from a company, sales representative or distributor ..............................26%

Bought products or services advertised ..........................................................................................................19

91% of all respondents reported having taken one or more of the above actions as a result of
advertisements and/or articles in Welding Journal.

Based on Harvey Research Study

Product
Category

% Purchase
Involvement

Total Involved
with the Product*

Welding consumables ..........................................................71% ........................................48,000

Eye and face protection........................................................65% ........................................43,940
Cutting equipment ................................................................61% ........................................41,250
Grinding products/equipment ..............................................61% ........................................41,250
Hand protection ....................................................................61% ........................................41,250
Head and ear protection ......................................................60% ........................................40,560
Markers ................................................................................58% ........................................39,210
Body protection ....................................................................57% ........................................38,530
Liquid penetrants ..................................................................56% ........................................37,860
Respiratory protective equipment ........................................55% ........................................37,180
Foot protection......................................................................48% ........................................32,450
Positioners............................................................................48% ........................................32,450
Pipe-cuttting tools ................................................................45% ........................................22,662
Ultrasonic flaw detection equipment ....................................41% ........................................27,270
Industrial X-ray ....................................................................32% ........................................21,630
Industrial robots ....................................................................32% ........................................21,630
Alloy analyzers ....................................................................31% ........................................20,960
Lasers ..................................................................................25%..........................................11,900
Base: 750 Welding Journal readers
*Total calculated by multiplying the percent of involvement by the circulation.
(Source: Readex Research)

WELDING JOURNAL READERS

WJ readers span the globe:
You can reach close to 12,000 dedicated readers outside the United States with the Welding Journal. In fact, the
Journal is the only U.S. welding publication with significant international circulation. We help you market your
welding-related products and services around the world. Heres our nondomestic circulation breakdown:

WJ readers purchase more than just

welding-related goods and services:

WJ readers have a high degree

of responsibility in their jobs:

ER/
T
NAG
MA NDEN
%
E
4
T
2
ERIN
P
U
S

25%

%
24

S
AS

EM

Y
BL

%
22

20%

ER/
INE
ENG ER
%
N
19 ESIG
D

T/
DEN
STU TOR
%
8
CA
EDU

EE
SH

AB
LF
TA
E
TM
%
20

15%

NG
INI
CH
MA

%
14

10%
/
DER
R
WEL RATO
14% G OPE
N
I
D
WEL

ING
ISH
FI N

ING
RM
IE
FO
&D
L
L
OL
RO
TO
%
%
10
10
6%

Y
PAN
COM ER
%
18 FFIC
O

G
PIN
AM
ST

5%

N/
EMA
FOR ISOR
%
4
1
ERV
SUP

WELDING JOURNAL

Percentage of WJ readers who buy, specify or recommend equipment purchases

We were there through thick and thin

Nine decades as the authority in metal fabrication

Welding Journal has been in existence since 1919 an unmatched

96-year link to all types of metal fabrication and construction. We were
publishing when welding was in its infancy, and we have provided firsthand reporting of every technological development since. Our author
list reads like a Whos Who in metal joining, and our articles are
respected throughout the world for their technical depth and accuracy.
The field of weld fabrication has many newcomers, but only one
magazine has seen it all. Were the one you can count on.
3

June 2014

AWS Getti
ng
Joining Alu Better with Age Wa
ys to Autom
minum to
Boron Stee
ate the Wo
l Bonus:
rkplace
The Ameri
can Welde
r
PUBLISHED
BY
B
Y
AND ALLIED

THE AMERIC
RICA
AN
JOINING AND N WELDING SOCIETY
TO
TO ADV
CUTTING PRO
ADVANC
A E THE
PROCE
CES
SSE
SCIENCE, TEC
SES
S WO
WORL
RLD
DWIDE, INCL
LOGY,
Y, AND APP
UDING BRA HNOLOG
LICA
LICATION
ZING, SOLDER
TIO OF WEL
T
ING, AND THE
DING
RMAL SPR
AYIN
AY
YING
G

WELDING JOURNAL
ADVERTISING RATES
CIRCULATION

Welding Journal reaches more than 69,000 readers around the world.

2015 DISPLAY ADVERTISING RATES FOR WELDING JOURNAL

Basic Ad Rates (WEMCO and Sustaining Company Member rates are printed in blue bands*)
15

35

65

125

185

245

365

Full page

$5740

$5460

$5320

$5045

$5020

$4765

$4555

$4320

$4425

$4200

$4190

$3990

$3495

$3320

1/2 island

3560

3320

3270

3110

3050

2900

2705

2560

2620

2485

2570

2445

2170

2055

2/3 page

4070

1/2 page

3200

1/3 page

2270

1/4 page

1860

1/6 page

1395

3870

3750

3050

2150

2980

2820

1705

1620

2210

1770

1295

3560

1230

2100

1165

3580

3400

2760

2615

2070

1960

1575

1490

1165

1110

3365

2465

1860

1470

1010

3100

2335

1770

1405

960

3160

2400

1800

1370

980

2995

3050

2280

2320

1705

1770

1290

1295

930

950

2890

2210

1680

1230
910

2570

2445

1980

1870

1490

1415

1150

1095

795

750

*Call AWS for other available industry sector discounts.

COLOR CHARGES

For page or fraction, earned black-and-white rates plus:

Standard 2nd color (AAAA standard colors:

red, yellow, blue, and green)

$ 525

4-color process, full page and 2/3 page

1295

4-color process, 1/3 page or less

600

Matched 2nd color

4-color process, 1/2 page

COVER POSITIONS

625
900

No additional charge for color. Covers are sold only on a

noncancelable contract for either 6 or 12 insertions. AWS
WEMCO and Sustaining Company Member rates in blue.
COVER 2
COVER 3
COVER 4

65

$7880 $7430
7050
8020

6700
7640

125

$7435 $7060
6675
7520

6340
7150

Classified Advertising Rates

Rates per column inch,
15
up to 4 inches
$140

35
$130

65
$120

Copy can be camera-ready or typeset by publisher. To

estimate your copy, plan about 35 words (including heading)
to a column inch. Call for estimate.

Classified ads larger than 1/6 page or 4" are billed at standard B/W display
rates and are commissionable at 15% of gross advertising to agencies.
Publisher-set display and classified ads are subject to extra production charge.

Special Positions
Available on a first-come, first-served basis. Add 10% to
black-and-white rates.
General Conditions: All covers and special positions are sold on a
noncancelable contract basis for 65 and 125 insertions.

Frequency Rates and Discounts

Advertisers will receive the lowest frequency rate, based on
the total advertising insertions during a 12-month period. Rates
apply to advertising insertions during the 2015 calendar year.
NOTE: Special high-frequency advertising packages are available; contact
your Welding Journal advertising representative for more information.

*AWS Sustaining Company Members and WEMCO members can

save 5% on advertising rates. For more information on Sustaining
Membership, contact the AWS Membership Dept. at 800-443-9353,
ext. 480. To join WEMCO, call 800-443-9353, ext. 444.
4

WELDING JOURNAL
DIGITAL EDITION

Digital Welding Journal

Ad Rates

AWS Welding Journal offers a digital version of its magazine to more than 55,000 members of
AWS.
This is your opportunity to take advantage of the latest digital capabilities to extend the
effectiveness of your print advertising in Welding Journal.

All rates are net rates and per issue. Digital products available only in combination with print
advertising.
Ask us about unique Zero Page sponsorships where your brand gets top billing.
DIGITAL EDITION RATES

Static full-page ad adjacent to cover

Animated full-page ad adjacent to cover

Static belly bands

Animated belly bands

Tab

$ 600
800
200
350
150

Survey

1200

Animation placed into full-page ad

550

Video embedded into page

Animation placed into half-page ad

Animation placed into fractional ad
New issue email banner

Sponsorship, includes full-page ad adjacent

to cover and two towers on every page
Premium ad lead generation

RFI (request for information) icon is placed in

designated ads and when icon is clicked a form pops
up. Subscribers who want more information from
that advertiser fill in their name, email address, and
comments. The data is emailed to the advertiser.

650
450
375
200

Call for
pricing
650

WELDING JOURNAL
SPANISH EDITION
icana
ad Amer
Socied
a de la
La revist

adura
de Sold

OL
EN ESPA

WELDING JOURNAL EN ESPAOL

2015 EDITORIAL CALENDAR

January
(Winter)

4
Julio 201
Verano

April

(Spring)
os
cerros
a
ace
res de
are
o
nda
ado
nd
oriiad
est
no ttor
en
os y est
ste
diggos
di
unggst
C
4C
s de ttun
0114
os
20
odo
ico 2
ctrod
xic
x
lectr
Ele
M
ra E
ECH M
TEC
ABT
A
F
FAB
ldadura
o
s
sol
de
n
n
e
en
e
en
um
in
ci
cac
uca
du
s : RReessum
ed
s

la e
la
m
de
e
em
o
ur
Ad les
futuro
El fut
El
bles
ab
ida
xid
nox
iino

Take this opportunity to reach

the lucrative Mexican and Latin
American audiences with your
best products and services.
Grow sales by advertising in
the all-Spanish Welding
Journal en Espaol.
The Welding Journal en
Espaol has the best in
features, departments, and
news from the Welding Journal
editorial department, together
with tailored articles written by
and for Mexican and Latin
American professionals. The
editorial content is chosen for
its practicality and universal
appeal to a wide audience of
fabricators.
Welding Journal Editorial

Feature Articles
International News (with a

focus on Mexico and Latin

America)

Product and Print Spotlight

Q&A Department: Aluminum,
Stainless Steel, Resistance
Welding, and Brazing

Technology
Welding Workbook

July

(Summer)

October
(Fall)

Allied Processes:
Bending, Forming, and Cutting
Brazing and Soldering
Resistance Welding
SMAW Update
Weldmex Preview

Welding Education
Safety
Weldmex/FABTECH Mexico Highlights

Thermal Spray
Robotics

Editorial
Deadline

Nov. 21, 2014

Advertising
Deadline

Dec. 12, 2014

Feb. 20, 2015 Mar. 13

Bonus Distribution at
AWS Weldmex
May 18

Jun. 10

Aug. 21

Sept. 10

7.5% $1,000,000+
6.5% $500,000 - $1,000,000
9% $200,000 - $500,000
18% $50,000-$200,000
Source: Show
attendee survey

20% $20,000 - $50,000

39% $20,000 OR LESS

Weldmex attendees welding products

purchasing plans for the next 12 months
The Welding Journal en Espaol is published four times: January, April, July,
and October. The April issue will be the Show issue for the AWS Weldmex/
FABTECH Mexico exhibition, May 57 in Monterrey. Two thousand copies of
the April issue will be distributed at the exhibition, and an additional 8,000 will
be mailed to select key buying influences. The January, July, and October
issues will be mailed
to 10,000 past
attendees of AWS
Weldmex/FABTECH
Mexico who have
indicated purchasing
or recommendation
authority for welding
and related products.
In addition, there is a
bonus distribution of
40,000 of the digital
version.
6

SPANISH EDITION
ADVERTISING RATES
2015 DISPLAY ADVERTISING RATES FOR
WELDING JOURNAL EN ESPAOL

Basic Ad Rates

(WEMCO and Sustaining Company Member rates are printed in blue bands.)

15

25

35

45

Full page

$2810

$2665

$2660

$2530

$2530

$2400

$2270

$2160

1/3 page

1295

1185

1185

1130

1130

1070

1015

970

1/2 page

1/4 page

1770

935

1680

890

1685

885

1600

1600

840

840

1520

795

1440

1370

755

720

COLOR CHARGES

For page or fraction, earned black-and-white rates plus:

Standard 2nd color (AAAA standard colors:

red, yellow, blue, and green)

$ 350

4-color process, full page

No additional charge for color. Covers are sold only on a

noncancelable contract for either 6 or 12 insertions. AWS
WEMCO and Sustaining Company Member rates in blue.

COVER 4

$3950 $3755
4470

EN
ESP
AO
L

300

COVER POSITIONS

3745

ta d
e la
Soc
ieda
dA
mer
ican
a de
Sold
adu
ra

500

4-color process, 1/3 page or less

COVER 3

Ener
o
Invi 2014
erno

650

4-color process, 1/2 page

COVER 2

La r
evis

Ade

ms

Con
ttrrol
del
aggrriie
ettaam
iie
entto
o iin
ndu
ciid
do p
or h
iid
drr
gge
eno
Nu
evvo
os p
rro
odu
ctto
os
Noti
cias

3560
4250

Closing Dates and Terms

Closing dates for ad material are
January issue: Dec. 12, 2014
April issue: Mar. 13, 2015
July issue: Jun. 10
October issue: Sept. 10
A 15% commission is allowed to recognized agencies on space, color, and position. All ads must be provided in
Spanish. Rates are subject to change with 30 days notice from publisher. Terms: 30 days net.

OTHER INTERNATIONAL OPPORTUNITIES

Ask about show directory advertising for the AWS Weldmex/FABTECH Mexico (May 2015) and FABTECH
Canada (spring 2016) expos.
7

INSPECTION TRENDS
EDITORIAL FOCUS:
Metal examination and testing, and
related issues. Inspection Trends assists
and informs inspection professionals
through reports on new technology, tips
on inspection technique and
interpretation, descriptions of new
equipment, and practical methodology.

AUDIENCE:
The Inspection Trends audience is made
up entirely of those involved in testing,
including AWS Certified Welding
Inspectors (CWI).

The AWS CWI is the world leader for

proving capability in the principles and
practices of welding inspection. Since
the inception of the CWI program in
1976, AWS has certified more than
100,000 welding inspectors. Many
states and other jurisdictional authorities
now require AWS certification to perform
welding inspections within their area of
authority.

CIRCULATION:
Distribution to a global audience of
36,000 AWS certified personnel.

YOUR CUSTOMERS NEED TO BE

IN THE KNOW.
They need to be informed of the latest in
welding inspection technologythe
latest testing products. This is why they
will turn to Inspection Trends, the
publication geared specifically toward
testing professionals, not to mention the
perfect place to showcase your
inspection products.
SEARCH HIGH AND LOW.
YOU WONT FIND A MORE PERFECT
AUDIENCE.
Perfect because its tailor-made for you
and your needs. Be part of the premier
publication for Certified Welding

Winter
(February)

Spring
(May)

Summer
(August)

Fall

(November)

NDT Method

Visual

96%

Magnetic particle

74%

Penetrant

Ultrasonic

Radiographic
Leak testing

Destructive testing
Borescope

81%
69%

61%

52%

51%
33%

Phased array ultrasound

22%

Eddy current

16%

Alloy analyzer

Infrared and thermal

Acoustic emission

21%
11%

4%

Inspection Trends provides testing

professionals with practical advice on
welding inspection, tips on quality
assurance techniques, and highlights of
the latest technology.

Ultrasonic Testing Update

The New CWI Part B Practical Exam

NDE Education and Training

Changes to AWS QC1
Understanding Corrosion
Better Bend Testing
Positive Material Identification
Remote Visual Inspection

Radiographic Inspection
Bridge Inspection

What Interests Our Readers

Which of the following NDT methods do

you utilize in your professional work?*

Inspectors and others heavily involved in

testing and purchasing of testing
equipment. Advertise in Inspection
Trends, the exciting quarterly magazine
from the publisher of the award-winning
Welding Journal. Inspection Trends
readers are weld examination and
testing professionalsso your audience
is already targeted for you. No need to
worry about advertising to people who
may never even need your products,
much less use them.

What are the business activities at location(s)

where you do your inspection procedures?*

Business Activities

Construction
Fabricated metal products
Chemical and petroleum
Pipeline
Power gen
Utilities
Nuclear
Marine or shipyard
Military
Pulp / paper
Aerospace
Railroad
Pharmaceutical
Automotive

*Source: E-survey, Olsen Research

54%
53%
41%
35%
31%
21%
13%
11%
11%
10%
9%
8%
4%
3%

Editorial:
Dec. 22, 2014
Advertising:
Jan. 15, 2015
Editorial:
Mar. 30
Advertising:
Apr. 15
Editorial:
June 26
Advertising:
July 15
Editorial:
Sept. 25
Advertising:
Oct. 14

BONUS:
NDE School
Profiles

BONUS:
Red Hots
Company Logos

Which of the following NDT-related products

and services do you use in your job
performance?*

NDT Products / Services

Flashlights
Welding measurement gauges
Temperature sticks or thermometers
Dye penetrant
Liquid penetrant materials
Magnifying glass
Metal markers
Magnetic particle materials
Welding coupons / flaw specimens
Calipers, sight glasses
Cleaners / solvents
Destructive testing
Leak testing
Ultrasonic flaw detection equipment
Hardness testers
Radiographic film and / or equipment
Pipe inspection equipment
Industrial x-ray
NDT training classes
Borescopes
Alloy analyzers
Phased array / eddy current systems
NDT inspection plugs
Microscopes

90%
90%
76%
75%
70%
70%
69%
66%
60%
59%
59%
51%
49%
48%
45%
43%
39%
37%
37%
34%
22%
17%
15%
14%

INSPECTION TRENDS
ADVERTISING RATES

2015 DISPLAY ADVERTISING RATES FOR INSPECTION TRENDS

Basic Ad Rates

(WEMCO and Sustaining Company Member rates are printed in blue bands.)

15

Full page

25

35

$2790 $2650 $2595 $2465

2/3 page

1/2 island

2090

1985

1950

1845

1765

1670

1640

1550

1900

1/2 page

1/3 page

1165

1/4 page

935

1/6 page

1810

1780

1105

1100

895

725

865

685

675

1685

$2400 $2280
1795

1695

1515

1440

1640

1155

1030

635

620

810

800

45

$2330

$2215

1585

1510

1740

1550

1465

965

990

760

775

590

595

For page or fraction, earned black-and-white rates plus:

$ 525

4-color process, full page and 2/3 page

1000

4-color process, 1/3 page or less

500

Matched 2nd color

4-color process, 1/2 page

COVER 3
COVER 4

$3950 $3590
3640
4370

3465
3950

935

www.aws
.org

740
565

ate
te

625

SPECIAL CONTINUITY DISCOUNT

650

Save money and expand your promotional budget by

committing to our special Continuity discount. Advertise in
all four issues during 2015 and receive 20% off the base
space rate (color rates not affected).

No additional charge for color. Covers are sold only on a

noncancelable contract for either 2 or 4 insertions. AWS WEMCO
and Sustaining Company Member rates in blue.
COVER 2

July 2014
/ Vol. 17
/ No. 3

RReeppoort
rt W
Wri
riti
tinngg TTip
ipss

COVER POSITIONS

25

1395

Eddy Cu
rrent Ad
vancem
PPro
rote
ents
teccte
tedd ZZoonnee
U
Uppdda

COLOR CHARGES

Standard 2nd color (AAAA standard colors:

red, yellow, blue, and green)

1655

45

$3395 $3225
3220
3785

3100
3595

OTHER DISCOUNTS

WEMCO Members and AWS Sustaining Members receive a

5% discount on base rates and cover rates.
Please see production and mail requirements on page 10.
Classified advertising rates are the same as Welding
Journal on page 4.

MECHANICAL REQUIREMENTS
Ad Sizes
Space unit
Page (bleed)*
Page (trim)
2-Page Spread (bleed)*
2-Page Spread (trim)
2/3 Page
1/2 Page Island
1/2 Page Vertical
1/2 Page Horizontal
1/3 Page Vertical
1/3 Page Square
1/4 Page
1/6 Page Vertical
1/6 Page Horizontal

Width
8 38"
8 18"
16 34"
16 14"
4 12"
4 12"
3 14"
7"
2 18"
4 12"
3 14"
2 18"
4 12"

Printing/Binding
Web offset. Welding Journal is perfect bound; Inspection
Trends and Welding Journal en Espaol are saddle-stitched.

Depth
11 18"
10 78"
11 18"
10 78"
9 58"
7 12"
9 58"
4 34"
9 58"
4 34"
4 34"
4 34"
2 12"

Production and Mail Requirements

All Welding Journal production material should be sent to

Frank Wilson
American Welding Society
8669 NW 36 St. #130
Miami, FL 33166

Phone: 800-443-9353, ext. 465

Fax: 305-443-7559

* On ads created to bleed dimensions, all copy in ad should

be kept at least 1/4" from the trim border all around the ad.

Spread
Trim size: 16-1/4 x 10-7/8
Bleed: 16-3/4 x 11-1/8

1/2 Page Island

4-1/2 x 7-1/2

1/3 Page Vertical

2-1/8 x 9-5/8

Email: fwilson@aws.org

Full Page
Trim size: 8-1/8 x 10-7/8
Bleed: 8-3/8 x 11-1/8

2/3 Page
4-1/2 x 9-5/8

1/3 Page Square

4-1/2 x 4-3/4

1/4 Page
3-1/4 x 4-3/4

10

1/2 Page Vertical

3-1/4 x 9-5/8

1/6 Page Horizontal

4-1/2 x 2-1/2

1/2 Page Horizontal

7 x 4-3/4

1/6 Page Vertical

2-1/8 x 4-3/4

General Policies
Contracts may be cancelled by the
advertiser or publisher 30 days before
publication date, with the exception of
cover ads.
Rates are subject to change with 30
days notice from publisher.
Advertisers and their agencies assume
liability for all contents of
advertisements printed and assume
responsibility for claims that may arise
from their advertisements.
Space
orders should specify a definite

schedule of insertions, issues, and

sizes of space.
If more or fewer insertions are used
within one year than specified in order,
charges will be adjusted in accordance
with established rates.
Failure to make the order correspond in
price or otherwise with the rate
schedule is regarded only as a clerical
error, and publication is made and
charged for upon the terms of the
schedule in force without further notice.
When change of copy, covered by an
insertion order, is not received by the
closing date, copy run in previous issue
will be inserted.
The publisher assumes no liability for
error or omissions in key numbers or
Advertiser Index.
Requests for a specific position are
considered, but no guarantee is made
unless a position premium rate has
been provided for in the contract.
Any
deliberate attempt to simulate

Welding Journal format is not

permitted, and the publisher reserves
the right to place the word
ADVERTISEMENT with copy that is
not in keeping with the publications
standards.
A 15% commission is allowed to
recognized agencies on space, color,
and position only.
Terms: 30 days net.
Publisher reserves the right to hold the
advertiser and/or the advertising
agency jointly and severally liable for
money due and payable to the
publisher.
Materials will be destroyed in 24
months after last receipt, if the
advertiser does not request their
return.
The American Welding Society
reserves the right to reject any
advertising that is deemed inaccurate,
offensive, or misleading.

Issuance and Closing Dates

Published monthly and issued the first
of the month of publication.
Insertion orders are due by the first of
the month preceding the issue date.
Disks and other reproduction materials
are due on or before closing dates on
editorial calendar.
Changes
and cancellations cannot be

accepted after the closing date.

Inserts
1. Standard Inserts: When furnished
ready for binding, inserts take earned
black-and-white rate. A 25% discount
applies to all supplied inserts. Keep
live matter of ads 1/4" away from
binding and trimming edges. Contact
publication for quantity to be ordered
and shipping information.
Single sheet: 8-1/2" wide 5 11-3/4" deep
Paper weight: 80-100 pound
2. Nonstandard Inserts: A limited
number of 24-page (or larger)
outserts can be polybagged with
individual issues of Welding Journal.
Consult publication for rates and
mechanical specifications.
3. Backup Charges: The noncommissionable backup charge will
be $440 for a single page and $530
for a spread.
Accepted Materials
Welding Journal and Inspection Trends
are printed computer to plate. The
following is a guideline for submitting
your advertisements electronically.

We accept the following applications:

Quark Xpress 4.0 or higher
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Ad Material via E-mail

Press-ready PDFs (created in CMYK at
300 dpi) are accepted and preferred.

We accept the following disk formats:

Compact Disk (CD)
DVD (Mac format preferred on all
materials.)

ADVERTISING POLICIES

When supplying an ad on disk, please

observe the following:

File Formats
Live scan and artwork images should be
provided in EPS, TIFF, or PDF file
formats, with scans in CMYK mode. If
extra working channels are used in
Photoshop, these must be cleared out
before saving the image. PICT, JPEG,
GIF, and WMF (Windows Meta File) file
formats cannot be supported and should
not be used. LZW and JPEG
compression should not be used on TIFF
and EPS files, respectively.

Collect for Output

When supplying a Quark file, run Collect
for Output. Be sure to supply copies of
all screen and printer fonts used in page
layout and within EPS supplied artwork
files. Supply screen and printer fonts for
any custom, modified or non-Adobe fonts
used. Provide a complete listing of all
fonts used to create the document or its
included artwork. Supply the font name
and manufacturer. We recommend that
you use only PostScript Type 1 outline
fonts in your jobs. TrueType or Multiple
Master fonts cannot be supported and
should not be used.

Scan Density
A four-color solid should not exceed the
SWOP (Standard Web Offset Printing)
specification of 300% total screen
density. We suggest a rich black be
constructed of 60% cyan and 100%
black (a total density of 160%). Provide
the proper resolution on high-resolution
files.

Color
Color files must be in CMYK format with
no RGB, LAB, or index color elements.
Remove extra colors within the
application files that are not being used,
and make certain that the colors you
have used are designated correctly for
printing in spot or process mode.

Hard Copy Proofs

High-end digital proofs must accompany
electronic files. Provide proofs at 100%
size. If no high-end proof is supplied, we
cannot guarantee the accuracy of color
and resolution.

Return of Material
Artwork, proofs, and other materials will
be returned only upon written request.

11

WELDING E
MARKETPLAC

July 2014

nd
and
ucttss a
duc
Prod

WELDING MARKETPLACE /
AWS PUBLICATIONS CATALOG

es
ries
stri
ust
ndu
ing IInd
catting
rica
abri
Fab
al F
nd Mettal
and
ding a
elldin
he We
or tthe
ess ffor
rvicce
Servi

CEI 6
6, 8
pg. 6,
bart pg.
Hobart
Ho

Welding Marketplace

AWS publishes four Welding Marketplace issues annually. Each issue offers bonus
distribution to prospects who have bought goods and services from AWS over the past
three years, but may not be members, bringing total circulation to more than 80,000.
They generate hundreds of productive sales leads. Additionally, a link to your ad will be
placed on the AWS website. This product is also sent digitally to more than 55,000
members.The digital version has active links to a companys website.

g. 3
pg.
iall p
ndustria
Ace IIndustr
g. 7
pg.
round p
Ground
dG
nd
mon
Diamo
Dia

logy,
echnology,
Te
ischer Techno
F
Fische

pg. 6
Inc. pg.
Inc.

pg. 5
Spec pg.
C-Spe
C-

g. 4
pg.
tion p
ation
Corpora
Bluco
Bluco Corpor

A picture is worth a thousand words. Let pictures of your product in Welding Marketplace win your company
thousands of new customers and increase sales. Your insertion is a full 1/6-page that reaches over 80,000
industry buyers and specifiers. Your cost: as little as 1.6 per prospect!
Also ask us about the great new opportunities to advertise on the front cover. Be the first to be seen.

Issuance and Closing Dates

Welding Marketplace mails in January, April, July, and October
January issue closes Nov. 15, 2014
April issue closes Feb. 14, 2015
July issue closes May 15
October issue closes Aug. 15

WELDING MARKETPLACE AD RATES

First listing

Second listing

Regular gross rates

4-color

WEMCO and Sustaining

Company Members*

1320

1250

$1620

Third listing

1220

Fourth listing

1120

$1535

Production and Mail Requirements

Welding Journal takes care of all the production and design
details. Send about 70 words of descriptive text, and a
photograph of the product you want to feature, to

1155

1060

*Call AWS for other available industry sector discounts.

(No additional charge for color.)
Note: Advertisers can buy a full page of listings at a special discount. Contact
your Advertising Sales Representative. Rates above reflect continuity discounts.

Brenda Flores
American Welding Society
8669 NW 36 St. #130
Miami, FL 33166
Phone: 800-443-9353, ext. 330, or 305-443-9353
Fax: 305-443-7404 Email: bflores@aws.org

AWS Publications Catalog

Stand out by advertising in the AWS catalog that features

more than 200 essential codes and books.Twice a year, the
AWS Publications Catalog is mailed and distributed to
more than 110,000 highly active, qualified prospects. Ads
can be placed within the most appropriate technology,
process, material, or industry category.


Full-page dimensions:
6" wide by 1078" high trim
614" wide by 1118" high bleed

Half-page dimensions:
512" wide by 5" high

CATALOG AD RATES

6WDQGDUGVUHIHUHQFHERRNVRQOLQHHGXFDWLRQDQGPRUH

Full page

$2700

Full page inside back cover

3355

Full page inside front cover

Half page

Four-color process charge

January edition
July edition

3515

SPACE
DEADLINE

Nov. 3, 2014
May 4, 2015

MATERIALS
DEADLINE

Nov. 5, 2014
May 7, 2015

Categories: Structural Steel Safety & Health Training Certification

Inspection Operations Base Metal Weldability Thermal Spraying
Plastics Food Processing Systems Welding Cutting Processes
Brazing & Soldering Pipe & Tubing Filler Metals Automotive
Aerospace Marine Machinery Railroad Resistance Welding
Business & Reference

1700
495
12

AWS WEBSITE /
FABTECH ADVERTISING

AWS Website Advertising

When welding professionals need answers, the AWS website is where they go. Newly redesigned with improved
navigation technology, its the leading online resource for research, welding codes, safety guidelines, and peer discussions.

Whether you want to reach a broad audience, target a specialized audience, or reach out to customers within a specific region, the
brand-new AWS website has online advertising options for you. It is, by far, the most affordable way to reach highly qualified welding
and joining professionals worldwide. And once youve determined the audience you want to target, you can choose from additional
options to enhance your advertising package, all offering a tremendous value and exposure.

A variety of cost-effective options are

available:
AWS Default Home Page

This is the very first page a member or visitor will

see when they visit www.aws.org, giving maximum
exposure for your advertisements.

AWS Interior Pages

This banner ad option is effective when your

audience includes all members and visitors who
view our interior departmental pages. Choose from
Certification, Education, AWS Welding Show,
Foundation, Membership, or Welding Journal
pages.

AWS Welding Forum

Display a banner ad on the AWS Welding Forum,

where welding professionals post hundreds of
inquiries each week, looking for real-life solutions
and equipment recommendations.

AWS Default Home Page

Single banner (120 by 60 pixels)

$990

Forum Page
Single banner (120 by 60 pixels)

$850

AWS Interior Default Pages

(Certification; Education; Foundation;
Membership; Welding Journal)
Single banner (120 by 60 pixels) $200
Double banner (125 by 125 pixels) $300

Tracking Your Ads

Log into the AWS ad server with a password to see

daily and monthly counts of ad views and
clickthroughs for each of your ads. Our ad
consultants will be happy to help you get the most
from your advertising investment.

co-sponsored by

Follow us:

DEMONSTRATING OUR

SHOW DAILY

FUTURE

North Americas Largest Metal Forming, Fabricating, Welding, and Finishing Event

The answers and know-how you need for the

challenges of tomorrow can be found at FABTECH.

OFFICIAL SHOW NEWS | MONDAY, NOVEMBER 18, 2013

Renaissance Or Not, Manufacturing

is Here to Stay

DONT MISS TODAY!

Keynote Navigating
the Fiscal Reality

How to Help the Manufacturing Sector Grow

form knowledge

Last year, the U.S. manufacturing

sector was called, The Comeback
Kid. The sector added half a million
jobs over the last three years and people
started to take notice. Manufacturers
were helping to lead the country out
of the recession. Now, the challenge
is to turn The Comeback Kid into a
consistent and steady player, an effort
that will require stable support even
during the inevitable slumps so that
American manufacturing can continue
to grow and thrive.
Despite a slowdown over the past
year, manufacturers across the U.S.
are reporting steady growth. The most
widely recognized gauge of U.S. manufacturing is the Institute for Supply

fabricate solutions
weld relationships
finish strong

Managements
(ISM) Manufacturing Survey in which a
measurement
over 50% indicates that business is growing.
At the height
of the recession
in December
2008, the PMI
Index for manufacturing was 33.1%. In July 2013, the
Index was 55.4%.
We can see the growing strength of
U.S. manufacturing at industry trade
shows, too. FABTECH, the largest

9:00 a.m., Ballroom S100

State of the Industry

12:30 p.m.,
FABTECH Theater,
Grand Concourse

New Product Presentations

10:30 a.m. 5:00 p.m.
FABTECH Theater,
Grand Concourse
metal forming, fabricating, welding
and finishing show in North America,
experienced the greatest single day attendance in its history at its Las Vegas

Professional Welders
Competition
10:00 a.m. 5:30 p.m.,
Booth N2299

continued on page 6

North Americas Newest Export: FABTECH Expos

Gaining a competitive advantage
is one of the primary reasons that
FABTECH attendees give when
asked why they attend FABTECH,
North Americas largest metal forming, fabricating, welding and finishing event. Whether youre checking
out the new products, networking
with industry pros or finding costsaving ideas and strategies that will
make a difference in your business,
FABTECH is the go-to place in the
U.S. to see and learn whats new in

NORTH AMERICAS LARGEST METAL FORMING,

FABRICATING, WELDING AND FINISHING EVENT

NOVEMBER 1113, 2014

Georgia World Congress Center, Atlanta, GA USA

INSIDE:
Show Information
Exhibitor List
Hotel & Travel

FABTECH Advance Program

Schedule-at-a-Glance
Education Programs
Special Events

REGIS
TER
REGISTER
EARL
LY & S
AVE!
EARLY
SAVE!
ffabtechexpo.com
abtechexpo.com

2014 ADVANCE PROGRAM

A separate publication containing advance information on technical sessions,

conferences, symposiums, registration, and exhibitors is mailed to more than
200,000 prime prospects who have shown a historical interest in welding and
related metal fabricating processes. Please call for rates.

FABTECH On-Site Guide and Directory

We accept advertising in the FULL-SIZED (818" by 1078") directory for FABTECH.

The official On-Site Guide and Directory is a separate publication from Welding
Journal. It can carry a variety of full and fractional-page ads. You may be able to
run the same ad you ran in the Show Issue of the Welding Journal. Please call for
rates. Ask about show directory advertising for the AWS Weldmex/FABTECH
Mexico (May 2015) and FABTECH Canada (spring 2016) trade expositions.

Official Show Daily

The Official Show Daily is an easy-to-read tabloid newspaper distributed during the
FABTECH show and gives attendees the lowdown on all the days events and
offerings. Featuring an exhibitor list, schedule of events, new products and more,
the Show Daily captures all the excitement of the show. Please call for rates.
13

OFFICIAL
ON-SITE GUIDE
& DIRECTORY
Your complete resource for
navigating the show.

metal forming, fabricating, welding,

and finishing.
But why not bring all these great
business advantages to the rest of the
world?
The manufacturing sector is a global
industry and thats why FABTECH is
broadening its reach to help buyers and
sellers connect in markets around the
globe. The FABTECH sponsors are
now offering programming throughout
the year and the world. FABTECH
shows will take place in Canada, India

and Mexico all in the first half of 2014.

Manufacturing is a global business and its essential for any company
to understand the sector from a global
perspective, said FABTECH show
co-manager, John Catalano. Thats
why the FABTECH sponsors have
created these international opportunities to help manufacturers showcase
their technologies to new markets.
These shows should be on everyones
schedule, whether you are considering
expanding your business into intercontinued on page 12

November 18-21, 2013

McCormick Place l Chicago, IL
Cosponsors:
Follow Us:

DISCOVER THE POSSIBLE.

Visit us in the North Hall

A
ADVERTISING
DVER
VER
RTISING CONT
CONTACTS
TACTS
ACTS
SANDRA JORGENSEN
SANDRA
SENIOR ADVERTISING
ADVERTISING SALES EXECUTIVE
800-443-9353, ext. 254
sjorgensen@aws.org
sjorgensen@aws.org
ANNETTE DELAGRANGE
SENIOR ADVERTISING
ADVERTISING SALES EXECUTIVE
800-443-9353, ext. 332
adelagrange@aws.org
adelagrange@aws.org
PANECA
LEA PANECA
ADVERTISING SALES
MANAGER OF ADVERTISING
OPERAATIONS
OPERATIONS
800-443-9353, ext. 220
lea@aws
.org
lea@aws.org

FRANK WILSON
ADVERTISING PRODUCTION
ADVERTISING
800-443-9353, ext. 465
fwilson@aws
.org
fwilson@aws.org
TANIA LYTER
LYTER
TANIA
ADVERTISING
ING COORDINATOR
COORDINAATOR
TOR
ADVERTISING
800-443-9353, ext. 256
tlyter@aws.org
tlyter@aws.org

American Welding
Welding Society
8669 NW 36 St., #130, Miami, FL 33166-6672
305-443-9353 800-443-9353 FFax
ax 305-443-7559
Email: info@aws
.org www
.aws.org
info@aws.org
www.aws.org