3.

Our 11 Steps Marketing Service Package

Our marketing service includes the following steps :

3.1 Valuation

• Gathering lifestyle information re the property with your help

• Liaising if necessary with CCH colleagues re the property’s value
• Researching Deeds Office data of sales in the area
• Compiling list of similar properties sold & presently in the market
• Compiling a CMA (Comparative Market Analysis) of your property from the above data to
determine the value – making provision for a lower, proposed & higher marketing price
• Proposing the marketing price & the marketing program for the first month

3.2 Preparations

• Advising you on what is important in staging your property correctly for the most
beneficial sale (see “staging” article attached)
• Taking at least 12 photos of the interior as well as the exterior
• Writing applicable marketing material for usage in both printed advertisements & internet
marketing
• Covering the cost of the local printed media and the internet marketing on risk
• Producing a marketing synopsis about your property for all potential buyers
• Producing a cash flow spreadsheet for investment property – if applicable

3.3 Initiation

• Erecting a For Sale board on your premises

• Introduction of the property by e-mail to all other CCH and local buyer agents
• Multi-listing the property by way of an open house to ensure participation in the property’s
marketing by all estate agents in the area
• Providing you with all other agencies’ feedback on the marketing price
• Forwarding a synopsis of the property to potential buyers on the agent(s) / agencies
databases
• Automated distribution of your property information to all registered buyers on the
websites CCH are subscribed to

3.4 Viewing Arrangements

• Introducing potential buyers to your property during either suitable times for yourself, or
• with a set of keys if you are comfortable with such an arrangement
• staging your property correctly for the whole of the marketing period will be crucial and
therefore viewing arrangements need to be a carefully managed “set of rules”

3.5 Show House Days

 • Upload the show house dates onto our website
• Include show house notification on the printed media advertisements
• Erect show boards along main routes
• Prepare a show house brochure
• Personally attend the property on show days
• Provide you with feedback as received by the show house visitors

3.6 Regular Feedback

• Weekly reports by e-mail about the progress or feedback from clients viewing the
property
• Meet with or phoning you regularly to discuss the marketing program or any proposed
alterations to it

3.7 Screening of Buyers

• Qualifying potential buyers to ensure that they have the financial ability to purchase your
property
• Contacting CCH panel of bond brokers to assist in pre-qualifying potential buyers
according to their income levels etc.

3.8 Preparing or Negotiating The Offer to Purchase

• If a buyer would indicate a willingness to make an Offer to Purchase to the mandated

agent directly, a standard CCH Offer to Purchase will be provided and negotiated with the
buyer
• If another agent would indicate that his buyer would like to make an Offer to Purchase,
only an Offer to Purchase on a CCH contract will be accepted – minimizing legal risks

3.9 Negotiating the Sales Agreement

• It is advisable to prevent direct contact with the buyer – especially if you have limited
experience in selling property
• Negotiations with either the buyer or the agent of the buyer will be handled on behalf of
the seller by the CCH agent – versed in the art of property negotiations and achieving the
highest possible price for the property
• The CCH legal panel are always available for legal advice or for drafting or redrafting
Sales Agreements

3.10 Buyer Support if Required

• Providing details of experience bond brokers to assist the buyer with obtaining finance
• Assisting the buyer to sell his property (if it will be a subject to sale of your property) or
referring him to the most experience or successful agent in the area where the buyer’s
property is located
3.11 After Sales Services

• Instructing your conveyancer or one of the conveyancers on the CCH legal panel to
handle to registration process
• Arranging your beetle & electrical inspection if required
• Ensuring that you receive a regular registration progress report – can be a written weekly
report if some of the CCH legal panel members are employed with even a real time
updating system where you will be supplied with a private access code to obtain the
exact status quo of your transaction at any given moment.