Unit-1

Unit-II

Unit-III

Unit-IV

Unit-V

Topic

Session 1

Introduction to
Managerial Economics

Demand
Analysis

Production Analysis

Cost theory and

estimation

Session 2

Definition, Nature

Types of
Elasticity of
demand,

Production function

Cost concepts

Session 3

Scope

Types of
Elasticity of
demand

Marginal Rate of
TechnicalSubstitutio
n

determinants of
cost

Session 4

Relationship with
other areas in
Economics

Types of
Elasticity of
demand

Production function
with one variable

cost output
relationship in the
short run

Session 5

The role of managerial

economist

Measurement
of price
Elasticity of
Demand

Production function
with two variable

cost output
relationship in the
long run

Session 6

Concept of
opportunity cost,

Measurement
of price
Elasticity of
Demand

Session 7

Incremental concept

Need for
Demand
forecasting

Session 8

Perfective,
Discounting Principle

Session 9
Session
10
Session
11
Session
12
Session
13
Session
14

Isoquant&Isocosts

2ndMBA I SEM
STRATEGIC
MANAGEMENT
FACULTY NAME: T.
GangaRaju.

Modern
development in
cost theory

Law of variable
proportion

Saucer shaped
shortrun

forecasting
techniques

CobbDouglas
Production Function

Average cost
curves

Risk

Law of Supply

Returns to Scale

uncertainty.

Elasticity of
Supply

Laws of returns

Averagetotal cost
curve
Cost - Volume
Profit analysis
BEP analysis
BEP problems
BEP problems
BEP problems

Conceptual learning schedule

Unit-1
At the end of the

session the student is able to:

Sl no

Concept-1

Session-1

Define managerial economies

2
3
4

Session-2
Session-3
Session-4

5
6

Session-5
Session-6

Nature of ME
Scope of ME
Managerial economics and its relation with other
subjects
Basic economic tools in ME
Define Demand and demand determinants

Cognitive
level
Remembering

Concept-2
Characteristics of economics

Cognitive
level
Understandin
g

understanding
Understanding
Understanding
Understanding
Remembering

7
8
9
10
11
12

Session-7
Session-8
Session-9
Session-10
Session-11
Session 12

Demand distinctions
Demand determinants
Tutorial
Define Law of demand
Elasticity of Demand
Types of elasticity of demand

understanding
Understanding

13
14
15

Session 13
Session 14
Session 15

Explain Demand forecasting

Demand forecasting methods
Tutorial-2

Remembering
Understanding

Understanding
Understanding
Understanding

Exceptions of Law of Demand

Remembering

Measurements

Understandin
g

Unit-2
At the end of the session the student is able to:
Sl no
16
17
18
19

Session-1
Session-2
Session-3
Session-4

Concept-1
Production function
Iso-quants
Law of variable proportions
Cobb-Douglas production function

Cognitive level
Remembering
Understanding
Understanding
Apply

20
21
22

Session-5
Session-6
Session-7

Economies of scale
Cost Concepts
Fixed vs variable cost

Analyze
Understanding
Analyze

Concept-2

Cognitive level

Iso-costs

Understanding

23
24
25
26
27
28
29

Session-8
Session-9
Session-10
Session-11
Session-12
Session-13
Sesson-14

Explicit cost Vs Implicit costs

Tutorial-3
Out of Pocket costs Vs Imputed costs
Cost volume profit analysis
Define Break even point
Tutorial-3
Problems on B.E.P

Analyze
Analyze
Analyze
Remembering

Determinants of B.E.P

Understanding

Unit-3
At the end of the session the student is able to:
Sl no
30
31
32
33
34
35
36

Session-1
Session-2
Session-3
Session-4
Session-5
Session-6
Session-7

Concept-1
Define Perfect competition
Monopoly
Monopolistic
oligopoly
Features of Oligopoly
Price and Output Determination
Managerial theories of Firm

Cognitive level
Remembering
Understanding
Understanding
Understanding
Analyze
Analyze
Apply

Concept-2

Cognitive level

37
38
39
40
41
42

Session -8
Session -9
Session -10
Session -11
Session -12
Session--13

Maris and Williamsons model

Tutorial-5
Methods of pricing
Limit pricing
Internet pricing
Usage sensitive

43
44

Session -14
Session-15

Tutorial
Transaction based pricing

Apply
Analyze
understanding
Analyze
Understanding

Market skimming pricing

Flat rate pricing

Analyze
Analyze

Understanding

Priority Pricing

Understanding

Unit-4
At the end of the session the student is able to:
Sl no
45
46
47
48
49

Concept-1
Session-1
Session-2
Session-3
Session-4
Session-5

Features and evaluation of sole trader

Partnership Firm
Formation of joint stock company
Merits and Demerits of joint stock company
State enterprise

Cognitive
level
Understanding
Understanding
Understanding
Understanding
Understanding

Concept-2

Cognitive
level

Public enterprise

Understanding

50
51
52
53
54

Session-6
Session-7
Session-8
Session-9
Session-10

Merits and Demerits of Public enterprise

Tutorial
Business cycles
Phases of Business cycle
Tutorial-8

Understanding
Understanding
Understanding

Unit-5
At the end of the session the student is able to:
Sl no
55

Concept-1
Session-1

Introduction to Double entry system

Cognitive
level
Remembering

Concept-2

Cognitive level
Creating

56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71

Session-2
Session-3
Session-4
Session-5
Session-6
Session-7
Session-8
Session-9
Session-10
Session-11
Session-12
Session-13
Session-14
Session-15
Session-16
Session-17

Journal
Problems on Journal
Trial Balance
Trading account
Profit&loss account
Balance sheet
Tutorial-9
Final accounts
Problems on Final accounts
Limitations of Financial statements
Analysis and Interpretation of Financial statements
Ratio analysis
Ratio types
Problems on Ratio Analysis
Preparation of Funds flow statements
Preparation of cash flow statements

Apply
Apply
Apply
Apply
Apply
Apply

Ledger
Problems on Ledger

Apply
Apply

Apply
Apply
Analyze
Analyze
Analyze
Understanding
Apply
Understanding
Understanding

Unit-6
At the end of the session the student is able to:

Sl no
72
73
74
75
76
77
78
79
80
81
82
83
84
85

Concept-1
Session-1
Session-2
Session-3
Session-4
Session-5
Session-6
Session-7
Session-8
Session-9
Session-10
Session-11
Session-12
Session-13
Session-14

Cognitive
level
Remembering
Understanding
Understanding
Analyze

Meaning of capital
Capitalization
Meaning of capital Budgeting
Techniques of capital Budgeting
Tutorial-11
Payback period
Net present value
Account rate of return
problems
Profitability index
Internal rate of return
Problems
Tutorial

Concept-2

Cognitive level

Need of capital budgeting

Understanding
Understanding
Apply
Understanding
Understanding
Apply

*Extra topics beyond Syllabus

05 Minutes- Recap or introduction
10 minutes-Introduce concept 1
10 minutes-Verify whether the students have attained the competency or not and encourage them to participate in discussion/workouts
10 minutes-Introduce concept 2
10 minutes-Verify whether the students have attained the competency or not and encourage them to participate in discussion/workouts
05 minutes-give summary and conclude-give exercise
I. Remembering II. Understanding III. Applying

IV. Analyzing

V. Evaluating

VI. Creating