SGA1334 Design and

Culture
Student Name:
Chinwe Ogundare
Student No: 2154478
Email:
cogundare@gmail.com

Assessment Task 1
Essay Influence of art styles
on modern design
1500 Word Research Report
1. Cover sheet with subject title/code; essay title; student name/number; due date
2. Contents
3. Margins 35mm, text 11pt arial
4. Essay +/-1400 words on three design styles from: Art Nouveau, Cubism, Futurism, Dada,
De Stijl, Constructivism, Bauhaus, Art Deco, Surrealism, International Typographic Style
(Swiss Style), Pop Art, Minimalism, Blaxploitation, Graffiti Art
5. Brief history of the style
6. Influence of style on modern design trends
7. Two visual examples from each period
8. One example from an excursion to a gallery of choice
9. Appropriate referencing
10. Deadline met

Assessment Task 1
Essay Influence of art styles
on modern design

Cubism

A Brief History of Cubism

Pioneered by Pablo Picasso (Spain, 18811973) and Georges Braque (France, 18821963) in Paris between the
years 1907 and 1914
Cubist painters rejected the aesthetic notion, championed by Plato, that art is a form of imitation and inherently
follows nature.
They rebelled against traditional rules of perspective and form by adopting a geometric style of painting using
cubic shapes, hence the name.
Cubist painters tended not to paint landscapes, preferring to paint still life and human faces.
This movement gave courage and set the pace for Dada and Surrealism, movements which soon followed.
Influence of Cubism on modern design trends
Cubisms tendency to simplify the appearance of objects has kept it relevant today, in a design world whose motto
is less equals more.
Cubisms influence is particularly evident in modern logo design

Examples of Cubism:

Classic:

Modern:

Picasso, Portrait of Picasso (1912)

Leonides Media Logo

Assessment Task 1
Essay Influence of art styles
on modern design

Futurism

A Brief History of Futurism

Futurists took the agenda of the Cubist movement to the next level. In a book entitled the Manifesto of the Futurist
Painters, five artists of the movement identified one of their main aims as being to invalidate all kinds of
imitation.
Futurists were preoccupied with the notion that typography could be a valid visual form of expression. They
entertained this idea trough their art, which featured a lot of concrete poetry, and emboldened words. Their art
works also expressed a lot of motion.
Futurisms most notable artists include Umberto Boccioni (18821916), Carlo Carr (18811966) and Luigi
Russolo (18851947).
Futurism has a very masculine and jarring persona as an art form.
Influence of Futurism on modern design trends
The Futurist movement helped validate typography as an art form. Typography is used widely in graphic design
today for both its communicative efficacy and visual appeal.

Examples of Cubism:

Classic:

Modern:

Natalia Goncharova, Cyclist (1913)

Trainspotting Movie Poster (1996)

Assessment Task 1
Essay Influence of art styles
on modern design

4
Dada

A Brief History of Dada

The Dada movement was active between the years 1916 and 1924 mainly in Switzerland, Germany, France and
The USA.
It is said to be the product of both disillusionment with modernity and the embracement of it.
The style challenges traditional conceptions of the nature of art by using unorthodox materials and methods to
produce often confronting pieces.
Marcel Duchamp was a pioneer of Dada and perhaps the most well-known artist of the movement. He is
renowned for his provocative so called ready-made art works, usually common, every-day objects, which he
used to challenge traditional ideas about art by placing them in a context that suggested they were art. His
artworks seemingly posed the question: Is this not art?

Influence of Dada art on modern design trends

Dada broadened the scope of art and gave more credibility to art forms that strayed from the traditional canvas
format.
The current preference for design that is edgy is likely to have derived its courage from the Dada movement.

Examples of Dada:

Classic:

Marcel Duchamp, Fountain (1917)

Modern:

I Can See You movie poster (2008)

Assessment Task 1
Essay Influence of art styles
on modern design

Art Gallery of NSW Excursion: A Sol LeWitt piece

Sol LeWitt, United States of America, 09/09/1928 08/04/2007

Title: Arcs from four corners
Date: 1986
Media category: Print
Materials used: Colour woodcut
Dimensions: 47.2 x 72.4 cm image; 58.3 x 82.0 cm sheet

Assessment Task 1
Essay Influence of art styles
on modern design

6
References:
1.

Guggenheim.org. (2014). Collection online | browse by movement | cubism - guggenheim museum. [online]
Retrieved from: http://www.guggenheim.org/new-york/collections/collection-online/movements/195210 [Accessed:
17 Mar 2014].

2.

Inkling.com. (2014). Inkling. [online] Retrieved from: https://www.inkling.com/read/history-of-graphic-design-philipmeggs-5th/chapter-13/futurism [Accessed: 17 Mar 2014].

3.

Metmuseum.org. (2014). Cubism | thematic essay | heilbrunn timeline of art history | the metropolitan museum of
art. [online] Retrieved from: http://www.metmuseum.org/toah/hd/cube/hd_cube.htm [Accessed: 17 Mar 2014].

4.

Moma.org. (2014). Moma | marcel duchamp and the readymade. [online] Retrieved from:
http://www.moma.org/learn/moma_learning/themes/dada/marcel-duchamp-and-the-readymade [Accessed: 17 Mar
2014].

5.

Moma.org. (2014). Moma | dada. [online] Retrieved from:

http://www.moma.org/learn/moma_learning/themes/dada [Accessed: 17 Mar 2014].

6.

Oxfordartonline.com. (2014). Grove art: subject guide in oxford art online. [online] Retrieved from:
http://www.oxfordartonline.com/public/page/themes/dadaandsurrealism [Accessed: 17 Mar 2014].

SGA1334 Design and

Culture
Student Name:
Chinwe Ogundare
Student No: 2154478
Email:
cogundare@gmail.com

Assessment Task 2
Merging of Styles Poster

Assessment Task 2
Poster Merging of Styles

Thumbnails and Rational

The idea was to merge the art styles of surrealism and hyperrealism to create an advertisement for Playdoh that
would feature in an alternative music magazine. I decided to make an ad that showed a young boy rocking
out on a drum set made put of Playdoh. In the background is his father asleep, a feat that would not have
been possible were the drum set not made out of Playdoh.
The notion of making music with Playdoh is almost surreal in itself, while the fact that the drum set in the ad is
actually constructed from Playdoh is tribute to the hyperrealism art movement.

3
Final Poster

Assessment Task 2
Poster Merging of Styles

4
Mounted Poster (In Magazine)

Assessment Task 2
Poster Merging of Styles

SGA1334 Design and

Culture
Student Name:
Chinwe Ogundare
Student No: 2154478
Email:
cogundare@gmail.com

Assessment Task 3
CD Cover

Assessment Task 3
CD Cover

Thumbnails and Rational

The idea was to redesign the album cover of The Cures Bloodflowers drawing inspiration from the international
typographic style or Swiss style of design. This style is bold and clean, lacking in any intricate patterns and
designs. Block colours are used frequently in this style.
The Cure is an alternative pop-rock band that rose to fame in the 80s. They peaked in popularity in the 90s
and have not been very active this century. They have a faithful following that would identify with dark and
grungy imagery. I thought it would be interesting to use Swiss Style in redesigning an album cover for The Cure
because of the contrast.

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Final CD Cover (Outside Front)

Assessment Task 3
CD Cover

4
Final CD Cover (Outside Back)

Assessment Task 3
CD Cover

5
Final CD Cover (Inside Front)

Assessment Task 3
CD Cover

6
Final CD Cover (Inside Back)

Assessment Task 3
CD Cover