The Global 4PL:

Building a Platform
for Global Expansion
Eye For Transport Logistics
CIO & Supply Chain
Technology Forum
April 8, 2010

MULTI MODAL EXPERTISE

Global Transportation across the Modal Spectrum

Ocean
Bulk

Rail

Ocean
Container

Intermodal
TOFC/COFC

Bulk Truck

TL

LTL

Air

ODYSSEY FUNCTIONAL OPERATIONS

Headquarters
Danbury,
Danbury, CT
CT

APAC Service Centers

Shanghai, Tokyo

Operations Mgmt
Procurement
Shipment Execution /
Audit
Project Mgmt
International F/F

Senior Logistics Management

Staff
Procurement
Carrier Relations
Intl Freight Forwarding
IT Management
Project Mgmt
Engineering

Hackettstown, NJ

Antwerp, BEL

Odyssey Overland

EMEA Service Center

Bulk Overland
Transportation
Continuous Move
Bulk Procurement

Operations Mgmt
Procurement
Shipment Execution /
Audit
Project Mgmt

North America Service Center

Charlotte, NC

Shipment Tendering
Global Freight Payment
Project Management
Operations Management
IT
Product Management
IT Infrastructure
Production & User Support
Engineering

GLOBAL LOGISTICS WHATS DRIVING IT?

Globalization (of course)
ERP consolidation companies driving to a single
ERP instance
Drive for common global processes
Drive to reduce cost & waste
And in some cases, reduce carbon footprint

Seeking next frontier in competitive advantage

GLOBAL LOGISTICS HOW TO GET THERE?

Use a Global
Systems Adaptor?
Unfortunately, there
is no Global
Systems Adaptor!

GLOBAL LOGISTICS WHATS ENABLING IT?

Evolution of logistics providers
Lead logistics providers multi-modal,
global
Global 3PLs

Technologies that are finally

delivering on their promises
B2B integration
Next generation collaborative web
applications

A VISION: GLOBAL 4PL SYSTEMS

All modes of transport
Web-based, Service
Oriented Architecture
Works globally
Single set of B2B
integration interfaces,
globally
Single system instance
Allows global control &
reporting of all logistics
activities

GLOBAL EXPANSION KEY CHALLENGES

Differences in logistics processes
& norms
Understanding global
geography & languages
Level of sophistication of carriers
and 3PLs
Training & supporting global
system users 24 x 7

IN EUROPE & ASIA, DIFFERENCES IN

LOGISTICS PROCESSES & NORMS
Key variable is the degree of automation
thats expected/possible
In some countries, logistics processes are kept
simpledesigned for a manual world
Not designed to be automated!
E.g., monthly invoices vs. transactional invoices
E.g., freight contracts that require data that is hard
for shipper to obtain

IN EUROPE & ASIA, DIFFERENCES IN

LOGISTICS PROCESSES & NORMS (CONTD)
Different logistics contracts
Different freight rate structures

Different shipment documentation

requirements & Hazmat rules
Different tax and currency requirements (e.g.,
VAT)

LANGUAGE SUPPORT
Most important:
Receive and store transactions in
other languages
Let users view transactional data
in non-Roman characters
Validate Global Location data in
any language
Need for freight rates, routes and
business rules

Least Important:
Translate User Interface labels to
other languages
Dont really need it for Europe
Need it in Japan

CARRIER & 3PL SYSTEMS + INTEGRATION

North America
Significant carriers have EDI
capability ANSI standards
Established VANs exist

Europe
Carriers are willing to integrate
Some EDIFACT; more proprietary
integrations than we expected
VANs not widely used

Asia
Carrier/3PL systems are
generally weaker, in some cases
non-existent!
Customarily, little integration

24X7 GLOBAL OPERATIONS & SUPPORT

Need to leverage and
expand your existing,
centralized support staff
Level 2 & 3

Support off hours with

overseas staff
Cant get many good
people to work shifts

Put regional expertise where

its needed
Level 1 support in local
languages
Familiar with regional
customers

THANK YOU