JEET KAPIL

Unit-1008, 600 Lolita Gardens, Mississauga, ON L5A 3K8

647 648 0394, jeetkapil88@gmail.com

http://in.linkedin.com/in/jeetkapil

Digital Marketing Specialist

Professional Google & BING Certified Digital Marketing Specialist well versed in formulating, proposing and
implementing digital marketing communication and strategic marketing campaigns

HIGHLIGHTS OF QUALIFICATIONS
More than 6 years of experience in progressively responsible areas of Digital Marketing Communication
and Technologies, Lead Generation, Brand Management and Account Management
Successfully built new business through effective design, implementation of online marketing and
branding plans across industries: Real Estate, Automotive, HR, Education, FMCG, Hospitality, Finance
Specializing in Facebook, Bing, Google-Lead Generation, SEO,SEM, Social Media, Online development and
E-commerce with complete understanding of the system and honed skills to retrieve maximum ROI
Exceptional leadership, project management, communication, analytical, problem solving,
interpersonal, and presentation skills with a focus on establishing strong and value-driven relationships
Demonstrates experience and application : Microsoft Office, Web 2.0, HTML, CSS, .php, .net , Adobe,
Dreamweaver, CRM, CMS, Marketing Automation tools, Kenshoo, Wordstream
Administered project budgets over $1Million monthly maintaining responsibility for reporting, analysis,
optimization to achieve profitable ROI
EDUCATION

Strategic Relationship Marketing (Postgraduate)

George Brown College (Toronto)
August 2013
Combines marketing acumen with analytics and turn insights into leading strategic marketing
communication campaigns
Bachelors Degree in Computer Science
University of Mumbai (Mumbai)
March 2009
AWARDS AND ACHIEVEMENTS
Co-Founded a Digital Marketing Agency, InXct Communications in January 2011 with an investment of
$3000, which has grown through 3 cities in India
Founder of Business Association , Leader at Student Leadership Academy George Brown College,2013
5pecialist Challenge Certified(Google Adwords), Bing Certified, Google Analytics Certified
Consulted 5000+ Real Estate agents across US & Canada for digital marketing amplification achieving
exceptional results for managed clients at Consulnet Computing Inc, Toronto.

RELATED WORK EXPERIENCE

Specialist E-Media Advertising
Consulnet Computing Inc. (Toronto)
January 2014 - Present
Working for Spanish, French and English client base of 5000 Real Estate Brokers and agents across USA
and Canada executing & optimizing online marketing data systems introducing bilingual campaigns
Expanding the premium management program from 150 to 1400 clients using Google Adwords &
Facebook (Search, Display and Remarketing), Google Analytics, Twitter and Bing, Kijiji, Craigslist
Optimized business and online marketing processes by establishing regular team meetings which
resulted in 30% increase in sales, retention and exponentially increased ROI for clients.
Developed SEM programs with asset identification, keyword research, Ad Campaign creation, landing
page optimization, A/B Testing, analysis to foster clients lead generation with min. 7% Conv. rate

JEET KAPIL

Marketing Assistant
TOA Canada Corporation (Toronto)
January 2013 - April 2013
Organized sales leads from raw data using Microsoft Tools, automating lead retrieval in SAP and CC
Executed a social media campaign-Take Control to create brand value and a mutually beneficial
relationship with a younger audience, essentially exploiting platforms like Facebook, Twitter, Linked in
and Google Plus; creating newsletters, press releases, webinars, trade shows and events
Edited websites using Dreamweaver; handled the content and technical alignment of digital properties
Marketing and Sales (Toronto)
PC Finance/TD Insurance-SMP Promotions Inc.
September 2012 December 2012
Drove Sales for PC Financial products, generating sales 50% more than the benchmark
Dramatically increased the sales for TD BPI Plus Insurance to become No.2 Sales Anchor in 1 month
Worked with Toronto Sun, The Toronto Star, The Globe and mail, The National Post and Rogers
creating a direct response model for lead generation using Google, Facebook UIDs and Opt-in lists
Co-Founder/Digital Marketing & Communications Manager
InXct Communications (Mumbai)
January2011- August2012
Founded a Digital Marketing Agency and serviced Fortune 500 companies across digital properties
Anchored the Meter Jam campaign online across India which increased the companys brand equity
Expanded the company in 3 cities in India through aggressive new business development
Organized and lead teams to deliver impeccable performance; formulate, propose & implement
internet marketing strategies, online development, client servicing and direct marketing
Conceptualized and Integrated 360 degree marketing program- Iknowvention Contest engaging
100,000 students to increase student admissions by 37% in FY 2012 for Seed Infotech IT College
Corporate Communication Officer
KarROX Technologies Ltd India/ LMI (Mumbai)
July 2010 - December 2010
Analyzed various platforms including TV, newspapers, BTL and ABL mediums to strategize and
implement multi-channel marketing plans to reduce cost, meet ROI and increase customer base
Increased sales by 40% acting as primary internal program manager leading outside consultants and
advertising agencies using Social Media and Search Engine techniques
Account Executive/Management Executive
DRAFT FCB/Tribal DDB (Mumbai)
January 2010 - June 2010
Managed and executed Social Media Campaigns, Content Syndication, Identified and communicated with
social influencers of key websites & blogs to optimize online reputation for Fortune 500 companies
Performed a Usability Test of technical infrastructure analyzing technical, vehicle, corporate data to
strategize long term and short term issues to implement digital marketing solutions
Managed 360 degree campaign Happy Legs for the Top SUV Mahindra Xylo in India , driving sales
through car dealership competition for maximum Test Drives increasing Xylo Test Drives by 100%
Market Research Executive
JOHNSON &JOHNSON INDIA LTD (Nepal)
International Project
Conducted market research under the VP Asia Pacific across 7 cities in Nepal to identify the market share of
Johnson & Johnson in those cities from the (existing 80% speculated F.Y.2010) for medical products
Community Experience (Toronto)
Volunteered for International Students Council, a leader at the Student Leadership Academy, and a
member of the Students Association and GBC Career Services(awareness campaign)
Volunteered for Youth Adult Cancer Canada, spreading awareness about cancer using social media