managed by

LIFT Visibility Guidelines

(Revision 1)

Original version

: May 2014

Revision 1

: 29th September 2015

LIFT Visibility Guidelines

1. Introduction
This document sets out the updated requirements and guidelines for use of the LIFT logo and for
presenting LIFTs visual identity.
Implementing Partners (IPs) are required to publically credit LIFT-funded activity to the Fund. This
requirement is compulsory, and is a condition of funding.
Overview

Delivery sites: providing visibility of the Fund will be through the prominent display of the LIFT
logo, prominent use of the logo on banners, on assets, and through clearly crediting LIFT on all
promotional materials.
Attributing funding: display of the logo should be accompanied by the words funded by to
clearly mark the role of the LIFT in the project.
Events: Events funded or partially funded by LIFT should be acknowledged with the use of the
logo and the words funded by in the event backdrop, brochure and all promotional materials
relating to that event.
Publications, research and studies: Publications funded or partially funded by LIFT require the
LIFT donor consortium logo with the words funded by on the front cover of the document,
with an acknowledgement and disclaimer on the inside cover (see wording below).
Websites and social media: On websites and social media, LIFT is to be clearly credited.
Press: LIFT funding should be stated clearly in all public and press statements and media
coverage. Journalists are to be made aware of LIFT funding.

Please note that FMO is authorised under the IPs MoA to communicate or publish the name of the IP,
the maximum amount of the individual grant, and a description of the activities funded.

2. Use of the LIFT Logo

There are two official versions of the LIFT logo. Preference should be given to the full donor consortium
logo (LOGO 1), unless it is used in relation to work in the field (LOGO 2). Please see examples below.
(i) LOGO 1 Donor Consortium Logo, usually accompanied by the words funded by

(ii) LOGO 2- Field Logo

N.B. This logo can be used with or without the words Livelihoods and Food Security Trust Fund .

OLD Logo- DO NOT USE

Logo 1 Uses:

Written materials such as LIFT- funded reports and presentations. The logo is to appear on the
cover page
Invitations and agendas of LIFT funded events
Signboards/project activity photo boards at project offices and sites
Banners, backdrops and brochures for meetings, briefings, training or other uses
Materials produced with LIFT funding such as CDs, calendars, posters, newsletters, etc.
IP website pages featuring LIFT funded projects, or LIFT funded programme websites (for instance,
Tat Lan.org). Please link to www.lift-fund.org
On video and public presentations about LIFT-funded projects

Please contact the Communications Unit if you have any queries, for example, in the case where a
publication or event has several funders, or if a publication has sensitive content.
Logo 2 Uses:

Infrastructure projects (bridges, grain bins, school houses, etc.) The commemorative plaque
should include the LIFT logo and the words Funded by LIFT in English or Myanmar
On flags, vehicles, boats, motor cycles, and other equipment funded by LIFT and used by the FMO
or IPs in implementation of activities. In these cases, the logo can also be used with the words,
Livelihoods and Food Security Trust Fund in English or Myanmar language.
Visibility items (sometimes in conjunction with Logo 1, for instance, T shirts)
The LIFT logo must NOT be used:

On activities or materials not funded by LIFT

In any activities or communications which may be associated or aligned to a particular political
party or political activity
On IPs business cards, stationary, contracts, etc.
3

Examples of logo use:

1. Visibility for infrastructure in the field (commemorative plaque)

[Commemorative Statement]

IP logo

NAME OF IP
Funded by
the Livelihoods and Food Security Trust Fund (LIFT)

The LIFT logo is to cover a third of the surface area.

2. Meeting/ Event Banner

Event Title

IP Logo

Funded by:

3. Signboard for LIFT Project

NAME OF PROJECT
Year
Implemented by:
Funded by:

IP logo
(Either above or
next to donor
consortium logo
as space permits)

4. Flag with logo 2 and wording

Logo 2 and the sentences should

be in horizontal centre position
English: use Flamma font
Myanmar: use Zawgyi-One font

5. Publications
cover page

Logo 1 featured on front page,

accompanied, where possible,
by the words Funded by

Publication Name

Funded by:

(iii) Specification
Colours
Gradient colour of Myanmar Map is:
Colour 1 Cyan 50, Yellow 99
Colour 2 Cyan 85, Magenta 10, Yellow 99
Colour of characters L, F and T is Black 100
Colour of paddy leaf is Cyan 90, Magenta 30, Yellow 95 and Black 30
Colour of the paddy is Yellow 100
Size
The logo should not be smaller than 35 mm/ 24 x 49 pixels
Positioning
The LIFT logo should be displayed prominently. No changes are to be made to the color scheme,
nor is the image to be skewed or distorted. In text-only materials where it is not possible to
include the logo, include the line: This project is funded by the Livelihoods and Food Security
Trust Fund (LIFT)

3. Materials to be shared with LIFT FMO Communications

a) IPs are requested to provide the following materials and assistance to the LIFT communications
office:
Upon signing of the MOA, IPs are required to share the communications plan for the
activity, supplying communications focal point contact details
IPs are required to provide project brief/summary/achievements and photo for www.liftfund.org database page for their project
The FMO should receive copies of all publications, reports and studies funded by LIFT
IPs are required to send one beneficiary success/capacity development stories to the FMO
as part of the six monthly reporting
IPs are required to share five of its best photos, with captions, of activities to the FMO as
part of the six monthly reporting in best resolution possible
IPs are to share copies of any video material generated on the project with the FMO on an
ad hoc basis
IPs are to share copies of any press coverage on the project (in MM language and EN) on an
ad hoc basis
IPs are to facilitate visits of the FMOs communications team to obtain beneficiary stories
b) Text for stories for publication referencing IP projects will be agreed upon by FMO with the IP,
and IP photos used in public documents will acknowledge the source.
6

c) IP promotional and website/social media material referencing LIFT funded activities including
press releases, success stories and publications should acknowledge LIFT funding. When a LIFT
funded project is featured on-line, a link is required to www.lift-fund.org.

4. Acknowledgements and Disclaimers

An acknowledgement to donors and a disclaimer is to be included in all public LIFT-funded documents.
The following text should be used:
ACKNOWLEDGEMENTS
We thank the European Union and governments of Australia, Denmark, France, Ireland, Italy,
Luxembourg, the Netherlands, New Zealand, Sweden, Switzerland, the United Kingdom, the United
States of America for their kind contributions to improving the livelihoods and food security of rural
people in Myanmar. We would also like to thank the Mitsubishi Corporation, as a private sector donor.
DISCLAIMER
This document is supported with financial assistance from Australia, Denmark, the European Union,
France, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Sweden, Switzerland, the United
Kingdom, the United States of America, and the Mitsubishi Corporation. The views expressed herein are
not to be taken to reflect the official opinion of any of the LIFT donors.

5. Media
Authority to make statements on behalf of LIFT is limited to the Donor Consortium, the Fund Board, and
the Fund Director. No IP can make statements on behalf of LIFT.
Any requests from media received by IPs regarding LIFT should be referred to Jacquetta Hayes, LIFT
Communications Officer, at jacquettah@unops.org.

6. Translation of Communications Materials

Where possible, all public documents should be translated into Myanmar language simultaneously with
English language versions. In the case of inconsistencies between English and Myanmar language
publications, refer to the English language version.
Translations into the Myanmar language for LIFTs full name, for the word livelihoods, and for the
phrase food security are given below. Please note that livelihoods and food security have different
translations for the household and policy levels.

Food security
National level -
Household level -
Livelihoods
National level -
Household level -
Livelihoods and Food Security Trust Fund -

LIFT uses the English spelling for Myanmar place names used by the Myanmar Information Management
Unit (MIMU). Spellings can be found at http://www.themimu.info

For more information please contact:

Jacquetta Hayes and Hsu Mon Aung
Communications Unit, LIFT
UNOPS, 12 (O) Pyi Thu Lane, Seven Mile, Yangon, Myanmar
Tel: 657 703-6 x 431
Mobile: 09 261 991 203
Website:
www.lift-fund.org
Facebook:
http://www.facebook/liftfund
Twitter:
https://twitter.com/liftfund
Youtube:
https://www.youtube.com/user/liftfund

/LIFT Communications, September 2015