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Dr Barry Leventhal
Transforming Data
Agenda
What are Advanced Analytics and Data Mining?
The toolkit of data mining techniques
Some issues to keep in mind
Which technique should you use?
Transforming Data
Data
Pattern
Information
Action
Transforming Data
Data
Visualisation
Social
Network
Analysis
Simulation
Contact
Optimisation
Text
Analysis
Data
Mining
Transforming Data
Tom Davenport:
Companies have long used business
intelligence for specific applications, but these
initiatives were too narrow to affect corporate
performance. Now, leading firms are basing their
competitive strategies on the sophisticated
analysis of business data.
5
reduce
costs
improve
profit
Transforming Data
Customer
management
Product
management
Transportation
/Fleet
management
Resource
planning
Web site
management
Anywhere else
where I have
large numbers to
manage
Transforming Data
Traditional
Statistics
Regression Models
Survival Analysis
Factor Analysis
Cluster Analysis
CHAID
Machine Learning
Rule Induction
Neural Networks
Genetic Algorithms
Transforming Data
Data
Reference:
Step-by-step data mining guide Transforming Data
CRISP-DM 1.0
Cluster Analysis
Decision Tree
Neural Network (supervised)
Regression Model
Transforming Data
20%
Decision Tree
30%
40%
Regression Model
50%
Neural Net
Source:
Transforming Data
Known
Outcomes
Deploying
Recent
Data
Model
Predictions
Model
Transforming Data
Customer
Attributes
Integration
Market Research
Online Behaviour
Transforming Data
business problem
whether problem is predictive or descriptive
underlying data environment
variables to be predicted or described
ability to implement solution
whether key statistical assumptions hold
Transforming Data
Thank you!
Barry Leventhal
+44 (0)7803 231870
Barry@barryanalytics.com
Transforming Data