2012-13 BM Annual Report

2012 - 2013
Brisbane Marketing
annual
report
contents
mayors
06 lord
foreword
16 key
performance
indicators
08 chairmans
review
18 our board
10 ceos review
18 corporate
governance
year
13 the
ahead
19 annual
financial
statements
brisbanemarketing.com.au
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brisbane
marketing
Brisbane Marketing is Brisbanes economic
development board. It aspires to be one of
the worlds leading city-based economic
development boards by championing new-world
thinking around investment and talent attraction,
industry and precinct development, destination
marketing, entrepreneurialism, innovation and the
visitation economy.
A wholly owned subsidiary of Brisbane City
Council, Brisbane Marketing drives an ambitious
agenda to shape the citys future prosperity.
Our purpose
To create a more prosperous Brisbane
We partner with council, government,
business and industry to drive economic
growth for Brisbane through investment
and talent attraction, tourism, major events,
conventions, commerce, education and
innovation.
We promote Brisbane as Australias new
world city.
The organisation helps position Brisbane

as Australias new world city; an attractive
destination for major events, business and
investment, tourism, conventions and education.
We encourage Brisbane to apply new-world

thinking to its economic development to
create and promote a global, goal-driven
outlook for the city.
Brisbane Marketing is also committed to

promoting Brisbane as a city of substance
on the world stage and a trailblazer of the Asia
Pacific region.
We persuade others to invest, visit, meet,

study, work, live and play in Brisbane.
With its $135 billion economy on track to grow to

more than $217 billion by 2031, Brisbane has led
Australias economic growth in recent years.
Working in partnership with Brisbane City Council,
Brisbane Marketing collaborates with government,
business, industry and community to advance the
economic and social value of Brisbane and the
Greater Brisbane region.
We encourage Brisbane businesses to be

globally competitive through innovation.
We champion a commitment to high-quality
service, unique visitor experiences, state-ofthe-art ideas and technology adaptation, and
a business environment that attracts talent
and ambitious enterprise.
Brisbane Marketing activates economic activity

in the major CBD and South Bank precincts and
coordinates the Asia Pacific Screen Awards, the
Lord Mayors Business Awards and the Brisbane
Innovation Scorecard.
Striving to support residents, business and
visitors, Brisbane Marketing is a passionate and
energetic organisation focused on facilitating
sustainable economic growth ensuring Brisbane,
its businesses and talent are globally competitive
and leaders in their fields.
05
lord mayors
foreword
Over the past 12 months
Brisbane Marketing has
continued its important
work of driving long-term
economic growth for the
city. Through a range
of innovative programs,
Brisbane Marketing is
working to boost the citys
credentials as a highly competitive destination
for conventions, tourism, major events and
international education.
By improving the economic future of the city, it
is in turn realising Councils vision of building a
better Brisbane and maintaining a high quality of
life for all residents.
Brisbane Marketing Chairman Ian Klug continues
his good work leading the Lord Mayors Economic
Development Steering Committee, which I
initiated in 2011 to support local business and
encourage investment. Our aim is to increase jobs
and per capita income by 50 per cent over the
next 20 years.
As a city we have so much to offer and so much
untapped opportunity. The value of Brisbanes
economy is measured at $135 billion, but is
predicted to grow to more than $217 billion by
2031. Brisbane Marketing will play a crucial role
in achieving this target through initiatives like the
Choose Brisbane campaign.
Launched this year, Choose Brisbane is a threeyear campaign targeting key decision-makers
in business investment, conventions, meetings
and international education. It complements
the Brisbane in Asia strategy and is active
06
Brisbane Marketing Annual Report 2012-13
predominantly in Hong Kong, mainland China and

Singapore but will eventually extend into the UK,
Europe, Japan, South Korea and the United States.
This year we also saw the launch of Digital
Brisbane, a five-year initiative to kick-start
a business revolution and ensure the city can
capitalise on the multi-trillion dollar global
digital economy.
As a means of advancing Brisbanes international
student market, this year I began hosting regular
Friendship Ceremonies. These events, which are
all part of Brisbane Marketings Study Brisbane
campaign, aim to thank international students
for choosing Brisbane as their study destination
and encourage them to remain lifelong friends
of the city.
In a huge coup for Brisbane, Brisbane Marketing is
now the organising body for the prestigious Asia
Pacific Screen Awards (APSA) which will be held
in City Hall in December 2013. Brisbane is also
set to benefit from the many global connection
opportunities as host city of the 2014 G20 Leaders
Summit next November.
These events and the many other strategies are
placing Brisbane at the epicentre of the worlds
fastest-growing economic region: Asia Pacific.
I want to thank the Brisbane Marketing Board,
Chairman Ian Klug, CEO John Aitken and his very
capable team for all their work in the past year
delivering greater prosperity for the businesses
and residents of our city.
Graham Quirk
Lord Mayor
These events and

the many other strategies
are placing Brisbane at
the epicentre
of the worlds
fastest-growing
economic region:
Asia Pacific.
acific
Asia P
wards
Screen A
07
chairmans
review
The past year has seen
significant growth in
Brisbane Marketing. This is
evident in both the breadth
of work we are undertaking
and our involvement in
issues that impact on the
future direction of the city.
The support we get from
the Lord Mayors Office and our ability to draw
on the resources of the largest municipal council
in the country are important to the ongoing
success of Brisbane Marketing.
Some of the new activities we have
engaged in over the past year include
the activation and promotion of South
Bank, the implementation of the
Digital Brisbane strategy and the
attraction of major events like
the 2014 G20 Leaders Summit.
Collectively, these initiatives
serve to increase our capacity
to be in market and drive
investment in the city
from around the world,
particularly from Asia
and especially China.
The launch of the
Choose Brisbane
campaign,
closely
followed by
the Lord
Mayors
trade
08
mission to the Asia Pacific Cities Summit in

Taiwan and then China, is testament to our
commitment to attracting foreign investment.
Choose Brisbane was launched in Hong Kong

in March 2013 and within just a few months its
message had reached more than two million
people in Asia via a strong digital advertising
schedule as well as more than 1200 bus shelter
billboards.
Choose Brisbane showcases Brisbane as
Australias new world city and demonstrates our
capacity to embrace opportunities in the Asia
Pacific region.
As always, our measure of success is how
much economic value we bring to the city as
an organisation. Our target for 2012-13 was to
generate $418 million in overall economic value
to Brisbane. What we achieved was well beyond
that figure at $698 million.
One of our most important initiatives was the
launch of the Digital Brisbane strategy. It will
transform the way business is done in Brisbane
and provide a roadmap for businesses to excel in
the digital economy.
To this end, Brisbane Marketing is revisiting its own
suite of websites in a strategy underpinned by smart
web technologies and efficient digital marketing.
The 2013 Lord Mayors Business Awards program
has a new Digital Champion category, while a
key initiative in 2013-14 will be the introduction
of a new way-finder plan for visitors to the city,
integrating mobile digital technology with signs,
maps and city venues.
Digital Brisbane will create an improved

entrepreneurial start-up culture and aims
to double the number of companies selling
online within five years. It is mentoring
promising business start-ups and teaching
young people about digital coding through a
CoderDojo program.
I am passionate about the transformation that
is taking place in our city and as Chairman I am
proud of the role Brisbane Marketing is taking with
Brisbane City Council on the Digital Strategy.
Brisbane is fortunate to have a visionary Lord
Mayor who is engaged and champions the bold
initiatives being undertaken in relation to the
future of our city.
Brisbane Marketings brief is to showcase the
city as an attractive destination for major events,
business and investment, tourism, conventions
and education.
Throughout 2012-13, some blockbuster events
garnered plenty of attention for Brisbane
and each was supported by our team. These
included exhibitions such as Portrait of Spain:
Masterpieces from the Prado and the 7th Asia
Pacific Triennial.
The British and Irish Lions and Wallabies played
a Test in Brisbane, while other sporting highlights
included the Brisbane Racing Carnival and the
Brisbane International tennis event, which in 2014
will include Roger Federer in its draw. A million
people attended more than 90 performances
during the 2012 Brisbane Festival and, for the
first time, Brisbane hosted the Asia Pacific Screen
Awards which now come under the Brisbane
Marketing umbrella. The

QPAC International Series
brought us Russias legendary
Bolshoi Ballet, while awardwinning musicals like South Pacific
and Legally Blonde filled the house.
I extend my sincere thanks to our
Chief Executive Officer, John Aitken, and
our team at Brisbane Marketing for the
remarkable progress they have made in driving
the citys growth. I am also grateful to my fellow
board members for their valuable time and
expertise. This year we thank and farewell Geoff
Harley, Anthony Hayes and Peter Sherrie and
welcome new board members Liz Savage and
Adam Penberthy. Thank you also to our Brisbane
Marketing members and corporate partners for
your support. My sincere thanks go to Lord Mayor
Graham Quirk, Deputy Mayor and Infrastructure
Committee Chair Cr Adrian Schrinner, Chair
of the Finance, Economic Development and
Administration Committee Cr Julian Simmonds,
and all members of Civic Cabinet. Finally, I want
to thank Greg Bowden, Director of Strategy,
Communications and Economic Development,
and his team in the Lord Mayors office. Without
the support of these people, Brisbane Marketings
achievements would not be possible.
My priority for 2013-14 is to continue our efforts
in delivering the recommendations of the Unique
Window of Opportunity report and ensure
continued growth for Brisbane.
Ian Klug
Chairman
09
ceos
review
The 2012-13 year has been
one of great achievement
for Brisbane Marketing.
As Brisbanes economic
development board,
we have advanced the
commitment to strengthen
Brisbanes position as
Australias new world city and our place as a leader
within the Asia Pacific region.
This period saw the introduction of many new
initiatives identified in the Unique Window of
Opportunity report, including the Global Resources
Hub, Brisbane Hotel Investment Project, Brisbane
Digital Strategy, Brisbane in Asia driving growth in
tourism, students and conventions from key source
markets in Asia, Brisbane Friendship Ceremonies for
International Students, growing weekend visitations
through major events, and the introduction of the
highly successful Brisbane Greeters project.
All of these new economic development projects,
combined with our existing responsibilities,
contributed to Brisbane Marketings most successful
year ever, generating an overall economic value of
$698 million, exceeding our forecast KPI scorecard
result by $280 million.
As detailed in the KPI scorecard, this result was
driven in the main by a successful investment
attraction campaign and was trending some $70
million above this final result. However, a number
of major investment projects were delayed from
maturing in the final quarter of 2012-13 but will
be reported as wins in the 2013-14 period. These
results were achieved in a challenging period for
many industry sectors due to tightening of market
conditions, especially in tourism and professional
services.
The diversification of our economic development
remit informed by industry in the Unique Window of
Opportunity report has proven to be insightful, and
this, coupled with the quality of our implementation
and the performance of our people, has
underpinned this strong result.
While these new directions will hold us in good
stead for the next few years, it is important Brisbane
10
Marketing continues to remain highly flexible and

responsive to market trends and industry needs.
To this end, Brisbane Marketing has clustered
its business units into core areas of economic
development activity: visitation economy;
investment and industry development; precinct
development, destination marketing, brand,
research and advocacy; and CEO, operations and
new projects. This clustering process has enabled
Brisbane Marketing to be a project and outcomedriven organisation.
During 2012-13, Lord Mayor Graham Quirk and his
Council have deputised Brisbane Marketing to lead
the leveraging of Brisbane as the host city of the
2014 G20 Leaders Summit, deliver the Asia Pacific
Screen Awards and contracted to the City Parklands
Transitional Services to deliver the marketing and
activation of the South Bank Parklands. All of these
additional responsibilities have served to enhance
Brisbane Marketings economic development
capabilities while driving efficiencies for the city.
Some of the highlights of 2012-13 included:
Choose Brisbane campaign

The Choose Brisbane campaign was launched
in Hong Kong to target key decision-makers in
business investment, conventions, meetings and
incentives and international education.
Market research found the initial campaign in Hong
Kong had been seen by almost half the business
decision-makers surveyed and, more importantly,
for those who saw it, it doubled their likelihood to
consider Brisbane as an investment opportunity
(from 24% to 47%). It attracted 45,000 unique
visitors to the campaign website and attracted
media coverage in 23 Chinese outlets.
Strong investment secured

The Investment Attraction unit attracted $119.75
million of capital investment to Brisbane, which
translates into $430 million in total economic impact
and 258 jobs. Of this investment, 87.5 per cent of
projects were sourced from international markets,
continuing the trend of the units focus on these
markets as the key source.
Its Global Resource Hub initiative continued to

build Brisbanes reputation as a global resources
and energy hot spot by attracting international
investment into R&D for the sector, the citys
resources supply chain and the resource exploration
sector.
The Brisbane Hotel Investment Project was
developed following research, commissioned
by Brisbane Marketing in conjunction with the
Queensland Government, which found the citys
hotel market was experiencing supply pressures.
The project targets institutional property investors
and owner-operators in the global hotel industry,
connecting them to development opportunities in
Brisbane.
Brisbanes growing reputation as a leading

global education hub
The Export units Study Brisbane team now
has more than 124,000 followers on Facebook,
becoming the biggest study destination social
media presence in Australia, and even bigger than
Study London. A new Study Brisbane website
was launched and more than 2500 students were
presented with a Certificate of Friendship at the
Lord Mayors International Student Friendship
Ceremonies. The Brisbane International Student
Ambassador program, established in 2009,
attracted a record number of entries. This year 33
ambassadors from 29 countries were chosen to
spread the good word on Brisbane.
The Brisbane in Asia Strategy targeted mainland
China, Hong Kong and Taiwan and is expected to
boost Chinese overnight visitors to Brisbane by
15 per cent in 2013-14. The strategy also saw the
appointment of a Business Development Manager as
well as a Public Relations Manager in China this past
year.
Study Brisbane and the Brisbane in Asia Strategy
brought a combined total of $60 million into the
Brisbane economy.
Major Events helped to show our colours

Our Major Events unit recorded that 2.5 million
people attended 16 major events in Brisbane,
delivering an estimated impact of $76 million.
The most popular events included exhibitions such

as Portrait of Spain: Masterpieces from the Prado
and the 7th Asia Pacific Triennial, Cirque du Soleils
OVO, Jersey Boys, South Pacific, Legally Blonde and
the Bolshoi Ballet.
The British and Irish Lions tour provided the impetus
for expanding the Show Your Colours campaign a
month-long celebration of football that promoted
seven games in June.
More than 251,950 fans attended the games, and
many CBD hotels achieved 100 per cent occupancy
during the key weekend of the Bristish and Irish
Lions/Wallabies Test match. More than 7500 fans
visited our fan and live sites and a total of $3.2
million in media coverage was achieved, while
100-plus stakeholders engaged in city activation
strategies across the month.
Brisbanes digital transformation underway

The Digital Brisbane Strategy was launched in
March and aims to double the number of companies
selling online, position Brisbane as a significant
digital player in the Asia Pacific and create an
improved entrepreneurial start-up culture over
the next five years.
Headed by Chief Digital Officer Kieran OHea, the
Digital Brisbane business unit is also geared towards
championing state-of-the-art digital services for
residents and visitors. Initiatives include the newlook digitalbrisbane.com.au, a resource portal
for small businesses with the latest digital news,
information on digital events, and digital support
from experts through video content and blogs.
Other achievements in 2012-13 included launching
a free CBD wi-fi map, hosting a successful digital
speed networking event, launching the Lord Mayors
Budding Entrepreneurs Program and the Visiting
Entrepreneurs Program as well as the CoderDojo
program for school-aged children to learn how to
code, develop apps and build websites.
Growing tourism and our welcoming spirit

The Leisure Tourism unit launched the largest
tourism campaign ever for Brisbane Autumn/
Winter undertaken through regional Queensland,
interstate in Sydney and Melbourne and
11
ceos foreword
continued...
internationally in New Zealand. Results included

more than 6400 leads to operators generated; an
increase of unique website visits by Australians of
145% and New Zealand visitors by 264%; and a 12%
increase in the likelihood of potential visitors to
support Brisbane by spending money in the Greater
Brisbane region.
Brisbane Marketing also undertook its first leisure
tourism campaign targeting Chinese visitors. More
than 500 Brisbane room nights were sold for the
Domestic China Campaign (AprilJune 2013).
Primarily aimed at domestic Chinese with the aim
of stimulating word-of-mouth recommendations to
friends and family in mainland China, the campaign
also reached into mainland China through an online
partnership with Tuniu.
The campaign achieved 400,000 re-tweets and
200,000 comments on Brisbane Marketings
China social media campaign. A total of 126,000
Chinese visitors stayed in Brisbane during the year
ending March 2013, a 22 per cent increase from the
previous year.
The Brisbane Greeters volunteer base grew to
more than 100 Greeters, covering more than 20
languages. More than 6000 visitors took part in a
Brisbane Greet, and the initiative was named by
the Sydney Morning Herald in 2013 as one of the 50
things we love about travel right now.
The Convention Bureau had a strong year, with the
pinnacle of the year being the announcement by
the Federal Government that Brisbane would be the
host city of the 2014 G20 Leaders Summit. More
than $53 million in economic value was generated
from bids won, including Brisbane Convention
& Exhibition Centre-led bids in partnership with
Brisbane Marketing. The Convention Bureau
supported 153 Convention members, including 23
new members, and delivered more than 430,000
delegate days to Brisbane in 2012-13 generating more
than $260 million in economic benefit to the city.
Growing our precincts

Our CBD Retail unit facilitated 3381 performances in
the Queen Street Mall and surrounding precincts in
2012-13, including Australias largest free live music
12
program and artist mentoring program. The City

Sounds operated on 155 days and featured 646
registered artists putting on 2340 performances
in 2012 alone. Australias largest free Christmas
entertainment program Christmas in The City 2012
ran for six weeks, featuring 136 events and 400
performances, attracting 155,000 people and almost
$2 million in media coverage.
As its role continues to expand, Brisbane Marketing
is growing and evolving to fulfil its mission to be an
innovative economic leader for the city. We have
established new business development units for
the G20 and the Asia Pacific Screen Awards, and
welcomed the events and marketing team from
South Bank to our ranks.
The Brisbane Visitor Information and Booking
Centre continues its good work in the Queen Street
Mall, and we have also assumed responsibility for
Australia TradeCoast.
Team effort
None of our achievements would be possible
without the tireless efforts of the Brisbane Marketing
team and the support of Brisbane City Council.
I want to thank all our members and industry
partners, Lord Mayor Graham Quirk, Finance,
Economic Development and Administration
Committee Chair Cr Julian Simmonds, CEO of
Brisbane City Council Colin Jensen, our Chairman
Ian Klug and the Brisbane Marketing Board for their
support throughout the year.
The 2012-13 period has been a defining year for
Brisbane Marketing and one of transition for
Brisbane and the Australian economy as we depart
one economic cycle and move towards the next. We
are in good shape as a city to rise to the challenges
and convert the many opportunities that the next
few years present, especially those driven by the
heightened awareness the 2014 G20 Leaders
Summit offers Brisbane. Im confident we have the
people, strategies, networks and importantly the
city attributes to shape our destiny as Australias
new world city.
John Aitken
Chief Executive Officer
the year
ahead
On a mission to create a more prosperous Brisbane
Brisbane Marketings programs and projects are projected to deliver $957 million in economic value to Brisbane
in the 2013-14 financial year, up from $698 million in 2012-13 and representing a return on investment of 45:1.
Progress will be reported quarterly.
Projects in focus
Brisbane Marketings brief is to successfully deliver
on all funded Unique Window of Opportunity
projects. These include:

Asia Project The Brisbane in Asia Strategy
will continue to build brand awareness
and deliver $24.7 million to the economy in
2013-14 as well as increase Chinese student
enrolments and boost Chinese overnight
visitors to Brisbane by 15 per cent.
Brisbane - Australias New World City
will deliver $80 million in economic benefits
through the three-year Choose Brisbane
campaign active in Hong Kong, China and
elsewhere in Asia and throughout Europe,
and through domestic seasonal campaigns
and media coverage.
Convention Strategy has a target of $60
million-plus in economic value by attracting
new conferences in key sectors and delivering
more than 450,000 delegate days.
Digital Brisbane will strive to double
the number of companies selling online,
position Brisbane as a significant digital
player in the Asia Pacific and create an
improved entrepreneurial start-up culture.
It will also champion state-of-the-art digital
services for residents and visitors and drive
digitalbrisbane.com.au.
2014 G20 Leaders Summit will leverage
Brisbanes reputation as Australias new world
city in the lead-up to an event which will have
the eyes of the world on Brisbane.
South Bank will continue to showcase the
precinct as Brisbanes premier recreational,
business and entertainment destination which
supports 5634 jobs and welcomes 10 million
visitors each year.
Asia Pacific Screen Awards will deliver

the prestigious Asia Pacific Screen Awards in
Brisbane for 1000 film industry and corporate
guests, grow APSAs international reputation,
manage the APSA Academy, increase
commercial sponsorship and leverage strong
economic benefits from Brisbanes increased
networks in Asia.
Brisbane Ambassador Program will
identify and appoint 2000 international
student advocates via the Brisbane
International Student Ambassador program
and six Lord Mayors International Student
Friendship Ceremonies, to aggressively
promote Brisbane globally as a leading study
destination.
Global Resource Hub will leverage
Brisbanes reputation as a resource sector
hub in the Asia Pacific region, generate jobs
and attract $12 million in new investment to
the city.
The Hotel Development Strategy will
respond to research that highlights Brisbanes
growing demand for new hotels by attracting
investment for two new hotel developments
and deliver an updated Brisbane hotel
investment guide.
The Major Events Strategy will achieve
an economic impact of $65 million in 201314. Strong growth is expected from events,
including the Brisbane International tennis
event and Cai Guo-Qiang: Falling Back to
Earth at the Gallery of Modern Art.
The Brisbane Greeters Program will
recruit an extra 150 Greeters to welcome
visitors to Brisbane with free walking
greets, support at least one major city
event each quarter and help 4000 visitors.
This volunteer program will be increased in
preparation for the 2014 G20 Summit.
13
the year ahead

continued...
Additional projects under

development include:
Australia TradeCoast will attract and retain
business investment, market and promote the
airport and port precinct, and coordinate longterm land use and infrastructure planning to
support growth. ATC will evolve into a forum
for key infrastructure assets to support the
development and implementation of Brisbanes
economic development plan.
Enable (Brisbane Innovation Scorecard)

provides a forum to measure, nurture and
showcase innovation in Australias new world
city, bringing together industry, academia and
government.
Greater Brisbane Tourism Strategy will see

Brisbane and its regions (Somerset, Scenic Rim,
Logan City, Ipswich, Moreton Bay, Redlands and
Lockyer Valley) embark on a new approach to
marketing under a unified message.
Business units in focus:

Investment and Industry Development
Our Investment Attraction unit will:
Continue to attract interstate and overseas
investment where Brisbane is already globally
competitive or where gaps in key supply
chains exist.
Continue to grow the key source markets of
Western Europe and North America and build
on engagement with Singapore, Hong Kong
and other Asian markets.
Develop and implement capital attraction
strategy targeting Asian investors.
Continue to competitively position Brisbane
as a global resources and energy hub, a
global centre of excellence for mining and
energy technologies, and the centre of
Queenslands exploration industry.
Continue to attract and grow Brisbanes
hotel investment market by working
with government, industry associations
and private sector stakeholders to foster
14
investment leads and networks, generate

industry contacts, identify opportunities and
gain market intelligence to secure new hotel
supply for Brisbane.
Support the Choose Brisbane campaign to
attract continued investment in Brisbane from
Asia.
Leverage the lead-up to Brisbane hosting the
G20 to ensure Brisbane builds a reputation as
an attractive investment location.
Our Digital Brisbane unit will:
Deliver the leading Digital Brisbane website
to provide online resources for small and
medium businesses to encourage them to
adopt their own digital strategies.
Deliver the Digital Business Power-Up
program to support digitally advanced, active
and novice businesses.
Deliver the Digital Start-Up Kick-Start
program supporting local start-ups, budding
entrepreneurs and young people.
Support the Cyber City program, including
exploring a new way-finder system
integrating mobile digital technology with
signs, maps and city venues.
Brisbane as a destination for study, major events,
conventions and tourism (Visitation Economy)
Our Export unit will:
Expand its membership and ambassador
programs, including hosting on-campus Lord
Mayors International Student Friendship
Ceremonies.
Continue to promote the citys profile via the
Brisbane in Asia strategy.
Build its Study Brisbane social media
presence.
Launch a new Study Brisbane International
Student Guide.
Create a discount card for international
students.
Leverage the Choose Brisbane campaign

and work with the Leisure Tourism unit on
attracting family visitors to graduation and
orientation events for international students.
Deliver targeted campaigns in China and New

Zealand to increase awareness of Brisbanes
events calendar and leverage it as a major
trigger for visitation.
Work with Brisbanes educational institutions

to engage their alumni in showcasing
Brisbane as a study destination.
Deliver an international program in key source

markets, including New Zealand, UK, US,
European and Southeast Asian markets.
Our Major Events unit will:

Strive to achieve an economic impact of $65
million for the city through event leveraging,
marketing and development for new, existing
and home-grown events.
Enact the major events strategy to ensure a
balanced calendar of events and strengthen
Brisbanes events culture.
Leverage Brisbanes diverse events to drive
visitation and increase hotel occupancy,
particularly on weekends and holidays.
Our Convention Bureau unit will:
Complete a market opportunity assessment
research project in conjunction with
stakeholders to drive the bureaus three-year
strategy.
Assist in growing convention opportunities
for the city.
Support and work with our members to
maximise the economic value of confirmed
conferences to the city.
Strive to exceed its target of $60 million
in economic value by attracting new
conferences in key sectors.
Continue to offer members a range of
campaign opportunities that target business
event decision-makers and deliver return on
investment for their membership.
Our Leisure Tourism unit will:
Increase leisure visitation through two major
domestic marketing programs focused on
high-profile events in both summer and
winter.
Work with Study Brisbane to maximise

visiting friends and relatives in the
international student market through
targeted programs, including graduation and
orientation itineraries.
Precinct Development
Our CBD Retail unit will:
Continue marketing the CBD precinct as a
key retail, business, workforce and tourism
destination.
Produce, program, facilitate and activate
more than 1000 events throughout the CBD,
including The City Sounds Australias largest
free live music program and Christmas in
The City.
Increase stakeholder engagement through
business-to-business and industry strategies.
Work with the property development industry
and local and state governments to ensure
a commercially viable precinct and ongoing
investment attraction.
Our South Bank unit will:
Create places where locals want to be, places
which inspire creativity, co-creation and
socially conscious living.
Attract events which generate economic
benefit to the city and deliver high levels of
return for South Bank businesses.
Ensure the precinct remains relevant and
inclusive while setting a new standard
of experience immersion for the city in
partnership with our key partners.
15
key performance
indicators
Brisbane Marketing Pty Ltd
Economic Value to Brisbane for the 2012/13 Financial Year
800
700
600
$698m
While the result is above target,

a number of major investment
projects were delayed from
maturing in the final quarter of
2012-13, but will be reported as
wins in the 2013-14 period.
26
34
76
79
500
$418m
10
35
400
53
0
50
54
300
60
430
200
69
100
$23m
140
Brisbane Marketing Total

Operating Costs
Budgeted Economic
Benefit to the City
Investment Attraction
Leisure Tourism
Convention Strategy
BANWC Strategy
Major Events
Study Brisbane
Asia Project
16
Verified Actual Economic

Benefit to the City
OUR BOARD
Ian Klug (Chairman),
Company Director
Belinda Walters,
Company Director
Sean Ryan,
General Manager, Nova 106.9
Malcolm Hall-Brown,
Company Director and Property Developer
Phillip Di Bella,
Founder, Di Bella Coffee
David Askern,
Company Secretary and Chief Legal Officer
with Brisbane City Council
Liz Savage,
Company Director and Aviation
Industry Consultant
Adam Penberthy,
Founder and Creative Director, Fresh
CORPORATE GOVERNANCE
Audit and Risk Management
Committee
The Audit and Risk Management Committee
supports and advises the Board on the Companys
financial reporting, risk management function,
control environment and legal and regulatory
compliance. It has a clear operating charter and
seeks independent advice where appropriate.
The Board determines membership of the
Committee. The Audit and Risk Management
Committee consists of two Directors (currently
pending the appointment of a third member), all
of whom are independent.
The Committee met four times over the reporting
period.
The Audit and Risk Management Committee
comprises:
Malcolm Hall-Brown (Chairman)
Geoff Harley (departed Oct 2012)
Peter Sherrie (departed Mar 2013)
Adam Penberthy (joined Sep 2012)
Ian Klug (ex-officio member)
18
Committee meetings are also attended by internal

and external auditors, the Chief Executive Officer,
the Director Finance, I.T. and Operations and
others, at the discretion of the Committee.
During the reporting period, the following
functions were reviewed by internal audit:
Contracts Management
Key Performance Indicators Data Collection
& Reporting processes
Delegation & Segregation of Duties
The structure and adequacy of Brisbane
Marketings insurances are evaluated every year.
The business risk register is reviewed quarterly
by the Executive Management team led by the
Chief Executive and Director of Finance, I.T. and
Operations, and presented to the Audit and Risk
Management Committee for review and approval.
Remuneration and Succession

Committee
The Remuneration and Succession Committee
supports and advises the Board in relation to
Brisbane Marketings remuneration and succession
policies and practices.
The Board determines membership of the
Committee. The Remuneration and Succession
Committee consists of three Directors, all of whom
are independent.
The Committee met four times during the
reporting period.
The members of the Remuneration and
Succession Committee are:
Geoff Harley (Chairman departed Oct 2012)
Liz Savage (Chairman - joined Oct 2012)
Sean Ryan (joined Dec 2012)
Belinda Walters
Ian Klug (ex-officio member)
Committee meetings are also attended by the
Chief Executive Officer, the Director Finance, I.T.
and Operations, the Manager People and Culture
and others at the discretion of the Committee.
annual
financial
statements
20 directors
report
of
25 statement
cash flows
22 auditors
independence
to and
26 notes
forming part
declaration
of
23 statement
comprehensive
income
24 statement
of financial
position
of the financial
statements
37 directors
declaration
38 independent
auditors report
25 statement
of changes
in equity
19
BRISBANE MARKETING PTY LTD
DIRECTORS REPORT
The directors present their report together with
the financial report of Brisbane Marketing Pty Ltd
for the financial year ended 30 June 2013 and the
auditors report thereon.
Directors
The names of directors in office at any
time during or since the end of the
financial year were:
Ian Klug
Belinda Walters
Sean Ryan
Malcolm Hall-Brown
Phillip Di Bella
Liz Savage
(Commencement Date 15/10/2012)
Adam Penberthy
(Commencement Date 24/09/2012)
Anthony Hayes
(End Date 10/08/2012)
Geoff Harley
(End Date 31/10/2012)
Peter Sherrie
(End Date 31/03/2013)
Principal Activities
The Companys primary operations and
responsibilities are to drive long-term social and
economic benefits to Brisbane and the greater
Brisbane region.
Operating Activities
The profit from ordinary activities of the Company
for the financial year ended 30 June 2013 was
$745,780, and the financial year ended 2012 was a
profit of $515,496.
Review of Operations
The majority of revenue received by the Company
was by way of grants from the Brisbane City
Council. The majority of expenses incurred
were in relation to labour costs, advertising, and
promotional events.
Future Developments
Brisbane Marketing Pty Ltd expects to continue
to create financial and social economic value for
the residents and businesses of Brisbane through
its various business activities. Its direction will
continue to be guided by the Brisbane Economic
Development Plan 2012 - 2032 and the Unique
Window of Opportunity report.
Directors Benefits
Related party transactions are disclosed in note
17 of the financial statements.
Company Details
The Company is an Australian proprietary
company limited by shares, incorporated and
registered in Brisbane, Queensland.
The Brisbane City Council is the sole shareholder.
The registered address is:
Level 23, Brisbane Square
266 George Street
Brisbane QLD 4000
Australia
The principal place of business is:
Level 8, Roy Harvey House
157 Ann Street
Brisbane QLD 4000
Australia
20
DIRECTORS MEETINGS
During the year, the number of directors meetings and number of meetings attended by each of the
directors of the company were:
Names
Number eligible to attend
Number attended
Ian Klug
10
10
Belinda Walters
10
10
Sean Ryan
10
Malcolm Hall-Brown
10
10
Phillip Di Bella
10
Peter Sherrie
Geoff Harley
Liz Savage
Adam Penberthy
Anthony Hayes
Key Announcements During The Financial Year

During the 2013 financial year Brisbane Marketing Pty Ltd paid a single dividend of $1,500,000 on 4
April, 2013.
Key Announcements Subsequent to The Financial Year

There have been no other matters or circumstances that have arisen since the end of the year that have
significantly affected or may significantly affect either:
i) The entitys operations in future financial years
ii) The results of those operations in future financial years; or
iii) The entitys state of affairs in future financial years
Auditors Independence Declaration

A copy of the auditors independence declaration as required under s.307C of the Corporations Act
2001 is set out on page 4.
Signed in accordance with a resolution of the directors.
............................ ............................
Ian Klug
Malcolm Hall-Brown
Chairman Director
27/9/2013 27/9/2013
21
AUDITORS INDEPENDENCE DECLARATION

To the Directors of the Brisbane Marketing Pty Ltd
This audit independence declaration has been provided pursuant to s.307C of the
Corporations Act 2001.
Independence Declaration
As lead auditor for the audit of Brisbane Marketing Pty Ltd for the year ended 30 June 2013, I declare
that, to the best of my knowledge and belief, there have been
a. no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation
to the audit; and
b. no contraventions of any applicable code of professional conduct in relation to the audit.

............................
P.J. FLEMMING CPA
As Delegate of the Auditor-General of Queensland
22
Queensland Audit Office

Brisbane
STATEMENT OF COMPREHENSIVE INCOME

FOR THE YEAR ENDED 30 JUNE 2013
Note
2013
$
2012
$
Restated
REVENUE
Ticket sales through Visitor Information Centre
2,085,918
2,035,747
Advertising, sponsorship and membership income
2,846,215
2,793,471
Grants, subsidies and sponsorships Brisbane City Council
16,778,831
10,203,233
Grants, subsidies and sponsorships - Other
1,319,890
1 , 1 1 1 , 173
Interest income
320,661
315,523
Other income
244,759
166,015
23,596,274
16,625,162
Total Revenue - Core Operating Activities

Other Revenue
Contribution - Brisbane Convention & Visitors Bureau
249,537
Contribution - Australia TradeCoast Limited
452,368
24,048,642
16,874,699
8,647,084
6,495, 717
4,306,171
4,168,357
Advertising and publications
7,519,363
4,026,590
Business development
2,647,703
1,446,006
93,005
115,907
31,125
28,683
Total Revenues
EXPENSES
Employee expenses
Materials and services
Depreciation and amortisation

Bank charges
30,790
Auditing fees - Queensland Audit Office (audit of

accounts)
Loss on disposal of assets
31,909
22,491
Auditing fees - Brisbane City Council (internal audit)
26,502
24,662
23,302,862
16,359,203
745,780
515,496
Total Expenses
Net Surplus/(Deficit)
The above Statement of Comprehensive Income should be read in conjunction with the notes to and
forming part of the financial statements set out on the attached pages.
23
STATEMENT OF FINANCIAL POSITION

AS AT 30 JUNE 2013
Note
2013
$
2012
$
Restated
2011
$
CURRENT ASSETS
Cash and cash equivalents
7,968,917
5,380,514
5,182,834
Trade and other receivables
674,861
346,197
530,056
Inventories
9,443
4,660
17,709
Prepayments
121,645
126,188
96,912
8,774,866
5,857,558
5,827,511
Total Current Assets
NON CURRENT ASSETS
Plant and equipment
270,234
313,974
242,680
Intangible assets
10
184,008
10,887
32,201
454,242
324,861
274,881
9,229,108
6,182,419
6,102,392
Total Non Current Assets
Total Assets
CURRENT LIABILITIES
Trade and other payables
11
4,489,708
2,228,471
2,258,389
Provisions
13
473,124
365,539
212,093
Deferred income
12
2,054,342
625,573
1,039,846
7,017,174
3,219,583
3,510,328
Total Current Liabilities
NON CURRENT LIABILITIES
Provisions
13
31,670
28,352
23,538
Deferred income
12
149,537
31,670
28,352
173,075
Total Liabilities
7,048,844
3,247,935
3,683,404
Net Assets
2,180,264
2,934,484
2,418,988
2,180,263
2,934,483
2,418,987
2,180,264
2,934,484
2,418,988
Total Non Current Liabilities
SHAREHOLDERS EQUITY
Contributed equity
Retained earnings
Total Shareholder's Equity
14
The above Statement of Financial Position should be read in conjunction with the notes to and
forming part of the financial statements set out on the attached pages.
24
STATEMENT OF CHANGES IN EQUITY

2012/13
Retained Profits
Contributed
Equity
$
2,934,484
2,934,483
745,780
745,780
(1,500,000)
(1,500,000)
14
2,180,264
2,180,263
Note
Total
Retained Profits
Contributed
Equity
$
2,418,988
2,418,987
515,496
515,496
2,934,484
2,934,483
Note
Balance at beginning of year

Net surplus/(deficit)
Dividends
Balance at Year End
Total

2011/12 Restated
Balance at beginning of year

Dividends
Balance at Year End
14
The Statement of Changes in Equity should be read in conjunction with the accompanying notes.
STATEMENT OF CASH FLOWS

Note
2013
$
2012
$
Restated
CASH FLOWS FROM OPERATING ACTIVITIES

Cash receipts from customers
9,218,260
6,804,623
Proceeds from subsidies and grants
18,098,721
11,314,406
(22,171,275)
(17,393,981)
320,661
315,523
Cash payments in the course of operations

Interest received
GST paid to the Australian Tax Office
Net Cash Flows used in operating activities
(1,155,579)
(646,213)
15
4,310,788
394,358
(38,377)
(196,678)
10
(184,008)
(222,385)
(196,678)
(1,500,000)
CASH FLOWS FROM INVESTING ACTIVITIES

Acquisitions of plant and equipment
Acquisitions of intangibles
Net Cash Flows used in investing activities
CASH FLOWS FROM FINANCING ACTIVITIES
Dividends paid to Shareholder
NET (DECREASE) / INCREASE IN CASH HELD
Cash at the beginning of the year
Cash at the end of the year
2,588,403
197,680
5,380,514
5,182,834
7,968,917
5,380,514
The Statement of Cash Flows should be read in conjunction with the accompanying notes.
25
NOTES TO AND FORMING PART

OF THE FINANCIAL STATEMENTS
1. Basis of Preparation
The financial report is a general purpose financial report which has been prepared in accordance with
the requirements of the Australian Accounting Standards and Interpretations (AASBs) and
the Corporations Act 2001.
The financial statements were authorised for issue by the directors on 27 September 2013.
The financial report is prepared on an accruals basis. It is based on historical costs, and does not
take into account changing money values or, except where stated, current valuations of non-current
assets. Cost is based on the fair values of the consideration given in exchange for assets.
The accounting policies have been consistently applied, unless otherwise stated. The Company is
a for-profit entity.
Amounts included in the financial statements and directors report have been rounded off
to the nearest dollar.
2. Statement of Significant Accounting Policies

The following is a summary of the material accounting policies adopted by the company in the
preparation of the financial report.
(a) Income Tax
The Company is exempt from Commonwealth Income Tax as a State/Territory Body under Section 24AT
of the Income Tax Assessment Act 1936.
(b) Goods and Services Tax
Revenues, expenses, intangibles, plant and equipment are recognised net of the amount of goods and
services tax (GST), except where the amount of GST incurred is not recoverable from the Australian Tax
Office (ATO). In these circumstances the GST is recognised as part of the cost of acquisition of the
asset or as part of an item of the expense.
Receivables and payables are stated with the amount of GST included.
The net amount of GST recoverable from, or payable to, the ATO is included as a current asset or
liability in the Statement of Financial Position.
Cash flows are included in the Statement of Cash Flows on a gross basis. The GST components of cash
flows arising from investing and financing activities which are recoverable from, or payable to, the ATO
are classified as operating cash flows.
(c) Revenue Recognition
Revenue from the sale of goods is recognised upon the delivery of goods to the customer, and
measured at fair value.
Revenue from the rendering of services is recognised upon the delivery of the service to the customer,
and measured at fair value.
Grants, subsidies and sponsorships are recognised on a systematic basis over the periods in which the
entity recognises the expenses relating to the costs for which the grants were intended to compensate.
Interest revenue is brought to account when earned.
(d) Non-Monetary Benefits
Non-monetary benefits represent benefits derived by the company for services received pursuant to
the terms and conditions of various sponsorship agreements. Non-monetary benefits are recognised in
the financial report at their estimated fair market value at time of consumption (revenues and expenses
being shown gross and not offset).
26

(e) Cash and cash equivalents
Cash and cash equivalents include cash on hand, deposits held at call with banks, other short-term
highly liquid investments with original maturities of three months or less, and bank overdrafts. Bank
overdrafts are shown within borrowings in current liabilities on the Statement of Financial Position.
(f) Trade and Other Receivables
Receivables are due for settlement in 30 days and are carried as amounts due. An analysis of
outstanding receivables is shown in Note 22.(d). The collectability is assessed at period end and an
allowance is made for impairment.
(g) Inventories
Inventories represent ticket stock and are measured at the lower of cost and net realisable value.
(h) Plant, Equipment and Intangibles
Plant, equipment and intangibles are carried at cost, less where applicable, any accumulated
depreciation. Items of plant, equipment and intangibles with a total cost of less than $1,000 are
treated as an expense in the year of acquisition. All other items of plant, equipment and intangibles are
capitalised and subject to impairment testing.
The depreciation and amortisation rates used for each class of asset are:
Depreciation rates:
Furniture and fittings - Diminishing Value - Between 4 and 20 years
Furniture and fittings - Straight line
- Between 4 and 20 years
Computer equipment - Diminishing Value - Between 3 and 4 years
Amortisation rates:
Computer software
- Straight Line
- 2.5 years
Depreciation represents the consumption of the service potential embodied in the asset. To achieve
systematic and rational allocation over their estimated useful lives. The estimated lives are reviewed
annually.
(i) Trade and Other Payables
Creditors and accruals represent liabilities for goods and services provided to the company prior to the
end of the financial year and which are unpaid. These amounts are unsecured and are usually paid within
30 days.
(j) Employee Benefits
Employee benefits relate to amounts expected to be paid to or on behalf of employees for wages
earned, bonuses, annual leave, long-service leave, workers compensation and superannuation.
Accrued annual leave is recognised in other payables and represents the amount which Brisbane
Marketing Pty Ltd has a present obligation to pay, resulting from employees services provided up to
balance date. The accrual has been calculated on remuneration rates expected to be paid when the
liability is settled and includes related on-costs.
The provision for long-service leave represents the present value of the estimated future cash outflows
to be made by the company resulting from employees services provided up to balance date.
The provision comprises amounts that the company has a present obligation to pay, resulting from
employees services provided up to balance date and an estimate of future obligations taking into
account future increases in wage and salary rates, periods of service and experience of employee
departures. Related on-costs have also been included in the provision.
Contributions are made by the company to an employee superannuation fund and are charged as an
expense when incurred.
27

(k) Correction of Prior Period Accounting Error
Management of Brisbane Marketing Pty Ltd, whilst preparing the financial statements for the period
ending 30 June 2013, noted that third party trust accounts for the period ended 30 June 2012 should
have been recorded off statement, as the company does not own or control these accounts.
Retrospective restatement for the period ending 30 June 2012 has occurred to correct the error in
accordance with AASB 108 Accounting Policies, Changes in Accounting Estimates and Errors. The
following is an extract of the most recent financial statements which reconciles the reported to the
restated.
Previously Reported
Adjustment
2012 Restated
(1,852,655)
1,852,655
4,055,841
(29,251)
4,026,590
7,232,682
(1,852,168)
5,380,514
346,683
(487)
346,197
(2,257,722)
29,251
(2,228,471)
Revenues
Contribution - City Bid Fund
Expenses
Advertising and publications
Assets
Cash and cash equivalents
Liabilities
Trade and other payables
2013
$
2012
$
Restated
3. Revenue
Total Revenue
(a) Contribution - Brisbane Convention & Visitors Bureau
24,048,642
16,874,699
249,537
452,368
23,302,862
16,359,203
1,792,132
1,754,696
Proceeds from Brisbane Convention & Visitors Bureau Limited.

These funds are to be held in restricted retained earnings,
reserved for future operational activities within the convention
attraction industry.
(b) Contribution - Australia TradeCoast Limited
Proceeds from Australia TradeCoast Limited. These funds are to
be held in restricted retained earnings, reserved for future
operational activities within the promotion and development of
Australia TradeCoast. Refer note 18.
4. Expenses
Total Expenses
Included in Materials and Services is the cost of goods sold

through the Visitor Information Centre amounting to:
28


2013
$
2012
$
Restated
5. Cash and Cash Equivalents

Current
Cash on hand
2,500
2,500
1,215,735
1,060,945
5,585,980
159,916
Cash at bank
Cheque Account
QTC - Capital Guaranteed Fund
Suncorp - Term Deposit
Visitor Information Centre Trust Account/Client Travel Account
NAB - Term Deposit
4,000,000
149,447
157,153
1,015,255
7,968,917
5,380,514
The company operates a Client Travel Account in which amounts are held pending payment of
operators. This fund is maintained in accordance with the Travel Compensation Fund Guidelines.
In 2011/12 a separate bank account (CBA - City Bid Fund Joint Account) was set up, and is administered
by Brisbane Marketing Pty Ltd on behalf of the members of the fund. For the financial year ended 30
June 2013 the balance held in trust by Brisbane Marketing Pty Ltd on behalf of the City Bid Fund was
$1,870,003 (2012: $1,852,168). These funds are not included in the above as they are trust monies.
Excess funds are invested in the QTC Capital Guaranteed Cash Fund account and Term Deposit
accounts with National Australia Bank and Suncorp.
6. Trade and Other Receivables

Current
Trade
Income accrual
658,953
243,204
15,908
102,993
674,861
346,197
9,443
4,660
121,645
126,188
7. Inventories
Current
Stock of tickets
8. Prepayments
Current
Prepayments
29


2013
$
2012
$
Restated
9. Plant and Equipment

(a) Plant and Equipment
Computer equipment

At cost
Accumulated depreciation
263,715
255,715
(214,030)
(167,085)
49,685
88,630
Office furniture and equipment

At cost
117,929
116,338
(83,401)
(74,617)
34,528
41,721
Fixtures and fittings

At cost
221,828
193,041
(64,191)
(42,532)
157,637
150,509
Motor Vehicle
At cost
37,845
37,845
(9,461)
(4,730)
28,384
33,115
270,234
313,975
(b) Movements in Carrying Amounts

Computer
Equipment
$
Balance at the
beginning of year
41,721
150,509
8,000
1,590
(46,945)
49,685
Additions
Carrying amount at the

end of year
Fixtures &
Fittings
$
88,630
Disposals/write-offs
Depreciation expense
Office
Furniture &
Equipment
$
Motor
Vehicle
$
2013
Total
$
2012
Restated
$
33,115
313,975
28,787
38,377
196,678
(30,789)
(8,783)
(21,659)
(4,731)
(82,118)
(94,594)
34,528
157,637
28,384
270,234
313,975
2013
$
242,680
2012
$
Restated
10. Intangibles
(a) Intangibles
Computer software

At cost
265,507
Accumulated amortisation
(81,499)
184,008
30
81,499
(70,612)
10,887

(b) Movements in Carrying Amounts
Computer
Software
Balance at the beginning of year

Additions
Disposals
Total
2013
$
Total
2012
$
Restated
10,887
10,887
32,200
184,008
184,008
Amortisation expense
(10,887)
(10,887)
(21,313)
Carrying amount at the end of year
184,008
184,008
10,887
2013
$
2012
$
Restated
11. Trade and Other Payables

Current
Trade creditors
3,691,846
1,701,672
Other creditors
797,862
526,799
4,489,708
2,228,471
1,817,734
524,317
236,608
101,256
2,054,342
625,573
473,124
365,539
31,670
28,352
504,794
393,891
87.8
61.3
12. Deferred Income

Current
Sales income in advance
Membership subscriptions in advance
13. Provisions
Current
Employee benefits
Non-Current
Employee benefits
Number of full-time equivalent employees at year end
31

14.
RETAINED PROFITS
Brisbane Marketing Pty Ltds retained profits are subject to a number of restrictions which limit
amounts available for future distribution or investment into operations.
2013
$
Restricted Retained Profits

(i) Retained Profits - Convention Bids
Current period expenditure
Current period revenues
Balance at end of year
(ii) Retained Profits - BCVB*
(iii) Retained Profits - Australia TradeCoast Limited
2012
$
Restated
328 , 534
(296,490)
74,995
384,589
(251,179)
195,124
107,039
328,534
199, 5 3 7
(100,000)
-
(50,000)
249,537
99,537
199,537
452,368
452,368
Total Restricted Retained Profits
658,944
528,071
Retained Profits
1,521,319
2,406,412
2,180,263
2,934,483
745,780
515,496
93,005
115,907
30,790
Total Retained Profits

* Brisbane Convention & Visitors Bureau
15. Cash Flows Information

Reconciliation of profit to the net cash flows
used in operating activities:
Non-cash flows in profit from ordinary activities
Depreciation & amortisation
Write-off of assets
Changes in assets and liabilities:
(Increase)/decrease in
Inventories
Prepayments
(328,664)
183,860
(4,783)
13,049
4,542
(29,276)
Increase/(decrease) in
Trade payables and other payables
2,261,237
264,421
Deferred income
1,428,768
(563,810)
110,903
(136,079)
4,310,788
394,358
Provisions
Net cash flows used in operating activities
32

16. Segment Reporting
The Company operates predominantly in one geographical segment and one industry segment as
Brisbane's economic development board.
17. Related Party Transactions

Directors
The names of persons who have held the office of director during the year are:

Ian Klug
Peter Sherrie
Belinda Walters Geoff Harley
Anthony Hayes Liz Savage
Sean Ryan
Malcolm Hall-Brown
Phillip Di Bella Adam Penberthy
2013
$
2012
$
(a) Directors remuneration

Directors Fees
248,456
215,516
15,431
14,447
263,887
229,963
1,466,865
1,358,168
Superannuation
(b) Key management personnel remuneration

Short-term employee benefits
(c) Transactions with the Brisbane City Council, the ultimate and Australian
controlling entity
During the year, Brisbane City Council provided grants and subsidies to Brisbane Marketing Pty Ltd
with a total value of $16,778,831 (2012: $10,203,233).
In addition, the amounts for goods and/or services supplied by Brisbane City Council based on normal
terms and conditions to the company were as follows:
Car lease
933
564
Cleaning
2,327
1,318,000
Advertising
8,579
Insurance services
6,238
26,502
Internal audit services
24,662
10,508
Labour hire
22,109
8,570
Legal services
13,330
6,741
Parking
4,964
84,685
Promotional services
36,759
105,165
Tickets - City Sights Tours
94,315
51,996
Venue hire
6,179
10,333
Work cover costs
13,353
1,631,643
225,169
The advertising expense above relates to an advertising arrangement between JCDecaux CityCycle
Australia Pty Ltd and Brisbane City Council.
In addition, the Company leases office spaces from the City of Brisbane Investment Corporation Pty
Ltd for a period of 7 years from November 2011. This company is also a 100% owned and controlled
entity of Brisbane City Council. Total rent expensed during the year in relation to this lease amounted
to $502,176 (2012: $395,097). This transaction was based on normal commercial terms and conditions.
33

17. Related Party Transactions (Continued)
(d) Transactions with directors / officers / related parties
Director /
Officer
Related Party
Transaction
Consultant
Review of Convention Bureau

strategy
Di Bella Coffee
Membership and sponsorship
Griffith University
Performance fees and

sponsorship
15,579
3,678
Tourism and Events

Queensland
Grants and promotional services
18,975
1,311,053
Sean Ryan
Nova 106.9
Advertising promotional
activities
John
Aitken*
Australia TradeCoast
Limited
Proceeds from closure of

company (Note 3.b)
Belinda
Walters
Phillip
Di Bella
Purchases
$
Sales
$
5,123
4,215
8,723
452,368
39,677
1,780,037
*In his capacity as a director of Australia TradeCoast Limited (refer note 18)
18. Events Subsequent to Reporting Date

From 1 July 2013, Brisbane Marketing was assigned the lead role and responsibility for the marketing
and activation of the South Bank precinct. Staff who perform the operating activities are seconded to
the company from City Parklands Transition Services Pty Ltd, a subsidiary of Brisbane City Council.
Australia TradeCoast Limited, a company limited by guarantee, consisting of members from State
Government, Brisbane City Council, Brisbane Marketing, Port of Brisbane, as well as Brisbane Airport
Corporation, was formed in 2002 to promote the interests of the ATC region. During the 2012/13
financial year a decision was taken by the ATC Board to cease trading, and to wind up the entity.
From 1 July 2013, Brisbane Marketing was assigned the responsibilities for strategic projects within the
Australia TradeCoast precinct. To this end the Australia TradeCoast Ltd cash balance of $452,368 was
transferred to Brisbane Marketing Pty Ltd, to be applied to future projects as agreed by the Australia
TradeCoast Advisory Board.
19. Contingencies
Brisbane Marketing Pty Ltd has a Security Deposit Guarantee to the amount of $199,606 in favour of
ING Management Ltd for lease of building premises.
20. Commitments
(a) Lease Rental Commitments
The operating lease rentals of property, plant and equipment contracted for at year ended 30 June 2013
but not provided in the financial statements are payable as follows:
34

2013
$
Not later than 1 year
2012
$
515,908
491,604
2,543,626
2,221,813
3,059,534
2,713,417
Not later than 1 year
35,514
35,514
Later than 1 year but not later than 5 years
85,826
121,340
121,340
156,854
Later than 1 year but not later than 5 years
(b) Contractual Commitments in respect of Operating Expenditure

Contractual commitments at balance sheet date but not provided for in
the financial statements are payable as follows:
21. Economic Dependency

Brisbane Marketings activities are dependent upon grant funding from the Brisbane City Council.
Funding support has been agreed to by the Council for the 2013-2014 financial year.

22. Financial Instruments Disclosure

(a)
Financial Risk Management Objectives and Policies
The Board provides written policies for overall risk management.

Risk management is carried out by the executive management team, and risk management activities are
reviewed by Brisbane Marketings Audit and Risk Management Committee.
(b)
Liquidity risk
Liquidity risk refers to the ability of an entity to meet its obligations associated with financial liabilities.
The Company manages liquidity risk by continously monitoring cashflows. The following sets out the
maturity of the Companys Financial Liabilities.
Note
2012/13
Floating
Interest
Bearing
$
Non-Interest
Bearing
Total
4,489,708
4,489,708
4,489,708
4,489,708
Floating
Interest
Bearing
$
Non-Interest
Bearing
Total
2,228,471
2,228,471
2,228,471
2,228,471
Financial Liabilities
Trade & other payables
11
Total financial liabilities
Note
2011/12
Financial Liabilities
Trade & other payables
Total financial liabilities
11
35

22. Financial Instruments Disclosure (Continued)
(c) Interest Rate Risk
Interest rate risk refers to possible fluctuations in the values of financial instruments as a result of
changes in market rates. Exposure to interest rate risk arises predominantly from assets and liabilities
bearing variable interest rates as the Company intends to hold financial assets and liabilities to maturity.
Interest rate sensitivity
The following table details the Companys sensitivity to an expected 1% maximum fluctuation in interest
rates if all other variables were held constant:
Increase / (Decrease) in Operating Capability and Equity
1% increase in interest rate

1% decrease in interest rate
2013
$
2012
$
Restated
79,689
53,805
(79,689)
(53,805)
(d) Credit Risk

Credit risk is the risk that a counterparty fails to meet its obligation and the Companys exposure is
limited to cash and receivables.
The maximum exposure to credit risk at balance date to recognised financial assets is the carrying
amount of those assets, net of any allowance for impairment, as disclosed in the Statement of
Financial Position and notes to the financial statements.
The Company pays its debts in accordance with the entitys credit policies and management
of cash flows.
The following table represents an analysis of the age of the Companys financial assets:
Trade and Other Receivables
Less than 30 days

Past due
2013
$
2012
$
Restated
594,939
90,260
1 - 30 days
21,370
203,702
31 - 60 days
32,900
18,889
61 - 90 days
18,412
7,534
over 90 days
7,240
25,812
674,861
346,197
Total
Trade and Other Receivables have been assessed for impairment

(e) Fair Values
Due to the nature of cash, accruals, other financial assets and liabilities, their net fair value approximates
their carrying value.
36
DIRECTORS DECLARATION
In the opinion of the directors of Brisbane Marketing Pty Ltd:
1. T
he financial statements and notes, as set out on pages 23 to 36, are in accordance with the
Corporations Act 2001, including:
a) giving a true and fair view of the Companys financial position as at 30 June 2013 and of its
performance for the year ended on that date; and
b) complying with Australian Accounting Standards (including the Australian Accounting
Interpretations) and the Corporations Regulations 2001.
2. In the directors opinion, there are reasonable grounds to believe that the Company will be able to
pay its debts as and when they become due and payable.
This declaration is made in accordance with a resolution of the Board of Directors.
On behalf of the Board
............................ ............................
Ian Klug
Malcolm Hall-Brown
Chairman Director
27/9/2013 27/9/2013
37
INDEPENDENT AUDITORS REPORT

To the Members of Brisbane Marketing Pty Ltd.
Report on the Financial Report
I have audited the accompanying financial report of Brisbane Marketing Pty Ltd, which comprises the statement of
financial position as at 30 June 2013, the statement of comprehensive income, statement of changes in equity and
statement of cash flows for the year then ended, notes comprising a summary of significant accounting policies and
other explanatory information, and the Directors declaration.
Directors Responsibility for the Financial Report

The Directors of the company are responsible for the preparation of the financial report that gives a true and fair view
in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal control as
the Directors determine is necessary to enable the preparation of the financial report that gives a true and fair view
and is free from material misstatement, whether due to fraud or error.
Auditors Responsibility
My responsibility is to express an opinion on the financial report based on the audit. The audit was conducted in
accordance with the Auditor-General of Queensland Auditing Standards, which incorporate the Australian Auditing
Standards. Those standards require compliance with relevant ethical requirements relating to audit engagements and
that the audit is planned and performed to obtain reasonable assurance about whether the financial report is free
from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial
report. The procedures selected depend on the auditors judgement, including the assessment of the risks of
material misstatement of the financial report, whether due to fraud or error. In making those risk assessments, the
auditor considers internal control relevant to the companys preparation of the financial report that gives a true and
fair view in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of
expressing an opinion on the effectiveness of the companys internal control. An audit also includes evaluating the
appropriateness of accounting policies used and the reasonableness of accounting estimates made by the Directors,
as well as evaluating the overall presentation of the financial report.
I believe that the audit evidence obtained is sufficient and appropriate to provide a basis for my audit opinion.
Independence
The Auditor-General Act 2009 promotes the independence of the Auditor-General and all authorised auditors.
The Auditor-General is the auditor of all Queensland public sector entities and can be removed only by Parliament.
The Auditor-General may conduct an audit in any way considered appropriate and is not subject to direction by
any person about the way in which audit powers are to be exercised. The Auditor-General has for the purposes
of conducting an audit, access to all documents and property and can report to Parliament matters which in the
Auditor-Generals opinion are significant.
In conducting the audit, the independence requirements of the Corporations Act 2001 have been complied with.
I confirm that the independence declaration required by the Corporations Act 2001, which has been given to the
Directors of Brisbane Marketing Pty Ltd, would be in the same terms if given to the Directors as at the time of this
auditors report.
Opinion
In my opinion
The financial report of Brisbane Marketing Pty Ltd is in accordance with the Corporations Act 2001,
including
(i) g
iving a true and fair view of the companys financial position 30 June 2013 and of its performance for
the year ended on that date; and
(ii) complying with Australian Accounting Standards and the Corporations Regulations 2001.
Other Matters - Electronic Presentation of the Audited Financial Report

Those viewing an electronic presentation of these financial statements should note that audit does not provide
assurance on the integrity of the information presented electronically and does not provide an opinion on any
information which may be hyperlinked to or from the financial statements. If users of the financial statements are
concerned with the inherent risks arising from electronic presentation of information, they are advised to refer to the
printed copy of the audited financial statements to confirm the accuracy of this electronically presented information.
............................
P.J. FLEMMING CPA
As Delegate of the Auditor-General of Queensland
38
Queensland Audit Office

Brisbane
Level 8 Roy Harvey House, 157 Ann Street, BRISBANE CITY QLD 4000
PO Box 12260, George Street BRISBANE CITY QLD Australia 4003
T: +61 7 3006 6200 F: +61 7 3006 6250
E: enquiries@brisbanemarketing.com.au

2012-13 BM Annual Report

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2012 - 2013

The organisation helps position Brisbane

We encourage Brisbane to apply new-world

Brisbane Marketing is also committed to

We persuade others to invest, visit, meet,

With its $135 billion economy on track to grow to

We encourage Brisbane businesses to be

Brisbane Marketing activates economic activity

Brisbane Marketing Annual Report 2012-13

predominantly in Hong Kong, mainland China and

These events and

Brisbane Marketing Annual Report 2012-13

mission to the Asia Pacific Cities Summit in

Choose Brisbane was launched in Hong Kong

Digital Brisbane will create an improved

Marketing umbrella. The

Brisbane Marketing Annual Report 2012-13

Marketing continues to remain highly flexible and

Choose Brisbane campaign

Strong investment secured

Its Global Resource Hub initiative continued to

Brisbanes growing reputation as a leading

Major Events helped to show our colours

The most popular events included exhibitions such

Brisbanes digital transformation underway

Growing tourism and our welcoming spirit

internationally in New Zealand. Results included

Growing our precincts

Brisbane Marketing Annual Report 2012-13

program and artist mentoring program. The City

projects. These include:

Asia Pacific Screen Awards will deliver

the year ahead

Additional projects under

Enable (Brisbane Innovation Scorecard)

Greater Brisbane Tourism Strategy will see

Business units in focus:

Brisbane Marketing Annual Report 2012-13

investment leads and networks, generate

Leverage the Choose Brisbane campaign

Deliver targeted campaigns in China and New

Work with Brisbanes educational institutions

Deliver an international program in key source

Our Major Events unit will:

Work with Study Brisbane to maximise

While the result is above target,

Brisbane Marketing Total

Verified Actual Economic

Brisbane Marketing Annual Report 2012-13

Brisbane Marketing Annual Report 2012-13

Committee meetings are also attended by internal

Remuneration and Succession

BRISBANE MARKETING PTY LTD

Brisbane Marketing Annual Report 2012-13

BRISBANE MARKETING PTY LTD

Number eligible to attend

Key Announcements During The Financial Year

Key Announcements Subsequent to The Financial Year

Auditors Independence Declaration

BRISBANE MARKETING PTY LTD

AUDITORS INDEPENDENCE DECLARATION

Corporations Act 2001.

P.J. FLEMMING CPA

As Delegate of the Auditor-General of Queensland