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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
VALUE PROPOSITION
BUILDING BLOCKS
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
CORE VALUES
Values that shape the foundation on which your company
works and conducts itself
Defines your company ethics, standards and practices
Implemented every day in everything you do
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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BRAND PILLARS
Coordinates with core values
Supports how the internal and external world sees your
company and your products
What the Brand stands for
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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MISSION STATEMENT
Answers the question, "Why do we exist?
Focus on your directionwhere you are going
Concise internal and external communication
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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UNIQUE SELLING
PROPOSITION
What makes company/brand more unique, valuable, and
visible in the market?
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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KEY MESSAGES
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Aerospace precision
Dyno and race proven
Ultra-high load factors
Bulls Eye Wall Tolerances best available (.0001)
Endorsed by the best (Ron Shaver and others)
Global Technology and manufacturing
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VALUE PROPOSITION
BUILDING BLOCKS
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Strategy Consultants
Out-of-the-box thinkers
Long term employees
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BRAINSTORMING
SESSION
1.
2.
3.
4.
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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STRENGTHS WEAKNESSES
SWOT
ANALYSIS
OPPORTUNITIES
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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THREATS
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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CRITIQUE/SURVEY
Get feed back from
Intriguing
Truthful
Honest
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Original
Memorable
FINE TUNE
Idea
Idea
Idea
Value Proposition
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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Internal
Communications
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
Value
Proposition
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External
Communications
INTERNAL COMMUNICATION
Employees
Training
Handbook/DVD
Events
Team building
Open communications
Listening to ideas &
suggestions
Internal Communications
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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EXTERNAL COMMUNICATION
Outer Appearance
Uniforms
Store Design
Trucks
Waiting Rooms
Marketing
Website
Sell sheets
Business Cards
Trade Shows
Telephone Messages
Signage
Packaging
Merchandising
Customers
Deliver what you promise
and when you promise
Prompt and fair handling of
disputes and warranty
claims = the customer is
always right
Supplier Relationships
Seek the best and
fairest deal
Be their favorite
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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External Communications
VALUE PROPOSITION
BUILDING BLOCKS
The foundation supports the structure
The brand is how the world sees you
Think about the most powerful brands in
the world Coca Cola, Apple, BMW
whats the first thought that comes up?
Keep your Value Proposition always present
Stand Out from the Crowd: Defining Your Companys Value Proposition
The Marx Group
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THANK YOU!
For a step by step guide to developing your value proposition please feel free to email me.
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The Marx Group
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