THE FOUR MINUTES MAGIC FORMULA

FIRST IMPRESSION COUNTS-THE IMPORTANCE

EXTERNAL/OUTWARD

Should U be judged by your outward appearance or

by what you have said/ communicated?

VISUAL APPEARANCE: Your Outward/External Appearance/ Images have

significant and Greater Impact on others in Personal contact situations.

JUDGING OTHERS/STRANGERS-ON FIRST CONTACT:

A person makes up to 10 judgments about the other person - within 30

seconds of the first contact, regarding: ECONOMIC STATUS, TRUST
WORTHINESS LEVEL, EDUCATIONAL LEVEL, SOCIAL POSITION/STATUS, ETC, of the
other person.

PERSONAL CONTACT/MEETING with a new person- Clues for FIRST

IMPRESSION:

We have limited clues about a person, so we look for clues through VISUAL
MESSAGES and form opinions.
The clues are: APPEARANCE, BODY LANGUAGE/EYE MOVEMENT, VOICE &
INITIAL WORDS SPOKEN
THE IMPACT OF SPOKEN WORDS & VISUAL IMAGES IN PERSONAL
CONTACT SITUATION:

Visual messages account for:

Tone & Tempo (Voice) account for:
Spoken words account for ONLY:

55% impressions
38% impressions
07% impressions

(Source - SILENT MESSAGES A Book by ALBERT)

PERSONAL MEETINGS - IMPACT OF VISUAL IMAGES & PHYSICAL

CONTACTS

Getting introduced to a person: SHAKING HANDS/SMILING OR GREETING, within

first

30 SECONDS OF CONTACT, the person decides to like or dislike/trust or distrust

you.

Initial FIRST IMPRESSIONS are REMEMBERED FOR LONG

FIRST IMPRESSIONS ARE OVER POWERING & THE BEST ONES TOO

THE IMPACT OF FIRST FOUR MINUTES-RESEARCH

FINDINGS
By paying attention during first four(4) minutes when you
meet people, you will achieve substantial improvement in
your relationship & Conversation with others
Your First Contact/Expression Leads to: Harmony /
Disharmony, Pleasure or Frustration, Security/Insecurity,
Love / Hatred
FIRST FOUR MINUTES in every contact will determine how
the Conversation & relationship between the people will
develop
How a person communicates to the other person during first
four minutes (Tone/Voice/Body Language/Words) will
determine whether sympathy or antipathy will arise
between the two persons.
INITIAL/FIRST IMPRESSIONS
It is formed as soon as we meet/talk to a person, WHETHER
WE LIKE IT OR NOT and whether we work consciously at it or
not.
Initial/First Impression is vital and the best impression too,
as
You Never get a second chance to make the first Impression
Further communication will depend on your first 4 minutes
contact/
Conversation with other person and how he/she *perceives
you (Within the *First 4 Minutes).
THE IMPACT OF FIRST IMPRESSIONS (Some
Facts/Findings)
Your FIRST Contact/Expressions make The BEST Impressions.
You never get a SECOND chance to make a
Expression/Impression.

FIRST

50% 0f Impressions (Positive/Negative) are formed as soon

as you meet the person.

 People remember more of what they SEE than what they

HEAR
It takes about 7 POSITIVE meetings / Impressions to change
one NEGATIVE impression/contact with a person.
People always remember the BEGINING and the END of any
conversation.
LAST Expressions/Impressions are as important as the FIRST
Impressions.
You cannot NOT Communicate!
People talk not only through their TONGUE, but also through
their BODY

THE FOUR MINUTES MAGIC FORMULA

S-1 Smile
S-2 Establish/Ensure Eye Contact
S-3 Use the Persons name
S-4 Give your Undivided Attention-(Give a
Positive Stroke
on anything you feel the other person
Deserves)
S-5 Mirror the persons BODY LANGUAGE-(Pay
Attention
to YOUR BODY LANGUAGE Use your

AntennaPick up all SIGNALS

S-6 Match SPEECH-Meet the other person in
THEIR
WORLD
S-7 Respect and Accept the other person
regardless of Race,
Sex & Culture
S-8 Be Calm and Confident-(PAY ATTENTION to
your
CHOICE OF WORDS)
S-9 Be Well Groomed & Look the Part(Dress/present
Yourself IMPRESSIVELY)
USE THE 4 MINUTES FORMULA WHEN YOU MEET PEOPLE

& DEVELOP WINNING RELATIONS!!