Académique Documents
Professionnel Documents
Culture Documents
1041-1049, 1997
Pergamon
PII: S0277-953~97)00031-2
lity, postmodernism
INTRODUCTION
As we approach the turn of the 21st Century, few
would disagree with the assertion that we live in an
increasingly "mediated" and "contested" age. Here,
late modernist readings of contemporary social life
as a reflexive order--one in which the consequences
of modernity are only now becoming fully realised
and the self remains a pertinent theme--vie with
postmodern critiques of reason and truth, the universalising claims of logocentric metanarratives, and
progressive (linear) notions of history, science and
technology. As a potent metaphor of society, the
body too becomes a contested site upon which
these broader dramas of contemporary social theory
are played out. In particular, the recent upsurge of
interest in body matters within the academy, the
growth of social reflexivity, the postmodern attack
on the disembodied Cartesian rational actor, and
the proliferation of new technologies designed to
control, (re)shape, and mediate our corporeal relations with others, have all meant that our sense of
what precisely the body is and what it might
become is increasingly uncertain. The body, in
short, has become a "project", one which is reflexively open to control amidst a puzzling diversity of
imperatives, choices and options. This, in turn, sets
up something of a paradox, namely: the more control we have over our bodies, the less certain they
become (Shilling, 1993).
Alongside the vicissitudes of the body and selfidentity in consumer culture, a key issue here has
been the advent of the so-called "cyborg". As
Haraway (1991) argues, hypothetically and materially, the cyborg is a "hybrid" of cybernetic device
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Plastic bodies
First, advances in medical science and technology
have meant that bodies are becoming increasingly
plastic (i.e. able to be moulded at will).
Technologies of cosmetic surgery, for example, have
greatly expanded the limits of how the body may be
restyled, reshaped and rebuilt (Davis, 1994).
Amongst the rapidly growing array of technologies
on offer are facelifts, rhinoplasties (nose contouring), otoplasty (ear surgery), eyelid corrections, lip
enlargements, chemical peeling and dermabrasion,
breasts correction (mastopexy, reduction, augmentation), the stripping of varicose veins, fat removal,
body contouring (liposuction or suction lipectomy)
and penile enlargement. In these "body sculpting
clinics" flesh is either added or taken away, wrinkles disappear, breast become inflated or deflated,
and body shape is transformed (Davis, 1994). As a
consequence, notwithstanding frequent complic a t i o n s - f r o m scarring, bleeding, secondary infections and skin discolouration to nerve damage, loss
of sensation and impaired motor ability (Glassner,
1995, p. 170)--the constant (re)makeability of the
human body and the power of medical technology
are visually sustained in each "'exhibit" (Balsamo,
1995a,b, 1992).
As Glassner observes, within consumer culture,
"professional body remakers'" function like "surrogate psychiatrists": we literally expect them to make
us into "some body new" (Glassner, 1995, p. 161).
Indeed, the extension of plastic surgery into the
realm of body improvement has led to a "veritable
boom" in cosmetic surgery as a kind of aesthetic
technological "fix" (Clarke, 1995, p. 147). For
example, the number of cosmetic surgery operations
performed in the U.S. doubled between 1981 and
1987. Today, some 600,000 operations are performed annually in the U.S. to make people look
younger or more beautiful, with women making up
the vast majority and a growing male market. Men,
for example, account for a quarter of all nose jobs
(rhinoplasties) and one fifth of eyelid surgery (blepharoplasties). Given our tendency to "'confuse
beauty with health", cosmetic surgery stands a
good chance of winning widespread public accep-
Bionic~interchangeable bodies
Moving from its surface to its interior, the body
also becomes increasingly bionic with cardiac pacemakers, valves, titanium hips, polymer blood
vessels, electronic eye and ear implants and even
polyurethane hearts (Synnott, 1993). Closely allied
to this, bodies are also becoming increasingly communal/interchangeable through developments such
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and
the
prospect
of
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At the beginning of this paper three main questions were posed. First, what role has medical technology played in the crisis of meaning surrounding
the human body at the turn of the 21st Century?
More specifically, to what extent has increasing
technological control exacerbated our sense of
uncertainty over what precisely bodies are and what
they might become? To be sure, the evidence presented here would seem to suggest that advances in
biomedical science and technology have been central to this moral, spiritual and existential crisis.
From plastic surgery to virtual medicine, our previously held and cherished beliefs about the body
and the "limits" of corporeality are being "placed
in brackets", so to speak. In this sense, medical
"advances" in science and technology are both
instrumental in, and symptomatic of, this corporeal
crisis of meaning in late 20th Century Western society; developing and extending the "rationalisation" of the body in important new ways, but in
doing so, rending it ever more elusive and problematic. Seen in these terms, the "certainties" of
rationality create their own doubts.
Second, what analytical purchase does the cyborg
give us on these contemporary forms of technological embodiment? Certainly, the thrust of the argu-
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REFERENCES
SSM 45 7
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