InterAction

{insert partner logo}

Google Analytics Certified Partner Application

submitted August, 24, 2015

Business Information

Legally Incorporated Business Name:

Address: Alameda dos Nhambiquaras, 1770 Suite 903 So Paulo SP / Brazil
About your Business: (Company history, size, list of services offered, general capabilities,
target audience/customer, etc)

Professional Indemnity / Liability Insurance: (as required by your country; please attach a
copy)
Insurer:
Limits:
Program Requirements

Analytics Page on your Website: (link)

Analytics Services Offered & General Hourly Rates
(Services)
(Services)
(Services)
*not required to be sold as standalone services

Agree to Report on Google Analytics Engagements:

(yes or no)
Agree to send a representative to the Google Analytics Summit: (yes or no)

Implementation Workflow

Describe your implementation workflow, please include any examples of templates or internal
frameworks you use to ensure consistent quality or deliver your recommendations
How do you determine the scope of an implementation; what will be measured?
How do you determine the features or methods to collect the data and have it appear
correctly in the interface?
How do you ensure that the code gets onto the website accurately, and how do you perform
Quality Assurance on your implementation?

Project Sample #1

Client Name:
Client Contact Information (phone/email): (include language restrictions if necessary)
Client URL:
Client GA Account Number: (UA-xxxx-x)
Background: (Brief description of clients business. What problem needed to be solved? What
was the nature and scope of the engagement?)

Technical Ability (3-4 Paragraphs)

(Describe the technical scope of the project, what GA work would be included in the
engagement. Insert any customized or edited GA code to demonstrate your technical
expertise with the product.
Describe the technical challenge that needed to be overcome and how you decided to address
that challenge.
Describe the scope of the engagement: features installed, integrations, API work, etc.
At least 2 of your case studies should display the ability to design a code solution that
goes beyond a standard Help Center implementation, i.e. custom dimensions & metrics,
API development, dimension widening, social & mobile tracking solution, e-commerce
etc).
At least 2 case studies should display the ability to use Universal Analytics and its related
set of features.
At least 2 case studies should display the ability to use Google Tag Manager.

Analytical Ability (3-8 Paragraphs)

(Describe any analysis done before or after technical work in order to identify problems or
opportunities on their website, with their marketing program, or to achieve other business
goals. Always explain why this was done, explain who cares and show us, i.e. why was
this prioritized, how did you reach this hypothesis.
This is your chance to show us how your team works, how you consult, how you analyze, how
you prioritize and work with your client. This section should impress us with your teams
ability to drive deep, relevant and business impacting analysis for your clients.
Include charts, graphs and screen shots - show & tell)

Business Impact (2-3 Paragraphs)

(After providing your client with an advanced technical implementation and/or technical
strategy, as well as providing relevant, insightful analysis, this section is dedicated for you to
prove to us that your team is able to impact your clients business in a measurable way.
What are the measurable impacts your company has provided for your client. How have you
impacted your clients business. Describe the actions taken that impacted the goals of the
business. You may want to also include recommendations given, indicating which have been
acted upon and which have not, but explain WHY they havent acted on these and WHAT are
you doing about it.
Include charts, graphs and screen shots)

Project Sample #2

Client Name:
Client Contact Information (phone/email):
Client URL:
Client GA Account Number:
Background:

Technical Ability (2-4 Paragraphs):

Analytical Ability (2-4 Paragraphs):

Business Impact (1-2 Paragraphs):

Project Sample #3

Client Name:
Client Contact Information (phone/email):
Client URL:
Client GA Account Number:
Background:

Technical Ability (2-4 Paragraphs):

Analytical Ability (2-4 Paragraphs):

Business Impact (1-2 Paragraphs):

General Technical Abilities / Expertise

Evidence of Web Analytics Experience: (speaking engagements, blogs, white papers,
management bios, and/or other evidence demonstrating your expertise with Analytics and
ability to evangelize web analytics. )

GAIQ Certified Employees: (at least 1, preferably 2 or more)

(Name, email, approximate date certified)

(Name, email, approximate date certified)

Javascript, Cookies, HTTP Headers & Redirects Troubleshooting Abilities: (please list any
tools you use to troubleshoot common issues with the technologies listed above. This could be
a troubleshooting work-flow or checklist, browser plug-ins, techniques, etc that help ensure
quality data collection)

Knowledge of Web Technologies: (please describe the web technologies your organization is
fluent in; i.e., flash, ajax, asp, php, etc)

Employee Training: (please describe any resources or curriculum you use to ensure an
adequate amount of technical GA knowledge for training employees)