Académique Documents
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Produced by Communications and Marketing, College of Agriculture and Life Sciences, Virginia Polytechnic Institute and State University, 2014
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and the U.S. Department of Agriculture cooperating. Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; Jewel E. Hairston, Administrator, 1890 Extension Program, Virginia State, Petersburg.
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Marketing options include selling to wholesalers, florists, or other retail outlets, or directly to the public. The
obvious route when first starting out is to target local
markets. As your volume increases, you may want to
deal with wholesalers and distributors. Direct to the
public sales include farmers markets, roadside stands,
or cut-it-yourself operations. How much you wish to
interact with the public can help determine if a direct
sales business is right for you. On-site sales, whether
in the field or from a stand, require a good location in
a populated area and a desire to deal with (not merely
tolerate) the general public. Production considerations
may be altered a bit for the cut your own concept.
If you are integrating a field cut flower business with
a pre-existing greenhouse, nursery, or farm stand that
retails to the public, the additional marketing requirements would be minimal.
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add-on. Craft shows are great sales venues for preserved/dried plant material.
Figure 3. Facebook, Twitter, and other social media sites are free, yet effective
ways to gain customers as you market your products and services. Facebook page
created by Audrey Hodges, Faith Flower Farm, Virginia Beach, Va.
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unusual material will make you invaluable. Most wholesalers or retailers will pay for samples of a new variety.
In the same vein, be aware of changes in consumer style
and color preferences. Comb the pages of greenhouse,
floral, and horticultural industry publications and websites along with consumer lifestyle magazines to keep
abreast of whats hot. Look for the best cultivars of a
particular species you want to grow. New varieties may
offer higher yields and better disease resistance. Be
cautious when jumping on a bandwagon. If a species is
particularly popular or profitable this season, chances
are good that it will be available in mass quantity the
following year.
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Plant Material
Plant material can be acquired from a number of
sources. Some seed-grown annuals can be direct
sown into the beds; most are best transplanted as seedlings started in cell trays, called plugs for annuals.
Vegetatively propagated perennials and woodies are
also produced as rooted cells or liners (fig. 7). Plugs/
liners can be brought in or produced on-site. Producing plugs and liners does require some sort of protected
and temperature- and humidity-controlled germination
or rooting area a simple poly hoop house or glasswalled lean-to will suffice. Some annual species should
be seeded in succession to continually produce as
long as the growing season allows. Perennials are best
started in cell trays (versus direct sown), whether seed
or vegetatively propagated. There are many commercial sources for large plugs and starter plant liners. If
perennial species are planted out in the spring, be sure
they have been vernalized (cold treatment to induce
flowering) if that particular species requires it in order
to flower that season. For some slow-growing species,
start with a larger plant, such as 1- or 2-gallon material.
Many spring geophytes, such as daffodils and tulips,
make terrific cuts; start with fall-planted bulbs, corms,
and tubers. Dormant, bare-root perennials and woodies
are available in early spring. Crop rotation for annuals
is a good idea. Change sites to reduce the incidence of
soil-borne pathogens.
Irrigation
Growing top-quality flowers and foliage requires consistent moisture. Do not depend on rainfall to provide
all the plants moisture needs. Most growers utilize drip
irrigation as a time- and water-saving alternative to
hand watering with a hose and breaker. Simple drip systems include a valve at the head of the bed connected to
a main line, with a pressure-compensated tube or tape
running the length of the bed, usually under the mulch.
Depending on bed size and spacing of the crop, two
lines per bed may be desirable. Emitters should be close
to, but not on top of, the plant crown. Inexpensive timers can control the volume and frequency of irrigation
events. Regarding all aspects of bed preparation, a bit
of effort and expense early on can really pay off in crop
quality, less weeding, and ease of harvest for the rest of
the season.
Figure 6. Beautifully prepared beds await spring planting. Plastic mulch systems have long been used by vegetable
growers and adapt well for cut flower production. Irrigation lines run down the center of each bed. Wollam Gardens,
Jeffersonton, Va. Photo by author.
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Fertilizer
Fertilizer requirements differ from crop to crop. Some
annuals, such as the annual sunflower (Helianthus annuus), are heavy feeders and require periodic fertilization throughout the growing season. Some perennials,
including ornamental grasses, require very little. Fertilizer delivery methods range from broadcast or sidedress application of a granular fertilizer or compost, to
fertigation (application of nutrients through the irrigation system). Again, be sure to get a soil test before
proceeding. Incorporation of a slow-release fertilizer
during spring (not fall) tilling will give young plants a
jump-start. Periodic on-site monitoring of soil and irrigation water pH and soluble salts will be a tremendous
help in designing and adjusting an appropriate fertilizer program. The scope of this overview publication
does not allow a full discussion on fertilizer sources and
recommendations. Consult the cited references or your
local Cooperative Extension office. Again, many vegetable production guides contain applicable fertilizer
regimens and products.
Division is beneficial (or imperative) for many perennial species after the second or third year of production
in order to maintain productivity. Most tall or relatively
top-heavy species will require stem support. Rig beds
with adjustable wire or plastic mesh/grid that can be
raised as plants mature (a popular brand is Tenax/Hortonova; fig. 8). Be sure the netting and supports are in
place before the plants get too tall. Its extremely difficult to retrofit support without damaging the plants.
Many perennial species benefit from pinching (or
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Pest Management
Postharvest Handling
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Figure 10. Join the Association of Specialty Cut Flower Growers for access
to a wealth of resources and opportunities! Website image used with
permission of ASCFG.
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Other Resources
Books
Associations
Newsletter
Website
North Carolina Cooperative Extension website: Cut
Flowers http://cutflowers.ces.ncsu.edu. Links to cut
flower trials results, postharvest evaluations, upcoming
events, etc. Also production information, including the
Southeast Outdoor Cut Flower Production Manual.
Dole, John M., and Harold F. Wilkins. 2004. Floriculture: Principles and Species. 2nd ed. New York: Prentice Hall. Production information for a number of cut
flower crops is included in the most comprehensive
book on greenhouse, field, and foliage plant floriculture.
Services
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