Académique Documents
Professionnel Documents
Culture Documents
The
spend,
spend,
spend
lifestyle
2014/2015
EPM-CELP
Index
- Introduction
______________________________________________________ 3
- Historic Context ___________________________________________________ 4
- Marketing and Consumerism __________________________________________ 5
Mariana Marques, no. 17, 11 A1
Vicxita Mahendralal, no. 25, 11 A1
12/11/14
Introduction
In this assignment we will approach the problem of consumerism.
And what is consumerism? It can be defined as the act of consuming products in an
exagerated way. Consumerists acquire products without need. Consumerism is typical of
capitalist societies and is prepeld by advertising campaigns especially in the media. When
we turn we are the target of endless marketing and promotion. Our world has become a
vortex of excessive buying and materialism.
Shopaholic
The control of media in
consumerism
In some cases comsuption can become an addiction in which the consumer can only
get pleasure from buying things. Most of the times a professional treatment is required to
keep things from getting out of hand.
Unless we keep materialism undercontrol, there is no telling how long it will be
before our spending habbits spiral out of control.
Superfluous daily spending has become customary in our society, and when the
behaviour is repeated every day, the spending begins to be a problem.
Historic
context
The world was never the same after the industrial revolution. Industrialization has streamlined the
Representation of the
industrial revolution
The modern
The evolution of
men
Marketin
g and
Consumerism is induced by marketing. Markting,
when well done, can reach the inner weakness of
Consumer
ism
Marketing and
sales people use popular culture to leverege themselves. They sell a product
Bussines
while telling a story: buy and be happy. Our consumer culture uses the collective forces of
media conglomerates and the market research giants to figure out the consumers desires.
We are exposed to products by images, stories, songs, information, news and entertainment
consumer culture reach.
Consumer cultures clout Consumers must be convinced to buy the products and
consumerism is not morally condemmed as greed because its a critically important feature
of global capitalism.
Consumer cultures strategys - In a highly competetive marketplace consumers have
developed immunity against weak marketing. Theres always a need to innovate.
The five commandments of consumerism:
5
1)
Worship the market over all things. Everything is sold or exchanged: objects,
2)
3)
4)
5)
a small village.
Convert state and public goods in favor of privatization.
Folow the sacred cult of object comsuption.
Consequences of consumerism
Our ecological
Factor
y
Responsible consume
This
compulsion to shop leeds people to despise their values and their financial situation. Our
need for the best is creating a world where items are over priced and luxuries perceived as
necessities. We must change our perspective of the words essential and important if we
want to fix this problem. The consumer has the power to dictate the level of consumerism
in society.
Responsible consumption is a
democratic citizens' movement. It influences
the behaviour of manufacturers, distributors
and retailers, and encourages decision
makers to adopt policies that protect the
environment and the rights of citizens.
Shopping is a means to an end, not
an end in itself. It is important to first ask
yourself, is this purchase really necessary? If
Responsible
consume ad
Thinking green
ad
Consumer
Rights
Responsible consume
ad
access to
advertising.
Choose - to select products with quality.
Be heard - to have consumer interests represented in the development of products
and services.
Redress - to receive compensation for misrepresentation or shoddy goods.
Consumer education to acquire knowledge and skills needed about goods and
services.
Healthy environment - to live and work in an healthy environment without
pollution.
Consumerism in teens
Consumer rights ads
Consumerism is powerful and has affected adolescent reality. Many teens say that
their identity and fullfilment comes from comsuption and material accumulation. The
feverish lifestyle undermines adolescent identity formation and sabotages their spiritual
growth. Competition is everywhere and everything is important. Almost every teen lacks
self confidence at some point and struggles to fit somewhere. Life for many teens becomes
superficial.They want all those things that everyone in the media is talking about so they
became dependent ond the consumistic lifestyle.
Teens shopping
- Give them exposure to the rest of the world so they can change their spending habbits by
being exposed to poverty in third world countrys and their own country.
- Reinforce the relationship between money and work encouraging teens to work for their
money or do volunteer work.
- Establish some spending guidelines, to have specific limitations, trying not to control
specific purchases.
- Have some financial transparency with teens.
- Talk positivly about the oportunity to give.
third of
after
Consumer
ism
Statistic
s
Population
Others
Americans
Energy wasted
Americans
Others
10
Conclusio
n
In this assignment
deeply affected by
thechnologiess development allied with the consumerism will bring several negative
consequences to our planet, and its very bad because we want the future generation be
sactisfied with the world that we leave them.
To realize that we need to avoid consumerism, specially in teens and children, is to
give the opportunity of life to the future generations.
11
Sources
http://en.wikipedia.org/wiki/Consumer_protection.
http://www.teenink.com/opinion/pop_culture_trends/article/210810/ATTENTION-AllShopaholics/.
http://www.livescience.com/2338-truth-shopaholics.html.
http://www.teenink.com/opinion/all/article/26735/Is-Consumerism-Contagious/.
http://moneyhelpforchristians.com/teens-and-money-helping-teens-spending-andconsumerism/.
https://www.mtholyoke.edu/~waldr20m/clas.
http://www.teenink.com/opinion/current_events_politics/article/161564/ConsumingConsumerism/.
12