PROSPECTUS 2015

Contents
Praxis Philosophy, Vision & Mission

Board of Governors

Message from the Dean

Industry interface

Methodology

Faculty

The learning environment

12

Student activity

13

Programs

14

- Post Graduate Program in Business Management

15

- Post Graduate Program in Business Analytics

19

Program fee

22

Application and admission

23

Philosophy
The name Praxis symbolizes the philosophy of the institute. The root of
Praxis is Greek, meaning 'to do', or the practice of an art, science or technical
occupation. In other words, Praxis is 'practice informed by theory and theory
informed by direct practice.' That is what Praxis Business School endeavors to
bring to you - a program that combines the art and science of theoretical
learning with the virtues of practical training.

Vision
To become a trusted and influential management education institution
that is equipped to make a compelling difference to the business world and
the community.

Mission
To address the need for creating industry-ready global contributors by
offering a management education experience founded on strong core
values, built on the twin pillars of theory and practice, and designed to
foster academic excellence and professional skills development through
learning and knowledge sharing among all its stakeholders.

The Board of Governors

The constitution of our Board of Governors reflects the philosophy of Praxis - to create 'industry-ready' professionals. The
industry representation, both Indian and Global, will ensure that Praxis listens and responds to the requirements of the
industry both in terms of the curriculum content and the type of industry interface the students need to experience before
they step into the real world.
Ambarish Dasgupta (B.E. JU) is the Partner and the Head of Management Consulting at KPMG in India. He is a member
of the Advisory Leadership and the Global Management Consulting Leadership team. He brings in enormous value with his
extensive body of work in the field of consulting.
Andy Bose (BBA University of Iowa, MBA University of Texas Austin) is the Founder, Chairman and CEO of Access Markets
International (AMI)-Partners, New York. He has a deep understanding of competitive and strategic markets in the IT
landscape and is a consultant to the top IT CEOs across the globe.
Harish Bhat (B.E. BITS Pilani, PGDM IIM A) is a member of the Group Executive Council (GEC) of Tata Sons. During his
career of 27 years with the Tata Group, Mr. Bhat has served in several senior roles. He contributes enormous value with his
perspectives on consumer behaviour, business economics and retailing in the Indian context.
K. Dasaratharaman (B.Tech IIT Madras, PGDM IIM A) is currently a Management Consultant, Educator and executive
Coach. He has 28 years of experience in FMCG, Retail and Food sectors in leadership positions. He brings with him vast
experience of the sales and marketing aspects of the FMCG business in addition to providing insights into start-up retail
strategy.
K. Ramkumar (B.Sc. Madras University, PGDM Madras School of Social Work) is an Executive Director on the Board of ICICI
Bank and is responsible for HR, Customer Service & Operations. He has worked extensively in the areas of learning and
development, competency design, succession management, leadership development, process design and quality
management.
Kamlesh Sajnani (M.Com Bombay University) is the Managing Director, IMS Learning Resources. He is an icon in the field of
management education and has the vision to build educational institutions that are equipped to make a compelling difference
to the business world and the community.
Lalit Naik (B.Tech IIT Kanpur, PGDM IIM A) is the Business Head, Chemical Business, Grasim Industries Ltd. With his rich
body of experience in leading international brands, he introduces important global perspectives.
Santosh Desai (B.A MS University, PGDM IIM A) is the MD and CEO, Future Brands Limited. He is a thought-leader in
brand communication and brand management and provides interesting and innovative ideas from the design perspective,
vital for the building of an institution.
Shankar Chatterjee (MBA IISWBM) He is the Chairman & Managing Director of S Cube Trans Continental Group. He is a
thought leader in large-scale project logistics. His 20 years of experience gives him an in-depth knowledge of the industry and
he offers useful insights in this area.

Message from the Dean

The term Praxis means the conversion of theory to practice. When Praxis becomes the name of an
Academic Institution, it pretty much sums up its DNA as it has in the case of ours.
Praxis has, in the seven years of existence, built significant linkages with the industry and this is reflected
in two domains.
The first domain where Praxis is on a steep learning curve is Retail Management where we have two
important industry partners in Spencer's and Titan Industries. They have jointly developed curriculum
which tweaks the content of the flagship two-year program to make the student develop greater depth.
Praxis is also closely involved in the training of senior executives from Spencer's and Titan.
The second domain of expertise is Business Analytics. One of the two programs offered by Praxis - the One Year program in
Business Analytics - emerged out of a request from Analytics companies to enable them access to a manpower pool with
specific skill and knowledge sets. The quality and depth of interactions with industry ensured that the curriculum emerged
from this.
Our experience with the One Year Program enabled us to offer two more academic options. The first is allowing the students
of the Two Year Business Management program access to these courses. The second was to offer a course for working
executives, in Kolkata and Bangalore. Perhaps the most heartening thing about the Analytics Domain is the strong ownership
demonstrated by ICICI Bank and PwC, who offer knowledge support and nominate resource persons to teach.
On the Placement front, we continue to add new participant companies; what is heartening is that most companies which
participate in the Placement Program have become regular visitors. Repeat purchase is a key metric in measuring delivery of
quality and this is always a good thing.
At Praxis, a key differentiator is the quality of our Faculty team. We have been blessed to have faculty who bring with them
enormously high quality experience in the industry coupled with the joy and passion for teaching. Most importantly, they
have come to Academics by choice. Theory will never be a problem with our Faculty given the richness of their Academic
pedigree; the years our Faculty has spent in the Industry has given them the opportunity to convert it to practice. They thus
become the ideal architects to build the DNA of Praxis, because it is their DNA.
In a world where change is rapid, academicians need to keep the curriculum contemporary. In other words, teaching what you
know is not relevant; teaching what is needed becomes imperative. This is something which will take most academicians out
of their comfort zones. That, fortunately, is not true of the Praxis faculty who are always looking to interact with industry and
innovate with their curriculum. This gives Praxis a huge advantage as we are not only intellectually ready to partner with the
industry but mentally ready as well.
The quality of the Faculty team also architects the institute's culture. A culture which would breed academic excellence, a
culture which would lead to professional competency, and above all, a culture which would produce good human beings.
Achieving this will give us great satisfaction.
Welcome to Praxis. Celebrate your worth!
Prof. Srinivas Govindrajan
Dean and ICICI Bank Chair
Praxis Business School

Industry Interface
A Business School prepares the student for a career in the industry. The success of a management program is dependent on
the intensity of industry interface a B-school has - Praxis goes far beyond the occasional guest lectures and collaborates with
the industry in identifying the changing business needs and co-creating and co-delivering industry-partnered programs to
address those needs.

A Rare Honour - ICICI Bank has endowed the Dean's Chair at Praxis
The efforts made at Praxis are being recognized by industry. ICICI Bank has endowed the Dean's chair at Praxis Business
School - a rare honour for any B-school in India. According to the terms of endowment, Praxis develops curriculum and
case studies, creates certification courses and undertakes research in the area of 'Banking and Financial Services Industry'.

ICICI Bank and PwC provide knowledge support for the program in Business Analytics
Praxis Business School has pioneered an industry oriented and industry supported program in Business Analytics. It has
collaborated intensively with PwC and ICICI Bank to put together a program that is rigorous, effective and relevant.
The program is aimed at equipping people with the necessary knowledge and skills to pursue attractive careers in the rapidly
growing field of Analytics.

Praxis collaborates with industry to offer industry-facing concentration areas

Praxis offers industry-supported concentration in the following three areas:

Risk and treasury management with support from ICICI Bank

Retail management with support from Spencer's

Data Analytics with support from PwC and ICICI Bank

Methodology Praxis aims at combining the art and science of theoretical learning with virtues of practical training. The program at Praxis is
on the one hand, rooted in the principles of academic rigor and discipline, and, on the other, designed to offer multiple
touch-points with the industry.

Classroom sessions
The pedagogy at Praxis encourages students to think rather than learn by rote the text book is a mere starting point. Faculty
members expect students to come prepared with the concepts outlined in the text books the class is the arena to take the
discussion to a higher plane and to develop different perspectives.

Case studies
Case studies help in achieving three objectives. One, students get an opportunity to apply concepts to real life situations. Two,
case studies require the students to discuss their points of view thus sharpening their analytical and communication skills.
Three, case studies train students to assimilate multiple perspectives.

Term papers, business plans, book/article reviews

Term papers, book and article reviews ensure that the students seek knowledge beyond the text book. In some courses,
students are required to create business plans this requires them to understand the business environment, assimilate the
different functional aspects of a business and create viable business models.

Projects
Projects give students exposure to the field and an insight into real life situations. The course will give an opportunity to
students to handle 'live' projects, making their learning truly experiential.

Presentations
Students at Praxis are made to deliver a number of presentations. This exercise, which emphasizes both content and style,
trains students to structure their thoughts and increases their confidence in public speaking

Tests
Quizzes, which are scheduled through the year, ensure that learning is a continuous process rather than a sporadic effort
heightened during year-end examinations. These test the student's ability to apply the concepts to simulations of real-life
situations. To reflect this, most examinations in Praxis are 'open-book,' i.e., students are allowed to refer to their books during
the tests.

Developing the right attitude

The curriculum at Praxis aims to instill the right attitude for a compelling career:

Adopting ethics as the underlying imperative

Maintaining punctuality and the sanctity of deadlines

Maintaining data discipline

Understanding the importance of soft skills

Soft skills
Praxis believes that the one attribute common to all successful managers is their soft skill proficiency their ability to
communicate, handle themselves at work and relate with people within and outside the organization they work for. The
curriculum at Praxis understands the need to give soft skills training the place it deserves. Soft skill training modules will be
part of each trimester of study and will attempt to improve the student's listening, speaking and presentation skills and make
the student confident of conducting himself/ herself in formal, boardroom kind of situations, without losing sight of the
virtues of empathy and team-work.

Academic evaluation system

The institute's evaluation system is designed to continually assess the student's performance with respect to the required
standards of academic achievement. Apart from examinations, a student's performance is assessed on the basis of
participation, preparation of assignments, performances in projects, mid-term tests and surprise quizzes. The institute
expects a minimum standard of academic performance for the award of the certificate. Failure to meet the minimum
standards of performance would require a student to discontinue the program

Amit Parakh
B.Com, ACA, CS, CFA, FRM, PGDM (IIM Ahmedabad)
Finance Area
Has worked extensively in the banking and equity research areas before entering academics. Was a
manager with Structured Products Group, ICICI Bank, where he played a key role in carrying out
valuation assignments, building credit rating models and structuring transactions. He has also been an
equity research analyst with JP Morgan where he was involved in building valuation models and financial
analysis of Indian IT companies. Amit is seeking charter from the CFA Institute, USA, having cleared
the CFA program. He conducts workshops on corporate finance, asset valuation and financial analysis.

Charanpreet Singh
B.Tech (IIT Kanpur), MBA (University of Iowa), Chevening Scholar (British Government)
Associate Dean; Information Technology and Communications Area
Has been a part of the corporate world for 20 years and has a rich experience in industries as varied as
Cryogenics, Steel, International Trade, Consulting and IT with organizations like British Oxygen, Tata
Steel, PwC and Compaq-HP. At HP he was Country Manager, Marketing for SMB when he decided to
switch to his first passion, academics, and embarked on a mission to set up a Business School of the
highest quality in the country. He has strong professional interests in the areas of information
technology management and business communication. He has taught at the Business School at the
University of Iowa and is a visiting professor at IIM Raipur. He is also a member of the marketing subcommittee of CII (East) and the IT sub-committee of the Bengal Chamber of Commerce.

Jaydeep Mukherjee
B. Tech (IIT Kharagpur), M.Tech (ISI Kolkata)
Production and Human Resource Area
Has been a partner in the Management Consultancy Business(MCS) of PwC. During his 12 year stint,
he gathered hands-on experience in almost every aspect of the MCS practice. He promoted Cogentech
Management Consultants that delivers Management and IT Consulting and Software Implementation
Services to its clients. Subsequently he promoted Conacent Consulting which is engaged in providing
Management and IT Consulting and Software Implementation Services. He has in-depth experience of
complex software projects involving analysis, design and implementation of software solutions for
companies in India and abroad.

Dr Manaswee Kumar Samal

M.Com, F.C.A, DISA (ICA), Ph.D.(UU)
Finance Area

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Visiting Faculty
Abaneeta Chakraborty

Rajiv Pratap

AVP, ICIC Securities

Finance Area

Head - Operations, Abzooba

Big Data, Hadoop, Retail Analytics

Anjan Chakrabarti

Sanjit Padhi

Professor, Calcutta University

Economics Area

MD, Advent Business Advisory Private Limited

Sales & Distribution Management Area

Atanu Ghosh

Sandip Banerjee

Head, SAP Consulting, Nevaeh Technology

ERP Area

Deputy General Manager

WEBCON Ltd.

Barun Lala

Simi Mishra

Director - Business Critical Servers, Hewlett Packard

Business Continuity and Retail-centric IT Area

Management Consultant
Business Ethics, Governance and Sustainable Development

Pradeep Lath

Subhashish Mukherjee

Senior Partner, DMMKA

Project Appraisals & Finance Area

GM, Macmet India Ltd

Total Quality Management

Joydeep Bhattacharya

Surajit Mukhopadhyay

Vice President - Corporate Strategy TCG

Marketing Area

Consultant, IBM, India

Project Management

Kaushal Ghosh

Tomali Kakkad

Director - Architecture, Ericson Global Services

Telecom Analytics

Proprietor, Sound Ideas

Communications Area

Prosenjit Kundu

Venkatramanan Krishnamurthy

Senior VP & Treasury Head, TEOCO Corporation, USA

Treasury Management

Management Consultant
Retail Management Area

Pushpal Bhattacharya

Vyom Upadhyay

VP Business Development Abzooba

Analytics Area

Deputy GM, ICICI Bank

Analytics Area

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The learning environment - physical infrastructure

Creating a lasting memory
Architect Vikram Lall believes that educational campuses should inspire through their forms and spaces. Design of the
Praxis Business School campus attempts to create a memorable experience by establishing a dialog between its architecture
and the end users. Best practices of educational facility design have been adopted to develop an efficient and beautiful
campus on a 9 acre expanse of land.

The academic block

The academic block has been designed in accordance with principles that respect environment and ecology. The academic
building has been articulated through the process of transformation of traditional forms such as Bengal roof, temple
shikhara and terracotta finishes. The building is wi-fi enabled and houses lecture theatres powered with the latest audio-visual
aids, classrooms, and a well-stocked library.

The residential block

We firmly believe that a major part of the knowledge and skill acquisition in a B-School happens, paradoxically, outside the
classroom - during heated discussions in the cafeteria, while collaborating on group assignments, in hostel rooms and
corridors. This is why Praxis insists on being a fully-residential program. The residential block comprises comfortable, wellfurnished, single-occupancy rooms, a gym, a recreation room equipped with pool, table tennis and other facilities, a mess hall,
a student-run convenience store, a doctor's chamber and a night canteen on the terrace. The residential block is also 'smart,'
with complete wi-fi connectivity.

The learning environment - digital infrastructure

Kollaborative Klassroom - a unique learning platform
A significant, innovative part of the Praxis Learning Environment is KK - the Kollaborative Klassroom - an extension of the
traditional learning environment into the digital domain.
KK is a social network that allows students and faculty to interact and exchange ideas in a manner and at a pace that they are
comfortable with. Course materials are distributed and assignments are submitted on this platform that allows students to
learn from the work of others in an open and transparent manner.
Web 2.0 components like chat, messaging, calendars, discussion forums, blogs and theme based mini-groups enable a vast
repository of user generated content. KK facilitates the creation and storage of intellectual property - the lifeblood of any
academic institute - and allows easy search and retrieval on a secure basis. In addition, students use KK for the entire range of
extra-curricular activities that elevates the traditional Praxis campus out of the ordinary and extends it to a point that is
limited only by the imagination.
KK can be accessed at http://kk.praxis.ac.in or through the Praxis Live ! link on the Praxis website.

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Student activity
Community and club activities define an educational institute of this nature. The students of Praxis have participated in
building the Praxis commune with vigor and enthusiasm.
Praxis has clubs in all the functional domains as well as in the areas of quizzing, debating, sports and other extra-curricular
activities with a view to providing platforms to students to interact, experiment and discover
The students host Spardha - the annual Praxis Inter college management fest with zeal. They organize other in-house events
like Khoj and Rang Manch that provide the students with some fun-filled times of drama, dance, music etc. and the
opportunity for self expression.
Praxis also places emphasis on events like plantation drives and blood donation camps that are steps to address the concerns
of the environment and society.
The clubs and societies at Praxis Business School are:
Clubs
Bee-hive (HR Club)

Fincop (Finance Club)

Ambit (Marketing Club)

Strat-Forward (Strategy Club)

Delphi (Quizzing Club)

ADDA (Debating Club)

Yi-Net (Social Club)

E-Cell (Entrepreneurship Club)

Praxis Valley (IT Club)

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Programs
Praxis Business School offers the following full-time programs:

Post Graduate Program in Business Management

Post Graduate Program in Business Analytics

Candidates may apply to one or both programs using the same application form.

Post Graduate Program in Business Management

Praxis offers a two-year fully residential program in Business Management. The program is designed to create business
managers who can contribute meaningfully across varied sectors in the functional areas of Marketing, Finance, Operations,
IT and Human Resources.

MBA Degree from University of Mysore

Praxis is also an 'Outreach Institution' under the Outreach Programme of Mysore University. The University of Mysore is
offering regular programmes through outreach concept as per the Statutes approved by the Chancellor ( Governor of
Karnataka) under Section 5, Section 29 (2)(t), Section 40(I) and Section 66 of K.S.U Act 2000. Students of Praxis are thus
eligible for getting an MBA degree from the University.
The University of Mysore is a globally acclaimed institution of higher education and is the first university in India to be
assessed and accredited with a Five Star status in 2000 and reaccredited with an A+ grade by the National Assessment and
Accreditation Council (NAAC).

Post Graduate Program in Business Analytics

Praxis offers a one-year full time program in Business Analytics. PwC and ICICI Bank provide knowledge support for this
program. It is aimed at equipping the students with the tools, techniques and skills to enable a seamless absorption into the
growing domain of Analytics.

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Post Graduate Program in Business Management

Curriculum
The program is of two year duration, inclusive of a two-month summer internship.
Core Courses
Business Information System

Industry & Environment Management

Marketing Research

Business Law

IT Management

Organizational Behavior

Cost & Management Accounting

Macroeconomic Theory and Policy

Organizational Structure & Design

Financial Management I & II

Managerial Communications

Production Management I & II

Financial Reporting Analysis

Managerial Economics

Quantitative Techniques I & II

Human Resource & Information Systems

Managerial Ethics

Strategic Management

Human Resource Management

Marketing Management I & II

Elective Courses for Specialization

Finance
Commercial Banking

Equity, Commodity & Currency Market

Project Appraisal & Financing

Derivatives

Financial Statement Analysis & Valuation

Risk Management *

Econometrics*

Fixed Income Securities

Treasury Management *

Operations and Information Systems Management

Data Mining with R*
Domain Analytics*
(Financial Services, Retail, Telecom)

Enterprise Resource Planning

Software Tools for Analytics* (SAS)

Logistics and Supply Chain Management

Total Quality Management

Econometrics*

Project Management

Web 2.0 Strategy

Enterprise Performance Management*

RDBMS & Data Warehousing*

Human Resource Management

Leadership and Personal Growth

Recruitment & Selection

Training & Development

Marketing
Advanced Marketing Research

Marketing of Financial Services

Retail Operations *

Business to Business Marketing

Product & Brand Management

Sales & Distribution Management

Consumer Behavior

Retail Management *
Retail Management in Practice
[Field Course]*

Integrated Marketing Communications

*In addition to being offered as stand-alone electives, these would also be offered as areas of concentration with multiple
courses of their own.
This is only an indicative list of courses. Praxis reserves the right to add, delete, or modify courses according to the latest developments. Furthermore, an
elective will be offered contingent upon a minimum number of students opting for it.

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Areas of concentration
In addition to opting for one or more specializations, students are given the option of choosing areas of concentration. The
philosophy behind offering these is to take the pedagogy closer to specific and real industry requirements. The curriculum is
co-created and co-delivered with industry experts and has real industry intervention at various points. Praxis offers
concentration in the areas of Data Analytics, Treasury & Risk Management and Retail Strategy.

Data Analytics (Knowledge support - PwC and ICICI Bank)

As information and communication technologies capture exponentially growing amounts of data, the need to mine this data
and move it up the data-information-knowledge-insight value chain is growing stronger. Hence, Analytics is playing a pivotal
role for businesses in the knowledge-driven world and India is poised to become the global hub in this domain.
Praxis offers an area of concentration in Data Analytics to meet this critical industry requirement. The courseware is created
and delivered in collaboration with PwC and ICICI Bank who provide knowledge support and cover the application of
Technology and Analytics in a business context. The pedagogy includes classroom lectures, assignments and lab-work so
that participants get to 'learn by doing'.

Treasury and Risk Management (Knowledge support - ICICI Bank)

Corporates and banks are increasingly implementing risk management practices to combat the risks arising from the highly
integrated and volatile financial markets. These entities have also started focusing a lot more on treasury and forex
management functions to manage the volatility in forex rates and high levels of liquidity constraint. Well trained risk
management and treasury professionals are highly sought after in the industry.
Praxis offers an area of concentration - Treasury and Risk Management, in collaboration with ICICI Bank. The jointly
developed curriculum captures both the relevant 'theory' and 'practice' elements. The Praxis faculty will conduct the course
with specific sessions being taken by experts from ICICI Bank or other financial institutions. As part of the curriculum, the
participating students will experience live projects.

Retail Strategy (Knowledge support - Spencer's Retail)

The Indian retail industry is seeing a major shift from the un-organized to the organized sector, and with global brands poised
to enter the country, there would be a huge requirement for formally trained managers to cope with the scale, the complexity
and the fiercely competitive environment.
Praxis offers a concentration in retail management with industry partner Spencer's Retail. The pedagogy comprises lecturesessions on retail strategy and operations, requires the students to experience real-life learning through field-level exposure
with important retail stores and culminates in the students assimilating the learning to develop and present a business plan.
The courseware is co-created and co-delivered by the Praxis faculty, resource persons from Spencer's Retail and other
industry practitioners.

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Placements
The curriculum has been co-created with industry and designed to meet its dynamic requirements. The faculty brings with it a
valuable blend of corporate and academic experience. The program facilitates an intense interaction with industry at multiple
touch points. This approach enables a seamless transition from academic projects to summer internships and eventually final
placements. Thus placements are more a fall-out of doing the right thing rather than an isolated exercise.

Summer Internship Placements

At the end of first year, students are required to undertake an 8 -10 week project in an organization as an integral part of the
curriculum. Students work on live assignments which gives them an opportunity to sharpen their knowledge and skills and
develop a better appreciation of the working of business organizations. These also help the students plan their professional
careers in the light of the practical experience gained.
Praxis facilitates a campus summer internship process and ensures that all first-year students earn internships with reputed
organizations and get the opportunity to work on meaningful projects. The quality of the summer internship placements at
Praxis provides compelling evidence of corporate India's faith in the 'Praxis-way'.

Final Placements
Praxis has put in place a formal process for campus recruitment and is committed to creating quality placement
opportunities. Students are guided to make good career choices. Praxis faculty counsels the students and helps them
discover their strengths and aptitude so that there is a fit between what the students are good at and what the companies
want. As a result, companies that have selected Praxis students in the past have come back every year to participate in our
campus placement process.

In the year 2014, Praxis students were able to win excellent profiles in reputed organizations:
Company

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Designation

Area

Location

AMI Partners

Research Associate

Technology Research

Bangalore

Anil Products

Business Analyst

Operations

Ahmedabad

ARCL Organic Limited

Marketing Associate

Marketing & Sales

New Delhi

Bridgei2i Analytics Solutions

Business Analyst

Data Analytics

Bangalore

Embio Limited

Management Trainee

Corporate Strategy Team

Mumbai

Gupta Power Infrastructure

Management Trainee

Operations; B2B Sales

Multiple Locations

Greenply Industries

Management Trainee

B2B Sales

Bhubaneswar

Hewlett & Packard

Business Analyst & Consultant Global Analytics Division

ICICI Bank

Assistant Manager (Band 2 )

Corporate Banking, Wealth Mgmt,

Global Trade Ops, RIBG

Multiple Locations

ICRA Online

Senior Associate Analyst

Finance

Kolkata

IMRB International

Associate Research Manager

Market Research & Consulting

Kolkata

In-Store Consulting

Management Trainee

Market Research & Consulting

New Delhi

ITC Infotech

Business Analyst

Treasury & Capital Markets

Domain

Bangalore

L & T Finance Holdings

Assistant Manager

Project Management

Durgapur

Locuz Enterprise Solutions

Sales Specialist

B2B Sales

Hyderabad

mjunction Services

Management Trainee

Operations

Kolkata

Mother Dairy

Management Trainee

Marketing & Sales

Gurgaon

Rational AG

Regional Manager

Marketing & Sales

Gurgaon

PipalMajik

Marketing Associate

Brand Management

Kolkata

Spencer's Retail

Assistant Manager

Multiple Divisions

Multiple Locations

St. Gobain

Management Trainee

Marketing & Sales

Mumbai, Banglore

Titan Industries

Executive Trainee (Retail)

Marketing & Sales

Multiple Locations

TreVista Financial Services

Financial Analyst

Market Research & Consulting

Mumbai

Universal Infra & Agri Oils

Management Trainee

Marketing & Sales

Bhubaneswar

Bangalore

The Post Graduate Program in Business Analytics

Knowledge partners - PwC and ICICI Bank
Praxis business analytics program is a great example of industry academia partnership to provide professional
education in the area of business analytics. The curriculum is uniquely positioned to provide the skills needed to
succeed in the world of business analytics - Vyom Upadhyay, DGM, ICICI Bank
Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking,
financial services, telecom, manufacturing and retail. Most industry segments clearly recognize the value Business Analytics
can provide in not only driving compelling business solutions, but also in helping them differentiate themselves to customers,
investors and regulators.
The global Business Analytics is a USD 105 billion market, growing at a CAGR of 8%. India, with its surfeit of talent, has
become the Analytics hub for organizations across the world. This has created immense career opportunities for individuals
with an aptitude for quantitative analysis and formal training in business decision tools and techniques.
Praxis has collaborated intensively with PwC and ICICI Bank to pioneer a program that is rigorous, effective and relevant, as
a response to this growing global and domestic demand.
PwC, one of the largest professional services firms in the world, and ICICI Bank, the second largest bank in India, have
extensive experience and expertise in the field of analytics. They recognize the dearth of trained resources and have decided
to support this program as they believe that this will help create a larger pool of talent for this industry.

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Program Objectives
The Course aims at equipping the students with the tools, techniques and skills to enable a seamless absorption in the domain
of Business Data Analytics:
Technology Skills: a good understanding of the software available and a deep enough understanding of extracting and
analyzing data.
Statistical Modeling and Analytical Skills: knowledge of the statistical tools and techniques available and the ability to
create models.
Applying analytics to business situations: an understanding of the business gives a backdrop of why the data is being
collected, and this enhances the quality of the analysis.
Communication and Soft Skills: presenting the analysis so as to be user friendly is a key deliverable for an Analytics
person.

Curriculum
The program is of one year duration, inclusive of a three months internship. It is divided into 4 semesters :
Three semesters of three months each comprise classroom training on campus
One semester of three months is assigned for internship in an organization

Courses
Term 2

Term 1

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Term 3

Business Analytics Process

an Approach

Advanced Statistics and R

Data Visualisation with Tableaux,

IBM Many Eyes, Google Charts

Financial Services Analytics

Big Data/Hadoop

NoSQL

Introduction to SAS

Data Mining with RapidMiner

Optimisation Techniques

Managerial Communication

Econometrics with SAS

Python

Marketing Management

Economics

Retail Analytics

Marketing Research

Financial Modeling

Statistical Data Modeling with R

RDBMS, Data Warehousing

and Qlikview

Financial Statement Analysis

and Cost Accounting

Telecom and Spend Analytics

Statistics and R

Enterprise Performance
Management

Text Analytics

Placements
Praxis has put in place a formal process for campus recruitment and is committed to creating quality internships and final
placement opportunities.

Internships and Final Placements

Praxis students were able to win excellent profiles in reputed organizations. The details of Internships and Final Placements
for the Business Analytics students are:
Company

Profile

Location

3i - Infotech

Management Trainee in SDC-BI & AS group

Noida

BRIDGEi2i Analytics Solutions

Business Analyst

Bangalore

Fidelity Business Services India

Business Analyst

Bangalore

ICICI Bank

Assistant Manager (Band 2) in Business Intelligence Unit

Mumbai

ICRA Online

Senior Business Analyst

Kolkata

iCreate Software India

Business Analyst in Analytics Group

Bangalore

IDC

Data Quality Analyst

Bangalore

Infiniti Research

Senior Research Associate

Bangalore

ITC Infotech

Business Analyst

Bangalore

Millward Brown

Research Associate in Media Analytics

Mumbai

PricewaterhouseCoopers

Principal Consultant in Consulting SBU

Kolkata

Target Corporation

Trainee Business Analyst (Grade 7)

Bangalore

Tech Mahindra

Business Analyst

Kolkata

Trimax Analytics & Optimisation

Business Analyst

Mumbai

Abzooba India Infotech Pvt Ltd.

Data Engineer

Kolkata

Value Labs

Senior Analyst

Hyderabad

PwC

Principal Consultant; Consultant

Kolkata

IBM

Asst Manager

Chennai

Kie-Square Consulting

Business Analyst - Band 2

Mumbai

Axis Bank

Deputy Manager

Mumbai

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Program fee
Post Graduate Program in Business Management
Instalments

Academic
Fee*

Admission Fee
(within 1st week of Admission)

60,000

Hostel
Fee**

Course
Material

Total

Refundable
Caution Dep.

60,000

First
(within 28 days of selection)

1,20,000

31,750

42,000

1,93,,750

Second
(by October 15, 2015)

1,20,000

31,750

42,000

1,93,750

Third
(by June 15, 2016)

1,20,000

31,750

42,000

1,93,750

Fourth Instalment
(by October 15, 2016)

1,20,000

31,750

42,000

1,93,750
8,35,000

Total Program Fee

30,000

30,000

Post Graduate Program in Business Analytics

Instalments

Academic
Fee*

Admission Fee within 1st week of Admission

40,000

Course
Material

Total

Refundable
Caution Dep.

40,000

First within 28 days of selection

1,50,000

30,000

1,80,000

Second by October 15, 2015

1,50,000

30,000

1,80,000

Total Program Fee

4,00,000

10,000

10,000

All figures above in Indian Rupees

*Academic Fee includes Tuition, Library and Academic activity fee
** Praxis provides residential accommodation within the campus with single room occupancy for its students. Students will
have to bear the food charges at actual.
Refunds: After admission the entire amount paid by the student shall stand forfeited except the refundable deposit
mentioned above. This applies to dismissals as well as withdrawals, voluntary or otherwise, from the institute's rolls.
Laptop: Each student must have a wi-fi enabled personal laptop before the start of classes.
Educational Loans: Praxis has tied up with Credila Financial Services for student loans, details of which would be furnished
on selection.
Disputes: Any disputes are subject to the jurisdiction of Kolkata courts only.
Scholarships: In its continuing endeavor to encourage deserving students to pursue higher education, Praxis Business School
offers a merit based scholarship of Rs.100,000 (Rupees one lakh) each to selected candidates. Please refer the website
www.praxis.ac.in for eligibility criteria and other details.

22

Application & admission

Details

Post Graduate Program in

Business Management

Post Graduate Program in

Business Analytics

Format

Two-Year Full Time Fully Residential

One-Year Full Time

Application

The Application Forms will be available at all the centers of IMS Learning Resources.
Forms can also be downloaded from Praxis website - www.praxis.ac.in

Eligibility

Tests Accepted

Engineers; Graduates
with Mathematics/ Statistics as
one of the subjects

Graduates

XAT / CAT / GMAT / GRE/ CMAT/ MAT (Last three year scores are aceepted).
Praxis reserves the right to conduct the Praxis Admission Test (PAT) in order to assess the
candidate's suitability.

Selection Process

Short list by assessment test score and profile. Shortlisted candidates appear for an
interview with a panel comprising representatives from Praxis and the industry.

Interview Centre

Bangalore, Bhubaneshwar, Chennai, Guwahati, Hyderabad, Jamshedpur,

Kolkata, Mumbai, New Delhi, Patna, Pune, Ranchi.*

Assessment Dates

January/February, 2015

Course
Commencement

June, 2015

* The institute reserves the right to cancel any interview centre and invite the students to any of the other centres.

23

Campus: Bakrahat Road, P.O. Rasapunja, (Next to Gems Akademia International School), Kolkata 700 104
City Office: IMS house, 10D Hungerford Street, 3rd Floor, Kolkata 700 017
For further information, contact:
Tel: +91 33 24980553/4 Mob: +91 80170 59596, 90074 34847
Email: future@praxis.ac.in Visit: www.praxis.ac.in