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Over last few years, business process outsourcing industry has grown tremendously. Outsourcing
actually came to India long time back in eighties when many foreign airlines opened their back
office centres in India. Huge difference between Indian National Rupee and US Dollar and cheap
labour availability, who were willing to work in shifts (to provide 24 hours support to front
office), prompted multinationals to come to India to increase their profit margin.
Outsourcing flourished in India as it realised Indias needs also. Increasing population, poverty
and unemployment have always been long lasting issues for the biggest democracy of the world.
Limited government jobs and fistful of companies in India were not sufficient enough to create
ample job opportunities. Outsourcing came as a big relief to India. Good number of jobs was
created. Indian foreign reserve started increasing providing a boost to economy. People who
could not continue their studies after 12th standard, were also able to earn decent money, which
was a mirage earlier. Once upon a time, educated people were wandering on streets, now even
12th standard pass out was able to sustain a decent life style. I could remember, when we were
kids, we were often told to study hard by our parents and become IAS or other government
servant. With each passing year, qualifying a government service, even upper divisional clerk or
lower divisional clerk, became increasingly tougher. Probably population, with limited resources
and slow economy growth were the reason behind that. In that scenario, outsourcing was nothing
less than a boon for India.
But then, anything good comes at a cost. I do not know if I am qualified enough to pass such
comments, but my expressions are the outcome of what I have observed and studied on
outsourcing and Indian economy.
Many people have written on the cultural shock that Indian society has received with the advent
of outsourcing. Youth is moving away from our culture and values.. blah blah. I wont get into
that, rather I would like to draw attention to the gradual intellectual incapability and
complacency creeping into the youth of the nation.
Based on my professional experience, I can say that only left over work comes to Indian
software industry, which is labour intensive and does not require brain (with few exeptions as
well), for example data entry, software testing etc. If I try to draw an analogy between software
development works and constructing a multi-story building, the architecture, foundation and
design part take place in US or Europe, the finishing or patching part comes to India. We paint a
wall or do toilet/kitchen fittings, or if a wall was erected wrong and demolishing the wall and reerecting would cost more there, then it would be sent to us. This is absolutely my understanding;
please correct me if I am wrong. Such kind of work limits the learning curve as we do not get the
exposure of high end work, which ends at the point where outsourcing starts. Over to that,
todays youth tastes money right after 12th standard while working in call centres. This is the
time when youth passes through the transition phase of life. Instant money, with malls and pubs
around, are enough to drift him away from long term goals and ambitions in life. Many a time it
has been seen, that student intentionally left school after 12th standard as they found good source
of income in call centres. In future India can witness huge number of school dropouts which
would in turn affect Indian economy in many ways.
This outsourcing could be a big bubble in the making, which could shatter Indian economy in
coming years, probably 10 years or 20 years or even after that.
Introduction
To put it in simple words outsourcing is basically shifting the of jobs from developed countries
to underdeveloped countries. In the present world of cut throat competition, many companies in
the so called first world nations like the USA and UK, outsource or shift some of their jobs to the
so called third world or developing countries like India, China, Vietnam, Romania etc. Generally,
the jobs outsourced are back office jobs or research and development jobs. No one knows the
possible future implications of this phenomena, but most positive thinkers believe that this is an
evolution that had to take place and that this is a win-win situation for everybody.
Outsourcing is not a recent phenomena, but has been going on since years. Developed countries
have since long outsourced manufacturing jobs to countries like Africa, Latin America etc. But as
these jobs involved manufacturing of solid substances there had to be transportation and sifting
of the goods and this resulted in employment generation in a different way. But the outsourcing
being done today is IT based and hence no transportation is involved except for shifting of data
from one computer to another. And as no additional costs are involved, big companies wanted to
cash in on it and others followed suit, and all this seemed to happen in a very short time. Also
this resulted in no new employment generation as in case of manufacturing jobs. All these factors
have led to a hue and cry against outsourcing in developed countries.
When there was a shift in the economy from manufacturing jobs to IT related jobs, there were
oppositions and protests over job losses, but over the years people seem to have adapted to this
change. Experts claim that this will be the case for outsourcing also.
India - A popular outsourcing destination
The major reason that companies outsource is to get cheap and hard working labor, which does
not demand allowances and leaves and is ready to work that extra hour without much complaints.
India has become the most popular destination for outsourcing at present, because India promises
cheap and efficient labor and more than that, it has management friendly labor laws. The laws
are management friendly, as they are never followed. So the labor in India is in a way, at the
mercy of the management. The labor has nowhere to turn to except for the management. So
when a company wants labor they recruit them and when they don't, they downsize them, all at
their own will without any government intervention. Also the labor in India, where
unemployment is on the rise in spite of the outsourcing boom is ready to work extended and odd
hours without complaining or asking for a higher compensation.
current situation is pretty grave. The people who get laid off have nowhere else to go. All their
experience will eventually be a waste as in every company, the back office jobs are being
outsourced. This leads to huge levels of hate generation among the employees and the public of
the developed countries in general, against countries like India and China. The popping up of
various websites such as "www.nojobsforinida.com" for instance is a best example of this.
Experts believe that this is just a temporary process and as time passes by people will learn to
live with it. The future will see the generation of new jobs and in the long run there will be no
more hue and cry over outsourcing.
The democratic party frontrunner senator John Kerry has made it an election point and has
promised to stop all outsourcing activities if elected. President Bush however is skeptical over
this matter. He has already said in one of his speeches that outsourcing is a win-win situation and
will bring benefits to America in the long run. With elections another nine months away, Mr.
Bush has ample time in his hand to make up his mind. So it will be somewhere around the month
of August -September which will be the crucial decision making time.
Outsourcing: Boon or Curse?
Outsourcing is nothing new. It has been practiced for decades. Industries such as retail,
automotive, and others have used the specialized services of contract organizations to drive down
costs and increase efficiencies. The pharmaceutical industry, however, has always closely
guarded proprietary projects, compounds, and processes and has only recently, in the face of
escalating costs and decreasing R&D productivity, warmed up to the idea of routine outsourcing.
Outsourcing in the pharmaceutical market is certainly on the rise, as evident by the rising
numbers of contract research organizations (CROs) and contract manufacturing organizations
(CMOs), both in the United States and in countries such as India and China. The types of
services offered have also intensified and diversified. Many equipment manufacturers and
reagent providers are also now including contract services as a part of their portfolio of offerings.
Cost-cutting definitely sparked this trend, but there is also increased pressure to do things fast
and to do it right the first time around. The other factor contributing to this growing trend is the
advancement in informatics technologies. The availability of better tools for monitoring quality
control and maintaining client confidentiality by preventing data security breaches have been
crucial in making companies feel connected and in control of the work being done at a
contractor's site.
This month's cover story by senior editor Patrick McGee profiles TAP Pharmaceutical Products
Inc., which has taken outsourcing to new heights. TAP owns no laboratories, relies almost
entirely on licenses and contract agreements, and functions almost like a virtual company. It
outsources nearly all elements of the pharmaceutical pipeline including drug discovery,
development, manufacturing, and clinical trials.
How successful is this outsourcing model? It seems to have worked well for TAP, but I am not
sure how likely other companies are to adopt a similar business model. TAP has been able to
maintain a rigorous control on the design and implementation of its goals by its contractors. It
also found this model useful when making go/no-go decisions because there is not much
emotional attachment to any particular project.
However, this business model is restricting because there are certain limitations with in-licensing
and outsourcing in terms of procuring compounds, pursuing therapeutic areas, or using specific
technologies and processes. A lack of emotional attachment can be both a boon and a curse. We
hear of numerous examples in the industry where management would have killed a research
project, that ultimately resulted in a blockbuster, had it not been for a champion who had
emotional ties to the project or compound and actively fought for its survival. It will be
interesting to see how the outsourcing trend evolves in the coming years.
Outsourcing Boon or Bane
by Mukesh
Introduction
To put it in simple words outsourcing is basically shifting the of jobs from developed countries
to underdeveloped countries. In the present world of cut throat competition, many companies in
the so called first world nations like the USA and UK, outsource or shift some of their jobs to the
so called third world or developing countries like India, China, Vietnam, Romania etc. Generally,
the jobs outsourced are back office jobs or research and development jobs. No one knows the
possible future implications of this phenomena, but most positive thinkers believe that this is an
evolution that had to take place and that this is a win-win situation for everybody.
Outsourcing is not a recent phenomena, but has been going on since years. Developed countries
have since long outsourced manufacturing jobs to countries like Africa, Latin America etc. But as
these jobs involved manufacturing of solid substances there had to be transportation and sifting
of the goods and this resulted in employment generation in a different way. But the outsourcing
being done today is IT based and hence no transportation is involved except for shifting of data
from one computer to another. And as no additional costs are involved, big companies wanted to
cash in on it and others followed suit, and all this seemed to happen in a very short time. Also
this resulted in no new employment generation as in case of manufacturing jobs. All these factors
have led to a hue and cry against outsourcing in developed countries.
When there was a shift in the economy from manufacturing jobs to IT related jobs, there were
oppositions and protests over job losses, but over the years people seem to have adapted to this
change. Experts claim that this will be the case for outsourcing also.
India - A popular outsourcing destination
The major reason that companies outsource is to get cheap and hard working labor, which does
not demand allowances and leaves and is ready to work that extra hour without much complaints.
India has become the most popular destination for outsourcing at present, because India promises
cheap and efficient labor and more than that, it has management friendly labor laws. The laws
are management friendly, as they are never followed. So the labor in India is in a way, at the
mercy of the management. The labor has nowhere to turn to except for the management. So
when a company wants labor they recruit them and when they don't, they downsize them, all at
their own will without any government intervention. Also the labor in India, where
unemployment is on the rise in spite of the outsourcing boom is ready to work extended and odd
hours without complaining or asking for a higher compensation.
outsourcing are the employees of these companies who are being laid off in huge numbers. The
current situation is pretty grave. The people who get laid off have nowhere else to go. All their
experience will eventually be a waste as in every company, the back office jobs are being
outsourced. This leads to huge levels of hate generation among the employees and the public of
the developed countries in general, against countries like India and China. The popping up of
various websites such as "www.nojobsforinida.com" for instance is a best example of this.
Experts believe that this is just a temporary process and as time passes by people will learn to
live with it. The future will see the generation of new jobs and in the long run there will be no
more hue and cry over outsourcing.
The democratic party frontrunner senator John Kerry has made it an election point and has
promised to stop all outsourcing activities if elected. President Bush however is skeptical over
this matter. He has already said in one of his speeches that outsourcing is a win-win situation and
will bring benefits to America in the long run. With elections another nine months away, Mr.
Bush has ample time in his hand to make up his mind. So it will be somewhere around the month
of August -September which will be the crucial decision making time.
The Different Sectors in Outsourcing
Today, businesses are outsourcing a diverse range of services. These range from the relatively
low-skill call center services to MARKET research and analysis, which requires expertise and
skilled workers. In addition, Finance and Accounting Outsourcing (FAO) is becoming
increasingly wide spread as is medical outsourcing. From healthcare providers
tosoftware developers, everyone seems eager to leverage the benefits of outsourcing.
Outsource2india different sectors outsourcing
An outsourcing expert like Outsource2india offers a wide range of services to suit varied client
requirements. These services can be classified into different outsourcing sectors. These include:
1. Call center outsourcing
Typically, BPO services include:
Inbound call center services These typically include answering services that are
available 24X7. Call center agents can also be trained to up-sell and cross sell services, take
orders, and provide information on the benefits and features of products/services
Outbound call center services These include services like telemarketing services, lead
generation services, and MARKET intelligence services
Technical helpdesk services This includes technical after-sales support for products
and services
MARKET research and analysis These services help the business extract useful
information that reveals current trends and provides inputs for decision-making
Online data entry These includes services such as compilation of data from websites
and e-books, updating online catalogs, and creation of databases
Offline data entry These include services such as offline data capture, fillings of
forms, forms processing, data entry from one format/version to another, MS Word document
data entry, etc
4. IT sector outsourcing
IT outsourcing typically includes outsourcing of software development. This may take the form
of end-to-end outsourcing where all activities related to design, development, and testing are
outsourced. In other cases, only a part or portion of the overall system is outsourced for
development. This is in cases where the client does not have the requisite skills or technology for
the development work.
5. Healthcare sector outsourcing
Medical outsourcing includes a diverse range of HIPAA compliant services. These include:
Medical coding and billing services These services are delivered using popular billing
software like Medic and Lytec
2D drafting services
Say BPO and the first thing that comes to mind is the high attrition faced by the industry.
According to current data, the business process outsourcing (BPO) industry in India employs
around 400 people every day with the people exiting from this sector being around 12% of the
total workforce. The presumption is that attrition is being driven by the dead end, boring,
repetitive work done in the graveyard shift.
Recent studies, however, show that contrary to general perception, most people who quit tend to
stay within the industry. And if they opt out, it is generally to pursue higher studies, while a very
small percentage quit due to night shifts. This shows that majority of the people still remains in
the industry and the high attrition rates facing the industry is largely a result of the huge supply
and demand mismatch, more than anything else.
the BPO sector is beginning to be addressed comprehensively as an industry and once it moves
beyond metros, there will be a better demand-supply situation for talent. The BPO
industry recorded export revenues of $ 6.3 billion during fiscal 2005-06 and is expected to touch
$ 8-8.5 billion during 2006-07. It provides direct employment to close to half-a-million people
and has been an industry that has been recording over 40% growth.
The recent Nasscom-McKinsey Report 2005 on the Indian IT industry says the addressable
offshoring market of BPO can go up to $120-150 billion from the current $11.5 billion. Even in
its projections of $60 billion in IT export revenues, it expects the BPO segment to contribute $
25 billion. Susir Kumar, CEO, Intelenet Global Services, says that the success of the BPO
industry has largely been a factor of quality manpower combined with sophisticated vendor base
and improvement in the local infrastructure.
The industry, which has been around 4-5-years-old, has also taken a faster road to maturity
unlike its counterpart, the software industry, moving up both in terms of scale and value
offerings. Voice-based and vanilla back-office activity has grown into sophisticated offerings like
analytical services, legal advisory, high-value financial transaction services among others.
Nasscom vice-president Sunil Mehta says there is a possibility of specialised BPO providers
appearing like an operator of industry-standard transaction or platform based services like credit
card processing. Nagarajan says that the rapid growth witnessed by the BPO sector will sustain
with continued interest from the buyer community.
Divakar Kaza, president, global HR, HTMT says, the industry has now reached a strategic
inflexion point where the rules of engagement will change as the industry matures. Having
established brand India in this sector, companies need to move up the value chain quickly, he
adds. For the people-driven business, the biggest talent pool for the BPO industry has been the
college graduates though this base has been widened. Chaudhry says that the industry has been
able attract people with professional qualifications like chartered accountants and MBAs and
there has been a broad change in perception among colleges, students and parents about BPOs.
The issue of expanding the scope of talent has also seen numerous companies reaching out
directly to the colleges and engaging them early so as to make them industry ready. This includes
introducing BPO curriculum in the educational institution as well as engaging the teaching
community on the various opportunities available to the industry.
KPO
As is evident from the description, BPO activities involve carrying out standardized processes
for the client. KPO or Knowledge Process Outsourcing typically calls for work that needs higher
levels of involvement from the worker. The worker has to employ advanced levels of research,
analytical and technical skills and has to make decisions of a higher order than BPO work.
Examples are pharmaceutical research and development, patent/ intellectual property research,
animation and simulation. Data research and analysis, legal services, content writing and
development and database development services. KPO industry is less older and mature than the
BPO sector.
Apart from BPO and KPO, ITO or Information Technology Outsourcing is another major
category. ITO is usually overseen by the CIO of an organization. However the CIO is often
called in to manage BPO and KPO operations where no significant IT skills are involved. This is
due to the expertise the CIOs would have developed in outsourcing negotiations.
IT outsourcing
Legal outsourcing
ContentDevelopment
Recruitment
Logistics
Manufacturing
Technical/Customer Support
Why do organizations outsource their business process?
The key factors which have led to a growing trend of outsourcing are
Swiftness and Expertise: Most of the times tasks are outsourced to vendors who
specialize in their field. The outsourced vendors also have specific equipment and technical
expertise, most of the times better than the ones at the outsourcing organization. Effectively the
tasks can be completed faster and with better quality output
Concentrating on core process rather than the supporting ones: Outsourcing the
supporting processes gives the organization moretime to strengthen their core business process.
Risk-sharing: one of the most crucial factors determining the outcome of a campaign is
risk-analysis. Outsourcing certain components of your business process helps the organization to
shift certain responsibilities to the outsourced vendor. Since the outsourced vendor is a specialist,
they plan your risk-mitigating factors better.
Reduced Operational and Recruitment costs: Outsourcing eludes the need to hire
individuals in-house; hence recruitment and operational costs can be minimized to a great extent.
This is one of the prime advantages of offshore outsourcing.
The Disadvantages of Outsourcing
Risk of exposing confidential data: When an organization outsources HR, Payroll and
Recruitment services, it involves a risk if exposing confidential company information to a thirdparty.
Synchronizing the deliverables: In case you do not choose a right partner for
outsourcing, some of the common problem areas include stretched delivery time frames, substandard quality output and inappropriate categorization of responsibilities. At times it is easier to
regulate these factors inside an organization rather than with an outsourced partner.
Hidden costs: Although outsourcing most of the times is cost-effective at times the
hidden costs involved in signing a contract while signing a contract across international
boundaries may pose a serious threat.
which are to be outsourced. It is always beneficial for an organization to consider the advantages
and disadvantages of offshoring before actually outsourcing it.
overlooked feature that outsourcing provides is that companies can concentrate on their core
business competencies and have their sidetrack jobs done inexpensively at the same time.
Now let us talk about the reasons why any enterprise should outsource. As mentioned above,
outsourcing gets your work done efficiently yet inexpensively.
Other reasons to outsource work are:
Bring in innovation
Tax benefits this will stay respective to the country that work is being outsourced to
The list is endless, and as said before, its the perspective that matters the most. So is outsourcing
a boon or a bane? Good question. For the short term the country whose companies are
outsourcing may see it as a shortcoming. But in the long run, the economy will be booming
again. Thus to conclude, even if the outsourcing industry may seem to be a disgrace to
the MARKET , in the long term it is going to be the significant market share contributor. The
seeds have been sown and the flowers are blooming, the fruits are not far to be reaped.
The Outsourcing industry came to India almost way back in the 1980s with some
European airlinesbringing their back office operations to India. In the last two decades the
industry has seen an unprecedented rise and is providing employment to almost millions in the
country yet there are some who are still deciding if its advent has been for the good or the bad.
The rise of outsourcing in India is often associated with the death of its rich culture and values
however its not fair to single out the industry.
Over the years India has been changing and the outsourcing Industry has only been a part of this
change. No outsourcing organization has an induction program aimed at training its employees
on consumption of drugs, extra marital affairs, casual sex or the likes. The availability of high
disposable income in the hands of the youth may account for such activities. In India where
poverty has been an issue for years and continues to be, the outsourcing industry came as a huge
relief. It provided employment opportunities to even those who could not complete
their education after their twelfth standard. It came as a ray of hope in the lives of retired
personnel from the armed services, women with no vocational background or formal degrees and
physically disabled people. Its advent gave business and increased avenues in the supporting
industries like catering, training and development,transport vendors and security agencies. The
role of outsourcing in the progress of the Indian economy can be substantiated by the fact that
the government is planning to initiate a separate ministry for it.
large American retail FINANCIAL services company, immediately after they had an
interaction with an offshore service representative, resulting in 548 complete and usable
questionnaires. Findings Consumer ethnocentrism has a negative influence on the attitude
towards offshore outsourcing and the perceived service quality and customer satisfaction with
offshore call centers. Customer satisfaction also mediates the influence of perceived service
quality on customer complaint behavior, brand image, brand loyalty, and repeat purchase
intentions. Research limitations/implications This paper focuses on the effects of consumer
ethnocentrism and attitudes towards offshore outsourcing on several perceptual and behavioral
variables in a B2C context with American customers and Indian customer service executives.
Hence, its findings may not apply to the B2B context and other country settings. Practical
implications The findings highlight the need for greateremployee training as well as customer
education for firms using offshore customer service centers, to minimize customer complaints
and protect their brand image, loyalty, and repeat purchase intentions. Originality/value The
study offers new insights on the impact of consumer ethnocentrism and attitude towards offshore
outsourcing on customer perceptions and behavioral intentions, mediated by customer
satisfaction and perceived service quality.
Offshore outsourcing is the practice of hiring an external organization to perform some
business functions in a country other than the one where the products or services are actually
developed or manufactured. It can be contrasted with offshoring, in which the functions are
performed in a foreign country by a foreign subsidiary. Opponents point out that the practice of
sending work overseas by countries with higher wages reduces their own domestic employment
and domestic investment. Many customer service jobs as well as jobs in the information
technology sectors (data processing, computer programming, and technical support) in countries
such as the United States and the United Kingdom - have been or are potentially affected.
HRO is growing at a faster pace as days are passing by. Human Resource is a very important
department in an organization. It is rather an intense pillar of an organization. Companies are
realizing the importance of hiring, training and retaining their employees, therefore
tremendous importance is needed to be given to HR Portfolio. HR outsourcing is the
outsourcing of peripheral but necessary administrative tasks such as payroll, benefits, After the
advent of BPO (Business Process Outsourcing) and KPO (Knowledge Process
Outsourcing), it is now the turn of HRO (Human Resource Outsourcing). The concept of
HRO is growing at a faster pace as days are passing by. Human Resource is a very important
department in an organization. It is rather an intense pillar of an organization. Companies are
realizing the importance of hiring, training and retaining their employees, therefore
tremendous importance is needed to be given to HR Portfolio. HR outsourcing is the
outsourcing of peripheral but necessary administrative tasks such as payroll, benefits,
Outsourcing HR function is a question of great importance. Today with the growing scenario of
industries, we come accross lots of companys are going for outsourcing their HR Functions.
There are various reasons for this, which may be the companies inability to meet the changing
trends in HR or may due to the increasing cost or lack of adequate talent within the organization.
Here is a presentation which our group of MPM students had prepared to dicuss whether
outsourcing is a Boon or Bane.
The conclusion defines that it depends and varies from organization to organization and also
which function is being outsourced.
outsourcing
services
include
accounting,
legal,
purchasing, information
technologysupport and other specialized services. This is the most common area for these types
of services, because of the potential cost savings associated with this type of arrangement. The
business has access to high quality resources while paying only for services actually provided.
This substantially reduces the organization's overhead costs.
Manufacturer outsourcing services usually are quite industry-specific. For example, an
automobile
manufacturer
can
have
an
outsourcing
arrangement
for
the
creation
andinstallation of windows in all of their models. This arrangement will have huge implications
on the operations but can result in significant cost savings and reduced assembly time. The
primary risks with this type of arrangement are related to interruption of the production line and
quality issues.
Other outsourcing services can be specific to a unique process or internal procedure. In many
cases, it is more cost-effective to have different parts or components manufactured by other
companies. This simplifies the assembly process, reducing costs and the total amount of time
required to create a complete unit.
This type of outsourcing also is found in other industries. In the service industry, it is quite
common to outsource specific aspects of the operation to other companies that specialize in that
service. For example, a bakery can outsource the delivery of the final product to
a couriercompany. This contract can provide details on delivery time lines, customer contacts and
costs. This type of business arrangement allows each company to focus on its respective strength
and improves customer service.
Outsourcing services for operational activities are more common in the manufacturing sector
than in other industries. The nature of manufacturing creates opportunities for very specific
operational activities to be delegated to outside companies. Machine maintenance and equipment
repair can be obtained from outsourcing services that specialize in the specific equipment. Other
types of operational activities include cleaning, landscaping, facilities maintenance and property
management.