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Thus media must allow people to critically information to increase their level of awareness.
People must be able to get the meanings of messages through codes in order for them to decide
the necessary things to do. Gramsci, states that society is changing actively and acknowledges
that the youth tends to create subcultures of their own disrupting the balance in society. Balance
in society enables different parties in participating in forming public opinion. Gramsci also sited
that the role of media such as newspapers, television, literature, arts, and films and folklore is
very strong but warned the public against abuse of power of some media editors that can cause
distortion of meaning and reality. According to Derridas theory of Deconstruction, positive and
conscious deconstruction allows people to break traditional binaries and hierarchies and open
ideas to multiple interpretations. However, too much deconstruction can lead to disordered
thinking.
Therefore the critical discourse in communication and media creates empowerment in
peoples lives and dynamism in the society.