The Augmented Reality Developer

Delivering at The Peak of Unrealistic Expectation

Sid Gabriel Hubbard

March 10th 2010, PariSoma San Francisco
 Augmented Reality & The Developer

Delivering at Gartner's "Peak of Unrealistic Expectations"

Gartner's Hype Cycle

http://www.youtube.com/watch?v=vOhiZ37aaww
 What is Augmented Reality?

"Augmented Reality "AR" for short is infiltrating every medium

we use to communicate. It uses sophisticated display techniques
involving cellphone cameras or webcams. If a device has a camera
and a processor, then it's AR capable. In the war for consumer
attention, AR is the new weapon of choice"

http://www.splendora.com/gina039s_five_things_friday_22610/recognizr
Many Kinds of AR

http://ARDevMob.com/
Many Loud & Respectable Voices Talking

http://www.youtube.com/watch?v=vOhiZ37aaww
 Developers:
The Industry Expects You To Deliver A Revolution

http://arconf.com/

AR represents a brand new media type and a new type of

user interfaces; the significance of which is on with par Gartner Research expects AR to be used by more
with the the first hypertext web browser or the than 30% of the mobile workforce by 2014.
introduction of the digital cellular phone. 

We're going to build all of that?

 Developers: Imagine a client or manager
asking for a quote on this project spec:

http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-we’re-hosting-it/

All Your Base Are Be To Us

 http://arconf.com/

AR represents a brand new media type and a new type of

user interfaces; the significance of which is on with par Gartner Research expects AR to be used by more
with the the first hypertext web browser or the than 30% of the mobile workforce by 2014.
introduction of the digital cellular phone. 

http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-we’re-hosting-it/
Contention Worth Mentioning

Gartner Research expects AR to be used by more

than 30% of the mobile workforce by 2014.

Thomas Bittman does a good job of explaining Gartner Research:

A Rant – My Integrity as an Analyst

http://blogs.gartner.com/thomas_bittman/2009/10/08/a-rant-my-integrity-as-an-analyst/
 The Industry is "Talking"

"The event could be a disaster, or it could

be a lot of fun. Or both. But I'll be there in
June, so keep your browser tuned to this
blog to find out more."

-Daniel Terdiman, CNET 1/19/2010

http://news.cnet.com/8301-13772_3-10437508-52.html
 "Talking" Distinctions

nothing ventured, nothing gained

but ventured on what?

risk calculated on reality?

risk calculated on hype?
 "We're raising money to hire a team..."

"We can build the team out as the

product ramps up in use..."

"The idea has momentum and we have

a secret sauce..."
Looser Talk.
 Winner Talk
"We're getting things done
with very little money"

"We're going to see how long we can

make it without hiring people"

"Everyone does it,

we just do it really really well."
 Developers: Listen for this when
you are considering a new client

Looser Talk. Winner Talk

"We're raising money to "We're getting things done with

hire a team..." very little money"

"We can build the team out as "We're going to see how long we can
the product ramps up in use..." make it without hiring people"

"The idea has momentum and we "Everyone does it,

have a secret sauce..." we just do it really really well."
 Where is AR?

http://www.youtube.com/watch?v=vOhiZ37aaww
 Augmented Reality is Heading To
The Peak of Inflated Expectations This Year

Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html

Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history
 Why Would I Learn The
Unrealistically Hard Stuff?
I can avoid that

What's in it for me?

Demand = Premium $

of course,. but..
Turn it Around: What is the unrealistic expectation that
could inspire an industry to go over that hill?

Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html

Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history
 Complete Freedom
From The Desktop Metaphor
 Complete Freedom
From The Desktop Metaphor
(by 2013)
http://en.wikipedia.org/wiki/Ergonomics
Unrealistic Expectation?
Watch It Happen
 This Happened Today

http://www.youtube.com/watch?v=vOhiZ37aaww
 This is why we are here tonight
http://www.youtube.com/watch?v=P51w0UI-xkY

we're not quite there yet, but we can begin

modeling interfaces and building simple prototypes
 Peter Kaptein's Contribution

http://flashworks.wordpress.com/2009/08/19/minority-report-interface-using-flash-and-flar-toolkit/
Interactive Lab
Special Thanks To

PariSoma
FLAR Toolkit
Squidder
FLARManager
&
Peter Kaptein
http://www.youtube.com/watch?v=P51w0UI-xkY
FREE THE HUMANS
END THE DESKTOP

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http://meetup.com/augmentedreality
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 Train, Compete And Win The Future In The ARDevMob Spring 2010 Open Developer Challenge

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