Assessment Materials

BSBREL502A Build international business networks

To achieve competency in this unit you must complete
the following assessment items. All tasks must be
submitted together. Tick the boxes to show that each
task is attached.
Task 1. Report
Task 2. Theory exam
NOTE: If this is a group assignment, each member of your group
must individually submit a separate and complete copy.
Student ID

Student Name

40801

Fabiane Maschio

The other members of my group are:

1.Name:Click here to enter text. Student ID#: Click
here to enter text.
2.Name:Click here to enter text. Student ID#: Click
here to enter text.
3.Name:Click here to enter text. Student ID#: Click
here to enter text.

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PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER

USE
TASK 1 MARKING SHEET
Performance indicators
Satisfactory

Did the candidate

Answer all questions and address all of the requirements specified in
the Assessment Task?

Yes

No

TASK 2 MARKING SHEET

Performance indicators
Satisfactory
Did the candidate:
Yes

No

Researched a min of 5 sources of cultural information

Profiled cross-cultural communication styles for selected network.

3. Review own participation in international business

networks

1. Develop and maintain appropriate international

business networks
Selected a network to research and explained choice
Researched network opportunities and summarized at least 5.
Included event name, date, cost and a brief summary of its purpose
and objectives
2. Reflect social and cultural awareness in developing and
maintaining international business networks

Participated in a networking event

Documented participation with:
Event materials
Contact details for a min of 3 new contacts
Copies of correspondence with new contacts
Cost calculations of the event
Analysis of the event, including:
Reflection on the effectiveness of the event for building networks
effectiveness of cross-cultural communication style
strategy for developing and maintaining relationships
value of outcomes derived from participation in international business
networks in comparison to costs of participation with explanation
and future recommendation
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ASSESSMENT - SUMMARY
Assessors checklist tick when finalized
Task 1

Task 2
ASSESSORS GENERAL COMMENTS
(see individual tasks & marking guides for more detail)

Assessor Name

RESULT

ILSC Business College

COMPETENT

NOT YET COMPETENT

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Task 1

Theory exam

Assessment Instructions
Answer the questions below. Click in the space provided and type your answer.
Q1. List 5 places or organisations that provide opportunities to build
international business networks. (1.1, 1.2, RS4, RK2)
1. On-Line Research
2.

Trade Shows

3. Referral from Local/National Business Customers

4. Contacting Export/Import/Sales/Marketing Agents
5. Advertisements in Industry Magazines/TradeDirectory/
Q2. List 3 professional development activities or events. (1.3, RS4, RK2)
1. Music Festivals
2. Airlines
3. Social Media
Q3. Why are international business networks useful? What useful
information or industry knowledge can you gain through international
business networks? List 3 sources of information. (1.5)
1. Better understanding of the marketing
2. Better client overview
3. Better culture awareness
Q4. In a short paragraph, describe the steps you would follow to research,
identify and join an international business network. (1.1-1.6)
Leads are contacts who match the profile of your target customers. You can increase your number
of leads by doing your research and finding networks that are relevant to your products and
services. For example, you can: start a process for referrals, which includes making your
customers aware of who your ideal customers are offering incentives to encourage your
customers to refer contacts to you having special selling steps in place, such as free consultations,
to stimulate sales from referrals. Ask your existing customers and industry networks for
testimonials or endorsements and add them to your website, social media and marketing
collateral.
Q5. List 3 sources of information on cultural information for specific
countries. (2.1, RK1, 5, 6)
1. Books-Cultural Information
2. Web Resources
3. Library Database
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Q6. Define cultural awareness. (2.1)

Cultural Awareness is the foundation of communication and it involves the ability of standing back
from ourselves and becoming aware of our cultural values, beliefs and perceptions.
Q7. Describe the process you would follow to build cultural awareness when
building an international business network. (2.1-2.4, RS1, 2, 3, RK4, RS3)
Identify sources of information relating to social and cultural awareness for specific cultural groups
within current and prospective network membership.Analyse and note sources of information
relating to social and cultural awareness for specific cultural groups within current and prospective
network membership using available information sources .Use communication styles and social
mores appropriate to specific cultural groups in relating to individuals and groups within the
network. Review the quality of communication and relationships with network members on a
regular basis to determine effectiveness of communication styles and interactions

Q8. The Trade Practices Act and World Trade Organization are key
organisations and provide legislation that affect business operations, codes
of practice and national Standards. Summarise their purposes in Australian
trade. (RK3)
Trade Practices Act
The Trade Practices Act is a federal law that deals with almost all parts of the marketplace
including unfair market practices, product safety, price monitoring and industry codes of practice.
Its aim is to inhibit unethical practices by competitors and to give customers confidence that they
are dealing with businesses that adhere to high standards.
World Trade Organization
The World Trade Organization (WTO) is an intergovernmental organization which regulates
international trade. The WTO officially commenced on 1 January 1995 under the Marrakech
Agreement, signed by 123 nations on 15 April 1994, replacing the General Agreement on Tariffs
and Trade (GATT), which commenced in 1948. The WTO deals with regulation of trade between
participating countries by providing a framework for negotiating trade agreements and a dispute
resolution process aimed at enforcing participants' adherence to WTO agreements, which are
signed by representatives of member governments[6]:fol.910 and ratified by their parliaments.
Most of the issues that the WTO focuses on derive from previous trade negotiations, especially
from the Uruguay Round (19861994)

Task 2

Report

Assessment Description and Requirements

You recently started a new job in your country at a small import-export business. The
company would like you to work half the year in Australia and half the year in your
home country. While in Australia, your company would like you to promote its unique
products to the Australian market. Additionally, you must scout for new potential
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products to export to your home country. To achieve these goals, you must develop a
wide business network. However, you are new to Australia and know few people. You
need to build a network of businesses and colleagues. This network will expand your
overall contacts in Australia and also help you better understand the cultures within
the multicultural country.
Your overall assignment is to research and participate in a networking event and then
write a detailed report after the event. This report must discuss the points listed
below, and you will need to provide documentation of the event and contacts made.

Procedure
1. Develop and maintain appropriate international business networks
a. Select a network: Choose a country, industry or business field within which
you would like to build an international relationship. Explain your choice in your
report. (1.1, 1.2)
b. Research networking opportunities: For the network you selected above,
research opportunities to build international business networks in Australia (a
minimum of 5). In your report, summarise the networking opportunities you
found in a table, including the event name, date, cost and a brief summary of its
purpose and objectives. Networking opportunities may include: (1.1, 1.2, RK2,
RS4)
Austrade events
workshops, functions and events
conferences
industry or business association functions and events
key events such as (overseas and Australian) national celebrations
product launches
professional development activities
receptions by overseas government bodies in Australia and overseas (e.g.
overseas trade delegations, embassies, consulates, trade attaches)
trade fairs
There are many sources of information on networking events, including but not limited
to the following:
1. Trade Shows in Brisbane - www.biztradeshows.com/australia/Brisbane
2. Austrade events - www.austrade.gov.au/EventSearchAdv.aspx?
Keywords=&Cou=12&StyleFolder=1417
3. Consulate-General of Japan in Brisbane - www.brisbane.au.embjapan.go.jp/About/intro.htm
4. Australia Japan Society - Qld Inc - www.austjpnsoc.asn.au/events.htm
5. Linked In www.linkedin.com
In your report, submit to your trainer the following:
Info on country , industry or business field of choice
Summary table of networking events for this country, industry or business field
(a minimum of 5), including info on event name, date, cost and a brief summary
of its purpose and objectives
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2. Reflect social and cultural awareness in developing and maintaining

international business networks
a. Research sources of cross-cultural information: List a minimum of 5
sources of social and cultural information for cultural groups with the country,
industry or business field you identified in step 1. (2.1, RK1)
b. Profile cross-cultural communication styles for a specific country: Select
a cultural group within your chosen network. Research and summarise
appropriate communication styles that will allow you to interact effectively with
people from that country. Appropriate intercultural communication styles should
include, but is not limited to: (2.2, 2.3, RK1)
Appropriate greetings and closings, both written and in person
Proper forms of address
Process for making an appointment
Language in which meetings will usually be conducted (and if a translator is
recommended)
Eye contact and tone of voice
Formal introductions
Direct or indirect communication style
In your report, submit to your trainer the following:
List of at least 5 sources of cultural information for groups within your selected
network
Summary of culturally appropriate communication styles for your international
network.
3. Review own participation in international business networks
a. Participate in a networking event: Participate in a networking event and
establish communication channels with new contacts. It may be one from your
research or one your trainer assigns. At the event, you must: (1.3, 1.4, 1.5, 1.6,
2.3 RK2, RS1, 2, 3, 4)
Gain information from attendees to build your knowledge of the market
Establish face-to-face connections and communication channels (exchange
business cards or contact info) with a minimum of 3 contacts
Use culturally appropriate communication styles when communicating with
individuals within the networking event.
Seek and/or provide feedback, information or ideas with the 3 contacts after the
networking event. This may be through emails or follow-up meetings.
b.

c.

Report on the networking event: For the event, describe and report on
the event and your analysis of the event. Include: (1.3, 1.4, 1.5, 1.6)
event description, including the type of network, purpose and objective
printed material for the event, such as a meeting notice
contact details or business cards of contact made at the event
copies of emails or letters sent to contacts seeking and/or providing feedback,
information or ideas
Calculate costs of the event: Document all the costs of participation in
the international business network. Even if the event was free, costs could
include transportation, materials, food and/or drinks, photocopies, etc. (3.1)

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d.

Analyse event: After the event, reflect on the success of attending the
event. Analyse and summarise the following:
The effectiveness of the event for building networks. Summarise what you
achieved by attending the event. (2.4)
The effectiveness of your communication style and ability to communicate with
other cultures appropriately. Explain whether you experienced any personal
challenges by attending the event. Outline a strategy for developing and
maintaining relationships from the event. (2.3, 2.4)
The value of outcomes derived from participation in international business
networks in comparison to costs of participation. Evaluate the effectiveness of
your networking experience in terms of meeting business goals. Consider the
things you might do differently next time. Explain if you would increase,
maintain or decrease participation in networking activity? (3.2, 3.3, 3.4)

In

your report, submit to your trainer the following:

Summary of networking event attended and printed materials for the event
List of a minimum of 3 contact details of contacts made at the event
Emails or letters or meeting reports establishing communication channels with
the new contacts
Event description including printed materials for the event
Detailed description of all costs related to attending the event
Post-event analysis including (1) effectiveness of event for building networks,
(2) effectiveness of cross-cultural communication style and strategy for
maintaining relationship, (3) value vs cost of attending event and (4) future
strategy for participation in networking events.

PLEASE PASTE YOUR ASSESSMENT TASK 2

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BELOW THIS LINE

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Introduction

The present report intends to show and analyse the diversification of exporting a new product to a
foreign country as Australia. The analyses will be relate to a significant importance of doing
business networks in order to gather your future clients to understand why is your product so
important to their country and why it can potentially be beneficial to the market. There is no good
business without a chance of innovation and the BRAHMA beer brand is here from Brazil to prove
it we can drink beer in so many ways and it can be significant to business and well being of their
customers.
The product will follow a few reviews of Australia beer culture, such as their culture of drinking
beer, an understanding of the market and budgeting will also be demonstrate for a better review
off the product during the process of exporting it to Australia, why another beer out of the million
options around here will be so significant? How to achieve attention and approval of the target
market is so important to Brahma and why will succeed with so much competition around
Australia culture them self will also be analysed in order to understand the values of inputting a
product in such a different country from Brazil, their culture barriers will be exemplified in such a
way that the awareness of importing a product cant be so easily done without enough knowledge
of target audience, social and cultural awareness are specific points to be discussed, the
environmental law is also a particular subject who will be analysed and will bring an understanding
of the importance to BRAHMA to follow the steps in the market to provide the best satisfaction to
their consumers.
Networking is the key to the process of exporting and a step by step and a research on networking
areas in Australia will be show the importance of connecting BRAHMA to the Australia beer life
style therefore events and big venues who sells especially beer will be mentioned in a way of
analyses to their own market, and how BRAHMA will get to them as a networking key to the entire
process of exporting.

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Report
1- Develop and maintain appropriate international business networks
Before getting to business networks lets understand a bit more about the chosen product
BRAHMA BEER.

Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in
1888. The brewery is currently the fifth largest in the world. The brands are now owned by Anheuser-Busch
InBev.
In 1914, Brahma produced their national Malzbier. After that the company began expanding internationally. The
company bought the license for distribution of the Germania brand, which later was known as Guanabara, and
was one of the earliest of the Brazilian beer brands.
In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller.[1]
In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma
for $50 million.

Why BRAHMA choose Australia to do international business network

Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth
internationally in per capita beer consumption, at around 110 litres per year;[1] although, the nation ranked
considerably lower in terms of total per capita alcohol consumption. The most popular beer style in modern
Australia is lager.
The oldest brewery still in operation is the Cascade Brewery, established in Tasmania in 1824. The largest
Australian-owned brewery is the family-owned Coopers Brewery, as the other two major breweries Foster's
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Group and Lion Nathan are owned by the British-South African SABMiller and the Japanese Kirin Brewing
Company, respectively.

The Idea
Why Brahma would choose Australia, to import their beer? Simple like these graphic.

With 64% of export growth Brazil leads the market, which shows how serious the Brazilians are
with their beer market, in second place comes Asia Pacific which mostly includes Australia Growth,
both markets are big and on the fight of producing and consuming the best beer they can.
BRAHMA see these as an opportunity to export to them also as a challenge, BRAHMA bets their
taste and way of brewing their beer will be significant to the Australian community, thats why the
idea comes to invest in exporting to Australia. The consumption percpita of beer in Australia today
is gigantic, thats where BRAHMA researched to do business with them, but now, lets get to
networking with the ozzies.
The main goal here is to network with:

Pubs
Bottle Shops
License Clubs
Air lances
License Venues (festivals)

Research Networking Opportunities

For BRAHMA the question is where to start? Australia has a gigantic opportunities of networking
exportation of beer, but the competition is huge, in Australia there are more than 73 brands of beer
from all over the world so to start BRAHMA has chosen an event called: THE DRINKS INDUSTRY
SHOW to start with and to have a feeling of the market, swap some business cards and get in
action from the 5 business networks they want to work with, so thinking these opportunities will be
in these industry show its a big bet.

How it works
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The Drinks Industry Show is an exciting new trade show for the drinks industry, showcasing the
best in wine, beer and spirits from across the globe. It reconnects producers and distributors of
alcoholic beverages, with buyers. This inaugural show features an interactive exhibition, taste
testing, mixology demonstrations, master, educational seminars, the drinks industry cocktail
party and a networking lounge.
The Show provides unparalleled access to a wide range of decision makers from different industry
verticals that are responsible for the procurement of wine, beer and spirits.
Entry to the trade show is complimentary and exclusively available to industry professionals. As
a strict trade-only exhibition, the general public will not be permitted to attend.
This industry event is supported by official media partner Hip Media and industry partners
Restaurant & Catering Association (R&CA) and the Australian Bartenders Guild (ABG).
The Show will host the Australian Bartenders Guild Classic & Flair National Cocktail Competition,
which will bring together specialist bar tenders for this cocktail showdown as well as the drinks
association Special Event: Network Breakfast on Tuesday the 1th of august.
Why BRAHMA was in these event: NETWORKING, from here BRAHMA definitely choose the 5
networks to work with and the amazing thing about these event is that only companies who works
with the market will be there, its not to make customers to like your product, its to build
relationship with people dealing with same objectives that BRAHMA has, and there BRAHMA
picked their 5 big networking opportunities, they are:
1- GABS2015 Beer and food festival: The Great Australasian Beer SpecTAPular (GABS) is a
beer festival with a difference, celebrating the diversity of craft beer and the creativity of the
breweries with 120 of the best craft breweries from Australia, New Zealand and the world brewing
brand new beers specifically for the event. Several renowned European brewers have called
GABS one of the best beer festivals in the world.
Networking Contact: CEO Matt James
Date: 5th of September
Cost of the event: $80.00
2- Sydney Gay and Lesbian Mardi gras Charity: Today, Sydney Gay and Lesbian Mardi Gras is
one of Australias most famous and well-loved events, bringing thousands of visitors to Sydney to
join in the celebrations. It captures the imagination of Australias LGBTQI and mainstream
communities, taking over the city for weeks on end, culminating in the world-famous Parade: a
colorful and dazzling night of pride, celebration and self-expression. As one of the biggest festivals
in Australia, the Mardi Gras Charity is always on whats happening with the alcohol industry, as is
quoted one of the most big festival in consumption of alcohol in Australia.
Networking Contact: Chief executive Michael Payne
Date of meeting: 8th of September
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Cost: Free, as it will be BRAHMA offering a direct contact and partnership with the event.
3-Qantas Air line Company: Qantas Airways Limited is the flag carrier airline of Australia and its
largest airline by fleet size, international flights and international destinations.
Network Contact: Manager of Beverage consumption from Qantas: Peter Parker
Date: Qantas Ball party on the 15 th of September
Cost: $ 150 to networkers intentions of doing business with them.
4- The Sydney Sixers: Australian professional men's cricket team, competing in Australia's
domestic Twenty20 cricket competition, the Big Bash League.
Networking Contact: Event Maneger Philip Brown
Date: Cricket Party at Moore Park on the 12th of September
Cost: $60.00
5-NOVA Entertainment is an Australian entertainment company with broad interests across the
media industry.
Network Contact: Marketing Manager Graeme Keighery
Date: Meeting on the 10th of September
Cost: Zero as BRAHMA wants to talk a possibility of sponsorship with them.

2- Reflect Social and Cultural awareness in developing and maintaining

international business networks.
Cross-Cultural Information: BRAZIL X AUSTRALIA
Overall is always wise to be sensitive to someones culture when doing business with them
BRAHMA has focus on these 5 key components to reflect social and cultural awareness such as:
1. Research. Take some time to research local etiquette. Culture Crossing, a website dedicate
to promoting cross-cultural etiquette and understanding, and sites like Expatica are full of
good information. You can also perform a quick Internet search for the appropriate culture,
or ask an informed acquaintance about local customs.
2. Observe and learn. Whether youve had time to prepare for a meeting or a networking
opportunity arises unexpectedly, a sure-fire way to avoid mistakes is to take a step back
and observe how others conduct themselves. The old adage, When in Rome, do as the
Romans do rings true in most situations.
3. Understand the cultural rationale. Its always helpful to understand why people of a certain
culture do things a certain way. For example, in the United States, small talk helps create a
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more friendly and equal atmosphere, while in India, showing respect to professional seniors
reflects proper societal norms. Create a frame of reference for yourself and youll most
likely find adjusting to a different etiquette easier.
4. Actively seek out opportunities to apply your knowledge. Practice makes perfect. Even if it
feels strange to speak deferentially to a senior manager from India or bow to Asian
counterparts for the first time, after three or four times, it will feel more natural. Seize every
opportunity you can to expand and practice your understanding of other cultures.
5. Learn when to apologize and when to laugh. Even the most careful and observant of us
make mistakes sometimes. Prevent relationships from turning sour by apologizing in the
event you offend somebody. And keep a sense of humor in case youre upset by someone
elses behavior. Remember: hes probably trying just as hard as you are!

Profile cross-cultural communication styles for a specific country

Following the principles above, BRAHMA has created a presentation about the Australian ways of
do and donts of cultural awareness when directing anything to them.

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The presentation shows exactly how to deal and how to present to the Australian culture when
doing business with them.

3- Review own Participation in international business networks.

Participating in a network event
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After research in the market and being in touch with so many networking possibilities of future
business, BRAHMA has decide to go to the beer craft event called: GABS2015 Beer and food
festival. There BRAHMA will expose their product, ideas and why prove to the Australia market
their beer will make a significant add to the beer show.
Gain Information

The highlights of GABS to date include:

39,000 attendees since 2011 with a further 17,000 expected in 2015
275 world-exclusive beers released at GABS with 120 more expected in 2015
Over 1,000,000 beer samples tasted
Successful introduction of brewery stands in the Dan Murphys Market Place since 2013
Over 50 well attended craft beer educational seminars including cooking with beer, Q & Ale
panel discussions with festival brewers, beer & cheese matching and more.
With this information on the attendees, BRAHMA knew it what to do and how to approach their
future networking business in the event.
Ways of networking
Business Cards:

Our Business cards were exchanged in the event with :

1- Matt James, CEO of Gabs events
2- Craig Wilson, Dan Murphy;s Marketing Manager
3- Brendan Moore, Sales analyst for Coles Bottle Shops

Appropriate Communication:
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Dialogue:
Fabiane Maschio: Hi Mrs Matt James, Im Fabiane Maschio current import and export of Brahma
Brazilian beer, Im here to show my interest of exposing our product in your event, here is my
business card, from where would you like to start?
Matt James: Hi Fabiane, nice to meet you, you are allowed to go to the gabs website fill it in the
intentions of export form to be in one of our starndards, pay the fee and get back to me. Here is
the website
*To register your interest in a stand at GABS visit beerhub.com.au, register your brewery
and fill in the Expression of Interest form.
Fabiane Maschio: Yes, Mrs Matt James, I appreciate it we will do, talk to you soon. Have a good
day.
Note: These role plays will be done in class with the trainer.
Networking Information
After BRAHMA has shown interesting in be part of the event, is time to show some feedback about
whats going to be in the event with the previous networking contacts exchanged, in such ways as:
Emails

Notes to follow up

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Text Message

Network Report
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Event Description
The Great Australasian Beer SpecTAPular (GABS) is a beer festival with a difference, celebrating
the diversity of craft beer and the creativity of the breweries with 120 of the best craft breweries
from Australia, New Zealand and the world brewing brand new beers specifically for the event.
Several renowned European brewers have called GABS one of the best beer festivals in the
world.
Type of network:

Have a stand at Gabs, in order to show our product to the Australia Market and to network
with all the big companies over there as well.

Business cards, flyers, banners and the product will be dispose in the event.

Purpose and Objectives

Benefits of having a stand at GABS
GABS is considered the premier craft beer festival in Australia
An opportunity to reach and engage with up to approximately 17,000 of your target audience
Drive awareness of your brand
Give your target market an opportunity to experience your product and associate your product
with their exceptional experience at GABS
An opportunity to showcase and display your range of products
Try something different and creative with your stand that ties in with your brewerys values and
interests and engages consumers
Have your brewery and beers listed on the GABS website and in the GABS Official Guide with
over 60,000 copies distributed across Sydney and Melbourne
Build your database by collecting information from interested consumers
Drive sales of your product before, during and after GABS
For the first time in 2015 there will be a trade-focussed component prior to the first session in
each city. Trade representatives will be invited to attend to sample Stand Holder beers and interact
with Stand Holder representatives. Stand Holders will be provided with contact details of the trade
representatives and vice versa.

Materials to be used in the event

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Business cards
The beer
Flyers
Banners
The tend with the product to be shown

Budget

Gabs has a few different ways of exhibition the product, as BRAHMA wants to be part of every
single space in the event a total of $ 6,950 will be spend in order to participate in all different
venues.
Analyse of the event
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These are BRAHMAS objectives for the event

Collect as many business cards of networking interesting to the future

Freebies for the clients
A working sheet will be distribute in order to collect contacts for the future
A Power point presentation explaining why are the intentions to import the beer to Australia
A social media webpage with the story and how does BRAHMA brew their beer.
Sponsorship offers
Marketing promotion to other networkers interested

Analyses
The event was an opportunity to do network with more than 120 different market targets who also
deal with beer, the effectiveness was price of the product, more than years in the market as a
brand of beer, the intention of importing to Australia had significant interested to other companies
such as the 3 main contacts gather from networking in the event. So with these feedback our
objective of being seeing by the Australia Market was achieved.
For the future

In terms of budgeting, it wasnt really a necessity of exposing in all different venues, which
made BRAHMA spend quite a lot of money, the recommendation here would be to instead
of trying to get attention from all the venues, concentrate in the biggest ones in order to
save some money.

Aggression on trying to explain so much about the product was seeing too much for some
of the networkers.

Competition was very rush, a bit of tension must be avoid in the future promotions.

Maintain relationship with networkers

From now on

LinkedIn and social media will be informing about the next steps of BRAHMA coming to
Australia

An event will be create by Brahma offering the product and their pros and cons of being in
the Australia Market

TV advertise and radio will be soon out there

The sheet collected in the event will have a newsletter sent out to everyone who fill in the
form

Emails, letters and text messages will be sent weekly to all of their contacts

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Brahma has decide to continue working in order to build a stronger network but also its
aware of the cross culture awareness with the Australians of not being so aggressive, al the
be planned in the future.

Conclusion
It was concluded by Brahma that after put so much work in gather new clients and to be aware of
importing a new kind of beer to Australia how much the future hold in order to understanding and
analysing a new culture, the cross culture communication was view as something to be aware in
the future.
It was seeing that its not only enough to have a good product but also a gigantic research of the
Australian market must have be done in order to make it better future negotiations.
The budgeting was reviewed and will be reorganized to future venues as in the first moment
BRAHMA wants to be everywhere, an indication of loss has made the team rethink what can we
do to the future in order to have a more effective budget and still reach all the goals to the financial
benefit of the company.
After al the report lists all the cons and pros of exporting and the step by step of networking with
an overseas country such as Australia.
References
https://en.wikipedia.org/wiki/PEST_analysis
http://www.gabsfestival.com.au/about-gabs/
https://www.jukeboxprint.com/edit http://www.gabsfestival.com.au/GABS-2015Information.pdf or/business_card_creator.php?template=1295
http://www.forbes.com/

http://www.drinksindustryshow.com.au/
direct contact
http://www.nswfoodandwine.com.au/
http://www.mardigras.org.au/
http://www.sydneysixers.com.au/partners

ILSC Business College

BSBREL502A Assessment V2: October 2014

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