ARMY INSTITUTE OF MANAGEMENT, KOLKATA

LIST OF PUBLICATIONS :2014-2015

A : Publication in the Journals/Magazines

Sl.No

Title of the Paper(s)

Author(s)

Year

1. Importance
1
of Brand Awareness in
Purchase Decision of FMCG Products
for Consumers : A comparison
Between Urban, Se,I Urban and Rural
Markets
2. Identifying
2
Critical Training Needs from
.
Performance
Appraisal Ratings

Arun Kumar Singh &

Malini Majumder
(Mukhopadhyay)

Jun 15

Alam, Ahmed
Parveen & Mishra, D
Parveen Ahmed Alam
& Dhrubojyoti Mishra

Dec 14

3. 2Identification of Measures to be taken

. Sustainable Green Banking in India
for

Swapna Datta Khan

4. 3Big Data Analytics : An Overview

.
5. A
4 Study on Investor Perception of
.
Small
Savings Schemes in West
Bengal
6. A
5 Comparative Study on Prediction of
.
CNX
Bank Index Using an
Autoregressive Model for Time Series
Analysis and Linear Multivariate
Regression Approach
7. An
6 Analytical insight into the Effects of
.
Changes
in Selected board based
Stock Market Indices of the World,
Foreign Exchange Rates and
International Prices of Gold & Crude
Petroleum on CNX Nifty.
8. An
7 Insight into Techniques of Time
.
Series
Modeling for Prediction of Stock
Prices and Stock Market Indices
9. 8A Management Accounting tool to
.analyze profits by customers

Swapna Datta

10. 9An Exploratory Study of the Factors

.
that
impact COO & Brand Equity

Sudeep Chatterjee

Satarupa
Roychowdhury
Rajib Bhattacharya

Publication Details
Shiv Shakti International Journal of
Multidisciplinary and Academic Research
(SSIJMAR), Vol 4, No.3, ISSN : 2278-5973)

International Journal of Research in

Organizational Behaviour and Human
Resource Management , Print ISSN : 23208716; online ISSN: 2320-8724, published by
Asian Research Consortium.
Apr 15 Kindler , Vol XIV, No. 1&2, ISSN : 0973-0486,
published by Army Institute of Management,
Kolkata.
Apr 15 KRSCMS Management Journal, ISSN : 22308067, Vol 5, issue 2015
May 15 Kindler , Vol XIV, No. 1&2, ISSN : 0973-0486,
published by Army Institute of Management,
Kolkata.
Apr 15 Management Mirror, Journal of IBM,
Jadavpur University Campus, ISSN No. 2339
0099, Vol 1.

Rajib Bhattacharya

Apr 15

Rajib Bhattacharya

May 15 VSRD International Journal of Business and

Management Research, e-ISSN: 2231-248x,
p-ISSN 2319-2194, Pg 103
May 15 The Management Accountant, Vol. 50, No.5,
(May 2015 issue), published by Institute of
Cost Accountant of India.
Dec 14 Pursuits, Vol. III, ISSN: 2322-0643, published
by City College of Commerce and Business
Administration, Kolkata.
Dec 14 Pursuits, Vol. III, ISSN: 2322-0643, published
by City College of Commerce and Business
Administration, Kolkata

Jayanta Mitra &

Pramit Sengupta

11. 1Understanding Effectiveness of Somprakash Nanda

0MIS
from
organizational & Kaushik Kundu
.perspectives : Finding research

objectives on financial organization

with special reference to the
banking sector in West Bengal.
12. 1Effectiveness of Database
Simanti Nanda (Ray),
1Marketing from Organizational
Kalyan Sengupta &
.perspectives
Somprakash Nanda

Dec 14

GE-International Journal of Management

Research, Vol 3, Issue 4, IF- 4.316,
ISSN:(2321-1709)

Pursuits, Vol. III, ISSN: 2322-0643, published

by City College of Commerce and Business
Administration, Kolkata

2
B : Conference Papers
Sl.
No.
1.

Title of the Paper(s)

Year

Conference Details

Impact of Generation Gap on Reward Sahil Sharma & Parveen

and Recognition Programs
Ahmed Alam

Jan 15

2.

Sustainable
Marketing
through Swapna Datta Khan
effective utilization of Social Media

Dec 14

3.

Big Data Analytics accelerates Swapna Datta Khan

Customer Relationship Management

Jan 15

International Conference on Innovations and

Best Practices in Business, Human and
other Earth Resources Management,
organized by IISWBM during 15 16 Jan 15
in Kolkata.
International marketing Conference on
Emerging Markets, Evolving Perspectives,
organized by International Management
Institute, Kolkata during 16 -17 Dec 14 in
Kolkata.
5th Annual International Conference on
Innovations and Best Practices in Business,
Human and other Earth Resources
Management, organized by IISWBM during
15 16 Jan 15 in Kolkata.

4.

Financial Cantagion : A case study on

the effects of the US Govt Shutdown
on Global Stock Markets with special
focus on India

Rajib Bhattacharya and

Pramit Sengupta

Apr 15

5.

Impact of Liquidity on Profitability

A study of Century Textiles &
Industries Ltd

Surajit Sengupta &

Pramit Sengupta

Jun 15

C:

Chapter Contribution in a Book

Sl.No.

1.

D:

Title of the Paper(s)

Author(s)

Author(s)

Reward and Recognition in Indian Parveen Ahmed Alam

Industry

National Seminar on Paradigm Shift in

Business Practices and Corporate
Management, organized by Institute of
Business Management, Jadavpur,
Kolkata, during 24 25 Apr 15.
XI International Conference on
Innovation and Business Management,
organized by Society of Technical and
Management Professional (STMP),
during 20 -21 Jun, 2015.

Year of
Publication

Book Details

Jan 2015

Published in the Book Emerging

Dimensions of Human Resource
Management (pp 93 104) ISBN
978-93-84144-98-2.

Book Review

(i)
Pramit Sengupta, Book Review : Fundamentals of Financial Management by Sheeba Kapil; Dorling Kindersley (I)
Pvt Ltd in 2013; Kindler, Vol.XIII, No.1&2 (2013).
(ii Parveen, Ahmed)
Alam, Book Review: Case Studies in Human Resource Management; Dr R K Suri & Dr S L Gupta;
Pentagon Press; Kindler,Vol. XIII No.1&2 (2013) .
(iii)
Majumder Sougata , Book Review: Udai Pareeks Understanding Organizational Behaviour; Sushama Khanna; Oxford
University Press; Kindler, Vol XIV, No. 1&2 (2014)