Project On Marketing Research Project Report: Er. Mohan, Hures Capital, Delhi. (For Campus Placement)

PROJECT ON MARKETING RESEARCH
PROJECT REPORT
NAME OF THE ORGANISATION: TATA INDICOM
PLACE : DELHI
FIELD OF STUDY : MARKETING
TOPIC OF RESEARCH : DEPARTMENTS OF TATA INDICOM
Submitted to
ER. MOHAN,
HURES CAPITAL, DELHI.
(FOR CAMPUS PLACEMENT)
SUBMITTED BY:
Name Sapna Sood
Course MBA
Year IInd year
INSTITUTE OF ENGINEERING AND EMERGING TECHNOLOGIES
BADDI, DIST SOLAN,
HIMACHAL PRADESH.
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ACKNOWLEDGEMENT
I would like to extend my sincere thanks to Mr.Vinod for providing me with all the required
details of the delhi based TATA INDICOM COMPANY.
I would like to take this opportunity to express my sincere gratitude to my project guide, Er.
Mohan, HEURS CAPITAL, for a significant contribution made by him towards my learning, by
way of making himself available, providing leads in course of the project and most importantly
for the tremendous source of encouragement and inspiration he has bestowed on me
throughout the project.
I express my sincere gratitude to Mr.RAJESH AND Mr. Rohit for their timely guidance and in
providing the required information for completing the project.
The support provided by all the above mentioned people was very vital for the completion of the
project.
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TABLE OF CONTENTS
CHAPTER PAGE NO
1. Introduction to telecom industry…………………..…4-13
2. Introduction of TATA INDICOM………………………..14
3. Profile of the company…………………………………….15
4. Objective, vision and strategy of the company..16
5. Important information about the company……..17-18
6. SWOT ANALYSIS of the company……………………19-20
7. Different services offered by the company……..21
8. Competitors of the company………………………….22
9. Different departments of the company………….23-28
10. Research methodology…………………………….29-30
11. Interview method……………………………………31-32
12. Source of information……………………………..33
13. Conclusion……………………………………………….34
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INTRODUCTION TO TELECOM INDUSTRY

Telecom industry in India has a big market potentiality and is a fast growing sector.
Government of India is eager to reconstitute this telecom industry by enacting effective
policies for more investments from foreign companies, which results in a very
competitive and deregulated market in the world.
Policies of telecom industry in India

Government of India implemented the unified access licensing regime, which enables
basic and cellular mobile service to use any modern technology. In 1997, Telecom
Regulatory Authority of India (TRAI) was formed to facilitate the growth of the telecom
sector in India.
Major services and market potentiality of Telecom industry in India

Telecommunication sector in India is primarily subdivided into two segments, which are
Fixed Service Provider (FSPs) and Cellular Services. Telecom industry in India
constitutes some essential telecom services like telephone, radio, television and
Internet. Telecom industry in India is specifically emphasizing on latest technologies like
GSM( Global System for Mobile Communications), CDMA(Code Division Multiple
Access), PMRTS(Public Mobile Radio Trucking Services), Fixed Line and WLL(Wireless
Local Loop ). India has a prospering market specifically in GSM mobile service and the
number of subscribers is growing very fast.
Economic perspective of telecom industry in India

Telecom industry in India has a major role in Indian economy. The Indian government is
also enforcing some effective telecom policies and regulations for the infrastructural
growth of this industry. Indian telecom market provides a tele-density of 8.5 percent as
registered in the year 2004. A number of leading multinational telecommunication
companies are approaching and showing their interest to invest for the telecom industry
in India. Telecommunication industry of India ranked sixth among all the
telecommunication sectors in the world. In the year 2004, the total numbers of
telephone subscriptions were US$93.2.
Leading telecommunication service providers of telecom industry in India

Bharat Sanchar Nigam Limited, Mahanagar Telephone Nigam Limited (MTNL), Videsh
Sanchar Nigam Limited (VSNL), Bharti Airtel, Tata Teleservices, SIFY Ltd. are the
major telecommunications service providers in India.
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Telephone
On landlines, intra circle calls are considered local calls while inter circle are considered
long distance calls. Currently Government is working to integrate the whole country in
one telecom circle. For long distance calls, you dial the area code prefixed with a zero
(e.g. For calling Delhi, you would dial 011-XXXX XXXX). For international calls, you
would dial "00" and the country code+area code+number. The country code for India is
91.
Until recently, only the PSU's BSNL and MTNL were allowed to provide Basic Phone
Service through copper wires in India. MTNL is operating in Delhi and Mumbai only and
all other parts are covered by BSNL. However private operators have now entered the
fray, although their focus is largely on the cellular business which is growing rapidly.
Telephony Subscribers (Wireless and Landline): 562.21 million (Dec 2009)
Cellphones: 525.15 million (Dec 2009)
Land Lines: 37.06 million (Dec 2009)
Broad Band Subscription: 7.83 million (Dec 2009)
Monthly Cellphone Addition: 19.20 million (Dec 2009)
Teledensity: 47.89% (Dec 2009)
Projected teledensity: 893 million, 64.69% of population by 2012.
Wireless telephones
The Mobile telecommunications system in India is the second largest in the world and it
was thrown open to private players in the 1990s. The country is divided into multiple
zones, called circles (roughly along state boundaries). Government and several private
players run local and long distance telephone services. Competition has caused prices
to drop and calls across India are one of the cheapest in the world.The rates are
supposed to go down further with new measures to be taken by the Information
Ministry. The mobile service has seen phenomenal growth since 2000. In September
2004, the number of mobile phone connections has crossed fixed-line connections.
India primarily follows the GSM mobile system, in the 900 MHz band. Recent operators
also operate in the 1800 MHz band. The dominant players are Airtel, Reliance
Infocomm, Vodafone, Idea cellular and BSNL/MTNL. There are many smaller players,
with operations in only a few states. International roaming agreements exist between
most operators and many foreign carriers.
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Main article: List of mobile network operators of India
The breakup of wireless subscriber base in India as of December 2009 is given below
Operator Subscriber base
Bharti Airtel 118,864,031
Reliance Communications 93,795,613
Vodafone Essar 91,401,959
BSNL 62,861,214
Idea Cellular 57,611,872
Tata Teleservices 57,329,449
Aircel 31,023,997
MTNL 4,875,913
MTS India 3,042,741
Loop Mobile India 2,649,730
Uninor 1,208,130
HFCL Infotel 341,862
Stel 141,411
All India 525,147,922
The list of ten states (including the metros Mumbai, Kolkata and Chennai in their
respective states) with largest subscriber base as of September 2009 is given below
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Subscriber base Wireless density'"
State
Maharashtra 58,789,949 51.96
Uttar Pradesh 57,033,513 26.32
Tamil Nadu 45,449,460 63.66
Andhra Pradesh 37,126,048 42.58
West Bengal 32,540,049 34.28
Karnataka 28,867,734 46.76
Rajasthan 27,742,395 39.09
Gujarat 27,475,585 45.49
Bihar 27,434,896 25.04
Madhya Pradesh 24,923,739 33.09
All India 471,726,205 37.71
Wireless density was calculated using projected population of states from the natural
growth rates of 1991-2001 and population of 2001 census.
Landlines
Landline service in India is primarily run by BSNL/MTNL and Reliance Infocomm though
there are several other private players too, such as Touchtel and Tata Teleservices.
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Landlines are facing stiff competition from mobile telephones. The competition has
forced the landline services to become more efficient. The landline network quality has
improved and landline connections are now usually available on demand, even in high
density urban areas. The breakup of wireline subscriber base in India as of September
2009 is given below
Operator Subscriber base
BSNL 28,446,969
MTNL 3,514,454
Bharti Airtel 2,928,254
Reliance Communications 1,152,237
Tata Teleservices 1,003,261
HFCL Infotel 165,978
Teleservices Ltd 95,181
All India 37,306,334
The list of eight states (including the metros Mumbai, Kolkata and Chennai in their
respective states) with largest subscriber base as of September 2009 is given below
State Subscriber base
Maharashtra 5,996,912
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Tamil Nadu 3,620,729
Kerala 3,534,211
Uttar Pradesh 2,803,049
Karnataka 2,751,296
Delhi 2,632,225
West Bengal 2,490,253
Andhra Pradesh 2,477,755
Internet
The total subscriber base for internet in India is 13.54 million.
The number of broadband connections in India have seen a continuous growth since
the beginning of 2006. At the end of November 2009, total broadband connections in
the country have reached 7.57 million.
BSNL, Tata Teleservices, Airtel, Reliance Communications, Sify, MTNL, STPI, Netcom,
Railtel, GAILTEL, You Telecom, Spice and Hathway are some of the major ISPs in
India. TRAI has defined broadband as 256 kbit/s or higher. However, many ISPs
advertise their service as broadband but don't offer the suggested speeds. Broadband
in India is more expensive as compared to Western Europe/United Kingdom and United
States.
After economic liberalization in 1992, many private ISPs have entered the market, many
with their own local loop and gateway infrastructures. The telecom services market is
regulated by TRAI. ADSL providers include:
 Tata Communications Ltd. (VSNL)

 MTNL/BSNL
 Bharti Telecom (Airtel, Bharti Televentures)
 Reliance Infocomm
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Because of the increase in ISPs and the quality of service Qos, It became cheaper to
call India from around the world. Many Indians today, studying or living all around the
world, are using calling cards to India to speak with their families back home. It used to
be much more expensive prior to 2002.
Broadband
The current definition of Broadband in India is speeds of 256 kbit/s. TRAI on July 2009
has recommened raising this limit to 2 Mbps. As of November 2009, India has 7.57
million broadband users.Although, India ranks one of the lowest provider of broadband
speed as compared to other countries like Japan, South Korea or France. In the fixed
line arena, BSNL and MTNL are the incumbents in their respective areas of operation
and continue to enjoy the dominant service provider status in the domain of fixed line
services. For example BSNL controls 79% of fixed line share in the country.
On the other hand, in the mobile telephony space, Airtel controls 21.4% subscriber base
followed by Reliance with 20.3%, BSNL with 18.6%, Vodafone with 14.7% subscriber
base (as per June 2005 data).
Airtel and BSNL have launched 8 Mbit/s & Reliance Communication offers 10 Mb/s
broadband internet services in selected areas recently . For home users , the maximum
speed for unlimited downloads is 2 Mbit/s , available for USD 60 (roughly , without
taxes) per month.
Internet Service Providers (ISPs) & Hosts: 86,571 (2004) Source: CIA World
FactBook
Country code (Top-level domain): IN
See also: List of ISPs in India
See also: Internet censorship in India
[edit] Broadcasting
Main article: Media of India
Radio broadcast stations: AM 153, FM 91, shortwave 68 (1998)
Radios: 116 million (1997)
Television terrestrial broadcast stations: 562 (of which 82 stations have 1 kW or
greater power and 480 stations have less than 1 kW of power) (1997)
Televisions: 110 million (2006)
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In India, only the government owned Doordarshan (Door = Distant = Tele, Darshan =
Vision) is allowed to broadcast terrestrial television signals. It initially had one major
National channel (DD National) and a Metro channel in some of the larger cities (also
known as DD Metro).
Satellite/Cable television took off during the first Gulf War with CNN. There are no
regulations against ownership of satellite dish antennas, or operation of cable television
systems, which led to an explosion of viewership and channels, led by the Star TV
group and Zee TV. Initially restricted to music and entertainment channels, viewership
grew, giving rise to several channels in regional languages and many in the national
language, Hindi. The main news channels available were CNN and BBC World. In the
late 1990s, many current affairs and news channels sprouted, becoming immensely
popular because of the alternative viewpoint they offered compared to Doordarshan.
Some of the notable ones are Aaj Tak (means Till Today, run by the India Today group)
and STAR News, CNN-IBN, Times Now, initially run by the NDTV group and their lead
anchor, Prannoy Roy (NDTV now has its own channels, NDTV 24x7, NDTV Profit,
NDTV India and NDTV Imagine).New Delhi TeleVision.
Here is a reasonably comprehensive List of Indian television stations.
Next generation networks
In the Next Generation Networks, multiple access networks can connect customers to a
core network based on IP technology. These access networks include fibre optics or
coaxial cable networks connected to fixed locations or customers connected through wi-
fi as well as to 3G networks connected to mobile users. As a result, in the future, it
would be impossible to identify whether the next generation network is a fixed or mobile
network and the wireless access broadband would be used both for fixed and mobile
services. It would then be futile to differentiate between fixed and mobile networks –
both fixed and mobile users will access services through a single core network.
Indian telecom networks are not so intensive as developed country’s telecom networks
and India's teledensity is low only in rural areas. 670,000 route kilometers (419,000
miles) of optical fibres has been laid in India by the major operators, even in remote
areas and the process continues.
BSNL alone, has laid optical fibre to 30,000 Telephone Exchanges out of their 36
Exchanges. Keeping in mind the viability of providing services in rural areas, an
attractive solution appears to be one which offers multiple service facility at low costs. A
rural network based on the extensive optical fibre network, using Internet Protocol and
offering a variety of services and the availability of open platforms for service
development, viz. the Next Generation Network, appears to be an attractive proposition.
Fibre network can be easily converted to Next Generation network and then used for
delivering multiple services at cheap cost.
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Mobile Number Portability (MNP)
Number portability: TRAI announced the rules and regulations to be followed for the
Mobile Number Portability in their draft release on 23 September 2009. Mobile Number
Portability (MNP) allows users to retain their numbers, while shifting to a different
service provider provided they follow the guidelines set by TRAI. Users are expected to
holding the mobile number with a given provider for at least 90 days, before they decide
to move to the other provider.[32]
As per news reports, Government of India decided to implement MNP from December
31, 2009 in Metros & category ‘A’ service areas and by March 20, 2010 in rest of the
country.
International
 Nine satellite earth stations - 8 Intelsat (Indian Ocean) and 1 Inmarsat (Indian
Ocean region).
 Nine gateway exchanges operating from Mumbai, New Delhi, Kolkata, Chennai,
Jalandhar, Kanpur, Gandhinagar, Hyderabad and Ernakulam.
Submarine cables
 LOCOM linking Chennai to Penang, Malaysia

 India-UAEcable linking Mumbai to Al Fujayrah, UAE.
 SEA-ME-WE 2, SEA-ME-WE 3, SEA-ME-WE 4 - (South East Asia-Middle East-
Western Europe) with landing sites at Cochin and Mumbai.
 Fiber-Optic Link Around the Globe (FLAG) with a landing site at Mumbai (2000).
 I-ME-WE with two landing sites at Mumbai (2009).
Telecom Training in India
The incumbent telecom operators (BSNL & MTNL) have maintained several telecom
training centres at regional, circle and district level. BSNL has three national level
intitutions, namely Advanced Level Telecom Training Centre(ALTTC) at Ghaziabad, UP;
Bharat Ratna Bhim Rao Ambedkar Institute Of Telecom Training at Jabalpur, MP; and
National Academy of Telecom Finance and Management.
MTNL incorporated Centre for Excellence in Telecom Technology and Management

(CETTM) in 2003-04. It is the largest telecom training centre in India and one of the
biggest in Asia with a capex plan of over Rs. 100 crore . CETTM is situated at
Hiranandani Gardens, Powai, Mumbai with built area of 4,86,921 sq ft. It provides
training in telecom switching, transmission, wireless communication, telecom operations
and management to corporates and students besides its own internal employees.
Other than the government opearators some private players like Bharti and Reliance
have started their own training centres.
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INTRODUCTION OF THE COMPANY

HISTORY
History of Tata Indicom:
Tata Comm. is India's leading international telecom service provider. It is today part of
the Tata Group. It started as a successor to the erstwhile Overseas Communication
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Services, and went on to become the premier provider of international voice and data
services.
Tata Teleservices Limited (TTSL) is a part of the Tata Group of companies, an Indian
conglomerate. It runs under the brand name Tata Indicom in India, in various telecom
circles of India. The company forms part of the Tata Group's presence in the
Telecommunication Industry in India, along with Tata Teleservices (Maharashtra)
Limited (TTML) and TATA COMMUNICATIONS LTD.
In February this year, TTSL announced that it would provide CDMA mobile services
targeted towards the youth, in a joint venture with Virgin, UK,on a Franchisee model
basis.
The Network coverage of Tata Indicom was
Tata Teleservices operates primarily on the CDMA network. CDMA offers a robust and
technologically superior path & ecosystem. CDMA has an edge over GSM as it allows
more communication to be carried with the same infrastructure and also brings costs
down. Tata Indicom’s enterprise solutions work on the CDMA 3G-1X technology that
offers superior voice clarity and congestion-free networks. Many existing GSM 2G
(GSM/GPRS) operators are slowly beginning to switch to WCDMA technology. 25 GSM
operators worldwide have deployed CDMA2000 to deliver 3G value added services.
The total tower strength of Tata Indicom is currently at 12,500 towers nationwide, which
includes 10,000 for TTSL and 2,500 for TTML. This Tata Indicom is also the most
familiar mobile company and it launches the CDMA to the peoples. This CDMA facility
was used by Reliance and TATA Indicom. This CDMA Sim cannot be used in other
mobiles like nokia, soniericsson and etc. This card CDMA can be used only the CDMA
make up mobiles which will be given to the customers at their own showroom.
PROFILE OF THE COMPANY

Tata Tele Services Limited
Type : Private
Founded :2000
Head Quarters : Navi Mumbai, India
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Key people : Mr. Ratan Tata (chairman)
Mr.Anil Kumar Sardana (MD)
Industry : telecommunication
Products Wireless, Telephone, Internet, Television
Employees 350,000
Parent Tata Group
Divisions Tata Indicom (CDMA)

Tata DoCoMo (GSM)
Virgin Mobile India (CDMA/GSM)
Website Tatateleservices.
OBJECTIVE , VISION AND MISSION OF THE COMPANY

VISION OF THE COMPANY:
Deliver a new world of communications to advance the reach and leadership of our
customers.
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COMMITMENT:
Invest in building long-lasting relationships with customers and partners and lead the
industry in responsiveness and flexibility.
STRATEGY:
Build leading-edge IP-leveraged solutions advanced by our unmatched global

infrastructure and leadership in emerging markets.
OBJECTIVES:
1. TEAM MANAGEMENT.
2. STUDY OF CONSUMER BEHAVIOUR.
3. COMPETITOR ANALYSIS
4. TEAM MANAGEMENT.
5. SALES.
IMPORTANT INFORMATION ABOUT THE COMPANY:

CITY: TATA INDICOM DELHI.
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TataIndicom Office Address:2A,Old Ishwar Nagar, Main
Mathura Road ,New Delhi 110065.
Phone Number:011- 66558666
PHONE NUMBER(OFFICE)-011-66558555
Customer Care Number For Corporate Customers:011-
66551515
For New Prepaid Connections( Mobile / Wireless ) :
9210012345
For New Postpaid Connections( Mobile / Wireless /
Landline / Internet devices ) :9210008282
Customer Care Number For TataIndicom
Prepaid:9210012524
Customer Care Number For TataIndicom Postpaid
Connections:9210000121
TataIndicom Smart PCO:011 66551281
Customer Care Number For Tata Indicom - RTB ( Rural
Telephony Business):RTB not available
Customer Care Number For Tata Indicom -
Parsec:9212112545
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Fax:011-66551313
Email:customercare.delhi@tatatel.co.in
SWOT ANALYSIS OF THE COMPANY

SWOT ANALYSIS;
Strength: There is much strength that TATA INDICOM can count on and
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boast off.
􀂾 The state-of-art technology TATA INDICOM is offering-CDMA
technology.
􀂾 The strong subscriber base over 10million subscriber’s in their kitty.
􀂾 Mobile with in the reach of common man. Affordable schemes.
􀂾 Comprehensive Network-The strong back bone high capacity
network(terabit capacity) supported by fiber optic cables laid all over
the country(60,000km)
􀂾 Offering Value Added services to it’s customer’s almost free of cost
or with nominal charges.
􀂾 Reliance Infocomm was the first service provider to introduce finance
option on handsets.
􀂾 Value Added Services: First Call Center of 2,000 seats in Mumbai
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􀂾 Aggressive roll out to capture dominant market share and create an
entry barrier.
Weakness:
􀂾 Marketing strategy.
􀂾 Restricted mobility through its WLL services.
􀂾 Hidden Cost- Not able to retain the roped in customers.
􀂾 It only catered to the needs of post paid customers.
􀂾 Fewer varieties of handsets available offering CDMA technology.
􀂾 Lacks Transparency at end user level
􀂾 Lacks to spread Technological Awareness
Opportunity:
􀂾 TATA INDICOM has timely and effectively used the technology
where the Indian Telecom Market was lacking behind-Broad Band
technology (CDMA) at affordable prices, thus capturing the market
significantly.
􀂾 Using the CDMA technology, it has revolutionized the data transfer
rates and low cost tariffs.
􀂾 In the area of E-Commerce,Speech Recognition, Interactive Television,
Virtual Reality.
􀂾 Providing instant connection to the customers making a happy and
satisfied customer base.
Threats:
􀂾 The threat from BSNL for the calls being blocked or barred at LDCA
level.
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􀂾 Easy convertibility of the mobile handsets and reselling of lithium ion
batteries.
􀂾 Thefts and forgery regarding Handsets provided by company
􀂾 To face many legislative barriers form government as well as its
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competitors
􀂾 Risk involved in financing the handsets.(Defaulters/Bad debts)
􀂾 Threat from operators such as BSNL, Aircel,RELIANCE Tele Services each
with the expanding networks to sustain the competitive market
situation.
DIFFERENT SERVICES OFFERED BY THE COMPANY

 tata indicom web 2sms
 tata indicom tariff
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 tata indicom postpaid
 tata indicom roaming
 tata indicom VSNL
 tata indicom dial up
 tata indicom sms
 tata indicom billing
COMPETITORS OF THE COMPANY
 Idea cellular limited

 Spice Communication ltd.
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 Reliance Communications Ltd.
 Singapore Telecommunications Ltd.
 Acme TelePower Ltd.
 Hutchison Essar South Limited
 Videsh sanchar Nigam Ltd
 Vodafone Essar South Ltd
 Airtel
 Aircel
DIFFERENT DEPARTMENTS OF THE COMPANY

HUMAN RESOURCE DEPARTMENT
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Finance department
Supply chain management
Customer services
Technical
Corporate commissioning and legal department
Project management office.
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DIFFERENT DEPARTMENTS IN TATA INDICOM:
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Human resource department: the objective of an organization's human
resource management strategy is to maximize the return on investment from the
organization's human capital and minimize financial risk. Human Resources seeks to
achieve this by aligning the supply of skilled and qualified individuals, and the
capabilities of the current workforce, with the ongoing and future business plans and
requirements of the organization in order to maximise return on investment and seeks to
secure the future survival and success of the entity.
Head of the department : Vineet Bhatia.
Qualification : MBA in human resources.
Package : 6 lakhs per annum.
Functions: Human Resource Management Systems encompass:
1. Payroll
2. Work Time
3. Benefits Administration
4. HR management Information system
5. Recruiting
6. Training/Learning Management System
7. Performance Record
8. Employee Self-Service
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FINANCE DEPARTMENT: it basically deals with economic
affairs , revenue, expenditure, disinvestment and
financial services.
Head of the department- Anil jain
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DIT CONTROL AND COLLECTION DEPARTMENT: this
department is responsible for outstanding collection
from customer. It basically deals with allocating special
amount of credit limits to consumer.
OPEX: Operation expenditure department deals basically
with expenditure in performing certain operations.
CAPEX: It deals with expenditure in capital.
HEAD OF EXTERNAL AUDIT: Mr. Ashish Malhotra
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SUPPLY CHAIN MANAGEMENT:
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Supply chain management (SCM) is the management of a network of interconnected

businesses involved in the ultimate provision of product and service packages required
by end customers (Harland, 1996).Supply Chain Management spans all movement and
storage of raw materials, work-in-process inventory, and finished goods from point of
origin to point of consumption (supply chain).
HEAD OF THE DEPARTMENT: Neeraj Sharma
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TECHNICAL DEPARTMENT:
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AL DEPARTMENT: It deals with laws and regulations of
the company.
Head of the department: Mr. Amit Shrivastava
ROLE BASED SECURITY:
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RESEARCH METHODOLOGY
Research methodology is a careful investigation for inquiring in a systematic method
and finding solution of a problem. It comprises the defining and redefining of problem
formulating hypothesis, collection and evaluating data, making detection and reaching
conclusion. This research consists of following element.
OBJECTIVE OF STUDY
SOURCES OF DATA
INTERVIEW METHOD
LIMITATIONS OF STUDY
Objectives of the study:

1. To study the different departments of the
company.
2. To study the strength, weakness, opportunities
and threats of the commpnay.
SOURCES OF DATA
 Primary Source of Data

 Primary data are those collected by the investigator himself for the first time and
thus they are original in character, they are collected for a particular purpose. A
well-structured questionnaire was personally administrated to the selected
sample to collect the primary data.
Page | 28
 Secondary Source of Data
 Secondary data are those, which have already been collected by some other
persons for their purpose and published. Secondary data are usually in the
shape of finished products.
 External Data, was generated from magazines, research books and internet
(websites).
Actual Collection of Data
Personal interview method was applied to collect the actual data for the research
study. The interactions with the respondents before filling questionnaires have made
them more friendly and free to give the information.
Apart from the interview method following tools also has been used for actual data
collection.
Internet
Company related and topic related websites also provided significant contribution
in data collection.
Page | 29
INTERVIEW METHOD:
I took the interview of one of the employees of TATA Indicom, Delhi, Mr. Vinod, about
the various departments of the company. I also asked questions from
Mr. Rohit of Acme Telepower. A sample of the questions is given below:
1. What is the profile of your company?

2. What services do u provide?
3. What are the strength , weakness, opportunities and threats for your company?
4. What are the different departments in your company?
5. Who are the competitors of your company?
LIMITATIONS OF THE COMPANY:

1. It was difficult to find respondents as they were busy in their schedule, and
collection of data was very difficult. Therefore, the study had to be carried out
based on the availability of respondents.
2. Some of the respondents were not ready to fill the questionnaires and some of
them were not ready to come out openly.
Page | 30
SOURCES OF INFORMATION
1. Mr. Vinod
2. Mr. Rohit
World wide web
1. www.linkedin.com
2. www.toostep.com
3. www.tataindicom.com
Page | 31
CONCLUSION:
TATA INDICOM has been divided into many departments
ie finance, human resources, marketing, supply chain
management, legal departments etc. all these
departments are functionally linked with each other.
For efficient functioning of the company as a whole, all
the departments should work together.
Page | 32
Page | 33
Page | 34

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Project On Marketing Research Project Report: Er. Mohan, Hures Capital, Delhi. (For Campus Placement)

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PROJECT ON MARKETING RESEARCH

FIELD OF STUDY : MARKETING

TOPIC OF RESEARCH : DEPARTMENTS OF TATA INDICOM

HURES CAPITAL, DELHI.

(FOR CAMPUS PLACEMENT)

Name Sapna Sood

Year IInd year

INSTITUTE OF ENGINEERING AND EMERGING TECHNOLOGIES

BADDI, DIST SOLAN,

INTRODUCTION TO TELECOM INDUSTRY

Policies of telecom industry in India

Major services and market potentiality of Telecom industry in India

Economic perspective of telecom industry in India

Leading telecommunication service providers of telecom industry in India

Telephony Subscribers (Wireless and Landline): 562.21 million (Dec 2009)

Cellphones: 525.15 million (Dec 2009)

Land Lines: 37.06 million (Dec 2009)

Broad Band Subscription: 7.83 million (Dec 2009)

Monthly Cellphone Addition: 19.20 million (Dec 2009)

Teledensity: 47.89% (Dec 2009)

Projected teledensity: 893 million, 64.69% of population by 2012.

Operator Subscriber base

Bharti Airtel 118,864,031

Reliance Communications 93,795,613

Vodafone Essar 91,401,959

Idea Cellular 57,611,872

Tata Teleservices 57,329,449

MTS India 3,042,741

Loop Mobile India 2,649,730

HFCL Infotel 341,862

All India 525,147,922

Maharashtra 58,789,949 51.96

Uttar Pradesh 57,033,513 26.32

Tamil Nadu 45,449,460 63.66

Andhra Pradesh 37,126,048 42.58

West Bengal 32,540,049 34.28

Karnataka 28,867,734 46.76

Rajasthan 27,742,395 39.09

Gujarat 27,475,585 45.49

Bihar 27,434,896 25.04

Madhya Pradesh 24,923,739 33.09

All India 471,726,205 37.71

Operator Subscriber base

Bharti Airtel 2,928,254

Reliance Communications 1,152,237

Tata Teleservices 1,003,261

HFCL Infotel 165,978

Teleservices Ltd 95,181

All India 37,306,334

State Subscriber base

Uttar Pradesh 2,803,049

West Bengal 2,490,253

Andhra Pradesh 2,477,755

The total subscriber base for internet in India is 13.54 million.

 Tata Communications Ltd. (VSNL)

Country code (Top-level domain): IN

See also: List of ISPs in India

See also: Internet censorship in India

Radio broadcast stations: AM 153, FM 91, shortwave 68 (1998)

Radios: 116 million (1997)

Televisions: 110 million (2006)

Here is a reasonably comprehensive List of Indian television stations.

Next generation networks