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Executive Summary

Master Ceramics & Poly Plastic Industries Limited is one of the leading
Manufacturing Company of Building Material Products in Pakistan. Master
Group is also diversified in Housing Society (Master City Gujranwala) and
Beverages & Foods (Upcoming Project). Master started his business with
Sanitary Fittings in 1982. Then in 1995 they expand their business by
producing Tiles Named Master Tiles. After one decade Master Tiles was
the Market Leader in Pakistan. In 2011 Master Group starts producing Poly
Plastic Products (PPRC, PE, UPVC). They are providing quilted products in
Average Prices. Shaikh Mehmood Iqbal take initiative of giving Boom to
his Family business by taking charge as CEO of company. Foreign qualified
CEO takes many successful risks. Quality of All Master product is
indescribable as compared with its prices. All the products are made up
on American Standards.

Product Line
Master Tiles:
Main and Market Leading product of Master Ceramics & Poly Plastic
Industries Limited started in 1995 and rules the market in very less time.
Master Sanitary Fittings:
Sanitary fittings were start of Master Family and it rules market since
Master PPRC:
PPRC (Poly plastic Random Copolymer) is poly plastic start of Master then
the Expand it by PE (Poly Ethane) and UPVC (Unplastisized poly vinyl
Chloride). They are leading Poly Plastic Industry since 2011.
Master city:
Master City Gujranwala is Diversified division of Master Company. Three
years of Excellence proves its success in Housing Society Industry.

Comments on Organizational Structure

Master Ceramics & Poly Plastic Industries Limited is organized as Central
Decision Making. All the authority is in one hand, sometimes hurts the
Confidence of Employs and Bound them in Decision Making. Overall its a
Good Structure.

Training Program
I got job in Master Ceramics & Poly Plastic Industries Limited on 1 st June
2015 as MARKETING OFFICER in Marketing and Sales Department of
Master PPRC Lahore Zone. My job description in Master Ceramics & Poly
Plastic Industries Limited is:

Business Development
Business Retention
Dealing with Current dealers (Orders and Recovery)
Complaint Handling
Promotional Activities

I joined Master as Marketing Officer of PPRC division in Lahore Zone my

zone includes the place along with Lahore are:

Kot Radha Kishan and Surroundings

I was trained by my Zonal Manager Mr. Noor But, how to interact with
dealer and how to take business from new dealers. Alhamdulillah I have
learned as much as I can under the supervision of my zonal Manager and
my General Manager Mr. Siraj Junaidy.