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change the priorities of the investment their natural communities. This move- “others are indicators of more fundamen- and to redefine wealth in non-monetary Consequently, investors will be com-
community. ment embodies a new vision of capital- tal, tectonic shifts along the boundaries of terms (Yunus, 2007). Businesses that op- pelled to compete amongst themselves,
ism that knows its limits, respects nature, for-profit and non-profit, shareholder and erate with a Slow Money mindset have resulting in social betterment on a larger
Approach 2: Slow Money and acts in service of man. stakeholder, global investor and local citi- the power to create a place in the mar- scale.
Thus far, the environmental movement In relation to speed, Petrini compares zen. This process of economic and cultural ket for assets like poverty alleviation and
has largely committed to a government the new tempo to the rate of human transformation calls for a new prudence, a environmental awareness. Tasch believes To read the full version and bibliography
regulatory approach which provides little metabolism, one that is placid and slow new urgency [and] a new vision of capital that we must put the ‘share’ back into of this paper, visit: web.uvic.ca/~essa/
empowerment and little motivation for (Colpaart, 2007). The movement there- markets designed to usher in the age of the concept of the shareholder.
citizens to participate. Instead, what fore advocates a lifestyle in which people restorative economics” (p. 6-7). Investors have the opportunity to put