Diploma in Business

Management
Level 7

Submitted to: - GauriPatil

Submitted by: AshishSindhu
Student ID:

C2188

Acknowledgement:I am grateful because I managed to complete my assignment

within the time given by my tutor(Ms.GauriPatil). This
1 | Page

assignment cannot be completed without the help and cooperation of friends as well who understand me and give me
their valuable time to complete the survey questionnaires.
I also sincerely thank to my lecturer that she delivered helpful
information which help me a lot in completion of my
assignment.
Last but not the least; I would like to express my gratitude to
my friends for the support.
Thank you

LETTER OF AUTHORITY
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ASHISH SINDHU
5 B MUIR PLACE,
CAMERON ROAD, TE PUKE
The Management
Rbc College,
238 Jellicoe Street,
Te Puke
Dear madam/sir,
I am a student of Business Management level -7 in Royal Business College Te
Puke campus and I am going to do marketing research on Samsung limited
company. In my research I will do research on Swot analysis of Samsung
company.
I will also try to find out the reasons why Samsung is lacking behind as
compared to other mobile brands and what should company do to improve the
popularity, sale and to improvement brand image.
If you have any question and query regarding my research work please
contact me on my contact number mentioned below.
Thanking you,
Yours sincerely,
Ashish
Contact Number:- +64-2102295237

Table of Contents
Acknowledgement:-..................................................................................................
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Table of content:-.......................................................................................................
List of table and illustration:-....................................................................................
Executive summary:-.................................................................................................
Research proposal:.....................................................................................................
1.2 Time frame:.........................................................................................................
Introduction...............................................................................................................
Research objectives:-.................................................................................................
A1) Need of study:-................................................................................................
A2) Scope of the study:..........................................................................................
A3) Objectives of the studies:................................................................................
Research methodology:-............................................................................................
B1 Quantitative research:-......................................................................................
B2 Qualitative research:-........................................................................................
B3 Data collection:-...............................................................................................
1.4) Steps and types to select a sample:-..............................................................
1.5) Time frame and observed time:........................................................................
1.6 expected Objectives for this research and actual achieved :-............................
1.7 Research progress...........................................................................................
1.8 Overall proposal progress...............................................................................
2.1 Data collection and Analysis (Discussion)........................................................
2.2 Valid Result.......................................................................................................
2.3 Recommendation...............................................................................................
2.4 Valid Analysis and Interpretation......................................................................
Limitation of studies................................................................................................
3.1 Develop International Market............................................................................
Popularity.............................................................................................................
3.2(recommendations).............................................................................................
3.3 Factors may impact............................................................................................
Appendices..............................................................................................................
Sample questionnaires..........................................................................................
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Data analysis and interpretation...........................................................................

Data analysis and interpretation..............................................................................

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List of table and illustration:Q. no

1
2
3
4
5
6
7
8
9
10
11

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Content
About service
About feature
Use of mobile
Satisfaction with Nokia
About price
What you look when
purchase phone
About competitors
About advertisement
What other brands offers
in market
Reason of buy
View about price

Page .no
24-25
25
25-26
26
26-27
27
28
29
30
31-32
33-34

Executive summary:This assignment is all about the SAMSUNG Company. As it

explains the introduction, history and present shortcoming of
the Samsung Company. It explains the strategies which they
use. About their marketing plans. It explains all the facts
relatedto Samsung Companys issues and problem facing this
time.
It explains my vision of doing this report. In this assignment I
briefly explain the methodology and the way collected the data
for my report.
It shows the data in the form of pie charts, bar graphs and
figures which is very helpful for the readers to understand my
work.
I discussed the facts by doing surveys that why Samsung
lacking behind as compare with past performance of the
company.

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Research proposal:The following questions need to be answered and submitted to

the tutor before you start the Marketing Research assignment.
If this form is not completed and signed by tutor the
assignment may not meet the requirements of the paper.
1. What is the marketing area/question you are interested in
researching?
Samsung ltd.
In this i am going to research about marketing and
sales department and also why people attract more
to other mobile brands.

2. What specifically about that subject area are you trying to

research?
I will do SWOT analysis of Samsung ltd.
It is all about the sales as compare to other brands in
New Zealand.
3. What is your research objectives what are about 3-4
questions that you are trying to ask?
To overlook sale.
Inform people about the new brand features.
Good marketing and brand promotion.
4. What sources of information do you need? Any other
considerations?
By surveys, internet, print media etc

Student:_________
Date:_____________

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Agreed with Tutor______

Date:_____________

TIME FRAME:Date

SUBJECT

TIME/DURATION

10 Nov- 17 Nov

Research proposal

8 Days

18 Nov- 1 Dec

Introduction, need of
study, scope ,objective etc
Methodology, design,
sampling units, analyses

2 week

9 Dec 15 Dec

Sampling process

One week

16 Dec 22 Dec

Surveys, interviews

One week

23 Dec 29 Dec

International development, One week

30 Dec - 5 Jan

Discussion, conclusion,
limitations.

2 Dec- 8 Dec

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One week

One week

Introduction:-

Samsung Telecommunications is one of five business units within Samsung

Electronics, belonging to the Samsung Group, and consists of the Mobile Communications
Division, Telecommunication Systems Division, Computer Division, MP3 Business Team,
Mobile Solution Centre and Telecommunication R&D Centre. Telecommunication Business
produces a full spectrum of products from mobiles and other mobile devices such
as MP3 players and laptop computers to telecommunication network infrastructure.
Headquarters is located in Suwon, South Korea.

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In 2007 Samsung Telecommunication Business reported over 40% growth and became the
second largest mobile device manufacturer in the world.Its market share was 14% in Q4
2007, growing up form 11.3% in Q4 2006. At the end of November 2011, Samsung sold
more than 300 million mobile devices which was a close second after Nokia with 300.6
million mobile devices sold in the first three quarter of 2011. As of Q3 2012, Samsung is the
largest manufacturer of devices running Google Android with a 46% market share.

Samsung Telecommunication Business

Type

Business unit

Industry

Telecommunications

Founded

Seoul, South Korea (1977)

Headquarters Suwon, South Korea

Key people

Geesung Choi, President

Products

Mobile phones
Smart phones
Telecommunication
Systems
MP3 Players
Laptop computers

Revenue

21 Billion USD (2007)

Net income

$ 2.3 Billion USD (2007)

Parent

Samsung Electronics

Website

Samsung consumer

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Identify Your Key Differentiators:Being unique in the crowded telecommunications market is a very important component of
your marketing and strategy. To identify your key differentiators, conduct a strengths,
weaknesses, opportunities and threats (SWOT) analysis for your company. First, outline your
company's strengths. For example, "We know from market research our customers perceive
us as being the best value among cable providers." Then, outline your company's weaknesses.
For example, "Our Internet service is perceived as being slow by some of our customers."
Then, describe opportunities for your company, such as, "We're rolling out an all-new fibre
optic Internet service in 2012." Finally, outline the threats to your business, such as, "We
anticipate a merger between a major media company and a major telecommunications
provider in 2011." Analyze the data from this SWOT analysis, and list several things that
differentiate your company from your competitors.

Telecommunication Marketing and Strategy

According to Plunkett Research, revenues in the Samsung telecommunications industry

reached $1.2 trillion in 2009. To increase your share of this huge market, you need to have a
marketing and strategy plan in place for your telecommunications company. The good news
is, you can use a few different components of a marketing and strategy plan to help your
telecommunications business stand out from your competitors.

Action Plan:Put together a timeline that includes a list of tactics you are going to use, the customer
segment you will target and recommended next steps. For example, "We plan on targeting
recent college graduates with an aggressive email marketing campaign with the goal of
switching 20,000 new customers over to our cable and phone services. To do this, we
recommend immediately partnering with an email marketing agency, and having bi-weekly
meetings to discuss our marketing plan."

Why Samsung Is Facing So Many Mobile Market Challenges:August has gotten off to a rough start for Samsung. In two of its global marketsChina and
Indiathe company has dropped from its position as the top handset maker. In China, the
new leader is Xiaomi, a domestic mobile device maker that has come on strong with its highend smartphones as well as its lower-end devices known as the Redmi. In India, Samsung is
now in second place behind Micromax Mobile, also a domestic device maker, which
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performed extremely well in India's feature phone market. That Samsung is fading in key
markets is just the latest bad news for the firm. Samsung reported its last-quarter earnings late
in July, revealing that its quarterly profit was the lowest it had reported in two years. What's
worse, the company's device shipments in China alone have fallen 15 percent as consumers
turn to other manufacturers' products for their mobile needs. Samsung also saw weakening
demand for its products in the European Union. So, what is happening to Samsung and why
has the company hit such a rough patch? In the following slides, WEEK examines the factors
that are weighing on Samsung's performance in the mobile market, making a once dominant
force looking more vulnerable than it has in a long time.

SUMMARY
Samsung mobile SWOT Analysis Profile
SWOT Analysis Definition
The SWOT Analysis is a strategic planning tool that stands for: strengths, weaknesses,
opportunities, and threats. The SWOT analysis is essential to understanding the many
different risk and rewards of any investment. Analyst, investors, students and professionals or
all types can use a SWOT analysis to categorically break down a project or businesses'
strengths, weaknesses, opportunities, and threats.

Strength
Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet,
TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory
cards and other accessories
Samsung holds significant market share in most of the product categories
Samsung is NO.2 in terms of market share in mobiles, it captured Nokias market share by
superior innovation in smart phones
Samsungs is the best in terms of design features and technology. It was the first to introduced
dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones,
phones with rotating lens, thinnest and lightest note pad etc
Samsung enjoys the first mover advantage in terms of introducing advance features in LCD,
refrigerator, Air conditioner etc. It introduced the worlds smallest MP3 player and Indias
first 17 TFT-LCD-TV monitor.
Samsung took advantage of the growing economy of Asian market by setting up
manufacturing plant in India there by reducing logistics and supply chain costs.
Samsung brand value increased by 80% in past three years.

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Weakness
Samsung Mobile launched a series of Smart phones recently which led to cannibalization
The demand for LCD panels is expected to decline in the future
Still Nokia is considered to be the most preferred product in India in terms of ease of use,
reliability and resale value
Chinese products focus on economies of scale and dump into Indian market for lesser cost.
This results in reduction of sales
Samsung is a hardware leader but has too much of dependence for software from other
parties.
Online stores which sell a wide range of products are giving better deals as they dont incur
cost in distribution channel

Opportunity
Samsung is planning to make the air-condition product category more strong with unique
technology called Triple protection proposition
Samsung is the Indias official Olympic partner for the 2012 London Olympic and recently
launched Olympic Ratna Program. This will result enhance brand awareness and increase
the sales
Samsung Mobile and Home appliance has future plans of launching Customized products for
NZ market. This will improve the market share in rural market
The NZ youth population is growing and mobile phone sales is expected to increase due to
lesser call rates
Its financial position is strong and there is a scope of entering into unrelated diversification.

Threats
Samsung has wide variety of product lines, failure of one product line will have impact on the
other and will result in brand dilution
The competitors like Nokia are focused focussed only in one segment
Since India is a potential market, entry of foreign players is likely high. Foreign players like
Haier have already started gaining market share in India in home appliances.
Threats from Chinese products.Retail Chains like Bigbazaar sell consumer electronics and
home appliance in low cost strategy which are procured in bulks from foreign market.

RESEARCH OBJECTIVES:-

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Need of study:It is important to study about the organization to find out the current position in
market as well as the history of the organization. So there is a great need of study
about the company history and present image among the customers. It also helps me
to understand all the facts of the organisation which will help me to complete my
assignment.
Scope of the study:
It covers the areas we need to talk or understand in the study which is very beneficial
for the readers to understand the organizational work and limitations.
Objectives of the studies:
Collect information by surveys about product and services.
To know about the preferences of the people.
Competitors of SAMSUNG.
Target market of the organisation.
RESEARCH METHODOLOGY:Methodology is the systematic, theoretical analysis of the methods applied to a field of study.
It comprises the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. Typically, it encompasses concepts such as paradigm, theoretical
model, phases and quantitative or qualitative techniques.
1. Quantitative research:Quantitative research is about asking people for their opinions in a structured way so that you
can produce hard facts and statistics to guide you. To get reliable statistical results, its
important to survey people in fairly large numbers and to make sure they are a representative
sample of your target market.
Objective:

To find out key competitors of the business.

To reviews marketing mix of the business.
Customer service

Qualitative methodology:Qualitative research is designed to reveal a target audiences range of behavior and the
perceptions that drive it with reference to specific topics or issues. It uses in-depth studies of
small groups of people to guide and support the construction of hypotheses.
So in data collection I collect data by qualitative method which help me to find the correct
result and also achieve my objectives.

Research objectives:15 | P a g e

To determine the customer demands.

Good marketing.
Pricing policy.
To determine the other competitors.
To verify and test important facts.
To analyze an event or process or phenomenon to identify the cause and eect
relationship.

Question about qualitative research :

1. Begin with words such as how or what.
2. Tell the reader what you are attempting to discover, generate, explore,
identify, or describe.
3. Ask what happened? to help craft your description.
4. Ask what was the meaning to people of what happened? to understand your results.
5. Ask what happened over time? to explore the process.

Qualitative data collection method:It is done by two different methods.

Primary: - In this data collected by different source like: - by surveys, Telephonic
interviews. Personal talk about product, Questionnaires, by experiments etc.Data which is
collected by doing surveys, interviews etc.

Secondary - In this the data is collected from company past records, websites or
employees.In my assignment data collected by face to face talk with customers, market
research, questionnaires regarding Samsung electronics(quality, features, services and
products and parts etc)also understand customers wants and what the reason that they are
attract towards others brands.
I also did survey with different age group of people that where they focus when they select
any mobile.As the part of qualitative research I did interview with organizations past
customers and their families, employees, senior managements, operational and marketing
department that what are their new strategies for future or in current to compete with their
fellow organizations.
Because it is good to talk with companies employees because from them we can gather lot of
information about up and downs.

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RESEARCH DESIGN:Descriptive design:

The main aim of descriptive research is to provide an accurate and valid

representation of (encapsulate) the factors or variables that pertain / are relevant to the
research question. Such research is more structured than exploratory research.

A descriptive study is one in which information is collected without changing the

environment, for example, nothing is manipulated. Descriptive studies can involve a
one-time interaction with groups of people cross-sectional study or a study might
follow individuals over time longitudinal study . Descriptive studies, in which the
researcher interacts with the participant, may involve surveys or interviews to collect
the necessary information.

Research is designed to gather accurate information to explain concepts or events that

are not well understood. Gathering accurate information is a critical part of research.
Information gathered for research can be collected in many ways depending on the
type of research design that is being used. The method used to gather information
depends on the questions that the research will attempt to answer. In this field I would
be providing questionnaires to the consumers which will be based on the following
below:Q1. How frequently you buy Samsung products?
Q2. Do you like the Samsung company products features?
Q3. Do you think Samsung always brings out its best featured products?

Data collection:Data collection is very important part of the any work because without complete
information you cannot get accurate result. I collect data by both ways
quantitative as well as qualitative.

Four alternative data collection mode:1 Person-Administered

2 Computer Administered
3 Self Administered
4 Mixed Mode

Quantitative data collection:Experiments.

Observing.
Obtaining relevant data from management information system.
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Administering surveys.
Face to face interviews.

SELF ADMINISTERED SURVEYS:The self-administered survey is a type of questionnaire, either in paper or

electronic form, that a respondent completes on his/her own.

Advantages:Cost: They are less expensive than interviews because they do not involve the cost of hiring,
training, and employing skilled interviewers.
Efficiency: Surveys can be distributed in large numbers all at once, and involve less
administrative time.
Anonymity: The respondent is assured of anonymity and privacy, and can therefore feel
freer to provide honest responses.
No interviewer error: There is any possibility of interviewer bias.

DISADVANTAGES:Bias: Unless you achieve a high response rate, respondents will mainly be people who feel
very strongly about your topic; for example, people with very high levels of either
satisfaction or dissatisfaction with OST activities.
Respondent error: There is more potential for respondents to misunderstand questions,
and there is no opportunity to get clarification. Respondents may answer questions without
really understanding them, and the researcher will never know it.
Incomplete surveys: There is a higher incidence of skipped questions and incorrectly
filled-out surveys.
Low response rates: In general, response rates for self-administered surveys are lower
than they are for interviews, although this can vary depending on how invested potential
respondents are in the topic and whether incentives are being offered.

All self-administered surveys involve similar steps, including:

Developing a sampling strategy or determining who it is you are going to

Writing a questionnaire.
Distributing the questionnaire and collecting the data.
Entering the data into your computer system for analysis.
Analyzing data.

Steps and types to select a sample:Sample Design:

Following sample designs has been used for the research.
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Survey.

Probability sample:

In which member of the population have a known chance of

being selected into the sample.

It is of four types:
Simple sample

Systematic sample

Cluster sample

Stratified sample

Non probability sample: - In which member of the population have an

unknown chance of being selected into the sample.
It is also of four types:
Convenience sample

Judgment sample

Quota sample

Referral sample.
For our research method, company will use the Convenience sampling.
In convenience sampling randomly initial group of respondent is selected to get samples. A
statistical method of drawing representative data by selecting people because of the ease of
their volunteering or selecting units because of their availability or easy access.

Sample error.
1. SE= pq / n

Where q=(1-p)
SE= Sample error
n= Sample size
p=Percentage

Calculating minimum sample size:

To reducing the error during sampling, find the minimum sample size for this proportion to
achieve a margin of error equal to (+) or (-) 6%, with a confidence level of 95%.
Convenience sampling is use for large sampling. Convenience sampling is use for large
sampling.
Margin of error = critical value x SE @95% confident level

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Critical value = 1.96=Z

ME2 = Z2 x SE2
Target population:it is important to find out the relevant population for the sample. In my
assignment my targeted population is the youngsters , sellers, corporate world
or I can say everyone. Am targeted everyone because nokia is world famous
brand in electronic industry.

Sample plan:After target population next step is to select group of people who able to
complete my questionnaires and provide me useful information as well.
Sample model:- in this I choose some college students and some corporate
people who fill my survey forms.

SHEETAL
SACHIN
DEV
JASPREET
Nilesh
SURINDER
NASIM
ANUP
GURVINDER
RAMBO

KIRAN
PRABHJOT
DILJET
MANOJ
SMITAL
SHILPA
NIRALI
MANOJ
SHOURAB
SANDEEP

Expected Objectives for this research and actual achieved :

By this am able to work on my objectives. Time frame helps me to do work in step by

step way
Shows all the errors
Found information that why Nokia lacking behind.

Research progress
In This assignment data collected by qualitative research method . By the help of
questionnaires I came to know the views about Samsung Company and products. It is also
very helpful to gather some other market knowledge and also for personal development and
knowledge. By the survey about quality and product I came to know the market of other
brands like Sony, Nokia and Apple. It is hard to convey the message to the people about the
survey but finally I complete all the area in proper way.

Overall proposal progress:

My report achieve all my objectives as it is hard to collect information from different people
or employees of the company , general people because sometime they are not interested to fill
these type of surveys. But at the end I want to say that my friends and my lecture r really help
me a lot in completion of my assignment.

Data collection and Analysis (Discussion)

In this assignment there is a talk about the Samsung Company that why they are lacking
behind these days, why they have less sales as compare to others. As history says that
Samsung is popular for their Smartphone all over the word. It is the only company who
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launched the multimedia phone like 6600, 6630, 6601 etc which makes it the leader. Samsung
still has a good market but if I compare with other brands like Sony and apple they have a
less sale.
By the help of methodology I collect data by Qualitative research method. I did surveys and
came to know that people go for variety, look and features. Youth says they go for look
quality and feature of mobile They say Samsung user interface is boring which make phone
like dumb.

Valid Result
According to the information I can say Samsung must need a good promotion all over the
country or outside the world. Because there is big competition between electronics and
multimedia industry .Everyone wants to be on top these days. Every company following
different styles of products as well as promotions which attracts customers towards it. So
Samsung want to do something better that they can attracts customers like before. Following
are result of research.
COMMENTS:- 60% of the tha total population are frequently buy Samsung smartphone
Comment:80% people say that samsung pricing policy is reasonable.
Comment: 50 % of the total sample are using samsung mobiles more than five years ago.
COMMENT:- From the above data it is crystal clear that 75% of people like to buy mobile
on the basis of quality and brand.
COMMENT:- Most of the focus subjects about 60% believes that there are good competitors
of Samsung.
COMMENT:- 65% of people suggests that there is need of advertisement and 35% dont
think like that.
COMMENT:- 65% of people would like to update themselves with the latest technology
launched by Samsung.
COMMENT:- 45% of people rely on samsumg technology while 30% and 25% not show
their dependence on Samsung technology.
COMMENTS:- Most of the sample had given 2nd and 3rd rank to Samsung which is 65%
and 35% respectively.
COMMENTS:- 85% of people are in favour that Samsung has improved comparatively to
its past performance.

Recommendation
In this part I recommend Nokia to do some good promotion about their products (like models,
features, price, specialize etc.) They need to change the policy of making the cell phones that
comes with fully loaded phone in different range by this everyone can purchase and attracts
towards the company.

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Valid Analysis and Interpretation

Need to change the marketing policy.

Change in price range and style
Work on promotions
Advertisement and marketing
Need to use best feature technologies
People say Nokia is but there is lot of good alternates in cheaper price

Limitation of studies
Sometimes we face problems in completion of any report and it is same in my case as well.

Time problem
Not complete information
Cultural
Rules and regulation
Language

Develop International Market

In this there is a talk about the international Nokia market in other countries. I take India
because it is a big country with huge investments on industries. So completion is more, lot of
brands as well. But still Nokia has a very big market and everyone like Nokia, trust Nokia.

Popularity
Samsung is a popular brand. It is famous for their smart phones; window phone etc.It is the
only leading brand that is on the top for years. No one can compete the Samsung for its price
and features which make it a leader. People trust on the brand before, today and also do in
future.

Recommendations
In NEW ZEALAND Samsung is very famous among people as they have very big electronics
manufacturing unit. But still they are lacking behind because of advertisement, promotion
and competitors . They need to do surveys, talk to the people what their needs from the
company. Then they can workout on that problems and expectations to achieve the goals.

Factors may impact

Demographic- As we know New Zealand is a very big country. So its also a problem
that its hard to understand people and get detail from different places.
Cultural- as we all know India is a big country with lot of languages and religions. So
its is a big problem with different people of different languages.
Laws and regulation- every country has different rules. So this also a distraction to get
a permission of doing any works easily.

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Survey Questionnaires:Dear sir/madam

I am a student of level 7 Business Management at Royal Business College, Te
Puke doing my assignment on Marketing Research on SAMSUNG Company.
Please co-operate to fill this questionnaire.
Please spare few minutes of your valuable time to answer these simple
questionnaire.
Name:-....................................

Date:-...........................

Q.1 Which of the following gadget that you bought recently of Samsung
Electronics?

Led TV
Mobile Phone
Tablet
Other

Q.2 Which among the following is your favorite brand?

Sony
Apple
Samsung
Nokia

Q.3 Are you frequent buyers of sample products?

Yes
No

Q.4 what do you think about price? Is it reasonable for all?

Yes
No
Not sure
Cant say

Q.5 How long have you been using Samsung products?

One year ago.

Two year ago.
Five year ago.

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Ten year ago.

Q.6 what do you look when you purchase the phone?

Price
Quality
Brand Satisfaction
Features

Q.7 Do you think there are good competitors of Samsung products in market?

Yes
No
Not sure

Q.8 Do you think there is need of advertisement for Samsung?

Yes
No

Q.9 Will you buy it at once when Samsung launches its next digital gadget?

Yes
No
Yet Not Decided

Q.10 Do you think Samsung always brings out its best featured products?

Yes
No
Sometime
Not always

Q.11 What do you think is Samsungs position in the World Electronic Market?

1st
2nd
3rd

Q.12 What you think about the past performance of the company? Is Samsung
improve significantly or not?

Yes
No

Signature:-...................

RESULT ANALYSIS:Q.1 Which of the following gadget that you bought recently of Samsung
Electronics?
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Led TV
Mobile Phone
Tablet
Other

Options

Response

Response in %

Led tv

10

Mobile phone

50

Tablet

40

PERCENTAGE
PERCENTAGE
50
40

10

BETTER QUALITY

LESS EXPENSIVE

EASILY AVAILABLE

Comment: The results shows that, mostly people choose Samsung due to the
better quality of cell phone and it is also easily available.
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Q.2 Which among the following is your favorite brand?

Sony
Apple
Samsung
Nokia

Options

Response

Response in %

Sony

20

Apple

40

Samsung

30

Nokia

10

Comment: The results shows that,samsung and apple are both approximately
equally like the taste of the customer.
Q.3 Are you frequent buyers of sample products?

Yes
No

Options

Response

Response in %

Yes

60

No

40

COMMENTS:- 60% of the tha total population are frequently buy Samsung smartphone.
Q.4 what do you think about price? Is it reasonable for all?
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Yes
No
REASONABILITY OF PRICE

Options

Response

Response in %

YES

80

NO

20

YES
NO

Comment:80% people say that samsung pricing policy is resonable.

Q.5 How long have you been using Samsung products?

One year ago.

Two year ago.
Five year ago.

Options

Response

One year ago

Two year ago

Five year ago

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Response in %

percentage
50
40
30

percentage

20
10
0
one year ago

two year ago

five year ago

Comment: 50 % of the total sample are using samsung mobiles more than
five years ago.
Q.6 what do you look when you purchase the phone?

Price
Quality
Brand Satisfaction
Features

Options

Response

Response in %

Price

Quality

45

Brand Satisfaction 30

Features

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20

PERCENTAGE
45
40
35
30

PERCENTAGE

25
20
15
10
5
0
PRICE

QUALITY

BRAND

FEATURES

COMMENT:- From the above data it is crystal clear that 75% of people like to buy mobile
on the basis of quality and brand.

Q.7 Do you think there are good competitors of Samsung products in market?

Yes
No
Not sure

Options

Response

Response in %

Yes

60

No

10

Not sure

30

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PERCENTAGE
NOT SURE

PERCENTAGE

NO

YES

10

20

30

40

50

60

70

COMMENT:- Most of the focus subjects about 60% believes that there are good competitors
of Samsung.
Q.8 Do you think there is need of advertisement for Samsung?

Yes
No

Options

Response

Response in %

YES

65

NO

35

PERCENTAGE
YES
NO

COMMENT:- 65% of people suggests that there is need of advertisement and 35% dont
think like that.

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Q.9 Will you buy it at once when Samsung launches its next digital gadget?

Yes
No
Yet Not Decided

Option

Response

Response %

Yes

65

No

20

Not decided

15

percentage
70
60
50
percentage

40
30
20
10
0
yes

NO

NOT DECIDED

COMMENT:- 65% of people would like to update themselves with the latest technology
launched by Samsung.
Q.10 Do you think Samsung always brings out its best featured products?

Yes
No
Sometime

Option

Response

Response %

Yes

45

No

30

Sometime

25

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PERCENTAGE
45
40
35
30

PERCENTAGE

25
20
15
10
5
0
YES

NO

SOMETIME

COMMENT:- 45% of people rely on samsumg technology while 30% and 25% not show
their dependence on Samsung technology.
Q.11 What do you think is Samsungs position in the World Electronic Market?

1st
2nd
3rd

Option

Response

Response %

1st

2nd

60

3rd

35

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percentage
70
60
50
percentage

40
30
20
10
0
1st

2nd

3rd

COMMENTS:- Most of the sample had given 2nd and 3rd rank to Samsung which is 65%
and 35% respectively.
Q.12 What you think about the past performance of the company? Is Samsung
improve significantly or not?

Yes
No
Improvement in past performance

Options

Response

Response in %

YES

85

NO

15

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percentage
90
80
70

percentage

60
50
40
30
20
10
0
Category 1

Category 2

COMMENTS:- 85% of people are in favour that Samsung has improved comparatively to
its past performance.

REFERENCE:https://www.google.co.nz
Boyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill
Australia
Daymon, C. & Hollway, I. (2004). Qualitative Research Methods in Public
Relations and eMarketing Communications. Routledge
Boyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill
Australia
http://www.tutor2u.net/marketing/
http://books.google.co.nz/
http://en.wikipedia.org/wiki/Secondary_data
http://www.slideshare.net/parabprathamesh/primary-sec
http://en.wikipedia.org/wiki/Snowball_sampling
http://en.wikipedia.org/wiki/2degrees
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www.google.co.nz/search?q=defination+of+quesionarres&ie=utf-8&oe=utf8&aq=t&rls=org.mozilla:e

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