BrandPRO A Brand Strategy Simulation

BrandPRO is an offspring of Markstrat, the world renowned Marketing Strategy simulation used by
leading business schools worldwide and by over 1,000,000 students.

StratX designs world class action-based learning tools in Marketing, Strategy and Innovation to provide
live, realistic and powerful learning experiences. Built on solid theoretical grounds, StratX simulations
have garnered worldwide acclaim for their learning effectiveness and ability to engage students.

Key Features of BrandPRO

Segmentation, Targeting & Positioning are the three pillars of Brand Strategy

Divide up market into groups with similar needs.

Allocate resources across segments according to their attractiveness.

Develop a favorable offering relative to a particular target segment.

Brand Portfolio

Make the most out of your two brands.

Both MOJO and MOON have good potential.

Mono-Segment versus Multi-Segment strategy

Cover multiple segments to maximize sales or dominate a unique segment to maximize

market share.

Risk of being stuck in the middle.

Product Strategy

Pay attention to important and determinant dimensions.

Monitor segment need evolution and plan ahead of time.

Pricing Strategy

Price your offering strategically, based on perceived value and advantage over
competition.

B 302, Supreme Palms, Balewadi, Pune 411045

Mob: +91 9689889311
nishasarda@egalactic.in

Beware of price war that will deteriorate your margin and will not provide a sustainable
competitive advantage.

Communication Strategy

From Awareness to Purchase Intentions to Market share.

Use Communication to influence perceptions and refine your positioning.

Achieve superior share of voice when marketing a new version of your brand.

Competition

Monitor competitive actions and anticipate their next moves.

Do not expect competitors to take a course of actions favorable to you.

Market Research

Obtain information most relevant to strategic consideration.

Use market research to understand consumer perceptions and needs.

When to conduct BrandPRO

BrandPRO has specifically been designed to be used in the initial part of a basic marketing course
preferable in the first year of MBA, that is, second semester / third trimester
BrandPRO can be used in conjunction with lectures, readings and cases, or by itself. It is however
preferred to be used BrandPRO as a course in itself. The total duration required for BrandPRO is

8 10 hours for analysis and decision submission for 5 rounds

Additional 2 3 hours for classroom discussion and debriefing by the faculty
Participants preparation time for 5 8 hours required for going through basic marketing
concepts, participant guide and analysis of results and preparation of presentation

Duration of Simulation:
The Participant Activation Key (PAK) will be valid for a period of 6 months or till the time the simulation
is complete for the batch (whichever is earlier).

B 302, Supreme Palms, Balewadi, Pune 411045

Mob: +91 9689889311
nishasarda@egalactic.in