Bachelor of Mass Media (BMM)

The Bachelor of Mass Media is a 3 year degree course designed to prepare efficient, competent and quality media
professionals. The quality education and training with the help of modern teaching aids equip students with required
technology and understanding of media to be able to work proficiently in the industry. The students are exposed to
the field work in media right from the beginning in the form of assignments and projects. All our faculties are media
professionals with wide-ranging experience of working in media organizations. This course is divided in six semesters
and conducted under the guidelines and norms of University of Mumbai.

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Program Structure:
F.Y. B.M.M Program

Semester I

Semester II

Core Subjects
Effective Communication Skills
Fundamentals of Mass
Communication

Core Subjects
Effective Communication Skills II
An Introduction to Literatures

Allied Subjects
Introduction to Computers
Landmark Events in 20th Century
History of World, India &
Maharashtra

Introduction to Sociology, the

Sociology of news and Social
movements in India

Allied Subjects
Political Concepts and the Indian
Political System Paper II
Principles of Management &
Marketing Paper III

Introduction to Psychology Paper IV

Translation Skills Paper VI.

Introduction to Economics.

S.Y. B.M.M Program

Semester III

Semester IV

Core Subjects
Introduction to media Studies

Core Subjects
Introduction to Advertising

Introduction to Creative Writing

Introduction to Journalism

Understanding Cinema

Print Production And Photography

Introduction to Public Relations

Radio And Television

Allied Subjects
Introduction to Cultural Studies

Advanced Computers.

Allied Subjects
Mass Media Research

Organizational Behaviour

T.Y. B.M.M Program

Semester V

Semester VI

(Advertising) Specialization subjects

(Advertising) Specialization subjects

Copy Writing
Media Planning & Buying

Consumer Behaviour

Advertising Design (project Paper)

Brand Building

Advertising in Contemporary Society.

(Journalism) Specialization subjects

Reporting
Editing

Journalism and Public Opinion

Features and Opinion

Indian Regional Journalism

Newspaper -Magazine Making

(Project Paper)

Financial Management for Marketing

and Advertising
Contemporary Issues

Agency Management

Advertising and Marketing Research

Legal Environment and Advertising

Ethics (Law)

Principles and Practice of Direct

Marketing.

(Journalism) Specialization subjects

Journalistic Laws & Ethics

Internet and Issues in the global media

Broadcast Journalism

Business And Magazine Journalism

Paper III

New Media Management

Contemporary Issues.

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