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creationandexchangeofusergeneratedcontent(Kaplan&Haenlein,
2010,p.60).AsofJune2010,22%oftimespentonline(oroneineveryfour
andahalfminutes)isspentusingsocialmediaandblogsitesworldwide
(SocialNetworks/BlogsNowAccountforOneinEveryFourandaHalf
MinutesOnline,2010).Theglobalaveragetimespentperpersononsocial
mediasitesisnownearlyfiveandahalfhourspermonth. Popularsocial
mediaincludeFacebook,Twitter, YouTube,Flickr,andTumblr.
Facebook
FacebookisasocialnetworkservicelaunchedinFebruary2004.Asof
January2011ithasmorethan600millionactiveusers(NicholasCarison,
2011). AccordingtoMashable.com:
Facebookisasocialutilitythathelpspeoplecommunicatemoreefficiently
withtheirfriends,familyandcoworkers.Thecompanydevelops
technologiesthatfacilitatethesharingofinformationthroughthesocial
graph,thedigitalmappingofpeople'srealworldsocialconnections.
Anyone cansignupforFacebookandinteractwiththepeopletheyknowin
atrusted environment.Facebookisapartofmillionsofpeopleslivesand
halfofthe usersreturndaily(retrieved2/26/2011).
4) socialmediauseinacrisissituation are helpfultothoseonthe
groundandthoseseekinginformationaboutthe crisis
2008AttacksinMumbai
TheattacksinMumbai,IndiaoccurredonNovember26,2008.Pakistani
gunmantargetingAmericanandBritishcitizensforuseashostageskilled
atleast101peopleandwounded200inthetouristareasintheIndian
financialcenterofMumbai(Magnier&Sharma,2008).Twohotels,thecitys
largesttrainstation,a Jewishcenter,amovietheater,andahospitalwere
attackedwithmachinegunsand grenades(Sengupta,2008).
Immediatelyaftertheattacksbegan,firsthandaccountsbeganshowing
upon Twitter,Flickr,andothersocialmediasites.Peoplenearthesiteofthe
attacks sharedlocationswherebloodwasneededandgavereportsonthe
healthoftheir familyandfriendsandtheactivityofboththepoliceandthe
terrorists(Leggio, 2008).
2009 Iran Revolution
socialmediawasusedtobroadcasttheprotestsandviolencesurrounding
themtotheworld.Iranbyoneestimatehasmorebloggerspercapitathan
anyothercountryintheworld.AnyIranianwithamobilephonecouldfilm
theprotestsandtheresponseofthesecurityforces.Hourbyhour,these
clipsfoundtheirwayontoYouTubeandcountlessbloggingsites(Blair,
2009).TheprotestswerequicklynicknamedTheTwitter Revolution. At
itspeak,asearchfor"Iran"onTwittergeneratedover100,000 tweetsper
dayandover8,000tweetsperhour(Boguta,2009). Protestersused
Twitterandothersocialmediatowarneachotherofdangers and
communicatebasicinformation. [Iranians]used[Twitter]totelleach
otherwhereNOTtogo.Theyuseditto helpeachother.
Example: Studieshaveshownthatpeoplewhoareactiveonlinearelikely
tobeactivein groupactivities.ThePewResearchCenterfoundthat80%of
Internetusers participateingroups,comparedwith56%ofnonInternet
users.Socialmediausers areevenmorelikelytobeactive:82%ofsocial
networkusersand85%ofTwitterusersaregroupparticipants(Rainie,
Purcell,&Smith,2011,p.2).Additionally,ifusersfeelthattheycanactually
makeadifference,theyaremorelikelytoengagein agroup.