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1) It is no doubt that the benefit of any material or non-material

instrument depends on how you use it for what kind of


purpose. To give a classic example, a knife might be a very helpful
instrument in a kitchen in the hand of a cook and a very dangerous
instrument in the hand of an aggressive delinquent. It is of course
appreciated that the Internet is used for several useful activities,
varying from conducting academic research to buying a train ticket
without waiting in a queue. Similarly, social media can be used for
arranging dates and places for face-to-face meetings by a real
network of friends. Or, it might be a good instrument for
communication between friends who have to live in different cities
or countries as a result of globalization. These are all good,
understandable and useful aspects of the Internet and social media.
2) Thewayssocialmediaarechangingcommunicationhavereceivedalot
of mediaattentioninthepastfewyears.Notably,the2008attacksin
Mumbai,the 2009Iranelectionprotests,andthe2010Haitiearthquake
weresituationsinwhichsocialmediaplayedasignificantrolein
communication.Socialmediatoolsaresaidtogivepeopletheabilityto
connectanduniteinacrisis,raiseawarenessofanissueworldwide,and
usurpauthoritariangovernments.Thesetoolscanbeusedtoquicklyget
information,suchasthelocationofahospital,topeopleindanger.The
increasedawarenessbroughtonbysocialmediacanhelpraisea
significantamountofmoneyforacause.Forthefirsttime,everyonecanbe
ajournalist.
example : Manybelievethatthesenewwaysofcommunicatingcanhelp
tocreatesocial change.TwittercofounderBizStonewentsofarastosay
thatsocialmedialowersthebarrierforactivism(Mainwaring,2011),
Othersinsistthattheeffectsofsocialmediaareminimal;socialchange
comesaboutthewayitalwayshas,frompeopleontheground.Most
famously,MalcolmGladwellclaimedinhis2010NewYorkerarticlethat
onlinesocialnetworkscreateonlyweakties,notthestrongtiesthatare
neededforactualaction.Hearguesthatthereisnothingspecialabout
usingsocialmediatocommunicateforsocialchange,thatwearegivingtoo
muchcredittothetoolsbehindthecommunication:Whereactivistswere
oncedefinedbytheircauses,theyarenowdefinedbytheirtools
(Gladwell,2010).Others,likeClayShirky,believethatthesechangein
communicationhashadahugeeffectonthewaypeoplecreatechange:
Groupactiongiveshumansocietyitsparticular character,andanything
thatchangesthewaygroupsgetthingsdonewillaffect societyasawhole
(Shirky,2009,p.23).Thereisnoquestionaboutwhetherpeopleareusing
socialmediatocommunicate.
3) Introduction: SocialMedia
BACKGROUND
SocialMediaareagroupofInternetbasedapplicationsthatbuildon
the ideologicalandtechnologicalfoundationsofWeb2.0,whichallowsthe

creationandexchangeofusergeneratedcontent(Kaplan&Haenlein,
2010,p.60).AsofJune2010,22%oftimespentonline(oroneineveryfour
andahalfminutes)isspentusingsocialmediaandblogsitesworldwide
(SocialNetworks/BlogsNowAccountforOneinEveryFourandaHalf
MinutesOnline,2010).Theglobalaveragetimespentperpersononsocial
mediasitesisnownearlyfiveandahalfhourspermonth. Popularsocial
mediaincludeFacebook,Twitter, YouTube,Flickr,andTumblr.
Facebook
FacebookisasocialnetworkservicelaunchedinFebruary2004.Asof
January2011ithasmorethan600millionactiveusers(NicholasCarison,
2011). AccordingtoMashable.com:
Facebookisasocialutilitythathelpspeoplecommunicatemoreefficiently
withtheirfriends,familyandcoworkers.Thecompanydevelops
technologiesthatfacilitatethesharingofinformationthroughthesocial
graph,thedigitalmappingofpeople'srealworldsocialconnections.
Anyone cansignupforFacebookandinteractwiththepeopletheyknowin
atrusted environment.Facebookisapartofmillionsofpeopleslivesand
halfofthe usersreturndaily(retrieved2/26/2011).
4) socialmediauseinacrisissituation are helpfultothoseonthe
groundandthoseseekinginformationaboutthe crisis
2008AttacksinMumbai
TheattacksinMumbai,IndiaoccurredonNovember26,2008.Pakistani
gunmantargetingAmericanandBritishcitizensforuseashostageskilled
atleast101peopleandwounded200inthetouristareasintheIndian
financialcenterofMumbai(Magnier&Sharma,2008).Twohotels,thecitys
largesttrainstation,a Jewishcenter,amovietheater,andahospitalwere
attackedwithmachinegunsand grenades(Sengupta,2008).
Immediatelyaftertheattacksbegan,firsthandaccountsbeganshowing
upon Twitter,Flickr,andothersocialmediasites.Peoplenearthesiteofthe
attacks sharedlocationswherebloodwasneededandgavereportsonthe
healthoftheir familyandfriendsandtheactivityofboththepoliceandthe
terrorists(Leggio, 2008).
2009 Iran Revolution
socialmediawasusedtobroadcasttheprotestsandviolencesurrounding
themtotheworld.Iranbyoneestimatehasmorebloggerspercapitathan
anyothercountryintheworld.AnyIranianwithamobilephonecouldfilm
theprotestsandtheresponseofthesecurityforces.Hourbyhour,these
clipsfoundtheirwayontoYouTubeandcountlessbloggingsites(Blair,
2009).TheprotestswerequicklynicknamedTheTwitter Revolution. At
itspeak,asearchfor"Iran"onTwittergeneratedover100,000 tweetsper
dayandover8,000tweetsperhour(Boguta,2009). Protestersused

Twitterandothersocialmediatowarneachotherofdangers and
communicatebasicinformation. [Iranians]used[Twitter]totelleach
otherwhereNOTtogo.Theyuseditto helpeachother.
Example: Studieshaveshownthatpeoplewhoareactiveonlinearelikely
tobeactivein groupactivities.ThePewResearchCenterfoundthat80%of
Internetusers participateingroups,comparedwith56%ofnonInternet
users.Socialmediausers areevenmorelikelytobeactive:82%ofsocial
networkusersand85%ofTwitterusersaregroupparticipants(Rainie,
Purcell,&Smith,2011,p.2).Additionally,ifusersfeelthattheycanactually
makeadifference,theyaremorelikelytoengagein agroup.

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