SHIPRA

CHAUHAN

sshipra2@gmail.com

Brand Marketing & Communication

121/22, Silver Oak Apartments, DLF 1, Gurgaon

Mobile: +91871110970
I am a passionate, independent professional with over 7 years of brand marketing experience in
highly challenging executive & leadership roles. I specialize in integrated marketing & agency
account management across B2C and B2B businesses, particularly entertainment & broadcast
media.
CAREER SKILLS

Communication strategy
Content marketing
Campaign management
Brand research
New business launches
Internal communication
PR & social media strategy

Multiple stakeholder management

Leadership & cross-territory team
management
Creative thinking
Time & budget management
Responsible, organized & detailoriented

PROFESSIONAL EXPERIENCE

PRESENT

Sr. Brand Manager Futurebrands (Futuregroup) India

Jan 2014 onwards

Managing brand and marketing for new and existing private labels in the fashion and
home portfolio for Future Lifestyle & FBB along with key JV businesses.

PREVIOUS

Management Supervisor Ogilvy & Mather, Delhi

May2013 Jan 2014
Accounts managed: GSK, Mother Dairy, Dabur, Philips

Account lead for Eno (GSK) & Mother Dairy in India directing strategy & execution across
ATL & BTL mediums.
Key point person for the global teams on brand decisions leading teams on day-to-day
execution.
Directing campaign strategy & execution across all categories for my businesses.
Partner with the marketing & product teams on new product & category launches.

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Key Achievements

Successful business pitch for new hair-care business at Dabur.

Well appreciated pitch for another healthcare business in collaboration with 3 different
verticals at Ogilvy.

Account Director- Saatchi & Saatchi, India

June 2012 March 2013
Accounts managed: Cairn Energy, Wave Infratech, HCL India.

Account Management

Leading a 3-agency consortium in India for one of the biggest pan-Asia business Cairn
Energy across PR, media & events along with various external partners - television
production houses & media conglomerates.
Successful implementation of a multi-faceted, wide spread, yearlong campaign providing
strategic inputs to core planning & creative team in Asia-Pacific.

Projects that directly fell under my portfolio TV reality show & internal staff engagement
campaign.
Leading the team on Wave Infratech on various projects including brand identity revamp.
Direct reporting to Saatchi & Saatchi India CEO.

Strategic Planning
End-to-end planning for the internal staff engagement campaign for Cairn Energy.
Partly handled strategy & planning for HCL India, both existing and new business pitch,
including overseas projects.

Key Achievements

Managed 100% performance based bonus for the first quarter for Saatchi & Saatchi India
through successful implementation of the communication strategy.
Successful implementations of 3 major events with top media groups including CNBC TV
18 & Economist Intelligence Unit, where we managed to have ex-President of India Dr.
APJ Abdul Kalam as the key note speaker.
Well-appreciated pitch presentation for HCL new business portfolio.

Marketing Manager - HBO South Asia

Dec 2008 May 2012

Leading brand campaign development including media, creative, PR & social media
strategy, direct reporting into India Country Head.
Sales support through identifying & conceptualizing innovative sponsorship opportunities
for advertisers.
Programming planning with the core broadcast team based in Singapore, providing local
insights & inputs on scheduling & on-air presentation.
Conducting brand & category research for current programming & marketing activities &
business expansion opportunities.
Active support in business expansion plans in India for 2 new channels - HBO Hits &
HBO Defined.

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Key Achievements

Solely responsible to get brand on social media with an active base of a 2 million fans
today, highest in the category.
Guest speaker at OMCAR 2012, a social media conference.
Inception & execution of HBOs top-selling properties Hollywood Premiere League &
HBO-O7.
Very successful execution of a mega-scale trade event for HBOs 10 Anniversary.

Sr. Executive Brand Communication , Mudra Communications (DDB), New

Delhi
Jan 2008 to Dec 2008
Accounts managed: HBO Asia, Philips India

Conceptualizing & executing multi-channel advertising & communication plan for HBO &
Philips including TVC, print, radio & digital.
Interface between client & various units of agency creative, media, activations &
production houses.
Worked as a brand partner for HBO providing programming & on-air presentation
research inputs from time-to-time.
Independent charge of HBO & direct reporting to Group Account Director on my portfolio
of clients.

Key Achievements

Displayed highest levels of passion & effective agency-client partnership resulting in a

brand management role being offered at HBO.
Successful launch of first Indian multi-channel campaign for Philips Lighting within short
deadlines.

Account Executive Ogilvy & Mather, New Delhi

Jan 2007 to Jan 2008
Accounts managed: Hindustan Times, Shipra Real Estate.

Strategic & creative route planning for Hindustan Times & Shipra Real Estate & Hotels,
including new brand launches.
Proactive client communication & effective coordination between various departments
within the agency.
Worked closely with Hindustan Times marketing and editorial team on product & content
re-design for existing & new supplements, co-managing the content & brand research.

Key Achievements
Successfully managed the execution of key campaigns for Hindustan Times launch of
HT Estate Homes, HT Splurge & HT Business & the re-launch of HT City.

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Management Trainee/ Executive Brand Communication , Mudra

Communications (DDB), New Delhi
Jan 2006 to Jan 2007
Accounts managed: HBO Asia, Dabur India

Account management for HBO handling brand strategy, research & communication plan.
Briefly participated in business pitch for Dabur milk additives & oral care.

Key Achievements

Early promotion to a permanent position from Management Trainee in 4 months.

Summer Trainee Strategy & Planning - FCB Ulka, New Delhi

10 weeks

Analyze the pattern of advertising spends & communication approach in various categories to
obtain consumer insights.
LIST OF CATEGORIES HANDLED
Broadcast media & entertainment, print media, personal care, energy, real-estate, FMCG,
healthcare, retail, computing (tablet & desktop PCs).

EDUCATION

Masters in Management - Advertising & Marketing from Amity School of Communication,

Noida (CGPA 7.9).
B.Com from Himachal Pradesh University. (Composite score 70%).

PERSONAL DETAILS
Date of birth 25th May, 1983
Location preference India (Delhi, Mumbai) & overseas
REFERENCES
1. Jigisha Chawla (VP Ogilvy India) jigisha.chawla@ogilvy.com
2. Tanu Johri (Ex-HBO, Senior Research Manager/ Current DGM Media Planning, Airtel)
tanu.johri@in.airtel.com
3. Himanshu Vaishyampayan (Ex-Regional Account Lead, Saatchi & Saatchi, Singapore)
hsv1412@yahoo.co.uk