The Cards and Payments Industry in Chile:

Emerging Trends and Opportunities to 2019

Released On 16th October 2015

Synopsis
The Cards and Payments Industry in Chile: Emerging Trends and Opportunities to 2019 report
provide detailed analysis of market trends in Chiles Cards and Payments Industry. It provides
values and volumes for a number of key performance indicators in the industry, including check
payments, credit transfers, direct debits and payment cards during the review period (20102014).
The report also analyzes various payment card markets operating in the industry, and provides
detailed information on the number of cards in circulation, and transaction values and volumes
during the review period and over the forecast period (20152019). It also offers information on the
countrys competitive landscape, including market shares of issuers and schemes.
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The report brings together Timetrics research, modeling, and analysis expertise to allow banks and
card issuers to identify segment dynamics and competitive advantages. The report also covers
regulatory policy, recent changes in the regulatory structure, and details of private-label card
issuers operating in the country.
Summary
The Cards and Payments Industry in Chile: Emerging Trends and Opportunities to 2019 report
provides top-level market analysis, information and insights into Chiles cards and payments
industry, including:
Current and forecast values for each market in Chiles cards and payments industry, including debit
and credit cards. It also includes detailed analysis of the prepaid card market.
Detailed insights into payment instruments including check payments, credit transfers, direct debits
and payment cards. It also includes an overview of the countrys key alternative payment
instruments.
Analysis of various market drivers and regulations governing Chiles cards and payments industry.
Detailed analysis of strategies adopted by banks and other institutions to market debit and credit
cards
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Chiles cards and payments industry
Scope
This report provides a comprehensive analysis of Chiles cards and payments industry.
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It provides current values for Chiles cards and payments industry for 2014, and forecast figures to
2019.
It details the different economic, infrastructural and business drivers affecting Chiles cards and
payments industry.
It outlines the current regulatory framework in the industry.
It details marketing strategies used by various banks and other institutions.
Reasons to Buy
Make strategic business decisions, using top-level historic and forecast market data related to
Chiles cards and payments industry and each market within it.
Understand key market trends and growth opportunities in Chiles cards and payments industry.
Assess the competitive dynamics in Chiles cards and payments industry.
Gain insights into marketing strategies used for various card types in Chile.
Gain insights into key regulations governing Chiles cards and payments industry.
Key Highlights
Chiles cards and payments industry underwent a transformation during the review period, helped
by the entrance of multinational banks, government initiatives such as the financial inclusion
program, and infrastructure modernization. As check use has declined, debit and credit cards have
benefited. Government efforts to provide basic banking and financial services to the unbanked
helped a large proportion of the population to become banked, which also benefitted the industry.
According to the World Banks Global Findex, its global financial inclusion database, the
percentage of individuals aged over 15 with an account grew from 42.2% in 2011 to 63.3% in
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2014.
There were 7.4 million CuentaRUT account holders at BancoEstado as of 2014, representing 41.6%
of Chiles total population. However, the CuentaRUT is anticipated to face competition from the
Chile Account, a new checking account introduced by Banco de Chile in November 2014, aimed at
the low-income and unbanked populations.
The high mobile penetration in Chile increased the scope of mobile payments (m-payments) and
encouraged new entrants into the market. For instance, m-payment solution provider Omlis entered
the Chilean market in July 2014. Similarly, in 2013, Chilean telecoms operator Movistar introduced
Pago Movil, enabling consumers to pay bills by mobile phone. Another mobile service provider,
Lonix, introduced the Cuenta Mvil service in partnership with Banco de Chile and Entel PCS in
2012, extending mobile wallet services to Banco de Chile customers. These initiatives are
anticipated to further drive m-payments in the country.

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Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
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4 Payment Instruments
4.1 Current Payments Environment
4.2 Alternative Payment Instruments
4.2.1 PayPal
4.2.2 DaoPay
4.2.3 Servipag
4.2.4 DineroMail
5 Regulations in the Cards and Payments Industry
5.1 Regulatory Framework
5.2 Anti-Money Laundering (AML)
5.3 Foreign Direct Investment (FDI) Regulations

6 Analysis of Cards and Payments Industry Drivers

6.1 Demographic Drivers
6.2 Economic Drivers
6.3 Infrastructure Drivers
6.4 Business Drivers
7 Market Segmentation
7.1 Market Segmentation and Targeting
7.1.1 Consumer cards
7.1.2 Commercial cards
8 Payment Cards
8.1 Payment Cards Market Analysis
8.1.1 Volume and value of payment card transactions by type
9 Debit Cards
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9.1 Debit Card Market Analysis

9.1.1 Debit card transaction volumes and values by channel
9.1.2 Debit card scheme and issuer shares in terms of transaction value
9.1.3 Debit cards comparison
10 Credit Cards
10.1 Credit Card Market Analysis
10.1.1 Credit card transaction volumes and values by channel
10.1.2 Credit card scheme and issuer shares in terms of transaction value
10.1.3 Credit cards comparison
11 Commercial Cards
11.1 Commercial Card Market Analysis
11.1.1 Commercial cards comparison
12 Prepaid Cards
12.1 Prepaid Card Market Analysis
13 Private Label Cards
13.1 Private Label Card Market Analysis
14 Appendix
14.1 Tables
14.2 Contact Timetric
14.3 About Timetric
14.4 Timetrics Services
14.5 Disclaimer
List of Tables
Table 1: Key Definitions
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Table 2: Annual Average Exchange Rate

Table 3: Chile Key Facts, 2014
Table 4: Regional Benchmarking of Chiles Payment Cards, 2014
Table 5: Chile Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2015
Table 7: Cards for Shoppers, 2015
Table 8: Cards for Students and Young Population, 2015
Table 9: Cards for Travelers, 2015
Table 10: Commercial Cards Comparison and Key Features, 2015
Table 11: Chile Debit Cards Comparison and Key Features, 2015
Table 12: Chile Credit Cards Comparison and Key Features, 2015
Table 13: Chile Commercial Cards Comparison and Key Features, 2015
Table 14: Chile Retailer Cards, May 2015
Table 15: Chile Payment Instrument Transaction Values (CLP Trillion), 20102014
Table 16: Chile Payment Instrument Transaction Values (US$ Billion), 20102014
Table 17: Chile Payment Instrument Transaction Volumes (Million), 20102014
Table 18: Chile Number of Payment Cards in Circulation by Type (Million), 20102019
Table 19: Chile Volume of Payment Card Transactions by Type (Million), 20102019
Table 20: Chile Value of Payment Card Transactions by Type (CLP Trillion), 20102019
Table 21: Chile Value of Payment Card Transactions by Type (US$ Billion), 20102019
Table 22: Chile Personal and Commercial Card Transaction Volumes (Million), 20102019
Table 23: Chile Personal and Commercial Card Transaction Values (CLP Billion), 20102019
Table 24: Chile Personal and Commercial Card Transaction Values (US$ Million), 20102019
Table 25: Chile Number of Debit Cards in Circulation (Million), 20102019
Table 26: Chile Debit Card Transaction Volumes and Frequency by Channel, 20102019
Table 27: Chile Debit Card Total and Average Transaction Values by Channel, 20102019
Table 28: Chile Debit Card Total and Average Transaction Values by Channel, 20102019
Table 29: Chile Number of Debit Cards in Circulation by Scheme (Million), 20102014
Table 30: Chile Debit Card Transaction Values by Scheme (CLP Trillion), 20102014
Table 31: Chile Debit Card Transaction Values by Scheme (US$ Billion), 20102014
Table 32: Chile Debit Card Transaction Values by Issuer (CLP Billion), 20102014
Table 33: Chile Debit Card Transaction Values by Issuer (US$ Billion), 20102014
Table 34: Chile Number of Credit Cards in Circulation (Million), 20102019
Table 35: Chile Credit Card Transaction Volumes and Frequency by Channel, 20102019
Table 36: Chile Credit Card Total and Average Transaction Values by Channel, 20102019
Table 37: Chile Credit Card Total and Average Transaction Values by Channel, 20102019
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Table 38: Chile Number of Credit Cards in Circulation by Scheme (Thousand), 20102014
Table 39: Chile Credit Card Transaction Values by Scheme (CLP Billion), 20102014
Table 40: Chile Credit Card Transaction Values by Scheme (US$ Million), 20102014
Table 41: Chile Credit Card Transaction Values by Issuer (CLP Billion), 20102014
Table 42: Chile Credit Card Transaction Values by Issuer (US$ Million), 20102014
Table 43: Chile Number of Commercial Cards in Circulation (Thousand), 20102019
Table 44: Chile Commercial Card Transaction Values (CLP Billion), 20102019
Table 45: Chile Commercial Card Transaction Values (US$ Million), 20102019
Table 46: Chile Number of Prepaid Cards in Circulation (Thousand), 20102019
Table 47: Chile Prepaid Card Transaction Values (CLP Billion), 20102019
Table 48: Chile Prepaid Card Transaction Values (US$ Million), 20102019
List of Figures
Figure 1: Chile Payment Instrument Shares by Transaction Value and Volume (%), 2014
Figure 2: Chile Total Population and Structure, 2014
Figure 3: Chile Economic Indicators, 20102019
Figure 4: Chile Number of ATMs, POS Terminals and Commercial Bank Branches, 20102019
Figure 5: Chile Retail Trade and E-Commerce Value, 20102014
Figure 6: Chile Cards and Payments Industry Segmentation by Card Type, 2015
Figure 7: Chile Growth in Payment Card Transaction Values and Number of Cards in Circulation
by Type, 20102019
Figure 8: Chile Volume and Value of Payment Card Transactions by Type (%), 20102019
Figure 9: Chile Growth in Debit Card Transaction Values and Number of Cards in Circulation,
20102019
Figure 10: Chile Debit Card Transaction Volumes and Values by Channel, 20102019
Figure 11: Chile Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 12: Chile Growth in Credit Card Transaction Values and Number of Credit Cards in
Circulation, 20102019
Figure 13: Chile Credit Card Transaction Volumes and Values by Channel, 20102019
Figure 14: Chile Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 15: Chile Number of Commercial Cards in Circulation and Transaction Value, 20102019
Figure 16: Chile Number of Prepaid Cards in Circulation and Transaction Value, 20102019

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