RE: Discuss the importance of communication in

management of an organisation.
The importance of communication in management can be
judged from the following facts:
1. Necessary for planning Planning, the most important
functions of management, requires extensive
communication among the executives and the other
personnel. Communication is important in executing a
planned programme and then controlling the activities of
the personnel with the help of feedback information. In
order to evaluate the performance of the personnel in the
light of the planned objectives, communication is
necessary.
2. Basis of co-ordinationThe present day big
organisations are designed on the basis of specialisation
and division of labour, constitute a large number of
persons. In order to achieve the desired objectives, it is
very necessary to coordinate the efforts of the labour
engaged in the various activities of production and
organisation. Co-ordination requires mutual
understanding about the organisational goals, the mode
of their achievement and their inter-relationship between
the work being performed by various individuals, this all
can be achieved only through effective communication.
3. Establishment of effective leadershipCommunication
is the basis of effective leadership. By developing the skill
of communication, a manager can be a real leader of his
subordinates. A good system of communication brings
them in close contact with each other and removes
misunderstandings.
4. Increases managerial efficiencyFor the smooth
running of the organisation, management conveys
directions, goals and targets; issues instruction, allocates
jobs and responsibilities; and looks after the performance

of subordinates. This all is not possible without effective

system of communication. As a matter of fact it lubricates
the entire organisation and keeps the organisation at
work. Moreover, management cannot work efficiently
unless it knows the grievances of its subordinates and
removes it. Thus the skill of communication has become
an essential quality of successful management.
5. Promotes Co-operation and industrial peace
Communication is a two-way traffic which helps
promoting cooperation and mutual understanding
between both the parties. The efficient downward
communication helps the management to tell the
subordinates what the organisation wants and how it can
be performed. The upward communication helps the
workers in putting their grievances, suggestions and
reactions before the management. Thus it promotes the
industrial peace and good relations.
6. Basis of Decision-makingIn order to make prompt
decision, fact and information should be collected. Thus
communication is primary requirement of decision
making. Again to implement the decision effectively, it
becomes essential to convey the decisions to the
subordinates concerned through an effective system of
communication.
7. Morale Building and MotivationCommunication
system enables management to change the attitude to
motivate influence and satisfy the subordinates. Proper
and timely communication between the interested parties
reduces the points of friction and minimise these that
inevitably arise. Good communication improves good
industrial relations and ensures participative and
democratic pattern of management.
8. Smooth Working of Enterprise-Communication makes
the working of the enterprise smooth. All organisational

interaction depends upon the communication. It is the

process of communication which makes cooperative
action and coordination possible. When communication
stops organised activity ceases to exist.
9. Job satisfactionGood communication removes the
possibility of misunderstandings among the parties
concerned. Workers know what they have to do and how.
It creates a sense of cooperation among them. It will
increase the morale of the worker and each worker will be
fully satisfied in his work.
Thus, we see that communication is very vital for the very
existence of an organisation.