Académique Documents
Professionnel Documents
Culture Documents
Burda Style
FIPP World Magazine Congress
Toronto, 15th October, 2015
Burda Moden
is published
in China
Circulation
reaches
1 million
Launch of
the Brazilian
Ecosystem
1952
1950
1987
1965
Publisher and
visionary
Aenne Burda
1995
Burda Moden is
the 1 Western mag
to be published in
Russian in the
Soviet Union
Single pattern
production starts
2001
2009
2004
2013
2012
2014
Burda Moden
becomes Burda Style
Launch of the
US edition
Burda Style
Different times need
different measures
Readers
demand more
and better choices
for accessing content
and places to
spend money
Consumers have
more opportunities
in the digital age to
access content and
make transactions
than ever before
New info
channels
are often more
convenient
than print and
faster to access
Abundance of
choices and
potential is turning
us into
individualists
The way
consumers acquire
information
has changed totally:
more sources,
more channels
Consumers
have become
more refined in
their choices
Our welcome
to Brazil
We no longer work
with magazines
Ecosystems of Multi
and integrate Platforms
Trade show
WR
E-learning
UOL
TV-shop crafts
Inovao
Outsourced
based, multitask
Low level of fixed
HR cost
Partnership
with leading
operators
Highly
efficient cost
structure
Focusing
on high interest
verticals
Crafting
Wine & Gastronomy
Gardening, Decoration
Fitness, travel, other
Multi &
Integrated
platform
strategy
Print (magazines,
specials & books)
Digital (website, social
media, e-commerce,
downloads, e-learning)
Workshops / fairs / events
Education
TV shop programs
Downloadable patterns
Academia courses
Subscriptions,
Magazine
The high quality conerstone
The biggest DIY fashion
magazine: 17 languages
in 90 countries
The most accurate patterns
and friendly methodology
The only one with 5 sizes
for each project.
Vocational Training
Social Inclusion of economically deprived groups
Why sewing?
Needs a low investment to start
Burda on TV:
...Kit Burda:
Burda Expo
Free lectures
Sewing Workshops
Marketing Optimization
Focusing on the Ecosystem
reduced costs and
increased its efficiency
Community
involvement and ac
tivity
spending their mon
ey in
the brand environm
ent
low investments,
long term growth
potential
cal
Connects with lo
ools
experts and sch
nships within
Deepening relatio
ity
the wider commun
r
Expands you
database
Analytics,
SEO
for business
relevant
key words
Marketing
new content
with newsletters
and social
media
Link building
outreach
Strong focus on
SEO
Competitions
Key
tools to
increase
the monetary
value of
email
address
Events, fairs
Content
repurposing,
repackaging,
reuse
Freemium
content
behind
subscriber
wall
video, kits,
Webinars, etc.
Paid, free &
sponsored