Which game are you playing?

Unlocking the growth opportunity

Tom Bureau, CEO, Immediate Media Co.

Immediate_Media

Sustainable Growth

Sustainable Growth
1.
2.
3.

Relevance
New opportunities
Capabilities & skills

the special interest

content & platform company

The power of special interest

Television
addicts
10m

Gardeners
1.5m

Historians
1m

Crafters
2m

Brides
1.5m

Kids & Parents

1.3m

Cyclists
6m

Mums
2m

Foodies
11m

The power of our brands

Understand the Ecosystem

O!ine Retail

Data

Services

Media

Marketplace

Face to Face

Ecommerce

Apps

Understand the Ecosystem

Immediate platform strategy

Print

Magazines

New business
models

Digital content creation

Responsive
Digital
Web
newsstand

Video

Marketplace

Ad tech, Native advertising & Programmatic

Mobile !rst

Transactional
& ecommerce

Data
services

Weddings economy

6bn
spend by guests

280,000 weddings in 2015

10 billion total spend
30m

4bn

spend in media

spend by couples

content brands reach over

50% of UK brides planning

Owning the bridal journey

Media

Planning tools

Venues

Suppliers

MARKETPLACE

Inspiration
& Advice
Products

Services

Community

At 92 years old, Radio Times is the UKs biggest selling

quality weekly magazine brand

TV digital media economy

4m

30m

magazine readers

digital consumers

150m
magazine market

1.5bn
connected TV media

CONSUMERS

In/outBroadcasters
home

Non linear

Digital Subscriptions

Stores
Multi-device

CONSUMERS

In/outBroadcasters
home

Non linear

Digital Subscriptions

Stores
Multi-device

CONTENT OWNERS
Broadcasters
Broadcasters

Digital Subscriptions

Digital Subscriptions

Stores

Stores

CONSUMERS

CONTENT OWNERS
Broadcasters
Broadcasters

In/outBroadcasters
home

Data

APIs

Digital Subscriptions

Non linear

Digital Subscriptions

Digital Subscriptions

Stores
Multi-device

Data

APIs

Stores

Stores

Consumer Need + Guidance & Data = Actionable decision + Data & Revenue

10m visitors, 60% tra"c growth, pro!ts scaling

Using data to unlock new

revenue opportunities

Data at the heart of model

Data enabled Models
Direct Marketing
Transactions
Ecommerce
Subscriptions
Research
Advertising
Data management platform

Single customer view

Database transactional business scaling fast

220,000 transactions across Radio Times in last year
Holidays worth 5m, 6000 trips sold
Rich User Database of 10m consumers
Revenue growth of 45%

Web

Digital Editions

Face to Face
Podcast

Magazine
& Bookazines

Localisation

A global content brand

We reach over 2

million crafters

Crafting economy

3.5bn
craft marketplace

50m
spend in media

Capabilities & Skills

From 2012 to 2015

Employees from

750

1100

Revenue from

140m

175m

EBITDA growth

up

76%

in 3 years

Thank you

Immediate_Media