Theos Adventure Capitalist Brazil

International Business

TEACHER: Ec. Heydi Pazmio

AUTHOR: Romero H. Ninoska

Index
Introduction ................................................................................................................... 3
Discussion .................................................................................................................... 4
Conclusion .................................................................................................................... 5
Bibliography .................................................................................................................. 5

Introduction

This paper is to discuss and understand about companies with aims to expand its market
abroad it will be detailed on three British companies in particular, such as: CADBURY,
DREAMAID and SLEEK MAKEUP. All these companies have a great potential to
spread their operations internationally; Its goals are to enter in Brazilian market as it is
an attractively economical country, because of its large population, and then take the #
10 with the largest economies.But as any business, they have obstacles when wanting
to enter this market. The purpose of this work is to indicate whether or not it is possible
that these companies do business abroad

Discussion

SLEEK was established in 1989 by Dennis Tharratt and Brendan McParland, is one of
the marks of British makeup with rapid growth, its products are of high quality an
innovative project with the intention of satisfying the market that provided very little
makeup cosmetics for people with different skin tones .
Sleek is one of the main sources of supply of ethnic cosmetics market in Europe and
throughout
the
African
continent.
Sleek is dedicated to providing women of color, a range of color cosmetics that are sure
to match / complement their complexion, at an affordable price.
To SLEEK MAKEUP Brazil is an attractive market because it has the largest number of
people of African descent in southern Nigeria, with a large ethnic population, and GDP
data are attractive for business
As we know, cultures differ from one country to another, and Brazil buying habits are
rooted in local companies, and is a barrier SLEEK having to position themselves in the
minds of consumers who are accustomed to the use of competing brands . In addition
due to the strong competition that occurs in this industry SLEEK must make heavy
investments in the area of advertising, since by experience history has been shown that
other renowned companies have entered the market but with the failed time due they are
not properly positioned when they have managed to enter the market
DREAMAID is a web site that give an economic opportunity to the artisans of the world.
The site allows him to gain money to the craftsmen, selling his works in major prices
unlike which if they were in a small street market in the people to wait of the tourists of
the zone. Also it has as aim enter the Brazilian market, nevertheless the technological
trend of nowadays is strong, for what there are in stock other web sites that offer related
services, which is a disadvantage for DREAMAID; as SLEEK MAKEUP, DREMAID will
have to incur strong advertising expenses if it wants to penetrate on the market in Brazil
and to gain positioning in the same one.
CADBURY is a British company that commercializes confectionery; It is the second
brand of confectionery in the world after Wrigley. His headquarters are in Uxbridge, Great
London and about the world operates in more than fifty countries. As 2 companies before
mentioned, it wants to expand his operations in Brazil, Believe opportunity to increasing
comsumption and driving categorie his expansion, since they consider that Brazil is the
#6 in global market in confectionery, is to very atractive large an strategic market, is the
#6 in production of chocolate and, the comsumption of chocolate in Brazil is around of
10k per year, But a barrier that appears them in fighting with The competence who have
the 90 % of the market of chocolates. As strategy CADBURY decided to buy ADAMS,
one of 2 companies that already had been positioned on the market by the sale of
confectionery and chocolates, but even if the competition continued being strong. In
Brazil CADBURY is not to known brand, but the goals is to put it in the mind of the
brazilian consumers.

Conclusion
The study was consisting of analyzing like of entering on this new market, having in mind
that the ways can be Adapt your products or change your objectives. We can conclude
that the companies before detailed were not ready to realize big investments for the
expansion of his brand and commercialization of his products. Nevertheless SLEEK
MAKEUP is the only one of the 3 who invested money in investigations to compete in
the Brazilian market, and at present his products are in the same one.
Of being able to choose between one of 3 companies, it would have rejected in the first
instance DREAMAID since when truth said the sales on line nowadays it is a very
frequent service with this of the technological age. Nevertheless he would have studied
more thoroughly to invest already be in CADBURY or SLEEK MAKE UP; CADBURY for
your part due to the strong competition, could take a strategy of differentiation of product,
since the products that can be elaborated in the branch of the confectionery are great
the existing or innovative options that can be created this way to gain positioning in the
market.

Bibliography
Theos Adventure Capitalist Brazil
(2014):https://m.youtube.com/watch?feature=youtu.be&v=DobFTDBUxas