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" El manual tiene como
propsito proporcionar una gua e informacin relevante para ampliar el nivel de
conocimientos y la capacidad de los micro-emprendedores(as) productores(as) rurales para
que puedan crear y eficientizar la administracin de sus microempresas, e incentivarlos a
organizarse y a planificar sus actividades para que estn preparados al momento de recibir
financiamiento de alguna fuente, ya sea banco, cooperativa; OPD/ONG, OPDF, etc.
El documento ilustra a grandes rasgos la forma de constituirse, planificar y administrar la
microempresa, la importancia de un prstamo y como el mismo manejado adecuadamente,
incrementa de manera sustancial los ingresos de la empresa.
Se agregan tambin a este documento, importantes apuntes para determinar el capital de
trabajo y el plan de inversin necesario para operar eficientemente una empresa y un
resumen detallado de las ofertas de financiamiento de las diferentes instituciones
financieras, como las enunciadas arriba.
Por ltimo, se ilustra de manera concreta, la informacin que el micro empresario debe
presentar a una institucin financiera, condiciones o requisitos solicitados, costos
financieros y garantas exigidas. Asimismo, se brinda una orientacin bsica sobre como
mantener buenas relaciones con estas organizaciones para conservar el buen record
crediticio.
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4 SITUACIN DEL MERCADO


4.1 Antecedentes
El municipio de Iriona esta ubicado en el oriente de Honduras, Las tres comunidades en
estudio pertenecen al municipio de Iriona, en el departamento de Colon. Iriona como
cabecera municipal se localiza a orillas del mar Caribe y se encuentra habitada mayormente
por poblacin garfuna que culturalmente no tiene casi ninguna vinculacin con la poblacin
ladina que habita la zona propiamente del Valle de Sico y Paulaya donde se encuentra Las
Champas. El municipio de Iriona tiene un rea de 141,320 Has representando ms del 72%
de la cuenca del Sico y Paulaya, ros que atraviesan todo el Valle en el cual se encuentra
mayormente ganadera como patrimonio bsico de la sub regin. La regin oriental del
pas tiene en general una densidad poblacional bastante baja y es zona de frontera
agrcola. Carece de desarrollo industrial o agroindustrial, aunque cuenta con un enorme
potencial agrcola, ganadero, forestal y turstico.

4.2 Situacin Actual


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6.1 OBJETIVO GENERAL
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1) Destace: Mediante maquinas, hachas y cuchillos.


2) Clasificado de piezas: Se clasifica primero la carne y despus vsceras. El hueso no
se consume, se bota.
3) Tratamiento de desechos: Mediante un deposito especial de aluminio
preferiblemente. Posteriormente se incinera o entierra.

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5) Distribucin o Venta: En el local y a domicilio, segn pedido por telfono.

9 MATERIAS PRIMAS
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3. Tratamiento de desechos: Mediante un deposito especial de aluminio
preferiblemente. Posteriormente se incinera o entierra.

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a futuro, cuando el producto se distribuya a zonas fuera de las Champas.
$

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Es la situacin de la empresa en un momento dado en relacin a sus Activos, Pasivos
(Deudas) y Patrimonio, o sea una radiografa histrica financiera y econmica de la
empresa en diferentes periodos.

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Comprende el anlisis de las propiedades de una empresa y la proporcin en que


intervienen los acreedores y los accionistas o dueos de tal propiedad, expresados en
trminos monetarios.
Por lo tanto, es un estado que muestra la situacin financiera y la denominacin ms
adecuada es estado de la situacin financiera.
El Balance nos muestra en trminos reales, la posicin financiera de la empresa, el
rumbo que estn tomando nuestros activos, pasivos y el patrimonio.
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