Académique Documents
Professionnel Documents
Culture Documents
" "!
#"! !$% " &'"! !
"
!
"
#(
"!
!)
%
%
+
"
'
$%
&
)*
!+
, -
'
#
/ 0
/1
0 2 2 0
)# 3 % #0 4
5
"
"
633 78 &
9 :"
633 78 &
+;
* ' < * ' " "/=
2 * '''" * ' " "/=
&
"
9 * 2>
!+
/2
! / 9/
@
/
B
C !
**
/ 9/
2$
$
$
%
/
*
)+ ,) 9
/ &D$
%
/
7
0+
, #
?0 )
.
0@
/ 4A/ 0
"
"! &
'" $
* 1
/ *
*
*
F
* 1
G
B
*
*
1 *1
(
/ / )/ 0 *
*
H
(
*
I *1 *
//
!/
*
1
(
/ *
0
*
*K
/
E
/ F
I! +J"
*
! +0
*
*
0
E
*
/ F" 4
&
2
/
/
H
* 1
( F / 0
# 9/
! C
E
.
G
G
I
;2
*
* /
E
/
"
+
A/
* A/ *
K
*
*1 0
* 1
2
* 1
/ /
/
*
*
(
/
C
/ (/C
*
"+ *
! C
/ "
C
/ (
/
* F
(
E
(
/
1
B *
/ / )/ "
!/
#
!
2
+K
8& =L 1 %8 =L
? A/
K
0 /
E
(
"
* 1
*1
*
1/
* *
* / J *
A/
A/
F
(
A/ /
*
/
"
G
*
F
* 1
*/
/
1 (
?
(
/
1*
*
F
/
1
A/
! +" 4 *
1
/ F (
/
E (
/
A/ * 1
F
/
0
A/
K *
* /
"
A/
*
F
F" +
/ F
*
( E
B
1*
*
G
1 *
F
)+ 4!+ +@
+ 4 M,"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
$+
&
N $+
+M 4
&"
&"
C """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""%
C """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
/ F
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
3"
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
3"
/ F
3"&
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
3"7
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
3"8
3"
3"%
/ 1
*
/ """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
3"3
$+ $+ +#, , """""""""""""""""""""""""""""""""""""""""""""""""""""""""
"""""""""""""""""""""""""""""""""""""""""""""""""""
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
9,$ """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 3
$+9
, $+ ,H@
+ M, """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 7
8"
,H@
+ M,#+ +) """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 7
8"
,H@
+ M, +
8"&
M , """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 7
8"3
+ 9 , """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 7
, """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 7
) +# $+ !+) $,!+
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 7
) +# $+ ,!+)
N """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 8
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
"
*
Q
$(
"
$+
F
$+!
/ 0
"
" """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" %
4
? 0
O ,+
0
""""""""""""""""""""""""""""""""""""""""""""" %
F0 1
""""""""""""""""""""""""""
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
/
*
2
/
( " """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
*
"&
? """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
"3
)
F
*
*
F
*
E
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
"7
F """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
"8
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
, + O+R4 , +!
&
"""""""""""""""""""""""""""""""""""""""""""""""
$+
+ ) + $+ +! )+ $ ! +
$+
,"""""""""""""""""""""
&"
+ R4+!
&"
$+
&"&
4H
#+
!H+
+) ,
) +
$+
, + """""""""""""""""""""""" 7
,
#)+ ,$+
""""""""""""""""""""""""""""""""""""" 8
) + """""""""""""""""""""""""""
, """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
N """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
(
7"
F """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" %
$
F """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
7"
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
7"&
//
7"3
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
F 1
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
+),""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
8"
9/C
8"
8"&
$,$+ )+ 4
8"&"
8"&"& +
H
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
, $+ , , """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
$, """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&&
4 ,$+ M+
O , ,$+ ,!+)
P , $+
) + """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&&
8"&" $
) $ +S,$+
, $+ ,
, ),
&"3
3
4#+)$,
*
0
T *
"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&3
/
* 1
"""""""""""""""""""""""""""""""""""""""""""""""""&7
+ #+ +) """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&7
Q
$+ )+ #,O , ), """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&8
4 , + """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""&
1 RESUMEN EJECUTIVO
+
* 1
/ *
*
! C
E
*
F
* 1
G
/ "
(
/
B
*
*
1 *1
*
C
1
(
/ / )/ 0 *
*
H
!/
" + * / (
/
B
*
(
*
I *1 *
*
* F
*
1
(
/ / )/ "
(
/
(
//
J
*
0
*
*K
H
!/
#
/
E
/ F
!
2
+K
I! +J"
*
! +0
*
8& =
L 1%8 =
L
*
0
E
*
/ F" 4
? A/
K
0 /
&
2
/
/
E
(
"
*E
B
K
* G
( 0 :
*
*
/
:
*
A/ 2
I
:
( * /
F
B
F /
1
* 1
/ F
! +
*
0
! + 0
/ J0
/
"
" + /
"
* 1
/
0
(
! +2
"
/ B
F 2
:*
F *G
* C *
T1 *
*?
0
H
!/
*
(
/
F
1 K
&" +
1
*/
B
(
* 1
1
/
/ F
* 1
//
/ 0
/
"
* 1
0 / *
(
*
*
/
F
0*
( 1
/
0
G *
"
+
E
(
F0 1
* /
2
1 /2
I*
FJ 2
F *
12
* 1
1
12
/
"
*
"
E
1
&" /
;(
;(
(
//
* 1
//
F
0
G (
(
;
3 9
* G
(
* 1
! C
E
/ "
* 1
(
"
G
G
/
/
/ "
*
0
G0
1
A/
*
F
0
1
? "
/ F
A/
!"
2
/ F"
" !
$/
F/
1
!
G
+
*
1
*
F
E
!
?
M /
G *
(
2 * 1
?
/
*
0
*
F0
*
*
"
1 *
* ; *
*
0
"
F
(
"
"
G0 (
"
* * "
'"& " &
*
* F
1*
*
F
*
*
* /
"
*
* F
*
C" $/
*
2 *
/ /
/
C
* E
F
/
"I
/
F
"* (
J
+ !#
&
&
-#
:
*
A/K
'" !
.
! &'"
&
! '"
!'
!
/
:
*
*
* *
*
/
" +
/
/F
*
/
/ * /
0
/
*
/
(
:
*
*
1
/
0
C
1
* 1 0 :*
A/K
* /
* /
1A/K
*
1
?
*
* /
*
" +
/ C
*
*
0
(
1
/
/
/
* /
" 4
?
/* 0 * / * /
" 4
?
/
* /
*
/* " +
* /
E
(
F * G
(
*
A/
0 / *
*
1 /
I * * FJ
*
" + * / (
C
/
4
/
A/
! ?
4
/
"
2
A/
2 /
*
*
(
F */
/
/
* /
"* (
"
" " &
&
-#
*
* ? F
/ * /
"
*
* ? F
2 / ?
/
1
/
/
2
*
(
/
* /
(
"
E
*
( F 1* ? F
/ * /
0
*
0
/
$
F
"
$
F +
F
"
$
F + F "
$
F
F "
G
&
-#
3
/ *
( F
9
!
* ;
"
0
4
&
/
"
&
A/
-#
/
/
E
/
F * /
1
*
/
*
B
2
A/
*/K */
/
*
B
*
* 1
/ 0
* /
* 1
A/
*
*
F
G
* (
/ " +
*
2
*
C *0
/
/
"
/
!"
A/
! C
) /
+
/
/
"* (
E
! C
* 1
" $ * 1
B
/
B 1A/
*
*/
/
": "
G
2
"
*
/
) /
*
F
2
/
"* (
0
/
2 * 1 /
* *F
(
/
" +
*
E
/
C
/0
2
?
1
2 * . I ,!+) J" +
?
2 * 0 /1
G
"
*
F
/
2
* :
*
0 A/
/1 /
2 /1
*
*
0
A/
1 G
(
A/ 2
?
/
*
"7
"
+ *
F
F ": 1
B */
2 * "* (
+
*
!/ *
/
2G/
(
/
(
E(
0 A/
+
A/
2
E
A/
*
0
?
*
* E
,
G
E
*
0 1 A/
A/
*
/
? E
F *
/:
E
"
*
*
* E
2
(
/
E
0
/ F
E
A/
*
*
*
(
/
A/
0
/
( ?
"
*
* *
B "
*
?
1
2G/
F K
C
0 *
*
*/
A/
"
(
(
*
"
A/
E
1
*
*
*
G K
0 T
(
F
(
F0 * /
*
&
E
& 8
*
(
* 1
*
(
// 0
2
A/
*
*
?
"
1
*
A/
A/
/
F"
1
0
*
G1
(
E J0
A/ *
"
+ * 1
(
K/
/1
C
/ ( /
.
*
A/ */
* / F
(
K*
1*
K
A/
*/* 0
/ G
+
/* A/
A/
/
!
0
1 /
- +
0
*G
* /
21
"
/2 E
F
* *
F
*
/
"
* *
. A/
9
0 $*
/
"$ /
*
* /
(
K
/
;
/
/
/
*E "
* / 0
(
*
(
F 1
/
"
0
0
/
* /
G/
" +
1
;(
* 1
*
/1
F
F 1
/
F A/
( F
A/*
* *
/
G
"
/
0
E 0
:
/ 2
F
* A/ 1
(
K
E *
* "
F0
(
* 1
F
E
/1
/E
1 /E
*
0 1*
G
C /
/ F 2
A/
(
(
K*
* *
I (
K*
J"
* / F
"
* / F
2
"
F
2 / "
*
G*
* / F
*/*
E
"
A/ K
E "
(
* * 0
2 * C / *
/
"
TA/
+ /
A/*
K
E E* 0 2
1 "
/G /
T
I
(
E
C *
C A/
*
*
1 /G *
/
F
/
*
2
/ 2
G1
//
(
0
/
* /
0 2
1* *
E
A/
*
F 1
+
+
(
F
/
0
* /
(
K. I
?
?
1
0 / ? E A/
(
M / 0 !/ *
.0
E
!"
/
(
K
(
//
(
F
E A/ (
?
2
1
&"
(
*/* 1
E
0 /
0 */
("* (
0 (
"* (
0(
"* (
0 (
* "* (
0(
/
0
"
"
"* (
0 (
"* (
J
2 "* (
0 (
"* (
0
(
K
A/
*
*
3" !
+
/G
*
* C "
/
/
(
/
* /
* /
A/*
K
/
" + (
//
/
*
F *
2C
/ *
F*
F
*
*
/
*
*
!
+ *
*/
A/ *
;
*
*
A/ (
/
F I
*
E
*
*
"* (
"
4
C
F
/
*
/ *
/ *
(
/
G
!9A/
(
!"
; K
/ 1
/ "
1*
A/
F
/ 0
2
(
//
"* (
2
/
2
*
/
/ " +
G
/
(
*1 *
/ 0
/ 0
K
/ * E
"
*
12
"
/1 /
C 1/
*
"**J" +
*
0
K
//
"
*
; K
"
3)
*
*
0
*
"
*
*
"
$
A/
1 *
?
*
E*
*
"
"**
*
(
/
="
* G
(
;(
! / *
(
/ "* (
"+
*
*
F
;(
*
C
*
/ / 1
*G
(
?
1* (
/ 2/
*
K 0*
*
1( /
2
2
*
F
; *
"* (
"+
*
A/*
*
F
;
! / *
F
B
/
/
* 1
* /
*
/
*/
= *
F"
*
J
F *
" +
/2
1
*
*
0
1
* *
"
B
B *
F 1
I
*
E
F/ *
.
.#" 0
* /
* G
*1 *
*
*
E "
G 0
2
/(
1 *
F
A/*
/
1
/
7"
"
* 1
C
/
1
(
*
/
C
1*
"
C
;
/
G
*
F/
*1
(
* A/ B ;
*
*
*
*K
0
; *
A/
G
0 1
!+ "
F A/ *
E1 * 1 E
* /
* !
"
F/
* *
*
/ " +
(
;
* *
*
*
F E
A/
A/
A/ / ?
* 1
*/
(
K
/1 /
/
//
A/
G
/G *
1* A/ B
*
A/
(
//
G
/ *K
" El manual tiene como
propsito proporcionar una gua e informacin relevante para ampliar el nivel de
conocimientos y la capacidad de los micro-emprendedores(as) productores(as) rurales para
que puedan crear y eficientizar la administracin de sus microempresas, e incentivarlos a
organizarse y a planificar sus actividades para que estn preparados al momento de recibir
financiamiento de alguna fuente, ya sea banco, cooperativa; OPD/ONG, OPDF, etc.
El documento ilustra a grandes rasgos la forma de constituirse, planificar y administrar la
microempresa, la importancia de un prstamo y como el mismo manejado adecuadamente,
incrementa de manera sustancial los ingresos de la empresa.
Se agregan tambin a este documento, importantes apuntes para determinar el capital de
trabajo y el plan de inversin necesario para operar eficientemente una empresa y un
resumen detallado de las ofertas de financiamiento de las diferentes instituciones
financieras, como las enunciadas arriba.
Por ltimo, se ilustra de manera concreta, la informacin que el micro empresario debe
presentar a una institucin financiera, condiciones o requisitos solicitados, costos
financieros y garantas exigidas. Asimismo, se brinda una orientacin bsica sobre como
mantener buenas relaciones con estas organizaciones para conservar el buen record
crediticio.
IM !
/ *
E0
2
/
0 * A/ B 1
* *
(
*
(
*
:*
/
"
I
!"
+ *
*/
*
(
/
* 1
*
/
/
B
*
" + *
!
A/ */
* * *
(
/
(
01
A/
1
*1
(
*
A/
G
/
4)
/ F"
1+ / F *
*G
*
* /
* * * A/
*/
*
*/
(
/
!
$
1+
9
F
K
"* (
J
1
!
(
/
8" 4 *
"* (
J
/ F
? A/
*
F / "+
* 1
(
1
/ F
*E
* 1
"+ *
*E
0
1
K(
/ F
!
"
* 1
"* (
J
!>+
/
*
(
*
/
/
F
*
F
F I
/
0
/* A/
+ E
/2
*"
* A/ B
?
"
"
"
" :
*
2 !
0
0 $*
! A/
"
2 * 1
"
!-
9
0
I A/*
"
"
//
+A/* I( ?? 0
"
37U
7&0 3 "
"
&0
"
&U
"
7U
V8&0
"
3U
30:;:3<=
/<
+(
M
V *
VV M
$*
C*
(
U
7 0
*
3
9
*
B
/
0
/ 0
"
!/
'
(
*
( /
(
F"
/1
0
(
//
!* !
(/
B 0 *
K "
&
"$
/
*
" !$
(
A/
/
/1
"
*
$
)(
?
/
/
*
*/
/
"
"
&"
3"
7"
8"
& "
F
+
"
VV % 0 3 "
/
/
8U /
1
"
G 1
/ 0
* " .
"!
! & !+
>
%
/ *
0
3 0&
1/ *
1
G
/
+ /
1 :
*
/2 K:
? F
/
"
4
A/
A/
2
-
F
1
E(
2
* :
& 8 2
1 /1
?
F
0
E
/
2/
F
/
2 *
A/
?
*
"+
B
* 1
/
K
*
* A/ B
(/
1 A/
2 *
K
A/
0 /1
/C 0
)G E
2 *
/1
"
(
*"
2 * 0
*
"
:
0 *
E
"
3.1 Ventajas
;
F */
/
/ 1*/
:*
* *
0 $*
:F
/
"
"
2 *
*
(
G0 *
*?
/
* 1
(
2 * .
K
* /
(
// 1
*
/
"
*
/
F
I#
J"
A/
2
;P
; ,* /
0
?
0 */
/ F
"
* *
* G :
/ (
// 0 *
"
?
/
2
0*
*
"
"
2
"
3.2 Desventajas
;4
; +
*
*
G K
*
/
2G/
"
(
G *
* *=
;/*
*
A/
/
F 1
*
0 1 A/
B0
A/
* "
?
/ "
A/
2
:/
G
A/ 2
* :
*
*
1 / *
F IM
/ J1
K M
*
A/ 2
/
"
1
* *F
* G"
*
*
/ *
M
/
* G1 *
G
2
*G
2
*
/
"
1 /12
+
/
* G
G
/
2E
/
2
2 * 1
G
1
"
?
* / F 1
/
/
(/ " $
A/
?
0
F
/1 E
IA/
(
1
0
A/ 0 / C 0 1 A/ F J
E
/
* E "
1
G
1
(
F A/ *
1 *
(
"
$
*
(
C
1/
B
*
"+
( /
/
/
K
1
/
20
A/
*
"
A/
K
+
/
*/* G
1
E
?
0 2 K
"
2 * *
*
2
A/
?
*
0 */
*
/
/1
I
*/
0
.0
?
J 1*
/
* /
* G0
//
?
F
1
/
1
*"
0
* 1
F"
*
/
* /
/ (
// "
/
*
J"
* /
/
/2
?
? 1*
/(
1 E
*
+ *
(
2 E
2
?
*
1
(
F 1
A/ /
*G
*
* */
F
A/ *
C
*
/
/
A/
/
C A/
*
0
*
*
/
A/ * 1
0 , #W0 , $9W 1
"
" +:
*
(
/
:
*
" $
0
*
0
0
2/
(
'
A/
J" +
"
(
F
A/
/
*
*
C IA/
*
"$
A/
/
"
7 '!8
'" ! ' " 1"
& "
"
7"
MG
"
*
-
+
2
*
K
I*
E/ ?
:*
* 1
2 * ."
I!
0 (
0
H! *
C *
(
2
A/
*
*
0
*
F
/
1
*
0
G
/(
J0
* K
"
/
37
"
E(
(
?
G
/ 0
*
2 * 0
/
/1
1
*
G
* A/ B
/
"
/
(
2
E
+
?
"
/
K 1*
( /
9
* *
*
(
"
B"
/1*
0 A/
* *
/1
*/
1
/
/
*
1
J"
2
" 9
17
A/ ?
1
?
A/
/
"
"
1
" I+
E
*
"
(
?
A/ ?
*
A/
/
"
" 9
C"
* A/ B
/
1
1 * " H/
A/*
*
*
/ 1
1 / /
"
I
0
1 *
*
/
*
(
/ F
/
?
J0
(
(
(
/
G
/
A/ *
G
/
A/G
*
C
(
// "
A/
C"
2 *
/1
/
+
"
"
"
/
I
/
I
+
0
%3
&
*
"
%&
3
7
/
I
HC
9
8 8
&3
37
/
/* G A/
K
*
"
/
*
"
*
/
*
* 0 A/
2 G /(
1
/
"
C
G 1
(G 1
K
A/
:
"
/
A/
0 * A/ B
?
*
?
12/
"
"
K
/
1A/ */
(
0
/ /
:
/
?
G
*/
/*
Q
F
/
/
"
1 G
*
A/
M/
*
/
"
"
*
(
/
?
0
2 1E
(
/
( "
*
A/
"
*
*
*
E/ *
2
"
:
*
?
0
/ * A/ B
0
/
(
*
A/
:
/
0
* 1 0 *
J
G /
A/
?
G
*
2 * 1
/
+ *
/
F
*
* /
* 1
*
F
"
*
0 2 G 2
"
?
E E (
A/
/
E (
*
?
1
/ (
F0
/
* *
/*
A/
0
2 E E
( "
+
2
* :
&
2 *
+:
F
:
I 07
J *
A/
"
E( 1
F
E(
/
0*
* *F
/
*
/ * G
* :
1 /1
2 * 0
/
2/ " +
*
*/
*
3 0&
*
A/
*
(
A/
"
* (
(
*
A/ : /
*
( / 1
1 / "
/
*
*/
* / "
+
/
E
1
(
/ F
/ *
"
(
* 1
( /
"
A/
(
*
A/
*
$
* 1
(
/
*
*
2 0 *
(
//
/
21 *
?
E *
*/ 0 *
1 G
0
/
0
/
*
/F
/1
(/
A/ */
*
/
/
"
/
*
&
( "
"
5 ANALISIS FODA
? !! @ "
,* /
J
&J
J +
K
&J +
1(
*
*
A/ *
*
C
/
G0 * C
/
* G
/
*
?
"
?
* *
A/ * G
"
/
C
*
F"
7J R/ : *
* /
* G* C
/
*
/
"
3J
"
? !!
/
(
A/ *
"
/
*
*
*
0
?
0
*
1*
0
(/
/ "
"
"
"
&"
3"
7"
8"
"
%"
HC
;
H/
H/
H/
HC
*
*/ F
*
/
F
?
/2
"
C/
/ *
"
" 9
&"
(
1(
*
6 DEFINICION DE OBJETIVOS
6.1 OBJETIVO GENERAL
/
"
J,
/ *?
&J $ */K
1
3J
/
B"
7U
B
*
/
0
1?
U
B"
*
B "
K
"
6.3 VISION
/
* *
2 * 1
G
/
"
6.4 MISION
,(
*T
"
E
A/ 2
/1
+ T
*
* /
1 21
A/
/ A/
"
/
F
/
A/
21
/ 1* 1
K
*
(
// "
/
(
"$
F
"
G
I
(2
/ I
/
/
"7
"
1 A/ 2 1
*/
/
* /
* "
1*
/ *
*
G
*K
?
/
1
/
"+
*
(/
(
1*
K
A/ *
A/
/
0 A/ * G
A/*
( 2 J0
/
/ / 8 U *
/
*
/ % 1 UJ" +:
(
"
T
/
2 * "
M/
/
(
G0
2E
/
* (
G
1 C
7"7
2
/
/
/
*
+
(
2G
* (
/1*
F
* /
/
*
/
/
"
J0
0
/
2E
/
* C *J
T
/
"
F0 *
C *
2 *
A/
/1
1
E
"
1 G
A/ *
:
*
* I
( /
/2 *
0
A/
2E
/
A/
/ ?
"
/
G/
? A/ 2/
*
F A/ * *
G
G K
1
(
K
?
A/ /
G"
*G "
2
A/
(
/ G / *
"7
J
/
A/
*
GI
1
/
1/
( F
*/
*
*
/
"
F
* *
*/ *
0
A/ :
/2 * / F
/1(
1
*
(
F0
/
"
8 ESTRATEGIA DE COMERCIALIZACIN
?
/
*
2E
1*
2 * 0
"
T
F
/
/
1 /1
*
A/
2 E
(
(
"
(
A/ *
A/
F
B
/
C
E (
E
( "
+
A/
/
*
1
+ A/
A/
*
* *
G0 !
/ 1
*
C
%
M
/
C1
/ *
* 1 A/
0
F"
%
/
*
2
7"7
*
"M -
77
HE
*
*
G* *
K .,
E
#/
2
"
9 MATERIAS PRIMAS
) "
+ *
?
A/
I
/
+
1
(
*
2 1(
M
J"
"
1 /1
/
(
2
G1
0
/
/
*
*
/ */
/
/
/
1*
*
0
"
+
* (
A/
A/
*
A/
A/
A/
2
/
H 2
BJ 1
I
"
"
+
*
* /
E
A/
1 *
G
?0 / I
:
? F
F * 2
(
0 *
/B
C
/
#
+ *
* /
2 *
F"
C A/
C
G
*
+
2 G A/
* A/
/
"
/
*
A/
*
*G
A/
?
* *
M
/
*/* G A/
*
G
G*
E
/
*
1
1 G
(
F
(
K
"
2
0
2/
(
* (
F
/
* *
*
/
C
?
1
K
A/
1 /
J"
K *
2G/
/
/
"
* *
2G/ A/
/
/ A/
1 *
C"
/
/
21
1 *
A/
C
1 * / F
* "
/1
(
/
2J 1
C
* "
"
*
*
"
0 1 / A/ 2 1
(
* (
G
1
/
* E
*
'
!
!
'
7
'"
7
"
1" 8
'
A/
*
* 0
? 0
&'""
=
&'" !8
"7
"
+C *
80
"
"
"
+C *
" "
&
"
"
1%0
10
"
"
*"
*"
*
" + & U
G
1
*
/ / *
*
2"
2
/
E(
(
?
G
0
*
2 * 0
/
/1
1
*
0 A/
G
T
/
"
0
1 *
*
/
* /
"
/
/
(
/ F
/
"
(
/
?
9
* /
"
1* *
1
*
" I+
(
*
17
?
/ 1
E
J"
A/ ?
1 / /
*
2
1
A/ F
"
9
"
(
/
G
I
%
?
J0
/
// "
*
A/ ?
(
A/ *
A/
/
"
9
C"
(
( F
A/G
* A/ B
/
1
G
C
*
1 * " H/
A/*
/
/
*
(
A/
K
C"
?
B"
/1*
G
* A/ B
/
(
2
E
+
* *
/1
*/
1
/
K 1*
( /
2 *
/1
/
+
"
"
"
/
I
%3
&
%&
/
I
HC
/
I
8 8
* ?
&3
"
$ B
$ B
I
*
H
*/
* / "
;
;;
; /
/
/
+ * A/
(
*
1
/
*
*
1
"
"
:
"
* 0
1
I*
/
;
0
* 1
*
" '"
/
*
2
K
*
/
*
2
"
&
/
"
"
&"
3"
C
/
"
1(
"
/
CJ
/
"
C
7" MG
1
" 2G 0
"
F
"
?F
"
/
/
"
C
"
&" /
3"
1(
7" MG
"I
8"
*
"
2 (
J"
"
"
(
// "
&'"
#
'"
' =
& !
'B C
"!"
.
"# " !
& ! ! 5 !=
& "
&
"
"=
&
5 "
7 "
*?
"
'"
!" ;
1 8
1*
"
/F
T *
K( "
11.3 Plaza
+ * /
("
/ G
A/ G
/ "
*
(
/
F
1
(
F
"$
/ (
"
A/
/ 0
( /
(
*
(
/E
(
/ F
/(
/ 0
"
A/
/
/
/
/
!)
"
*" &7"
*" &7"
*" &7"
*"
*" 8 "
*" &%"
*"
"
" )
*
*" 7"
"
)
*" %"
"
(
(/
/
U0
* 1 "
*
*
A/
/1
/
A/
)
E
/
/
*"
"7
*" &"
(
C
/1 *
* 0
*
11.5 Promocin
0
0*
E*
* /
C
C 1/
* /
*
F
/
2C
F
1/
0 1
"
*/
(
"
A/
*/
J
J +
&J M
*
"
A/
A/
"
"
/
* F
F0
"
*
A/
* / 0
*
E
/
* /
(
? E
/?F 0
* F
* A/ B
* / 0
/ /
(
G
A/*
12
*
(
/
"
(
*
C"
+
*/
$
+
*
A/ *
?
(
0
A/
*
J
K
*
1
2/
A/*
I/
B
F
"
2 G
"
( "
2 G
/"
9G
"
G
J
J
J
J
J
J
*
#
/
/
J
J
"
(G"
/
*
,
"J
! A/
/
(
"
0 A/* 12
#
2 I
K
I
!
A/
J
J
I
A/
9 ?? I J
)(
"
/ "
* *
*
*
*
*
* *
*
I J
/
"
I* 0
J
2/
I J
J"
/
I J
J
(
J
J
2J
J
C
J
=
J
J
J
J
9/
C"
2 I&J
/2
I8J
H ? I J
!
/
*
) *
+ /( * A/ B *
# 2
*
$
@ F
+
*
*
H /
I&J
2/ "
:
"
2
/"
"
C"
"
"
*
"
*? "
* 1*
C"
A/*
*?
G"
+:
A/
+
A/*
A/
0 A/
0
0 *
/
2 K
A/
* (
/0 *
/
"
?
0
"
/ *
/ F0
1
*
/
A/* *
&
0
F 1
) + $+ +R4 ,
, P)
+)4 $, +
+! )+
, P
/ *
G
B
*
/
*
4
1
/
C
*
(
C A/
/
/G
*
/
/1
*
* K *
"J 1 A/
*
G
B
*
*
*G (
C 2
*
/
*
I(
( / /
( "
( "
0
" +
1
J /
J #
"
/
/
A/
F
"
"
J
G
/
*F
* A/ B
&8
(
G*
/ *
*
E:
(
G
/
1
C (
E
*T
*
K*
"
:
2
(
"
G
A/
+
/ ? G
A/
A/
"
* (
G* *
A/
/ *
2 1
0
1
2
(
/
*
G/
/
2 *
*
"
"
"
C
1
(
/
+ */
*/
?
1*
K* "
( /
J 1
(
* *
/
"
G*
I&8
*
/
(
*
J
(G"
/
(G
G*
G
*T " +
"
A/ B
*F /
G/
F
"
"
I&
F
"
" +
A/
*
/
A/
2
*
I J
"
+
+
B
*
*
/
/
*
* /
*
"
*
/
B0 /
1/
J HB
/
0
G /
1
F
"
E
/0
* (
/
"
* A/ B
"
(
J
/ /(
1/
G"
J
*
"
2J ,(
+
"
E *
*
A/
2
/ * /
/
* "
/
A/
(
0* E
*
2
1
1
/ 0*
"
13.4 UBICACION
+
E/
?
* * A/
/ A/
*
1 2G/ * *
: 7
* /
"
(/
1
8 "7
/
"+
" +
2 * 0* (
*
*
2
*
*
E/
(/C
3"7
14 GESTIN
"
#
5 -
* 1
A/
E/
//
"
"'
#
M
G
I J
"
F
I J
/:
I J
//
*
A/
* *
E
E /
1/ /:
*
01 *
1 /
"
E *
*
"
*T
I J A/
(
//
15 PLANIFICACIN
2
"
"
"
"
"
"
"
"
:
"
:
"
:"
:"
:"
:"
A/
/
* 1
F
*1 $
*
/F
# F
(
/ F
/ F
F
/
F +
G+ K
* ! A/
1+A/*
F
A/
1 A/*
/
F
+ *
*
* /
? F
?
/
/
F
*
0
(2
* :
*
C/F
7"
!"' -
% !
% ! % !
*1 $
/F
/ F
% !
% !
; %
! 1
; %
; %
! 1
; %
@
/; %
; %
! 1
; %
@
/; %
% !
% !
; %
$; %
; %
$; %
; %
@
/; %
1+A/*
A/
; %
; %
1 A/*
*; %
/
F
% !
; %
G+ K
* ! A/
&
% !
; %
F +
% !
%
@
/; %
/ F
F
% !
; %
% !
$;
&
/<<E
&
&'"
/<<D
% !
&
+ *
* /
! 1
; %
@
/; %
@
/; %
; %
*; %
@
/; %
@
/; %
; %
*; % , ; %
15.1 Direccin
F
0 A/
E
E
* *
/
*
A/
A/
E (
*
"
15.2 Control
+
(
E C
/
*
A/
*
1
* F A/
*/
* 0
/
*
0
1
B
*
0
E
G
/ *
C
*
(
*
/
*
*
* *
0*
(
// 0
/
/ / F (
",
(
* 0
* " +
* /
*
A/
*/
/
(
* "
A/
*
/0 *
/
E
C/ 2
F *
*
/B0
/ (
/E
/ * A/ B *
/F
1
F"
?
*
(
/
(
/
*
"
*/
*
/ (
" $
16 PLAN FINANCIERO
2
*
/
* 1
F
0 *
1(
/
* *
(
*
("
/ (/C
C0
B "
* 0*
/
/ *
1
0*
0
A/
*
0
E (/C
* */
/ F
&
"
(
*
0
F
,
"
!
"
&8 0 7 "&
830% 3"8
7 0
"
"
"
% 0 3 "
"
"
0&
$*
7U
*
0 7 "
0%
I37UJ
70
& 0
3"
0 % "
30
"
" 8
0 %3" 7
"33
33077 "%
0
7"
0&
077 " 8
%" %
!
*
+A/*
& 80 3 "
/
#
0 7 "
*
*/
,
4
0&% 03&&"7
"
"
"
8 0&
"
80 & "
&80
"
380%
"
8 0%3 "
30
"
30
"
"
0&37"
%0
"&%
"
0
)
7"
8&0
7
#
0 8%0
"
"
"
708
"
&70 3%"78
&707
" %
3 0
"
7308
"
7 0
7" &
&08 3"3
078 0 3 " 8
&8 0 7 "&
%08 %" 3
830% 3"8
&
"
0 % "
&
0 37" 7
0 % "
3 %073 "3%
03 %0 3 "
0 &308&&"
* 1
B
07
"
70
"
&0
"
3 0
"
&0
"
3 0
"
,0;4<<=
<<
,E:;<<<=
<<
4G;D<<=
<<
"
! A/
9 ??
//
! A/
&07
"
3/;<<<=
<<
&0
"
0G;<<<=
<<
"
,/;<<<=
<<
A/*
"
7&0 3 "
+A/* I( ?? 0
(
0
"J
B
$* " M
/
70
"
70& 3"
&0
"
"
&
08
"
&
70
"
"
%70
"
3%0738" %
3&0 7 " 8
& 0 7%" 3
% 03
8 0%
3 0
"
"
"
I A/*
0
,
0DG;:3<=
/<
80888"8
&0&&&"&&
80888"8
"
4E 0D;GG<=
G: 00:;/D:=
4, 0<,;G,E=
E0 /G0;:4E=
,3
&
*K
J
* 1 F
1
*
"
0
/
* 1
/E
*/
A/ / A/
*
* *
/
1*
/ * G
*"
/ "
1
"
1
/
(
( /
0
/ 0 *
*
/
/ F0
1 /
2
/ "
16.3.1
* *
10 A/ *
/
G0
0
?
9 "
*
* :
Y*
9
&
/
G
"7
"7
&"
"7
87
"7
&
% 03& "7
"7
&7
7 "7
&
&80
,<<
,4<
7"
,,G;GG/=
4
<
870 7 "
3&30
"
,;0::;:4<=
<<
/
$
!
9 /
Y*
9
" !
&
/
G
"7
)
"7
"7
87
"7
&
7 0 % "7
8 30 7 "
"
"7
&7
7 "7
&
0& 7"
,<<
,4<
GE;4,/=
4<
"
!&
!
"
!
3E;,4<=
<<
! X
&0
BX
&&
&80
"
0 7 "
4DD;E<<=
<<
16.3.2
C *
) X
"7
%0
"
37
8% "7
"
&8 "7
G0:
,;<4<=
<
8% "7
"3
&8 "7
"
8% 7
"7
3"
3%0
"
3"
80
"
G3;<<<=
<<
,;<4<=
<
*/
?
*
0 7
*
*
* :
A/
/ (
0
"&0 3 0%% "7
F
* I
2
+
*
0
0 A/
/
?
"+
E
A/
"
"+
(C
$
/
*
Z
0
/
7 "
* :
) /
?
1
A/
B "
" 0 &
B"
&3
1
J
"% 0
" 0 &% 03&&"7
1
0 7 "
) /
*
A/
C!
&
'
!
,;0::;:4<=
<< /;<::;:/4=
<< 0;,3:;EED=
4<
! ! "1 !
!
,;<40;,4<=
<< ,;00,;/:4=
<< ,;GE:;,<0=
4<
%
,
% "
#
1"
! ! 2!
#
#
$*
0&% 03&&"7
%08
"
"
3 0
"
7308
"
"
0 % "
03G;E<<=
<<
DGE;G0<=
<< ,;3G<;DE3=
<<
,E3;0G<=
G:
/,D;<0<=
G:
/4,;D<,=
</
&80
"
380%
"
8 0%3 "
"
708
"
0 % "
A/*
"!
3 0
"
7308
"
780
"
8 0&
"
/,;E34=
<D
7
'" )
7"
% 0
& 0
%0
"
,3<;4:3=
/3
3"
0 % "
8%08
:;3D:=
0E
0&37"
*/
0 8%0
! !
0 7 "
"
4<<=
<<
"&%
"
"
"
43/;,,:=
:0 ,;/<E;4E/=
:E
04;,3E=
4G
,04;4/:=
:E
0</;,34=
D4
,<4;334=
GE
3<G;4E:=
:4
:<G;30D=
/3
8U
&7U
( C A/
*
E/
/
/
/
" 70 337"8%0
C
7% " 7 1 /
B * 1
" 80 3& " 3" +
/
*/K
*/
"
A/ /
F
*
*
B 0 &7U *
/
B 1&%U *
T
&%U
*
/
2
*
B
?
B0
"3 80
8U
"
17 BALANCE GENERAL
Es la situacin de la empresa en un momento dado en relacin a sus Activos, Pasivos
(Deudas) y Patrimonio, o sea una radiografa histrica financiera y econmica de la
empresa en diferentes periodos.
&7
'
&
H
&8 0 7 "&
! A/
1+A/*
830% 3"8
830
"
%&0
"
"
"
80 3 "
0 &308&&"
%0 8 "
%70
08 %"%&
"
%0 7%" 3
E<0;E:0=
4: ,;03:;G/4=
33 /;4<G;D43=
0,
:3;:D<=
,<
30
:3;:D<=
,<
"
30
<=
<<
"
<=
<<
D<E;:/0=
3: ,;/43;G44=
03 /;4<G;D43=
0,
*
8 &03
"%
%3%0 87"&
"
//
7 0
&08 3"3
" 8
0 % "
A/
A/
*
/ (/C *
*
/
* *
E *
*
/
?
" +
(
E *
B0 1
(
"
*
"
"
0 %3" 7
7" &
0%
0&
"
33077 "%
/
08
*
*
2 (
/ 37U *
/
"
A/
E
B0
*/
?
*
"
?
E
A/ (
A/ 0 /
*
1
"+
&8
(/
/
*
*
F
1
*
*
I K
0 ( ? 0
J
" +
1
*
*/
F (
A/
*
* ? A/
K*
/(
/
"
*
?
A/
*
?
A/
&
"
A/ :
2
/
0
/
2 *
E
2 *
"
?
F
/
*
"
(
A/
/1
0
*
/
( 0
"
*
/1 (
G0 *
*?
(
*"
0
(
2 *
"
G K
?
/
/
/
1*
/
" +
2/
)G
F
/
2 *
19 CONCLUSIONES
*
/
/
E
2 *
A/
?
*/
/
* F 0 1 A/
B 0
2E
/2
?
:
K:
?
*
/
*
/ / B 1*
E
* *
&
/
/2
F
*
A/* 0
* 1
*
*
*
"
0
/
?
/
*
C
* 1 0
/
F"
3
* (
*
0 1 A/
0
/1
2
*
"
0
/ *
C A/
F
(
*
/
?
/
F
*
" $2 *
E
*
* F 1 *1
/
*
E/
*
2 * *
* 1
?
0
A/ *
E
/ A/
*
A/ /C
/C
/
"
B
/
$*
/1 A/
?
*
1
?
0
(
/
7
8
?
1 G
/
A/* 1
/
/2
A/
1 A/
E 0
/
&
/
"
1
*
"
1 A/
F"
?
0
1
1
/ *
?
/
*
/
/ 0 E
G*
/
*
&
*
/*
/
/
1*
*
(C
/(
B
*
0 A/ ? /(
(
1
*
A/
/ G
* ? (CJ
21
* /
* 1
"
A/* 0
*
(/C
(
G
//
/
1 :
F"
/
I* (
"
(
1
F"
%
,* /
/(
0
?
J0 (/ 1
A/
*
/
8U" I
&%
1
*
"
F
*/
F A/ *
E
*
1
/
( F 1
/
B