CYNTHIA K.

JENSEN
Saint Charles, IL 60175
630-640-6394
ckj.jensen@gmail.com
https://www.linkedin.com/in/cyndijensen1

MARKETING & PROMOTIONS PROFESSIONAL

A dynamic Marketing & Promotions Professional with and MBA in Marketing and more than 16 years
of experience in various industries, including technology, manufacturing, distribution and retail.
Expertise in e-mail campaign automation, event management, campaign management, website content
development and management, reporting, graphic design and database management. Skilled in
organizing and executing demand generation, sales enablement and awareness initiatives in areas of
digital campaigns, and online and live events. Highly adept at impacting top organizations through
execution of high-impact traditional and digital marketing strategies. Fluent in leveraging core
strengths to gain media exposure and maximize visibility. Certified as both an Eloqua Master and
Salesforce.com Administration.
AREAS OF STRENGTH AND EXPERTISE

Marketing & Promotions

Database Management
Graphic Design
Marketing Automation

Event Management
Strategic Planning & Analysis
Cross-Functional Skills
Digital Marketing
Team Leadership

Web Content
Development
Project Management
Written & Verbal
Communication

PROFESSIONAL EXPERIENCE
ROLTA INTERNATIONAL INC., Lombard, IL
Feb. 2006 - Present
Marketing Manager, Marketing Operations (Jan. 2007 Present)
Marketing Associate Manager (Feb. 2006 - Jan 2007)
Coordinate and execute marketing automation campaigns from creation of emails, forms and landing
pages, to reporting and recommendations for effectiveness change. Implement materials for awareness,
branding and prospecting campaigns. Led all conference and trade show activities, including research,
tactical implementation, coordination with graphics and booth consultants, internal and external
communication, and lead entry. Design and develop website content for registration and landing pages
for special events. Solicit topics and speakers, advertise and host webinars. Assist in the design, launch
and maintenance of company contact database via Salesforce.com.
Key Accomplishments:
In-house expert and Certified System Administrator for Salesforce.com.
Power User and Certified Master for Marketing Automation Software, Eloqua.
Nominated for Employee of the Month four times.
Received an Annual Review Rating of Outstanding for the last 4 years.
Increased the number of Marketing Qualified Leads to sales by 42% in 2015.
Promoted from Marketing Associate Manager to Marketing Manager in one year.
JASMINE ENTERPRISES, Hanover Park, IL
May 2003 - Feb. 2006
Manager of Promotions
Oversaw bridal wear manufacturing company promotions, including designing all graphic materials for
promotional programs, sales initiatives and trade shows. Acted as content developer for the corporate

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website, designing, developing and coordinating all content and copy, as well as implementing retailerspecific website allowing for online ordering, inventory status, and corporate information accessibility.
Created all promotional campaign materials for retailer education and merchandising, developed retail
handbook, including software training. Supervised 3 staff, and provided strategic and tactical assistance
in creating and maintaining an integrated corporate marketing strategy. Negotiated pricing, placement
and track advertising for 4 national publications, including value-added materials and editorial
appearance.
Key Accomplishments:
Product line sales increased by 52% on average between 2003 and 2004 as a result of promotional
campaigns.
Increased product line sales by 40% in the first quarter of 2004 in direct response to marketing and
promotional campaign.
Awarded Employee of the Month, February 2005.
Awarded Employee of the Quarter, Q1 2005.
SYSIX COMPANIES, Westmont, IL
Dec. 1999 - Jan. 2003
Director of Marketing Services (Dec. 2001 - Jan. 2003)
Manager of Marketing (Aug. 2000 - Dec. 2001)
Marketing Coordinator (Dec. 1999 - Aug. 2000)
Led all marketing promotions and advertising activities, including development of materials, all Sysix
Companies eternal website content development, as well as designed, built and maintained companys
internal Intranet. Managed co-op funding for 10 product lines and vendors, including sourcing, claiming
and tracking funds available. Analyzed and reported on ROI for programs and events over an 18-month
period. Oversaw all trade show and event materials and activities, including theme development, booth
and activities organization and implementation, and personnel scheduling.
Key Accomplishments:
Increased company revenues by an average of 16% annually from 2000-2002.
Saved $5,000 per quarter by redesigning customer newsletter from paper to e-format.
Successfully designed and executed complete marketing program for the new company launch of
JANDX, LLC, including logo design, media, collateral, website, trade show visibility and
promotional materials.
Sourced and claimed co-op dollars covering more than 75% of all marketing activities.
Over a 3-year period rose from Marketing Coordinator to Director of Marketing Services.
BAKER & TAYLOR RETAIL, Morton Grove, IL
May 1997 - Dec. 1999
Senior Marketing Manager, Trade Shows and Promotions (Oct. 1998 - Dec. 1999)
Brand Manager (May 1997 - Oct. 1998)
WALDOM ELECTRONICS, INC., Chicago, IL
Product Marketing Specialist

Feb. 1996 - May 1997

EDUCATION AND TRAINING

Master of Business Administration, Marketing, North Central College, Naperville, IL
Bachelor of Arts, Sociology, Illinois Wesleyan University, Bloomington, IL
Advanced Excel Skills Workshop, Fred Pryor Institute, Rockford, IL, 2014
Salesforce Certified Administrator, Salesforce.com, Certification #135903 (Current, Sept.
2015)
Eloqua Product Master, Eloqua University, Online
Certificate of Achievements, Digital Graphic Design, Art Institute of Chicago, Schaumburg, IL