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The SM Group and SM Foundations definition of Corporate Social Responsibility.

CSR is integral to the business model of SM Investments Corporation. Through


SM Foundation and its business unit CSR programs, SM serves as a catalyst for
development in the communities it operates in.
Koleen Davila Palaganas
SM serves as catalyst because its like a substance that causes quick change or
development in the community where they operate. The development explains not just
about economic or financial development but also the development of community in
terms of education, health, livelihood and more.
The tagline Wherever SM goes, development follows illustrates how SM
changes the community where it operates. SM also encourages and gives opportunities
to the entrepreneurs to develop their own small businesses. SM helps small
businesses, the development of startups, or any other targeted group, by having shared
value. One example of this is the group of Jeepney Drivers, having many passengers
each day because of SM Malls gives them bigger income while SM gets many
customers.
Sharing value is the idea that the success of companies and groups are mutually
dependent on each other. While groups benefit from the companys services, the
company is then opened to more business as the group grows.
SMs approach to sustainable development includes a community impact
framework SM makes targeted social investments in (1) education, (2) health &
wellness (3) livelihood and sustainable agriculture (4) shelter (5) environment
sustainability (6) disaster response and (6) mall based programs for people with specific
and special needs. These programs are implemented by both SM Foundation and its
division SM Cares.
Koleen Davila Palaganas
1. Education
SM College Scholarship Program
Technical-Vocational Scholarships
School Building Program
2. Health & Wellness
Gamot Para Sa Kapwa
Medical Missions with mobile clinic services
Operation Tulong Express (OPTE)
Felicidad T. Sy (FTS) Wellness Center
3. Livelihood and Sustainable Agriculture

Kabalikat sa Kabuhayan
Nasugbu Community Development
4. Shelter
The 2nd SM Cares Village
5. Environment Sustainability
Trash-to-cash Campaign
Join the M.O.B. (MyOwnBag) Campaign
Grow A Million Trees Project
6. Mall Based Programs for People with Specific and Special Needs
Program on Disability Affairs
Program on Children and Youth
Program on Nursing Mothers
Program for Senior Citizens (Elderly)
Program on Overseas Filipino Workers (OFW)
Share-Your-Extras
Our community impact framework is (1) REPLICABLE the model covers basic needs
where the gaps in services are more or less similar in the most of the areas we serve,
(2) SUSTAINABLE we are able to sustain the communities we serve because SM will
remain present and involved in the community and lastly, (3) SCALABLE as SM
continues to expand its reach and footprint, integral to its operations is our community
impact framework.
Koleen Davila Palaganas
1. Replicability
SM projects were proven to work in one community or region and the same
project were also exported to other communities or regions in the same area. While
there are, of course, vast differences between different areas where SM serves, a SM
project will often be capable of being replicated elsewhere.
2. Sustainability
SM development meets the needs of the present without compromising the
ability of future generations to meet their own needs. They develops environmental
sustainability through planting trees projects and economic sustainability through giving
jobs, livelihood and education that helps develop the economy of the place they
operate.
3. Scalability

SM has potential to enlarge itself to accommodate fast changing growth of the


environment. SM projects is capable of being scaled up to benefit thousands of
people, improves their lives and as well as the environment they live.

SM CSR Structures, its CSR Direction and who Initiates It


Given that CSR is integral to the companys business model, the direction of its CSR
was and is led by the board, particularly inspired by the vision and legacy of Mr. Henry
Sy Sr. Organizationally, CSR is implemented by SM Foundation, SM Cares, and also by
direct CSR initiatives and programs of the business units.
Koleen Davila Palaganas
It has always been the vision of SM Foundation to make a difference in the lives
of every Filipino.
-Henry Sy, Sr.

Henry Sy,
Sr.
Chairman

Felicidad T.
Sy Member

Lydia
Echauz
Member

Carmen
Linda
Atayde
Member

Paulino Tan
Member

Connie
Angeles
Member

Determination of CSR Project


Given that CSR is integral to the companys business model, the direction of its CSR
was and is led by the board, particularly inspired by the vision and legacy of Mr. Henry
Sy Sr. Organizationally, CSR is implemented by SM Foundation, SM Cares, and also by
direct CSR initiatives and programs of the business units.
Koleen Davila Palaganas
Promotion of CSR

Focused on SM Foundation and SM Cares, the social responsibility efforts of the SM


group is promoted through these organizations. SM also leverages on its corporate
assets to maximize raising awareness, mobilizing resources and creating momentum in
promoting the programs it focuses on. This is achieved by inviting business partners to
donate, mobilizing its customers to support the various initiatives as well as mobilizing
SMs employees to volunteer.
Koleen Davila Palaganas
Budget