34%

60% MEGA MART

PANTALOONS

Exactly what they needed

24% 48%
More than what they had
22% planned
Didn't get what they needed
 24
YES (You faced problem)
64%
NO (You didn't faced any
problem)

24% Yes (They were helpful)

66% No (They were not helpful)
 You planned to shop here

30
The store attracted you by
62 its appereance,promotions
or size
Multiple Brands under one roof Loyality programs
Ambience of the store Convenience in shopping
Rebates & discounts on purchases Product range & variety

22% 25%

1%
24% 11%

17%
35
32
1. Most important
30 2...........................
3………………………..
4………………………..
25 23 5. Least important
22
21 21
20 19
17 17
16 1616 16
15
15 14
13
12 12 12
11 11 11
10
10 8 8 8
7
5 5
5 4 4 44 444 4
3 3 3
2 2 2 2
1 1
0
 Strength Weakness Opportunities Threats

Best target Improper

Mega Mart &
achiever among arrangement of Luxury segment
Favourite Shop
the three PFO. apparels

Overstock, Old stock because

Attractive price Loyalty program
Point of sale of being a Factory
and offering, by store manager
displays Outlet.

Store location and No loyalty Makeover of the

brand awareness program store like PO

Mall space
Multi brand with
acquired &
different varieties
Conflict between
available in factory