How to fill your Catalog file

Step 1: Familiarize yourself with the layout

All Catalog files follow the same layout and have been color coded.
Layout:
* Each sub-category is a different sheet/tab. For filling products in different sub-categories, please fill
* In each sheet,

** 1st Column: Every product listed on Flipkart needs to have a Flipkart Serial Number. This ties to th
listed on Flipkart will be assigned the same Flipkart Serial Number, whereas in case it is being listed fo
the same.

** 2nd Column: All products being listed on Flipkart are quality checked for any discrepancy in data,
marked as Passed, whereas if it does not meet our catalog guidelines, will be marked Failed with a rea
products for them to be listed on Flipkart.

** 3rd Column: In case a product does not meet our catalog guidelines, it would be marked in 2nd co
this column.

** 4th Column: This would contain the product page link of the product. This though will be available
help you in Approving/Disapproving a product in the 5th column.

** 5th Column: Once Flipkart has quality checked your listings, please download the processed catal
Approved means that you agree with our mapping of the product.
Disapproved means that you do not. Mention the reason for the same in the 6th column so that the Q
As an example, consider a product which is already being sold on Flipkart. We matched one of your pr
4th column) you realize that your product is different from the one we matched to. In such a case plea
Once approved the product data would not be allowed to change

** 6th Column: In case you are disapproving a product, please mention the reasons for the same. Th
concern.
** 1st Row: Indicates the attributes which need to be filled.
** 2nd Row: Indicates format of the attribute value to be followed.
*** dropdown: choose one value from the dropdown
*** text: alphanumeric values can be entered
*** number: whole number only
*** decimal: decimal value can be entered
*** Yes/No: Yes/No values only

*** multivalue: alphanumeric values need to be :: (double colon) separated. This allows the system to
multivalue, entering Red::Black will allow the product to be shown in both Red and Black filters on the
*** URL: web URLs only
** 3rd Row: Indicates filled values of an imaginary product.
** 4th Row: Indicates the definitions of attributes for further clarity.
** 5th Row onwards: Please start filling product data in these rows.
Color Code:

* Grey shaded cells: These cells are not to be filled by you and are read only. These will be filled by Fli
that you want to sell. For e.g., QC Fail Reason (if any) column will be filled with the error values if the Q
you to correct the product data for next upload.
* Blue shaded cells: These cells signify Mandatory attributes and need to be filled to create a product

* Green shaded cells: These cells signify Good to Have attributes but would not lead to a Quality Chec
* Orange shaded cells: These cells contain examples of an imaginary product.

* Purple shaded cells: Please provide the Flipkart.com link for an existing product for faster listing. Als
Handling Product Variants:

* If you have 2 or more variants of the same product, please create separate rows for each variant
* For example, if you have 4 variants of Samsung Galaxy S3 like: Samsung Galaxy S3 16GB Black / Sa
Samsung Galaxy S3 32GB White
* 4 rows (each having all mandatory attributes filled) should be created as follows:
** Samsung Galaxy S3 16GB Black
** Samsung Galaxy S3 32GB Black
** Samsung Galaxy S3 16GB White
** Samsung Galaxy S3 32GB White

Handling Compatabilty of Products:

Please mention the products that are compatible with the product (for which data is being filled) in the
compatible with 5 phones and 1 camera, please mention these 6 products as part of your description
Disclaimer for Specific Attributes:

* Description: Please write few lines describing your product along with a list of products that are com
(including spaces). It should not include any hyperlinks or additional offers or promotion text.

* EAN: EAN is usually a 13 Digit Bar Code Number found at the back of the product. In case you have
enter here. In case you do not have either please enter zero thirteen times (0000000000000).

* Model Name: Model Name is the identity of the product that helps in distinguishing it from other pro
name.

* Model Number: Model Number refers to the number assigned by the manufacturers to identify the d
while entering the model number.
Step 2: Image Guidelines/Process
Please follow these guidelines for all the images:
*
*
*
*
*
*
*
*
*
*

At minimum 1 product image should be provided though we encourage you to send us more
All images should be 500 pixels or more (in either height or width)
If the image pixels are less than 500 it should have a minimum dpi (dots per inch) of 72
Color of the original product should not be changed
All images should have a white background
No water marks or logos should be present
Images should not contain any other product which is not being sold along with the main product
The product should cover 80% of the image
The product should not be showcased by a person
Image file format needs to be one of these: JPEG (.jpg/.jpeg), TIFF (.tif), PNG (.png), GIF (.gif), BMP (.

Please follow the following naming convention:

Main image: SKUID_main.jpeg
Other images: SKUID_other_1.jpeg, SKUID_other_2.jpeg, etc.
Uploading your images:

After naming the images, please upload to your/third party web server and generate the URL of the im
Step 3: Video Guidelines/Process
Please follow these guidelines for all the videos:

* Video length should be between 5-20 minutes for all Electronics categories, however for non-Electro
*
*
*
*
*

Videos should not have advertisements of any competitor website (including international websites)
There should be no trademark or copyright mark on the video
The video and voice should be clear (not a homemade low quality video)
A video can have the logo of the review website like cnet.com, phonearena.com etc. (as long as it is
We will prefer to have content which appeals to the Indian audience

Please follow the following naming convention:

Video file name should be the SKUID
Uploading your video:

After naming the video, please upload to your/third party web server and generate the URL of the vide
Step 4: Fill the Catalog file
Now you are ready to enter your product data into the respective Catalog files:
*
*
*
*

Please select the sheet according to the sub-category your product belongs to
Submit as much data as possible so as to enhance customer experience
There are validation checks for numbers/decimals and character limits for the attributes. Please ente
Please save the Catalog file frequently to prevent data loss due to system errors, etc.

Step 5: Upload the Catalog file

Once you have filled all the necessary values, please upload the Catalog file by logging into seller.flipk
Still have questions?
For any further queries/feedback please contact our Seller Support at ss@flipkart.com
Happy Listing!

Sub-categories in the file

book
regionalbooks

Allowed Values

Please Note
Contains Books with ISBN
Contains Books without ISBN

Book
Genre
Academic & Test Preparation
Academic and Professional
Arts, Photography and Design
Award Winning
Biographies & Autobiographies
Business, Investing and Manage
Children
Coffee Table
Comics & Graphic Novels
Cooking, Food & Wine
Crafts & Hobbies
Entrance Exams Preparation
Families and Relationships
Fiction
Health and Fitness
History and Politics
Home & Garden
Humor
Indian Writing
Lifestyle & Hobbies
Literature & Fiction
Music, Films and Entertainment
Non-Fiction
Others
Outdoors & Nature
Philosophy
Print on Demand
Professional
Religion & Spirituality
Self-Help
Skill Building & Learning
Special Offers
Sports and Games
Teens
Travel

Regional Books
Genre
Academic & Test Preparation
Academic and Professional
Arts, Photography and Design
Award Winning
Biographies & Autobiographies
Business, Investing and Management
Children
Coffee Table
Comics & Graphic Novels
Cooking, Food & Wine
Crafts & Hobbies
Entrance Exams Preparation
Families and Relationships
Fiction
Health and Fitness
History and Politics
Home & Garden
Humor
Indian Writing
Lifestyle & Hobbies
Literature & Fiction
Music, Films and Entertainment
Non-Fiction
Others
Outdoors & Nature
Philosophy
Print on Demand
Professional
Religion & Spirituality
Self-Help
Skill Building & Learning
Special Offers
Sports and Games
Teens
Travel

Flipkart
Serial
Number

QC
Status

To be
To be filled
filled by
by Flipkart
Flipkart

QC Failed
Reason (if any)

To be filled by
Flipkart

Flipkart Product Link

Product Data
Status

URL
dropdown
http://www.flipkart.com/samsunggalaxy-grand-duosi9082/p/itmdhdvtaf5uqaaf?
Approved /
pid=MOBDHDVRPR8V85KS&ref=7
Disapproved
Please provide the Flipkart.com
5300de4-ebed-4c82-84c5link for an existing product for
To be filled later 19514efb5118
faster listing. Also provide the
after QC
Seller SKU ID in respective
processing.
column.

Disapproval
Reason (if any)

Seller SKU ID
text -limited to 20 characters (including
spaces)

text
To be filled later after QC
processing.

Seller SKU ID is the identification number

maintained by seller to keep track of SKUs.
This will be mapped with Flipkart Serial
Number.

ISBN13
13-digit number
9780743276832
ISBN13 refers to the 13 digit unique
identification code assigned to each book

Title
text
Seven Deadly Sins: My Pursuit of Lance
Armstrong
Title refers to the name of a book.

Author
text
Mike Mullane
Author refers to the person who has written
a given book.

Publisher
text
Simon & Schuster
Publisher refers to the publication house.

Edition
number
2
Edition refers to the number in a sequence
to which a particular book belongs. Possible
values are 1, 2, 3.

Publication Year
4-digit year
2012
Publication Year refers to the year in which
a book was published. Possible values are
1989, 1992, 2013.

Binding
text
Paperback
Binding refers to the covering holding the
pages of a book together. Possible values
are Paperback, Hardcover.

Language
text
English
Language refers to the medium in which the
book has been written. Possible values are
English, Hindi.

Number of Pages
number
250
Number of Pages refers to the total number
of pages in a book. Possible values are 100,
200, 754.

Genre
textClick Here to get Allowed Values
Indian Writing
Genre refers to the classification of a book
based on its composition, style, form or
content.

Main Image URL

URL
http://www.company.com/images/SKUID_ma
in.jpeg
Please see the image URL guidelines in the
summary sheet

Description
text
Pick up a book from our vast collection of
books
anyfew
topic.
They
will helpyour
you
Pleaseon
write
lines
describing
expand
your
horizon
and
let
you
learn
product along with a list of products that are
somethingwith
newthis
with
every passing
day. is
compatible
product.
Description
limited to 10000 characters (including
spaces). It should not include any
hyperlinks, additional offers, or promotion
text.

Other Image URL 1

URL
http://www.company.com/images/SKUID_oth
er_1.jpeg
Please see the image URL guidelines in the
summary sheet

Other Image URL 2

URL
http://www.company.com/images/SKUID_oth
er_2.jpeg
Please see the image URL guidelines in the
summary sheet

Other Image URL 3

URL
http://www.company.com/images/SKUID_oth
er_3.jpeg
Please see the image URL guidelines in the
summary sheet

Other Image URL 4

URL
http://www.company.com/images/SKUID_oth
er_4.jpeg
Please see the image URL guidelines in the
summary sheet

Length/Height
decimal
215

Length/Height - Measuring Unit

text
inch

Width
decimal
136

Width - Measuring Unit

text
inch

Depth
decimal
15

Depth - Measuring Unit

text
inch

Weight
decimal
306

Weight - Measuring Unit

text
g

Table of Contents
text
Children, Sports & Fiction
Please enter the categories in which you
would want the book to appear

Category Paths
text
Children, Sports & Fiction
Please enter the categories in which you
would want the book to appear

Search Keywords
multivalue
Search words refers to the words which the
user might type for finding a particular
product. These search words are tagged to
the product and the appropriate search
words give the exact product in quicker
time.

Video URL
URL
http://www.youtube.com/watch?
feature=player_embedded&v=dhRo7bd4g_I
Please see the Video URL guidelines in the
summary sheet

Key Spec 1
text
Key Spec 1 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)

Key Spec 2
text
Key Spec 2 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)

Key Spec 3
text
Key Spec 3 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)

Key Spec 4
text
Key Spec 4 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)

Flipkart
Serial
Number

QC
Status

To be
To be filled
filled by
by Flipkart
Flipkart

QC Failed
Reason (if any)

To be filled by
Flipkart

Flipkart Product Link

Product Data
Status

URL
dropdown
http://www.flipkart.com/samsunggalaxy-grand-duosi9082/p/itmdhdvtaf5uqaaf?
Approved /
pid=MOBDHDVRPR8V85KS&ref=7
Disapproved
Please provide the Flipkart.com
5300de4-ebed-4c82-84c5link for an existing product for
To be filled later 19514efb5118
faster listing. Also provide the
after QC
Seller SKU ID in respective
processing.
column.

Disapproval
Reason (if any)

Seller SKU ID
text -limited to 20 characters (including
spaces)

text
To be filled later after QC
processing.

Seller SKU ID is the identification number

maintained by seller to keep track of SKUs.
This will be mapped with Flipkart Serial
Number.

Title
text
Seven Deadly Sins: My Pursuit of Lance
Armstrong
Title refers to the name of a book.

Author
text
Mike Mullane
Author refers to the writer of a book.

Publisher
text
Simon & Schuster
Publisher refers to the publication house
that publishes and markets a book. Possible
Values include Penguin, Harper Collins etc

Edition
number
2
Edition refers to the number in a sequence
to which a book belongs to. Possible values
are 1, 2, 3.

Publication Year
4-digit year
2012
Publication Year refers to the year in which
a book was published. Possible values are
1989, 1992, 2013.

Binding
text
Paperback
Binding refers to the covering that holds the
pages of a book together. Possible values
are Paperback, Hardcover.

Language
text
English
Language refers to the medium in which a
book has been written. Possible values are
English, Hindi.

Number of Pages
number
250
Number of Pages refer to the total number
of pages in a book. Possible values are 123,
564, 754.

Genre
textClick Here to get Allowed Values
Indian Writing
Genre refers to the classification of a book
based on its composition, style, form or
content.

Description
text
Pick up a book from our vast collection of
books
onwrite
any topic.
These
books will
help
Please
few lines
describing
your
you
expand
your
horizons
and
learn
product along with a list of products that are
somethingwith
newthis
with
every passing
day. is
compatible
product.
Description
limited to 10000 characters (including
spaces). It should not include any
hyperlinks, additional offers, or promotion
text.

Main Image URL

URL
http://www.company.com/images/SKUID_ma
in.jpeg
Please see the image URL guidelines in the
summary sheet

Other Image URL 1

URL
http://www.company.com/images/SKUID_oth
er_1.jpeg
Please see the image URL guidelines in the
summary sheet

Other Image URL 2

URL
http://www.company.com/images/SKUID_oth
er_2.jpeg
Please see the image URL guidelines in the
summary sheet

Other Image URL 3

URL
http://www.company.com/images/SKUID_oth
er_3.jpeg
Please see the image URL guidelines in the
summary sheet

Other Image URL 4

URL
http://www.company.com/images/SKUID_oth
er_4.jpeg
Please see the image URL guidelines in the
summary sheet

Length/Height
decimal
215

Length/Height - Measuring Unit

text
inch

Width
decimal
136

Width - Measuring Unit

text
inch

Depth
decimal
15

Depth - Measuring Unit

text
inch

Weight
decimal
306

Weight - Measuring Unit

text
g

Table of Contents
text
Children, Sports & Fiction
Please enter the categories in which you
would want the book to appear

Search Keywords
multivalue
Search words refers to the words which the
user might type for finding a particular
product. These search words are tagged to
the product and the appropriate search
words give the exact product in quicker
time.

Key Spec 1
text
Key Spec 1 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)

Key Spec 2
text
Key Spec 2 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)

Key Spec 3
text
Key Spec 3 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)

Key Spec 4
text
Key Spec 4 can list an important
specification of the product, which will be
helpful to the customer. This will show
below the Title on the Website. The data
entered here should be less than 22
characters (including spaces)